zealand's meat market & eatery

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A meat market restaurant bringing gourmet beef that is 100% grass fed.

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Page 1: Zealand's Meat Market & Eatery

EVERYTHING ELSE IS JUST MEAT

Page 2: Zealand's Meat Market & Eatery

Eric Cano // Applied Branding

Page 3: Zealand's Meat Market & Eatery

Mission Statement

Logo Design

Style Guide

Stationary

StoreFront

Web Design

transportation

Advertising

Product

Merchandise

Eric Cano // Applied Branding

Page 4: Zealand's Meat Market & Eatery

MISSION STATEMENT

1

Zealand’s Meat Market & Eatery

Eric Cano // Applied Branding

Page 5: Zealand's Meat Market & Eatery

Here at Zealand’s we bring to you our

promise of high quality

gourmet beef. Not only that but all our

livestock is 100 percent

grass fed. Sounds pretty amazing huh? Ho

w do we do it? It’s quite

easy when you come up with a strategic

plan like we did here at

Zealand’s. Our system, which is inspired

by the New Zealand style

of growing livestock, consists of a care

fully supervised process

in which we sustain and nourish the envi

ronment by restoring the

soil where we plan to grow our beef.

Grown in green pastures

surrounded by mountains around central Ca

lifornia, all our livestock

is preservative free and is fed wheat gra

ss in order to bring the

best quality all the time.

2

Eric Cano // Applied Branding

Page 6: Zealand's Meat Market & Eatery

Logo Design

Typeface

CartonA b c d e f g h i j k l m n o p q r s t u v w x y z

A b c d e f g h i j k l m n o p q r s t u vwxyz

Abcdefghijklm nopqrstuvwxyz

MenschBold

Cubano

Zealand’s Meat Market & Eatery

Colors

WORDMARK

Black Pantone 110 PC Pantone 470 PC3Eric Cano // Applied Branding

Page 7: Zealand's Meat Market & Eatery

Stationary

4

Eric Cano // Applied Branding

Page 8: Zealand's Meat Market & Eatery

Zealand’s Meat Market & Eatery

5

413 Los Angeles StreetLos Angeles

California

Ph#: 626•352•7678

email: [email protected]

413 Los Angeles StreetLos Angeles

California

Ph#: 626•352•7678email: [email protected]

WWW.zealand.com

Eric Cano

Letterhead

BUSINESS CARD

Eric Cano // Applied Branding

Page 9: Zealand's Meat Market & Eatery

413 Los Angeles Street • Lo s Ange le s • Califor nia

ENVELOPE

BUCKSLIP 6

Eric Cano // Applied Branding

Page 10: Zealand's Meat Market & Eatery

Storefront

7

Zealand’s Meat Market & Eatery

Central California, Zealand’s Meat Farms

Eric Cano // Applied Branding

Page 11: Zealand's Meat Market & Eatery

Central California, Zealand’s Meat Farms

Central California, Zealand’s Meat Farms

8Eric Cano // Applied Branding

Page 12: Zealand's Meat Market & Eatery

413 Los Angeles Street • Los ANgeles • CA

Zealand’s meat market & Eatery

9

Eric Cano // Applied Branding

Page 13: Zealand's Meat Market & Eatery

Inside of Zealand’s Eatery

10

Eric Cano // Applied Branding

Page 14: Zealand's Meat Market & Eatery

11

Product & Style guide

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

100%

Grass FedGourmet

Beef

Tare

Net WT. Sell By

unit Price

Labels

Product

Eric Cano // Applied Branding

Page 15: Zealand's Meat Market & Eatery

12

merchandise

Eric Cano // Applied Branding

Page 16: Zealand's Meat Market & Eatery

13

Advertising

Eric Cano // Applied Branding

Page 17: Zealand's Meat Market & Eatery

14

Outdoor Advertising

Eric Cano // Applied Branding

Page 18: Zealand's Meat Market & Eatery

15

Web Design

Eric Cano // Applied Branding

Page 19: Zealand's Meat Market & Eatery

transportation

16Eric Cano // Applied Branding

Page 20: Zealand's Meat Market & Eatery

Eric Cano // Applied Branding