Zeppelin Presentation (January 2007) Page 1

ZEPPELIN Group

IDEAS, PERFORMANCE, PROGRESS

Zeppelin Presentation (January 2007) Page 2

1900: First flight of airship LZ 1 (119 airships built until 1937) 1908: Foundation of Luftschiffbau Zeppelin GmbH 1909ff: Foundation of ZF, MTU, Dornier 1950: Foundation of Metallwerk Friedrichshafen GmbH 1954: Caterpillar dealership awarded for Germany 1994: New structure and new name: ZEPPELIN GmbH 1991ff: Trading: Additional CAT dealerships

Industry: Internationalization with companies inBelgium, Brazil, USA, Far East

Extension of product range by process technology 2002: Trading: Distribution of Hyster Lift Trucks

Acquisition of MaK Deutschland 2003: Trading: Acquisition of Rental Activities from MVS 2004: Industry: Acquisition of Motan, Weingarten

2005: Industry: Acquisition of mht, Ludwigsburg and Fördertechnik Freital

2006: Industry: Cooperation with Plastech Asia and DIMA

Milestones of Company History

Zeppelin Presentation (January 2007) Page 3

Development of Caterpillar Dealerships

Germany

Slovakia Ukraine

NorthwestRussia

Uzbekistan

Taji-kistan

Turk-menistan

AustriaCzech Rep.

SouthwestRussia

Belarus

Armenia

1954 Zeppelin is awarded Caterpillar Dealership

in West Germany

Additional CAT Dealerships:

1990 All Germany

1991 Czech /Slovakian Republics

1992 Austria

1996 Ukraine

1998 Northwest Russia

2001 Uzbekistan, Turkmenistan,

Tajikistan

2002 Southwest Russia

2004 Belarus

2005 Armenia

Zeppelin Presentation (January 2007) Page 4

Zeppelin today ... Shareholder: Zeppelin foundation

Turnover in 2006: 1.86 billion Euro

Employees: 4,620

Locations: 180

Zeppelin Largest trading and service Trading: organization for construction

equipment in Europe

Zeppelin Market leader with Industry: aluminum silos

Second largest manufacturerof systems for plastic

processing

Zeppelin Presentation (January 2007) Page 5

ZEPPELIN Group - Trading Product Program

ComponentsAttachmentsWorktools

ConstructionMachinery

PowerSystems

Parts andAfter Sales

Services

FinancialServices /Leasing

Rental Services

AgriculturalMachines *

ForkLift Trucks

RoadConstructionEquipment

*Sold in several Eastern European Countries

MiningEquipment

Zeppelin Presentation (January 2007) Page 7

Construction Machines

Compact and medium size equipment

Mini Excavator 303 C

Articulated Truck 730

Wheel Loader 906

Wheel Loader 950 H Hydraulic Excavator 320 D Wheel Excavator M 316 D

Track Type Loader 953 D

Compact Loader 301.6 C

Zeppelin Presentation (January 2007) Page 8

Track Type Tractor D11R

Motor Grader 24 H

Construction Machines

Heavy Equipment /Mining

Scraper 627 G

Wheel Loader 990 H

Off-Highway Truck 775 FHydraulic Excavator 385 C FS

Zeppelin Presentation (January 2007) Page 9

Soil Compactor CS 683 E

Pipe Layer 583 T Soil StabilizerRM 350 B

Road Construction Equipment /Special Machines

Wheel Dozer 854 G

Cold Planer PM 102

TandemVibration Compactor

CB-224E

Zeppelin Presentation (January 2007) Page 10

Construction SiteEquipment

Attachments

Components

HydraulicHammers

Scrap Shears

RoadSweepers

QuickCouplers

Vibration PlatesAccugrade

Grapples

Gen Sets

Accugrade

Zeppelin Presentation (January 2007) Page 11

Fork Lift Trucks /Industrial Trucks Container

Handler

Stacker

Reach Truck

Reach Stacker

Engine-Powered Lift Truck

Electric Lift Truck

Zeppelin Presentation (January 2007) Page 12

Professional Service

Zeppelin Presentation (January 2007) Page 13

9 Sales andService Centers

Zeppelin Baumaschinen GmbH: Largest Company of the Group

Headquarter MunichTraining Center

Kaufbeuren

Used MachineryCenter Alsfeld

38 Branches / Locations

Central Parts StoreCologne

Neuss

München

Böblingen

Hamm

Hannover

Hamburg

Freiburg

Ulm

Straubing

Illingen

KoblenzHanau

Kassel

Osnabrück

Oberhausen

Frankenthal

Bayreuth

Bremen

Chemnitz

Würzburg

Dresden

Rostock

Cottbus

Leipzig

Rendsburg

Westerstede

Paderborn

Eschweiler

Alsfeld

Erlangen

Erfurt

Köln

Kaufbeuren

Neubrandenburg

Weingarten

Berlin

Magdeburg

Finowfurt

Mülheim a.d. Ruhr

Suhl

Schwerin

Lift Truck CenterMuehlheim /Ruhr

Zeppelin Presentation (January 2007) Page 14

Functions for CRM

• Marketing– Customer and Prospect

management– Contact management– Campaign management

• Sales– 360° view on Customer– Activity management– Opportunity management– Quotation and Order – Lost Sales-Management

• Product Support– Service jobs– Service reports– Claim management

360° viewon the

Customer

Commercial mgr.Salesman

Service

MarketingManagement

Used

Zeppelin Presentation (January 2007) Page 15

Burning Platform: Customer Relation Management

• Today, there are a number of CRM tools unconnected in parallel

• Many information have to be entered a couple of times ind different systems (Quote, Order, KKS, Note book etc.).

• The quality of the information varies depending on who is providing the data

transitioncurrent target

Zeppelin Presentation (January 2007) Page 16

CRM