MONTHLY UPDATE

ZBBZMEDIA KIT

2016

RESEARCH& ANALYTICS

• About ZBBZ• Target segment• Distribution model• Editorial contents• Advertising rates

OUTLINE

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ABOUT ZBBZ

ZBBZ, short for Zaobao BaoZhi 《早报·报志》, is a premium bilingual monthly “news-gazine” that successfully combines the journalistic reportage of a newspaper and the lifestyle flavour of a magazine.

Since 2009, it has been inspiring those who live the high life and have a passion for the renaissance in Oriental Culture.

ZBBZ was revamped in April 2016 with a new logo, a simpler design to bring a fresh approach to luxury.

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ZBBZ’S TARGET SEGMENT

High end luxury magazine for the affluent class, the high achievers and their partners who appreciate intelligent journalism and are hungry for knowledge.

He or she is an admirer of the finer things in life and takes an interest in the renaissance of oriental culture.

English elements will be introduced to benefit the English speaking bi-cultural elites.

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WHO READ ZBBZ?

Business Leaders

• Entrepreneurs

• Bankers/Lawyers/Doctors

• Early Achievers

• Who’s who’s wives

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We are also reaching out to the well-heeled mainland Chinese population by allowing free access to ZBBZ’s website and app in China.

WHO READ ZBBZ?

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WHY DO THEY READ ZBBZ?

• ZBBZ unites the elements of worldly sophistication and intellectual appeal, qualities which social elites desire.

• The association with ZB adds an aura of respect, trust and depth to the stories featured, and its readers.

• Provides talking points for those who appreciate intelligent journalism in the elite social circle.

• Highly selective circulation list reaffirms one’s social status if one is on it.

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DISTRIBUTION

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HIGHLY SELECTIVE DISTRIBUTION LIST

o Total Circulation : 20,000 copies

o Distributed predominantly to the creme de la creme of ZB subscribers, other high income families in SPH’s database, and high-end outlets.

o Bulk delivery to the outlets of our quality partners to create multiple touch points that are frequented by our target audience.

o On sale at major bookstores for $10 per copy, for awareness and visibility.

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EFFECTIVE DISTRIBUTION CHANNELS

o Personalised (14,000 copies)– Labelled copies to targeted

individuals

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EFFECTIVE DISTRIBUTION CHANNELS

o Quality partners (5,000 copies)– High-end spas, salons & clinics – High-end boutiques – Luxury car showrooms – Premier banking – Exclusive country clubs– 5-star hotels– Premier airport lounges– Luxury shopping malls

o Point-of-sale at major bookstore chains

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ZBBZ’S ONLINE PRESENCE

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http://www.zbbz.sg

https://www.facebook.com/ZBBZSingaporehttps://www.instagram.com/ZBBZ.SINGAPORE/

EDITORIAL CONTENT

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STORIES GROUP UNDER FOUR MAIN SECTIONS

Intelligence, contains eight pages of monthly international news and lifestyle updates, including a section called Watchout, featuring collectible watches.

In Focus, features stories based on a monthly theme, such as architecture.

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STORIES GROUP UNDER FOUR MAIN SECTIONS

In Conversation, profiles significant personalities and includes an editor's interview.

In Sight, covers trend reports on travel, cars and food, with an additional section called The Atelier, featuring photographs of crafts such as jewellery-setting and watch-making.

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AMPLE ADVERTISING OPPORTUNITIES

• Profile men and women of substance• Travel destinations• Oriental Gourmet & Art• Jet/Yacht/Automobile• High Fashion & Beauty• Exquisite Watches & Jewellery• Investments of a different kind

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FASHION & BEAUTY STORIES

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WATCHES AND JEWELLERY STORIES

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GOURMET STORIES

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TRAVEL STORIES

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INVESTMENT STORIES

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GADGET STORIES

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ARCHITECTURE ICONS

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THE ATELIER

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ARTS STORIES

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PROFILE STORIES

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BILINGUALISM IS TASTEFULLY WOVEN

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WHY ADVERTISERS CHOOSE ZBBZ?

o Delivers your advertising messages to the homes of Singapore’s high net worth individuals.

o Maximises advertising effort by reaching only those who can afford.

o Catch target consumers in a right frame of mind with a ‘how to spend it’ guide for the rich and famous.

o Enjoy the additional exposure from the new ZBBZ website, Facebook and Instagram.

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o ZBBZ’s editorial contents add a cosmopolitan touch to your products.

o The association with ZB further lends a positive tone of credibility and authority.

o Theme driven issues are conducive for creative buys and sponsorship in a focused environment to achieve your advertising objectives.

WHY ADVERTISERS CHOOSE ZBBZ?

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AWARENESS CAMPAIGN IN ZAOBAO

AWARENESS CAMPAIGN IN THE STRAITS TIMES

EDITORIAL COVERAGE IN ZAOBAO

ADVERTISING RATES

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FULL COLOURInside Front Cover (IFC) $7,500Outside Back Cover (OBC) $8,400Inside Back Cover (IBC) $6,900Double Page Spread (DPS) $12,500ROB Full Page $6,000

FREQUENCY DISCOUNT(within 12 months)3 insertions 5%6 insertions 10%12 insertions or more 15%18 insertions or more 15%

SPECIFIED POSITION 15%

W.e.f. April 2016 issue

ADVERTISING RATES

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TIMELINE FOR 2016…..

Issue Booking Deadline Material Deadline

Jan 2016 20 Nov 2015 4 Dec 2015

Feb 2016 23 Dec 2015 5 Jan 2016

Mar 2016 22 Jan 2016 5 Feb 2016

Apr 2016 19 Feb 2016 4 Mar 2016

May 2016 25 Mar 2016 8 Apr 2016

Jun 2016 22 Apr 2016 6 May 2016

Jul 2016 20 May 2016 6 Jun 2016

Aug 2016 24 Jun 2016 8 Jul 2016

Sep 2016 22 Jul 2016 5 Aug 2016

Oct 2016 26 Aug 2016 9 Sep 2016

Nov 2016 23 Sep 2016 7 Oct 2016

Dec 2016 21 Oct 2016 4 Nov 2016

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