www.zermattsummit.org

Executive Summary5th Zermatt Summit – June 26-28, 2014

The Courage to Dare

Dear friends, dear partners,

Let me start by sharing a personal story: In 2008, during the worst of the economic crisis, my company, TLS, had failed to perform financially, banks would not lend us any more funds and our equity was at risk. On one hand, I realized that it was vital to keep investing in continuous training and new equipment so we would not fall behind, but, at the same time, if we didn’t act quickly, the company would go under and 180 employees would lose their jobs. I called a meeting with the company’s management and explained the situation. To save TLS, I suggested a voluntary salary cut for all the employees who would invest the salary difference in the company until it was able to pay it back. The executives quickly agreed, showing leadership and exemplarity. All employees followed that lead.

What struck me at the time was the courage everyone had demonstrated by making this deci-sion, setting aside fear and personal interest, confident that better times would come. Moreover, by doing so, the employees were shaping the culture of their company as a Great Place to Work, while enabling it to regain its strength (1 m Euros were saved and growth eventually picked up).

Two years later, in 2010, we started the Zermatt Summit, based on the belief that a place of en-counter was needed in order to rethink the economy and business enterprise in the midst of the problems we face: rising unemployment, cost of debt on future generations, increasing poverty in all countries to name but a few. We share the belief that putting the person at the center of our globalized world can prevent the implosion of the neo-capitalism model focused on short-term profit and finances disconnected from the production of goods and services.

But this belief can only become a reality if there are courageous leaders who are willing to swim against the tide to establish a world where the human person is not an object of consumption but the subject of creativity and life.

The theme of Courage was chosen for the fifth edition of the Zermatt Summit because courage is essential to transform ideas into reality, inspirations into actions.

Courage belongs to the cardinal virtues – the conformity of one’s life and conduct to moral and ethical principles – which are not only Christian as they go back to Plato. Today, prudence, tem-perance and justice, the first three virtues with courage being the fourth, can, in a renewed man-ner, be a guide for business leaders.

There are many instances when courage is needed in business: the courage of entrepreneurship, which is a mixture of innovation and creativity, the courage of temperance, despite the pressures

2

3

of some shareholders focused on short term profitability, the courage of authority to lead a com-pany on the path to common good … These instances show the way to long term value creation in a society too often paralyzed by fears and that often brings technical solutions without the moral fortitude to implement them.

As stated in a book which has a title that speaks for itself, Double Dip: How to run a values-led business and make money too, Ben Cohen and Jerry Greenfield, founders of the famous ice cream company, wrote «Business has now become the most important force in society. We cannot solve social problems as long as business does not accept to play a leadership role in this area. This implies that the business acts for the common good. This is a new role for business which it is not used to and for which it is unprepared».

The reason we are gathered here for these three days is to explore ways in which we can use courage as a force to build a better world. With its fifth edition, the Zermatt Summit is proud and honored to have engaged to date over 1000 speakers and participants and its success will ultimately be determined by the degree to which minds are impacted and actions are taken as a result. So, we hope that this three-day journey is only a start!

Let me conclude with an inspiring message from Wangari Maathai, Nobel peace prize winner:«In the course of history, there comes a time when humanity is called to shift to a new level of consciousness, to reach a higher moral ground. A time when we have the courage to shed our fears and give hope to each other. That time is now.»

Christopher WASSERMANFounder, President of the Board and CEO – Zermatt Summit

4

In ancient Greek philosophy, courage or fortitude is one of the four cardinal virtues, along with prudence, justice, and temperance. For Father Nicolas Buttet, Board member of the Zermatt Summit Foundation, the courage to dare means …

«… to be able to brave danger, to take on challenges, confront fear, not to feel fear; it is to be aware of fear and danger, and then to go forth.»But he added a key point:

«Courage comes from love.»Through a uniquely designed program combining inspirational keynote interventions, well-struc-tured brainstorming sessions, practical work-shops and genuine interactions, the Zermatt Summit team created the context which in-spired and empowered the participants to have the courage to dare to Humanize Globalization.

Therefore the 2014 edition of the Zermatt Summit wanted to focus on success stories of people who have a dream and who have made significant impact on their environment by dar-ing to implement a project that had a purpose.

