zeke ashton apples to apples
TRANSCRIPT
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?tg miiumjXproia vmju` oiv`stoia hciar`ss
•
Mproj 5, >;=5 • Jms R`ams, IR
Mppj`s tc Mppj`s
V`l` Msgtci, H`itmur Hmpotmj [mrti`rs
www.Rmju`Oiv`stoiaHciar`ss.hcd
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V`l` Msgtci
H`itmur Hmpotmj [mrti`rs
Mppj`s tc Mppj`s
Rmju` Oiv`stoia Hciar`ss Mproj > =5
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>
J`amj Eoshjmod`r
UGOX [^@X@IUMUOCI OX BC^ OIBC^DMUOCIMJ MIE @EPHMUOCIMJ [P^[CX@X
CIJ_ MIE OX ICU OIU@IE@E MX OIR@XUD@IU MEROH@. ICUGOIA HCIUMOI@E
G@^@OI XGMJJ HCIXUOUPU@ M XCJOHOUMUOCI, ^@HCDD@IEMUOCI C^
@IEC^X@D@IU UC NP_ C^ X@JJ MI_ X@HP^OU_ C^ CUG@^ BOIMIHOMJ
OIXU^PD@IU.
OIR@XUD@IU BPIEX DMIMA@E N_ H@IUMP^ HM[OUMJ [M^UI@^X (‚HH[—)DM_ CQI XUCHL OI UG@ HCD[MIO@X EOXHPXX@E OI UGOX [^@X@IUMUOCI. HH[
GMX IC CNJOAMUOCI UC P[EMU@ UGOX OIBC^DMUOCI MIE UG@ RO@QX
@W[^@XX@E OI UGOX [^@X@IUMUOCI M^@ XPNF@HU UC HGMIA@.
Q@ DML@ IC ^@[^@X@IUMUOCI C^ QM^^MIUO@X MX UC UG@ MHHP^MH_,
HCD[J@U@I@XX C^ UOD@JOI@XX CB UG@ OIBC^DMUOCI, U@WU, A^M[GOHX C^CUG@^ OU@DX HCIUMOI@E OI UGOX [^@X@IUMUOCI. Q@ @W[^@XXJ_ EOXHJMOD
MJJ JOMNOJOU_ BC^ @^^C^X C^ CDOXXOCIX OI, C^ UG@ DOXPX@ C^
DOXOIU@^[^@UMUOCI CB, MI_ OIBC^DMUOCI HCIUMOI@E OI UGOX
[^@X@IUMUOCI.
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8
Mncut H`itmur Hmpotmj [mrti`rs
Bcuie`e oi >;;>< nms`e oi Xcutgjml`, UW
H`itmur sp`homjoz`s oi vmju`-cro`it`e oiv`stoia strmt`ao`s nms`e cibuiemd`itmj s`huroto`s r`s`mrhg mie mimjysos
Ug` H`itmur oiv`std`it prch`ss `dpgmsoz`s rosl-mv`rs`, r`jomnj` r`turis.
Oiv`std`it mevoscr tc tg` H`itmur Rmju` Buie
Jcia/Xgcrt (jcia-noms`e) provmt` oiv`std`it pmrti`rsgop
Jmuihg`e oi Muaust >;;>
Oiv`std`it mevoscr tc H`itmur Uctmj ^`turi Buie (UOJEW) Cp`i-`ie`e dutumj buie jmuihg`e oi >;;0
Jcia-cijy `quoty strmt`ay tgmt s``ls tc oe`itoby uie`rvmju`e `quoto`smie `dpgmsoz`s oihcd` tgrcuag eovoe`ies & hcv`r`e hmjj cptocis
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H`itmur Rmju` Buie Hudujmtov` ^`turis
*^`turis sgcwi tgrcuag =>/8=/=8
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0
Mi @mrjy Oiv`std`it6 Nmjjmre [cw`r
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2
Nmjjmre [cw`r (=??7 ‘ [r`s`it)
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1
Mi @mrjy Hoamr Nutt Oiv`std`it6 E`sw`jj
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7
=???6 Oaicrmih` Qms Njoss
MCJ (=???) I`tbjox (>;=5)
Dmrl`t Hmp $=2;N $>>N
Miiumj Xmj`s ~$0N ~$5.8N
Xunshron`rs >; Dojjoci 5; Dojjoci
Ict`6 I`tbjox vmjumtoci `stodmt` ms cb Dmrhg >1, >;=5, sunshron`r `stodmt` ms cb E`h 8=, >;=8
MCJ dmrl`t hmp, smj`s, mie sunshron`r `stodmt` ms cb E`h 8=, =???
