Discovery2Deal Brand Games - turning seconds of attention into revenue

FundedByMe -campaign presentation Peter Green, CEO, co-founder [peter@zee.do]

Introducing Discovery-driven Hybrid Advertising via involving Discovery2Deal Brand Games

Zee.do Augmented Reality Scanning

Zee.do concept is based on the DOSCOVERY, Image Recognition features,

augmenting the brand messages (for example Out of Home, OOH

advertising) with personalized offers through smartphone lens -Alternative entries QR codes, NFC tags, direct links, push SMS messages etc…

.

Zee.do Discovery2Deal concept

Zee.do Discovery2Deal Brand Games are played within the urban

environments–in the cities around the world, just by scanning branded

messages with smartphones and receiving tasks within the Brand Game

Zee.do Discovery2Deal & Outdoor Advertising

Out of Home (Outdoor) Advertising will be the first major playground for the

Zee-do Brand Games, making ads involving and interactive, enhancing the

brand loyalty and commitment. This is the way to make Brand Ambassadors,

shared in Social Media.

OUR SOLUTION:

Brand Manager creates

account and specifies

campaign parameters at

zee.do online service.

Brand Game is initiated to

the existing advertisement

Oh, I love Nike. Let’s see

what kind of game they

have this time, always fun

and rewarding. Point and

shoot it is. OK…

The Problem:

CONSUMER DISCOVERS THE BRAND

GAME WITHIN OUTDOOR AD…

Consumer opens Zee.do app

and points his phone to ad.

Campaign is recognized,

Brand Game started and

Consumer gets a reward.

Brand Manager reviews

campaign analytics real - time

ZEEDO IS A REAL WORLD BRAND GAME

MOBILE SERVICE THAT WILL ENGAGE

THE CONSUMER TO THE BRAND VIA A

GAME-LIKE EXOERIENCE, REWARDING AT

THE END OF THE GAME. INVOLVING!.

The Zee-do Brand Games platform

User is in the center, playing the

Discovery2Deal Brand Games

Brand Games played within Outdoor

Ads; on the streets and malls and

transportation hubs, where Outdoor

Advertising is popular.

Games are leading people to go to

retail outlets, both traditional and

online. “Fun Tribes”, the user created

games, are based on Discovery and

Actions enabled by the Zee.do Brand

Games –platform

The Zee.do online service/dashboard

consists of automated elements,

making campaign creation, as well as

real time analytics and optimization,

easy

Market and Business Model

Mobile Augmented Reality and Contextual Mobile Advertising will reach 3 – 4

% of global advertising spend by 2015 with 500 m AR - enabled mobile

devices generating advertising revenues of 13.5 Bn$*

ZeeDo has an easy start, on-demand,

success - based business model with

following revenue streams by the advertiser.

• Cost per Discovery (CPD, like CPC) –

each ZeeDo checkout has a minimal price

between 0,05-0,10€

• Cost per Desired Outcome (CpDO, like

CPA) – each played Brand Game has a

game specific price of 1-2€

• Real-time Metrics and Analytics,

Campaign Optimization as well as tailored

Brand Games fees (project based, 1-2K€)

* Source: CMA Research Berg Consulting, Dec 2010. MAR Research Juniper Research, Feb 2011

ZeeDo is in early Alpha - phase

(Launched at SXSW in March 2013)

moving into Beta with functioning

prototype for both advertisers and

consumers during Q4 2013

Zee.Do Rockin’ Team w/ Long Mobile Experience

Peter Gréen

Former Head of Mobile,

Satama Interactive

http://www.linkedin.com/in/petergreen

Tapio Hämeen - Anttila

Former Global Head of Operations,

NAVTEQ

http://www.linkedin.com/in/tapsukka

15 years+

15 years+

Ismo Rantala

Co – Founder of Mobile Monday,

Former Managing Director, Finnish

Mobile Association

http://www.linkedin.com/in/ismorantala

15 years+

Together the Zee.do founding team has approximately 50 years of

experience within the Digital- and espevially Mobile industry – and there’s

just three of them. Take a closer look at their LinkedIn profiles!

PETER has a long history in digital marketing, and has

specialized into mobile and connecting “people &

places” with mobile since 1997. Currently multitasking

with multiple projects, including Digital Evangelist tasks

at Clear Channel Outdoor, getting ready to rock the

world with Zee.do Brand Games as a full time CEO

TAPSA has a long history within Nokia and Navteq

location based mobile advertising in mobile. Currently

spending his time in developing various gamification

concepts and algorithms, and getting ready to rock the

world with Zee.do Brand Games as a full time CTO

ISMO has a long history in all things mobile, has been

running Mobile Monday’s worldwide, the Finnish

Mobile Association and currently the Nest New York

accelerator in New York.. As a Chairman he is located

where the main media markets are, in the New York

City, and is getting ready to rock the world with Zee.do

Brand Games as active COB and CFO

Game On! We Want You!!

Zee.do Brand Games is starting on FundedByMe on November 2013 – we

are looking for serious ambassadors, and now it’s easy to join in with

Crowdfunding. Welcome!!

”Adwords for the real world”

”Discovery2Deal” ”Brand Games”

”Modern marketing platform”

”Involvement Game”

”People See and People Do”

Zee.do is participating into FundedByMe crowdfunding program, and we

want you to join our team for World Domination

We are looking for new owners, who might end up being in our Board or

Advisory Team and our Ambassadors. Here are few quotes received by our

unofficial advisors, our friends. We need more of these to make the dream

come reality. Have a quote on Zee.do in mind – let us hear it

”Games for Urban Environments”