Some highlights from the fifth edition

However it is urgent to have the courage to dare now.

Because «if we do not do that, capitalism will fail,» Melchior de Muralt, Managing Partner of Pury Pictet Turrettini & Cie. It seems unfor-tunate that the capital market gatekeepers still need to be convinced that they should take care of interests which go much beyond their own individual interest.

Because «we don’t have a surplus of inspiring remarkable politicians these days,» Frederik Galtung, Chief Executive of Integrity Action. Why are so many conflicts around the world only motivated by the least glorious of inclinations?

Because «we realized that the supply chain that we were using all the way throughout our factories was actually not a clean supply chain,» Jochen Zeitz, Director of Kering and Co-Founder & Co-Chair of The B-Team. Isn’t nature important to our brands?

Because «we continue to perpetuate an economy and a culture of exclusion,» Tony Meloto, Founder of Gawad Kalinga. Today the poor are not subjects. Haven’t they become objects or charity instead?

do we need to have the courage to dare NOW?

5

With the drastic changes created by globalization in the current economic, social and political fabrics of our societies, some issues appear to be so complex that it can be difficult to have the courage to dare to start addressing them and changing the world we live in.

Why

Because «we have never lived so far from nature,» Paul Rose, Explorer and Vice President of the Royal Geographical Society.

Because «as leaders the dominant motivation is self-interest and this is holding the world back,» Kate Robertson, Co-Founder of One Young World and Co-Global President of Havas World-wide. We don’t have the right to ruin the world. «Just do something!»

Because of the rapid population growth, «if we continue to not do anything about what is going on, by 2050 there will be 40% poverty,» Dr Hisham el Sherif, Chairman of IT Investments Group.

Because «the richest country today is 145 times richer than the poorest country,» Marcela Escobari, Executive Director of Harvard Univer-sity’s Center for International Development. The question for us is: what are our grandchildren going to see? Will the gap continue to increase?

Because «the 3Ss sangue (blood), soldi (money) and sesso (sex) are the main topics that sell» in the media industry. Sparknews collaborative workshop.

Because «we don’t need to be free to do good; we need to do good to be free,» Pierre-Yves Gomez, Professor at EMLyon Business School and Di-rector of the French Corporate Governance Institute. Doesn’t the evolution of capitalism, characterized by failure to seek the Common Good, mean a loss of true freedom?

As Naftali Brawer, CEO of Spiritual Capital Foundation concluded during the Blueprint for Better Business workshop, there are different risks when starting the journey of re-invent-ing our company to pursue social goals. This journey is not going to be easy; we are going to have to overcome obstacles, stand up to ex-ternal pressures and fight against a disconnec-tion between purpose and people. «We should not be afraid,» said Father Nicolas Buttet. The journey is one that will require unusual cour-age and a strong will, a sense of purpose that will enable us to overcome all the difficulties on the way.

We need the courage to dare, because our purpose is fundamental.

6

7

The main purpose of the Zermatt Summit is to Humanize Globalization

The DNA of the Zermatt Summit carries a certain conception of the Human person and of his/her place in this world. While it does not mean to promote an ideology or to create a model of an ideal society but it does suggest a manner of being and behaving that shapes the person and the environment with the dignity of the hu-man person as a permanent primary concern.

Nicolas Michel, Professor of Law and former Under-Secretary-General for legal affairs of the UN clearly explained the source of Human dig-nity, represented by the spiritual dimension of the Human person and a set of fundamental guiding principles and values:

A crucial question remains: what do we want to achieve? What is our purpose, the goal we want to reach? What kind of a world do we want to seriously commit to?

is our purpose?What

– Social nature of the Human person: we are unique individuals, but we depend on rela-tions with others.

– The Common Good: the common good is not aimed at public interest; it is in the in-terest of each and every Human being, es-pecially the weakest. The Common Good is the social and community dimension of the moral good.

– Subsidiarity: meaning the right of each per-son to make decisions and participate in de-cisions that can affect him/her.

– Participation: it is the direct corollary of sub-sidiarity with many implications in society in general (such as voting, representation, etc.) which creating legitimacy for the rules.