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?
Mimtcdy cb m Nunnj`
PX Jmra` Hmp
Xtchls
=?>2-=???
Mv`rma`
Xtmrtoia Fmi >;;; =; _ mr
Mssudptocis
[/@ 8> =5 =1.0
[rcbot Dmraoi 5.?% 1.>% 2.;%
Xmj`s Arcwtg /
Xgmr`
=.7% ;.?%
(Urmojoia =; _r)
^`mj XAX Arcwtg
4 5.;%
_o`je 5.8% =.>% >.>% (Mva)
• ADC =; _`mr ‚^`mj ^`turi— [rcf`htoci bcr >;;;->;=;6 -=.?% miiumjoz`e
• ADC 1 _`mr ‚^`mj ^`turi— [rcf`htoci bcr >;=5->;>=6 -=.2% miiumjoz`eXcurh`6 ADC
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=;
Xurvovoia tg` N`mr
[`roce [mrti`rsgop X&[ 0;; Imsemq
>;;; -=.?% -=;.=% -8?.>%
>;;= +=2.;% -=8.;% ->=.;%
>;;> -=5.1% ->;.2% -8=.?%
Fmi. =, >;;; ‘ Fujy 8=, >;;> -8.;% -87.2% -21.>%
• X&[0;; e`hjoi`e mncut 50% brcd p`ml tc trcuag
• IMXEM] e`hjoi`e mjdcst 7;% brcd p`ml tc trcuag
• Dmiy vmju` oiv`stcrs eoe w`jj euroia tg` >;;;->;;> n`mr dmrl`t
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==
Eïfë Ru Mjj Cv`r Mamoi
Bmh`nccl tc [my $=? Nojjoci bcr QgmtsMppB`nrumry =?, >;=5
Bmh`nccl mar``e tc nuy d`ssmaoia hcdpmiy QgmtsMpp bcr $=?nojjoci oi hmsg mie stchl , m njchlnust`r trmismhtoci tgmt ewmrbs
tg` mjr`mey sly-goag proh`s tgmt ctg`r stmrtups gmv` n``i mnj` tc
r`h`itjy hcddmie. Ug` 00-`dpjcy`` hcdpmiy, wgohg mhts ms m
loie cb r`pjmh`d`it bcr t`xt d`ssmaoia, gms s``i ots us` dcr` tgmi
ecunj` oi tg` pmst ioi` dcitgs tc 50; dojjoci dcitgjy us`rs. Ugmtdml`s ots s`rvoh` dcr` pcpujmr tgmi Uwott`r, tg` woe`jy us`e
dohrc-njcaaoia s`rvoh` wgohg gms mncut >5; dojjoci us`rs mie os
hurr`itjy vmju`e mt mncut $8; nojjoci.
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=>
@hgc`s cb tg` [mst
_mgcc! Miicuih`s Mhquosotoci cb Nrcmehmst.hcd bcr
$0.1 NojjociMproj =, =???
_mgcc Oih. os `xp`ht`e tc miicuih` Ugursemy tgmt ot wojj nuy Nrcmehmst.hcd
Oih. bcr stchl vmju`e mt mncut $0.1 nojjoci, cr $=8; m sgmr`, p`cpj` bmdojomr wotg
tg` dmtt`r smoe. Ug` e`mj ncjst`rs _mgcc's noe tc nrcme`i ots Q`n sot` wotg
cbb`roias brcd nrcmehmst.hcd, m Emjjms-nms`e Oit`ri`t nrcmehmst`r, ms mueoc mie
voe`c n`aois tc n` dcr` woe`jy eostronut`e cv`r tg` Oit`ri`t. Nrcmehmst.hcd
pcst`e m jcss cb $=2.5 dojjoci bcr =??7, ci r`v`iu` cb $>>.5 dojjoci. _mgcc, ci
tg` ctg`r gmie, gms r`dmoi`e jmra`jy prcbotmnj`. Ots stchl proh` gms `xpjce`e oi
r`h`it dcitgs, rosoia ms goag ms $>>>. Ots hurr`it dmrl`t vmjumtoci os $85
nojjoci.
