zend php mobile and right scale rightscale compute 2013

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Speaker: Kent Mitchell - Sr. Director of Product Management, Zend Technologies Developing today’s cloud-connected mobile applications is complicated. You have to develop mobile clients for each platform and form factor. You have to develop back-end services that run in the cloud to provide all the “heavy lifting.” You need to integrate to social networks and existing legacy systems. And the entire system has to scale seamlessly when you have the break-out success you know you’re app will bring. See why the combination of Zend, RightScale, PHP, and Apache Cordoba give you the solution you are looking for in the modern mobile world.


  • 1. april25-26sanfranciscocloud success starts herePHP, Mobile and Rightscale - TheRight Way To MobileKent Mitchell, Sr Director, Product Mgmt.

2. #2#2#RightscaleComputeMarket OverviewRapid expansion has been driven by benefits in speed of development and ease of working with the cloudWhat are the main reasons you choose todevelop in PHP?Note: Multiple responses allowed Data: UBM TechWeb Survey of 232executives, architects or development managers actively using PHP orconsidering building apps using PHP, May 2012Compared with your next most-used language, isPHP better or worse at each of the following?Base: 117 respondents who are actively using PHP Data: UBMTechWeb Survey of 232 executives, architects or developmentmanagers actively using PHP or considering building apps using PHP,May 2012 3. #3#3#RightscaleComputeCLOUD & MOBILE USAGE is a now a core design point72%of PHP Developersare using cloud basedservices & APIs66%of PHP developersexpect to work onmobile apps in 201363%of developers arecreating apps forcloud deploymentMarket OverviewWith a community of over 5 million developers, PHP usage has significantly broadened in recent yearsWhat type of application(s) have you built with PHP?Base: 117 respondents who are actively using PHP Data: UBMTechWeb Survey of 232 executives, architects or developmentmanagers actively using PHP or considering building apps using PHP,May 2012Enterprise decisionmakers are increasinglychoosing PHP todevelop businesscritical applicationsFunctions of PHP apps have become diverse 4. #4#4#RightscaleComputeMobile Apps Are More Than The ClientB A C K - E N D S Y S T E M S Provide services to clients Composite architecture Elastic scalingWeb-driven experienceM O B I L E & W E BC L I E N T SMobile Back-endPlatformAPIsS O C I A L A N D S A A S 5. #5#5#RightscaleComputeTop Considerations for Mobile Apps Bring mobile skills into core development team Adopt web standards early in the cycle e.g. HTML5/JavaScript Take a mobile first approach to UI & interaction design Adopt modern API-centric architecture Move from HTML to REST/JSON based communications Focus server-side on delivering personalized contextual experience Business logic sits on server/cloud and aggregates multiple systems Adopt Agile development & operations processes Mobile apps are inherently more agile Automation enables quality handoffs from dev to production Cloud back-ends support needed elasticity & scale 6. #6#6#RightscaleComputeConsiderations When Choosing a Solution Agility & Scalability Dynamic languages enable development teams to code faster Automate your release management for continuous application delivery Use Cloud capabilities to cope with unforeseen spikes in demand andsupport maximum back end flexibility Quality Give Development teams visibility to production issues to enable fastproblem resolution time Build for fault tolerance Errors will happen Integration & Interoperability Strong suite of connectors to existing systems and modern SaaS andsocial platforms Support multiple client device types 7. #7#7#RightscaleComputeZends Mobile Application Solutions Zend Server Proven PHP scalability Powerful monitoring & diagnostics Full integration with most common cloud platform Transparent HA support Zend Server Gateway REST and RPC style Services Authentication, validation, simplicity Based on Zend Framework Integration to Social , SaaS and existing back-end systems Zend Studio Productivity Full support for PHP, HTML5, JavaScript, etc Drag and drop web service construction WYSIWYG Mobile client development Integration to Zend Server Cross Platform mobile-client deployment 8. #RightscaleCompute#8#8 9. april25-26sanfranciscocloud success starts hereDemo 10. april25-26sanfranciscocloud success starts hereQ & A