– Solidarity: if the central principle is Human dignity, if the Common Good implies dedi-cated care for the weakest, if we are all re-sponsible for the Common Good, then we cannot ignore the call for solidarity.

– Universal Destination of Goods: goods are created to cover all needs of the Human family. It does not mean that we should abolish private ownership; however private ownership must take into account Human dignity, solidarity and the Common Good.

These are the guiding principles for our dai-ly practice. And in their implementation we need strong values such as truth, freedom, justice. But there is one supreme value: love. To Humanize Globalization means to love and respect each Human person.

8 A new business paradigm of love should be built where global corporations also strive towards the Common Good and actively serve society by leading positively towards a world more re-spectful of the dignity of the Human person.

The secondary purpose of the Zermatt Summit is to Change Hearts and Minds

Again this is a fundamental question: what is it that we want to have the courage to do? How can we be coherent in our desire to change for the better? How are we to love?

If the main aim of the Zermatt Summit is to Humanize Globalization, the second one is to Change Hearts and Minds, then we clearly need leaders that will create a culture of the Common Good but first, «we are all invited to hear the call to start this culture with ourselves».

9Juan Pablo Cerda, Founding Partner of TECO Natural Resource Group Ltd., gave us some insight as to the origins of the English word «COURAGE». In Spanish courage is «VALOR» which also means value. The most courageous thing for him was to look inside himself, to dive into uncertainty. To start the change by changing himself first.

Following this invitation to Change Hearts and Minds, Laurent Wauquiez, Member of French Parliament and former Minister of State, told participants about his meeting with Sister Em-manuelle and reminisced about what she would ask him: «What good have you done since the last time we met?»

Have we done anything good today? This ques-tion applies directly to us, because, as leaders from the political or business worlds we have been far too profit orientated, focusing on re-election or short term profit and not listen-ing to others, and this for far too long.

To answer this question through a concrete sit-uation, explore the business need for change and rediscover the corporate purpose focusing on personal values, the Zermatt Summit wel-comed the Blueprint for Better Business initi-ative in a workshop. Together, the participants worked on a dedicated case study and guided the fictive CEO of a pharma company on his journey towards the Common Good: How can you help me unite value and effort? Where is the disconnection between what we are doing and what the employees feel? How can I en-gage my employees inside the organization?

«Money is not a good or a bad thing; the im-portance is the relationship we can build with money,» Manuel Leuthold, Deputy CEO of Banque Privée Edmond de Rothschild SA. There is a better way to do business or use money. We are reminded of the introduction by Nicolas Michel about the Universal Destina-tion of Goods: goods are created to cover all the needs of the Human family.

It does not mean that we should abolish pri-vate ownership; however private ownership must take into account Human dignity, sol-idarity and the common good. We are called to offer services that really serve people and produce goods that are really good.

«We definitely need to move away from the word CSR and simply say this is just the way

business needs to be done if we want to sustain our planet and our society.»

Jochen ZEITZDirector of Kering and Co-Founder & Co-Chair of The B-Team.

Changing our Hearts and Minds means becom-ing servant leaders. Another vision of Servant Leadership revealed in Zermatt was through a story of water and fire. Leaders need a differ-ent definition of success based on fire leader-ship: it begins and ends with a desire to serve. While water is exhausted every time we share it with somebody, fire is infinite. A servant leader is like a torch: the light of a torch is not diminished if it lights up many candles.

This 2014 edition of the Zermatt Summit was a place where humble testimonies of people in-volved in the different universes of economy, spirituality, politics and even technology were heard. Each witness had taken on substantial responsibilities, had experienced profound change in their lives and had decided to engage themselves, one way or another, in actions in favour of the Human person and for the Common Good. Not only did we get to listen to public

10

are we called to become?Who

«A servant leader is servant first, and only after he starts to lead.»Naftali BRAWERCEO of Spiritual Capital Foundation

The real key is perhaps to become a Zermatt Summit participant next year! «This is the first time I have participated in the Zermatt Summit, but I can say that this Summit has fully fulfilled the mission set to become the platform of eco-nomic and financial leaders seeking to build the Common Good. Beyond the visible fruits already harvested, I am persuaded others will follow,» Hubert de Boisredon, CEO of Armor Group. Hubert told participants about the company he leads, which is a worldwide leader in bar-code printing. When he joined ten years ago, he decided to change the company. First he implemented sustainable development and saved 1000 jobs. Then he started to welcome fragility. Today, there are more than 60 handi-capped people working at Armor Group.