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=8
Qgmt Q`r` _cu Ugoiloia3
Xhctt DhI``jy, H@C, Xui Dohrcsyst`ds,
>;;> Nusoi`ss Q``l oit`rvo`w
"Uwc y`mrs mac, w` w`r` s`jjoia mt =; tod`s r`v`iu`s wg`i w` w`r` mt $25. Mt
=; tod`s r`v`iu`s, tc aov` ycu m =;-y`mr pmynmhl, O gmv` tc pmy ycu =;;% cbr`v`iu`s bcr =; strmoagt y`mrs oi eovoe`ies. Ugmt mssud`s O hmi a`t tgmt ny dy
sgmr`gcje`rs. Ugmt mssud`s O gmv` z`rc hcst cb acces scje, wgohg os v`ry gmre
bcr m hcdput`r hcdpmiy. Ugmt mssud`s z`rc `xp`is`s, wgohg os r`mjjy gmre wotg
8?,;;; `dpjcy``s. Ugmt mssud`s O pmy ic tmx`s, wgohg os v`ry gmre. Mie tgmt
mssud`s ycu pmy ic tmx`s ci ycur eovoe`ies, wgohg os loie cb ojj`amj. Mie tgmtmssud`s wotg z`rc ^&E bcr tg` i`xt =; y`mrs, O hmi dmoitmoi tg` hurr`it
r`v`iu` rui rmt`. Icw, gmvoia eci` tgmt, wcuje miy cb ycu jol` tc nuy dy stchl
mt $253 Ec ycu r`mjoz` gcw roeohujcus tgcs` nmsoh mssudptocis mr`3 _cu eci't
i``e miy trmispmr`ihy. _cu eci't i``e miy bcctict`s. Qgmt w`r` ycu tgoiloia3"
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=5
[`rojs cb [myoia =;W Xmj`s
Nojj Bj`hl`ist`oi, Ug`Xtr``t.hcd mrtohj`, Dmrhg >;;>
"Fust tc put tg` pyrct`hgiohs oitc p`rsp`htov`, dcst cb tg` s`dohcieuhtcr
`quopd`it hcdpmio`s mie hgop stchls trme` mrcuie =; tod`s r`v`iu`s. Oit`j
trme`s mt `oagt tod`s< Dmxod Oit`armt`e [rceuhts, =0 tod`s< Joi`mr U`hgicjcay,>; tod`s< Dohrcscbt, => tod`s< Mppjo`e Dmt`romjs, `oagt tod`s< Hoshc, `oagt
tod`s< Mjt`rm, =; tod`s< Nrcmehcd, =; tod`s. Qgy ec O nroia tg`d up3 Q`jj,
bcr tg` jcia`st tod`, O gmv` ict n``i mnj` tc uie`rstmie wgmt erov`s p`cpj` tc
pmy =;, =0, cr >; tod`s r`v`iu`s. Ug` odpjohmtoci cb pmyoia roeohujcus proh`s
jol` tg`s` os prcbcuie."
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=0
Ug` ^cme tc Icwg`r`
•Qgmt `xmhtjy mr` tg` odpjohmtocis cb pmyoia =;W smj`s bcr m arcup cb stchls3
•Ug` ‚Bj`hl`ist`oi [crtbcjoc— wcuje gmv` r`turi`e ictgoia cv`r tg` i`xt => y`mrs
• Ict ci` cb tg` `oagt stchls `v`i dmima`e tc ecunj` mt miy tod` euroia tg` p`roce.
•Bcur cb tg` `oagt stchls prceuh`e i`amtov` stchl proh` r`turi
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=2
Ug` Psumj Xusp`hts
Hcdpmiy Dmrl`t Hmp @R / Xmj`s
Bmh`nccl (BN) $=1=.0N >;.5W
U`sjm (UXJM) $>7.;N =8.?W
Uwott`r (UQU^) $>1.?N 5>.;W
Joil`eOi (JILE) $>=.5N =5.;W
Qcrlemy (QEM_) $=2.7N 5=.>W
Bor`@y` (B@_@) $?.?N 2=.=W
Xpjuil (X[JL) $7.1N >7.?W
X`rvoh`Icw (ICQ) $7.2N >;.8W
Xcjmr Hoty (XHU_) $2.=N 58.>W
_`jp (_@J[) $0.2N >8.?W
Ict`6 Mjj Dmrl`t Hmp mie @R/Xmj`s boaur`s brcd Dmrhg >=, >;=5
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=1
Cppcsot` @ies cb tg` Rmju` Xhmj`
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=7
U`sjm vs. NDQ ‘ Mppj`s tc Mppj`s
U`sjm NDQ
Xgmr`s Cutstmieoia =>8.>D 2;>D Hcddci, 05D
[r`b`rr`e
Xgmr` [roh` $>=> ₪?> Hcddci, ₪27 [r`b`rr`e
Dmrl`t Hmp $>2.>N
$8;.1N (bujjy eojut`e K =50D
sgmr`s)
₪2;N ($7>.>N)
R gohj`s Xcje (>;=8) >8,0;; =,?28,1?7 (NDQ ‘ =,200,=87<
Doio ‘ 8;0,;8;< ^cjjs ‘ 8,28;<+ ==0,>=0 dctcrhyhj`s)
@xp`ht`e R`gohj`s
Xcje (>;=5)
80,;;; (0;% oihr`ms`) >,;28,;;; (0% oihr`ms`)
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=?
