zebra card printers market - bluestarinc.com€¦ · zebra card printers market presented by:...
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The right asset. In the right place. At the right time.
Zebra Card Printers Market
Presented by: Robert Barselou
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Agenda
The Need for Cards
Market Drivers
Card Technologies
Markets & Applications
Identify with Zebra
Conclusion - Future-ready with Zebra
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The Need for Cards
• Plastic cards are a part of everyday life throughout the world
• Common standards (ISO) mean they are widely accepted
• Cards (both simple and smart) will be around for many years to come
• Governmental institutions are believers in plastic cards, & drive much of the demand
Think of the different uses for cards…
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The Need for Cards
• Staff identity cards• Health cards• Law enforcement• Driving licenses • Voter registration cards• National ID• Border control• Fitness club membership• Visitor ID• Access control
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The Need for Cards
• Loyalty cards• Gift cards• Gun licenses• Bus passes• Library cards• Student ID (multi apps)• ATM cards (cash machines)• Product ID - deli counters• Event management
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Card IndustryMarket Drivers
The card industry exhibits strong growth• Physical security (buildings and borders)• ID theft drives technology advances• Standardization increases adoption
– Chip standards– Biometric standards– Reader technology
• Ease of implementation globally
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Card Technologies
• Printing technologies – Offset printing– Dye diffusion/sublimation
• Encoding technologies– Magnetic stripe– Smart cards – Biometrics
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Card Market Supply Map
Desktop Printers
Offset PrintingCard, Ribbon & Laminate Suppliers
Large Scale Dye Diffusion Printers
Zebra
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Desktop Segment
Zebra – A Market Leader• One of the first vendors focused on market• Over 14 years of card technology innovation
– Dye diffusion and thermal transfer• 2M cards printed EVERY DAY on Zebra printers
Opportunity• Total market value $400 - $500M (printers and
supplies)• New technologies bringing new applications and
growth• 40 – 50% of revenues from supplies• Re-transfer growing fast
– Print quality– Smart cards
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Smart Cards
• Magnetic stripe (ISO 7811)
• Contact Smart cards (ISO 7816)
• Contactless cards (ISO 14443 & 15693)
• RFID UHF Cards – EPC Gen 2 ISO 18000-6b
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Cards in Retail
Applications
• Staff ID
• Cash register log on
• Driver ID
• Loyalty
• Gift cards
• Account cards
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Gift Cards
• Current State of the Market– $19B market in the United States alone– Gift cards accounted for $2.7B spent in
United Kingdom in 2007• Opportunity
– Annual growth rate of 110% for thenext five years (estimated)
– Retailers in most of the regionshave not unleashed the fullpotential of gift cards
Source: The Voucher association (UK)
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Why Gift Cards?
Source: The Voucher association (UK)
• Cash in advance!• Uses retailer’s existing card
payment system– No additional hardware– No additional training
• Back office financial process outsourced• Multi use (unlike vouchers)• Top ups create return customers• Personalization is helping to drive growth
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Governmental Cards
Applications• National ID• Driver licensing• Voter registration• ePassport• Border control• Gun licenses• Government staff• Military and police ID• Citizen benefits
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Education
Applications• Student ID/Registration• Staff ID• Library Records• Exam entry• Restricted Area Access• Network Login• Union/Club Membership• Cashless Campus
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Growth Markets
• Retail gift and loyalty cards• Health cards• Non credit bank cards• Transport concession cards• Use of Smart Cards• Biometrics
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What Makesa Good Opportunity?
• How many cards
• Timescale
• Locations
• Security/Durability
• Color or monochrome
• Repeat/Annuity business
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Example 1
100K Cards, printed in one location, mono personalization, no security required:
$17,490Printers$4,990
2 x P330m Printers
+ Cards$11,000
200 Boxes of Cards
+ Ribbons$1,500
100 Mono Black
Ribbons
=
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Update Update
Example 2
100K Cards, printed in one location, color printing,no security required:
$59,290Printers$5,790
2 x P330i Printers
+ Cards$11,000
200 Boxes of Cards
+ Ribbons$42,500
85 YMCKO Color
Ribbons
=
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UpdateUpdateUpdate
Example 3
100k Cards, printed in one location, color printing,hologram laminate required:
Nearly 5 xthe value ofExample 1
$83,322Printers$13,990
2 x P630i Printers
+ Cards$11,000
200 Boxes of Cards
+ Ribbons$34,999
85 YMCK Color
Ribbons
+ Laminates$23,333
166 Rolls of Custom
Laminate
=
Over 3 years, if repeated,this project could be worth over $220K
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Solutions to meet Customer Needs
Value Class Performance Class Security Class
CompactBest range in industry
Budget Friendly
Top Performance Feature Rich Top Quality
Maximized SecurityHigh Performance
Top Quality
1 or 2 sided Color or Monochrome Broad Option Selection Laminator
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SuppliesExcellent Recurring Revenue
• iSeries Ribbons• Built in value to customers• Improved Security:
– Custom Security Cards – Custom Laminate– UV
Ribbons Cards Laminate Cleaning kits Custom Cards and Laminates
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Looking into the Future
• UHF RFID in Performance class printers– Longer read range – up to 20 feet– New applications will drive demand growth
• Leverage Photo printing technology – Acquired through joint development with Kodak– Offer best in class card image quality
• Retransfer Card Printer– Address growing demand– Unique Zebra technology advantages
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Positioned forSuccess with Zebra
• Leading brand in the market
• Wide product range
• Innovation leader
• Global sales, marketing and technical support
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Questions