Jochen Zeitz introduced his recent initiative the B Team which he developed with Sir Richard Branson and other major leaders who have al-ready proven that we can change things inside out through business. The B Team is a not-for-profit initiative formed to create a future where the purpose of business is to be the driving force for social, environmental and economic benefit. Together, with their individual experi-ences, they want to contribute to «a better way of doing business».

A better way of doing business is the aim of many entrepreneurs. As a venture capitalist, Nicolas Célier, partner at Alven Capital and co-founder of Investir &+, has met a lot of entrepreneurs. Over the last few years, he no-ticed that many of them have a new vision. «It’s great being an entrepreneur and since I have the choice, I’d like to do something with my life which makes sense.»

testimonies by inspiring speakers but also many private testimonies exchanged in a climate of trust among participants who have since forged lifelong friendship through this amazing Alpine event.

During these three intense days we also heard many questions and suggestions on how to deal with difficulties, and on the best way to make new attempts. We established dialogue and built new relationships generating innovative ideas on how to transform ourselves into serv-ant leaders and make our world a better place.

We are all called to become servant leaders, filled with love, guided by the Common Good, and by the dignity of the Human person.

In today’s world, leaders are particularly influen-tial on matters of societal development while being responsible for the emergence of new models and practices in their respective fields of activity. Accordingly, they are responsible for what happens in the world and how the world is changing. A servant leader accepts to assist others in striving towards a shared objective which is more important than the satisfaction of one’s own immediate individual interests. Such dynamics might be referred to as the search of the Common Good.

«The Common Good? I should be the specialist.» Laurent Wauquiez considers politics as a voca-tion and stated that the focus point for politics should be love for people and the objective should be the Common Good.

11

We don’t seem to move forward; we are not re-ally fixing anything. So we must again ask where the servant leaders are … Kate Robertson of-fered an answer by stating that in her opinion if young leaders gather together, they will take a hard look at the world and come up with dif-ferent solutions.

With all-wisdom, Naftali Brawer enlightened the Zermatt Summit participants with one of the most important virtues in Servant Leader-ship: «It’s because the Servant Leader harbours no personal ambition as a leader but rather as-sumes the role as a form of service to others that she is able not just to allow but also to encourage others to shine even if that means they outshine the leader.»

12 However, bringing something good to the world is not so easy. «Every day we need to find the courage to continue,» confessed Melchior de Muralt who tries to be an active shareholder based on ethical principles. «We need to be mis-sionaries and to keep convincing investors …»

Servant Leadership is a vocation. But as the vocation of the Human being is love, we are not allowed to step back.

«I have come to hate the term social entrepre-neur. I think every entrepreneur should be a social entrepreneur,» Pamela Hartigan, Exec-utive Director of Skoll Centre (Said Business School, Oxford) and Co-Founder of Volans Ventures. Zermatt Summit welcomed several entrepreneurs who are also social entrepre-neurs, from Hannah Chung, Chief Creative Officer of Sproutel, who created Jerry the Bear to help diabetic kids learn to manage their own blood sugar, to the finalists of the Ashoka Social Business Co-Creation Awards initiated by Ashoka, with the great help of Fondation Guilé, DPD and Boehringer Ingelheim. Isn’t the first prize, Ana Bella Social School for Women Empowerment, a shining example of Servant Leadership? This great example of co-crea-tion between a social entrepreneur, Ana Bella Estevez, and a large industrial corporation, Danone, empowers women, survivors of do-mestic violence, to avoid exclusion by provid-ing valuable jobs as sales promoters rather than doubly victimizing them by letting them take up invisible jobs.

«Business leaders should now move to change not only their own companies but their indus-tries.» For Kate Robertson, there are lots of meetings, talks and networking but no results.