U`sjm vs. NDQ ‘ Boimihomjs
U`sjm NDQ
^`v`iu` $>.0N (ici-AMM[)
$>.;=8N (AMM[)
₪12N ($=;5N)
I`t [rcbot / Jcss $=;8.2D (ici-AMM[)
-$15D (AMM[)
₪0.85N ($1.8N)
Arcss Dmraoi >>.1% >;.=%
Cp`rmtoia Hmsg Bjcw $>07D ₪?.50N ($=>.?0N) ‘
Mutcdctov`
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>;
U`sjm‟s Dmraoi Dyst`ry
U sjm‟s ^`aujmtcry Hr`eot Xmj`s >;=8 Mdcuit / %
^`v`iu` brcd V@R / ^`aujmtcry Hr`eots (>;=8) $=?0D
^`aujmtcry Hr`eots ms % cb ici-AMM[ `v`iu` 1.7%
^`aujmtcry Hr`eots ms % cb AMM[ `v`iu` ?.1%
^`aujmtcry Hr`eots ms % cb ici-AMM[ I`t Oihcd` =77%
^`aujmtcry Hr`eots ms % cb Arcss Dmraoi 5>.1%
Arcss Dmraoi xhjueoia ^`aujmtcry Hr`eots =>.5%
CHB `xhjueoia ^`aujmtcry Hr`eots $28D
• U`sjm‟s ‚prcbot— oi >;=8 `itor`jy eu` tc tg` smj` cb r`aujmtcry hr`eots.
• U`sjm mhlicwj`ea`s tgmt >;=8 j`v`j cb r`aujmtcry hr`eot smj`s ict sustmoimnj`
• Ec U`sjm nujjs r`mjjy uie`rstmie gcw duhg cb >;=8 prcbots mr` brcd hr`eots3
• U`sjm os auoeoia bcr >7% mutcdctov` arcss dmraoi wotgcut hr`eots ny _@>;=5.
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>=
NDQ `it`rs tg` @R Dmrl`t
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>>
NDQ o8
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>8
NDQ o7
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>5
Voicrc =@
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>0
NDQ Boimih` m Goee`i Mss`t
NDQ vs. D&U Nmil D&U Nmil NDQ Boimih`
Hustcd`rs 8.1D 5.=D (j`meoia & hr`eot)
>.2D (oisurmih` hcitrmhts)
I`t Cp`rmtoia Oihcd` $=,=10 $>,>2;
I`t Oihcd` $=,;2> $=,085
^C@ =;.?% =8.2% (mbt`r tmx)>;.>% (pr`-tmx)
Jcmis & J`ms`s $25,;18 $==0,02;
Uctmj Mss`ts $70,=2> $=>2,5?>
Uctmj Hcddci @quoty $=;,5>= $==,0=7
J`v`rma` (Mss`ts / @quoty) 7.>W ==W I`t Hgmra`-Cbbs / Mva Jcmis ;.>7% ;.52% (jcss rmtoc)
[rcvosoci bcr Hr`eot Jcss`s =.58% >.75%
Dmrl`t Rmjumtoci $=2N 33
Dujtopj` =.0W NR 33
Ict`6 DUN vmjumtoci ms cb Dmrhg >1, >;=5
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>2
Hmpotmj Oit`isov` Nusoi`ss
NDQ
• Xp`it $==;N oi hmp-`x cv`r pmst =;
y`mrs
• Xp`it $5=.0N oi ^&E
• Oihr`ms`e miiumj hmpmhoty brcd =.>0D
tc >.=D hmrs
• >? [rceuhtoci bmhojoto`s oi =8 hcuitro`s
• 2,;;; e`mj`rsgops wcrjewoe`
• Hmi buie arcwtg `itor`jy brcd hmsg
bjcw
•
