zeimer bni preso_022912

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Zeimer Zeimer ’s Advertising Shoppe ’s Advertising Shoppe About Me About Me • Healthcare • Healthcare Copywriting Copywriting • Rates • Rates Best Referrals Best Referrals

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This presentation provides an overview of my healthcare copywriting experience over the past 15 years for a wide variety of healthcare practitioners.

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Page 1: Zeimer bni preso_022912

ZeimerZeimer’s Advertising Shoppe’s Advertising Shoppe

• • About Me About Me 

• Healthcare • Healthcare   Copywriting  Copywriting

• Rates• Rates

• • Best ReferralsBest Referrals

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Where I’ve WorkedWhere I’ve Worked

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The Zeimer Family: 2012The Zeimer Family: 2012

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LASIK Surgeons Lap-Band SurgeonsCosmetic Dentists PeriodontistsChiropractors UrologistsWeight Loss Clinics Sleep ClinicsVaricose Vein Clinics Orthopedic ClinicsNeurosurgeons OncologistsAudiologists PharmaciesMedical Devices Dental ProductsSenior Living Facilities Hospitals

Healthcare Copywriting Healthcare Copywriting ExperienceExperience

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2) Tagline2) Brochure3) Sales Folder & 8 Inserts4) 4 Print Ads5) 2 Outdoor Boards 6) 2 TV & 4 Radio Commercials7) 40-Pg. Website + 8 5-pg. Minisites = 80 pages

Orthopedic Center of IllinoisOrthopedic Center of IllinoisIntegrated Advertising CampaignIntegrated Advertising Campaign

Creative Direction, CopywritingCreative Direction, Copywriting& Account Management: 4 Months& Account Management: 4 Months

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Brochure Cover

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Inside of Brochure

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Inside of Brochure

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Inside of Brochure

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Sales Folder Insert

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Newspaper Ad #1

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Newspaper Ad #2

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Outdoor Billboard

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:30 TV Commercialhttp://www.youtube.com/watch?v=eR__LolJwjo

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Website: BeforeWebsite: Before

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Website: AfterWebsite: Afterwww.orthocenter.netwww.orthocenter.net

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Website: AfterWebsite: After

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Website: AfterWebsite: After

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Website: AfterWebsite: After

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RatesRates

Projects @ $125/hour.Projects @ $125/hour.

BNI discount @ $100/hour.BNI discount @ $100/hour.

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Best ReferralsBest Referrals

• Ad agencies & graphic design firms

• Medical practices and hospitals

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www.zeimer.com www.zeimer.com

• Any questions?