We should be creative and innovative

«I wanted to solve real problems,» said Hannah Chung during a panel titled Dare to Innovate. Technology, innovative solutions, entrepre-neurship or new ideas through creativity can help tackle global issues, solve our biggest challenges in our search for the Common Good and make the world a better place. One day, Hannah started to figure out how she could apply her passion using design thinking process to find what she wanted to do to help people. Jerry the Bear was born.

In the same way, the Ashoka European Social & Business Co-Creation Competition Awards showed that new products and services can be developed by innovative changemakers to ad- dress essential needs of underserved populations

and that new jobs can be created for more in-clusive and Human economies by redefining business models and organizational structures.

Today innovation is everywhere and can accel-erate Human and social development. Grameen Bank, E-Bay, AirBnB, Uber are all disruptive busi-nesses built on the basis of trust where there was none before; opening up extraordinary op-portunities.

And what is true with new entrepreneurs and SMEs is also perceptible in worldwide leading companies. Putting sustainable development at the heart of Armor Group’s strategy (brought about by Hubert de Boisredon as CEO) was an amazing source of innovation and creativity

13

can we reach our goal?How

14

and is transforming the group from a worldwide leader in the printing of barcodes to a leader in sustainable energies. Likewise Jochen Zeitz spoke to us about his exceptional experience as CEO of Puma. At 29 when he was appoint-ed CEO, he decided to completely reposition the brand and after 9 very difficult years the company finally became profitable again. He then realized that the supply chain was not «clean». So after a few years he again reposi-tioned the brand and redefined the purpose of the business to make it «the most desirable and sustainable sport-lifestyle company ever». Innovation and creativity again came though. He then wanted to measure the environmen-tal footprint and conceived the Environmental Profit & Loss Account (E P&L) that puts a mon-etary value to a business’ use of ecosystem services across the entire supply chain. In 2016 Kering Group (main shareholder of Puma) is going to publish the first Environmental P&L for all 21 brands in the group and is now also working on a Societal P&L.

Jerry the Bear, Armor Group, the Ashoka Co- Creation Awards, Puma, lots of wonderful and inspiring stories motivated Zermatt Summit participants to have the courage to be crea-tive and innovative. We need free thinking and a new way of teaching in an exceedingly fast-changing digital world … Being an entre-preneur, solving problems while seeking the Common Good are key elements. Initiative and entrepreneurial ability become increas-ingly evident and decisive. And because the ownership or the possession of know-how, technology and skill belongs to the Human person, we can affirm that creativity and inno-vation are important factors in the process of Humanizing of Globalization.

15The Common Good needs politics

Creativity is also a key to solving political issues. Politicians prefer to make decisions rather than to face creativity, because they might fail. But as Frederik Galtung noted, «the world is faced with extraordinary challenges and playing it safe is not resolving some of these issues.» Min-ister Laurent Wauquiez quoted a poll by Opin-ionWay/CNRS in France: 87% of French people do not trust the political class anymore. How-ever politicians do play a fundamental role: they have the power to bring people together (schools, companies, unions, state, NGOs, etc.) to listen to others and find solutions for the Common Good.

While political leaders are facing multiple and complex issues, the concept of the Common Good can help them to address the intercon-nected challenges of the 21st Century.

The Common Good is more accurately de-scribed as the total sum of social conditions which allow people either as groups or as in-dividuals to reach their fulfilment more com-pletely and more easily. It is not exclusively the responsibility of the state. But if all the com-ponents of society (politics, NGOs, companies, groups, families, associations, etc.) have their share of the responsibility, then the political community has a specific task. According to Nicolas Michel, «the Common Good is the reason that political authority exists». The Common Good is the source of legitimacy of the state.

be solved. In the same way, Jinyoung Lee Englund, Director of Marketing & Communi-cations of Bitcoin Foundation is trying to start the path towards a global financial inclusion with the help of an open source platform, i.e. with the help of every software developer throughout the world.

«In recent years we have also discovered new models for carrying out public interest or (pursu-ing the) Common Good.» And the private sector and the state have often collaborated to find solutions, redefining the role of the state as an application of the principle of subsidiarity.