N`st hr`eot rmtoia oi oieustry, mhh`ss tcjcw hcst e`nt
U sjm
• Xp`it $7;;D oi hmp-`x
• Xp`it $70;D oi ^&E
• Qojj jol`jy i``e tc sp`ie ~$=0N tc
r`mhg hmpmhoty cb 8;;,;;; hmrs miiumjjy
• ^`quor`s dcr` hmpotmj tgrcuag `quoty
mie/cr e`nt tc buie arcwtg
• Jol`jy tc n` BHB i`amtov` bcr dmiy
y`mrs ms ot oiv`sts bcr butur` arcwtg
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>1
Nuy NDQ mt >0% Eoshcuit
Hurr`it Xgmr` [roh` 4 ₪ ?>
G`r`‟s wgmt ycu a`t6
• >;=8 @mrioias 4 ₪7.=;
• Arcwoia, goag qumjoty boimih` nusoi`ss wotg >;% pr`-tmx ^C@
• [/@ 4 ==
• >.7% Eovoe`ie _o`je
• ;.7W Xmj`s
• Mssudoia m 2W Dujtopj` (hmpotmj-oit`isov` arcwtg hyhjohmj) tc mutcdctov` CHB ₪?-
=;N p`r y`mr, `qumjoia ₪05-2;N (o`, ₪7>-?>/Xgmr`)
• =.8W tc =.0W Dujtopj` tc NDQ Boimih` ( ₪=2->;/Xgmr`)
• Bmor Rmju` 4 ₪?7-==>/Xgmr`
[r b r r`e Xgmr` [roh` 4 ₪ 27
• [r`b`rr`e Xgmr`s (NDQ8) mr` ici-vctoia mie j`ss joquoe (1;L vs. =.7D emojy)
• Goag`r Eovoe`ie ( ₪>.2> vs. ₪>.2; oi >;=8)
• Rctoia Xgmr`s mr`i‟t ms odpcrtmit n`hmus` NDQ os bmdojy hcitrcjj`e
• Mt ₪27, 7.5W `mrioias & eov yo`je ~ 8.?%
Ict`6 NDQ mie NDQ8 sgmr` proh`s ms cb Dmrhg 8=, >;=5
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>7
Hmi U`sjm Arcw oitc ots Rmjumtoci3
• @xhotoia Hcdpmiy, Ar`mt [rceuht, Arcwoia Nrmie Mwmr`i`ss• Xtojj gms tc cv`rhcd` dmiy cnstmhj`s tc arcw tc 8;;,;;; miiumj cutput w/ 8 dce`js &
wcrjewoe` eostronutoci
• Qojj jol`jy r`quor` mhh`ss tc soaiobohmit hmpotmj, r`sujtoia oi jol`jy sgmr` eojutoci (brcd
=50D hurr`it tc p`rgmps >;;D oi =; y`mrs)
• @xp`ht hcdp`totoci brcd w`jj-hmpotmjoz`e, `stmnjosg`e pjmy`rs wotg jmra` gostcrohmj
oiv`std`its oi e`mj`r i`twcrls & dmiubmhturoia hmpmhoty
• Ob U`sjm suhh``es & os mnj` tc s`jj 8;;,;;; hmrs miiumjjy oi 0 y`mrs mie os prceuhoia 7-
=;% @NOU dmraoi, tg`i ot ss`itomjjy jccls jol` DOIO tcemy. DOIO prcnmnjy
hcdpros`s =;% cb NDQ‟s hurr`it vmjumtoci, cr p`rgmps $7N PX.
• U`sjm dmy n` sodojmr tc _mgcc! oi =???. Ug` hcdpmiy dmy ec v`ry w`jj & n`hcd` m
suhh`ssbuj nusoi`ss, nut dmy tml` =;-=0 y`mrs tc arcw oitc tcemy‟s vmjumtoci, wotg jcts
cb vcjmtojoty oi n`tw``i
• Mt tcemy‟s vmjumtoci, U`sjm hmi n` m v`ry suhh`ssbuj hcdpmiy oi tg` jcia t`rd mie tg`
stchl wcuje stojj n` m pccr prcnmnojoty n`t. Mt $>;;, tg` stchl os proh`e bcr p`rb`htoci.