Subsidiarity also calls us to act within our com-munities, at our level, for the Common Good. Frederik Galtung considers that if «there is a deficit of quality political leaders; it is a reflection of deficit of citizen demand and citizen engage-ment». Tony Meloto’s testimony illustrated the power of communities. When he returned to the slums of Manila, after a very successful career, he was shocked by what he saw. The Philippines is such a resourceful country with fertile land and one of the highest bio diversi-ties in the world. So why are they so poor? So he decided to create Gawad Kalinga, a unique foundation which engages all sectors of soci-ety, mobilizing them to work together to end poverty. While one person donates the land, an-other donates the building materials, the poor provide the labour, Gawad Kalinga provides the management and the volunteers, local govern-ments provide the road and the water system. With the help of multinationals they have built 30,000 homes in 2,300 communities.

16 Subsidiarity and Participation are fundamental

The principle of subsidiarity, evoked by Nicolas Michel, means the right of each person to make decisions and participate in any decision that directly affects him/her. It holds that nothing should be done by a higher level, more complex organization which can be done just as well by a lower level and simpler organization. It fosters a spirit of initiative and increases the compe-tence of Human persons who are thereby con-sidered «co-entrepreneurs».

The Ashoka European Social & Business Co- Creation Competition Awards illustrated new forms of interaction between civil society and business designed to create shared social and economic value for the Common Good. These «co-entrepreneurs» create great social impact by leveraging their complementary strengths and expertise.

To Humanize Globalization, we need to start with ourselves. It often means to understand and accept the idea that my neighbour is gifted, knows his job and can help me. Hannah Chung spoke about the importance of humility: «I don’t know anything: can you teach me?» When she created Jerry the Bear, the children said that as much as they liked the concept, they did not like the first prototype; she needed exciting designers. She realized she needed the gift of someone else. In concurrence with Hannah, Nicolas Célier confirmed that «the entrepreneurial idea has much more value when it is shared».

Thanks to the Internet and the emergence of multiple communities, lots of issues can now

Spirituality or inspiration cannot be ignored

Why do we need to manage everything? Why do we need to be in full control? Creativity cannot be managed; gratuitousness cannot be managed; courage cannot be managed. In order to Humanize Globalization, inspiration may prove to be more important than management.

Participant, Fanglu Wang, Senior Managing Director of CITIC Capital in Hong Kong gave his perspective on the Chinese point view. China is facing challenges and is now thinking about the next step. But it is clear that «social responsibility is not something nice to have, it is a MUST for Asian Development». The issue is not money but ideas.

One idea could be the birth of a new culture of giving such as Francesca Immacolata Chaou-qui, Member of the Economic Commission to reform the Holy See and External Relations & Communication at Ernst & Young hopes: «We ought to donate as a mother donates her milk and we ought to donate gifts of similar quality. Those gifts must help their recipients live anoth-er day to face and plan for their lives. We ought to donate so as to free people enslaved by pov-erty, but also to free them from our gifts as well, as the child who is ready to survive without sup-port detaches from the breast. And when they become free at last, we will keep on donating. Because donating means encountering the oth-er. And encountering the other means encoun-tering ourselves.»

Knowledge must be shared

«I want to add one item to the agenda before you: and this is Knowledge, Knowledge, Knowledge.» Dr Hisham el Sherif, who truly believes in informa-tion for development, explained that we need the know-how to deliver knowledge to sustain-able, micro, small and medium size business in order to make a real difference. He called for the creation of the first world «knowledge fund».

According to Marcela Escobari, the USA grew so fast because first they learned how to make new and better products and then found better, im-proved ways in which to make them. Knowledge, knowledge, knowledge is also the motto shared by Hannah Chung: «It’s all about story-telling; we should tell people what has been done in order to be inspired and pursue their own ideas.»

Christian de Boisredon, founder of Sparknews, gave us a key to understanding one main issue about knowledge. We often feel stressed when we watch or read the news because they seem to only want to relate problems and never propose solutions. It is not that they do not want to talk about innovative solutions; it is more that they do not know where to find these ideas. That’s why he created Sparknews which unites and engages the world’s leading newspapers by the sharing of stories of hope, change and innovation.

Knowledge, knowledge, knowledge … In the business world it is a pity that more bad prac tices are shared than good ones … Sharing knowl-edge on how to strive for the Common Good, on how to promote the Dignity of the Human per-son and on how to become a Servant Leader is the raison-d’être of the Zermatt Summit.

17

Paul Rose recounted the magic of nature; Melchior de Muralt was inspired by The Grand Inquisitor, the famous parable in Fyodor Dos-toyevsky’s novel The Brothers Karamazov; Naf-tali Brawer taught us the difference between Kings and Prophets and gave us Moses’s exam-ple of Servant Leadership.

Inspiration is an underlying factor. Jinyoung Lee Englund from Bitcoin Foundation gave the Zermatt Summit participants a very per-sonal testimony. «Every decision that I have made was rooted in that early information of liv-ing out of faith and not out of fear and believing that my life has a greater purpose.»

Naftali Brawer confessed the importance of purpose: «If I could meet my 16 year old self, I would tell him as he rushed about flush with self-importance and easy success, I would say Naftali, stop and think: what is motivating you to be a leader? If it’s just an ego trip, it will not sustain.»

«There is no other joy than the one of giving» concluded Father Nicolas Buttet. «We are all looking for joy and happiness but maybe we are searching in the wrong place; the right place is to serve the other.» We have to set out on the long voyage from head to heart and enter the way of gratuity. «The source of love we need doesn’t come from ourselves.»

Everyone according to his faith has his own beliefs and his way of acting in the world, do we want to spread the love that is necessary to change the world? While Dr Hisham el Sherif’s heart is in the developing world, he believes his destiny is in a globally better world.

«This family [Zermatt Summit] is where I belong

and what I believe in.»Dr Hisham el SHERIF

Chairman of IT Investments Group

18

19

FILMS

«Doing Virtuous Business» (Ted Malloch Yale University)media.wfyi.org/DoingVirtuousBusiness/video.asp *

Zermatt Summit records all panels and keynotes and these videos and other interviews can be seen on our channel youtube.com/user/TheZermattsummit

BOOKS

«The Grand Inquisitor» a parable in Fyodor Dostoyevsky’s novel «The Brothers Karamazov» (Melchior de Muralt, Pury Pictet Turrettini)

«Moral Tribes: Emotion, Reason, and the Gap between Us and Them» by Joshua Greene (Naftali Brawer, Spiritual Capital Foundation)

«Getting the plan B» by John Mullins & Randy Komisar (Pamela Hartigan, Skoll Center)

SITES

Blue Orchard Finance (Melchior de Muralt, Pury Pictet Turrettini) blueorchard.com *

Blueprint for Better Business (Charley Wookey, BBB)blueprintforbusiness.org/Home/About/Principles-and-Framework *

Integrity Action/Google (Fredrik Galtung, Integrity Action)integrityaction.org *

Grameen Bank (Fedrik Galtung, Integrity Action)grameen-info.org *

AirBNB (Fedrik Galtung, Integrity Action)www.airbnb.com *

UBER Ridesharing services (Fedrik Galtung, Integrity Action) uber.com/about *

The Long run initiative (Jochen Zeitz, Kering)thelongrun.com/the-4cs *

The Principles of the Zeitz Foundation (Jochen Zeitz, Kering)zeitzfoundation.org *

The B Team (Jochen Zeitz, Kering)huffingtonpost.com/news/the-b-team *bteam.org *

For a deeper dive …

Royal Geographical Society (Paul Rose, BBC)paulrose.org *

«Jerry the Bear» (Hannah Chung, Sproutel)jerrythebear.com *

Skoll Forum (Pamela Hartigan, Skoll Center)skollworldforum.org *

«Bring the whole person to work» Spiritual Capital Foundation (Naftali Brawer, Spiritual Capital Foundation)spiritual-capital.org/who-we-are *

One Young World (Kate Robertson, Havas)oneyoungworld.com *

Triple Bottom Line Investment (Robert Rubenstein, TBLI)tbli.org *

Impact Journalism Day (Christian de Boisredon, Sparknews) ijd.sparknews.com *

ASHOKA CHANGEMAKERS CO CREATION COMPETITION WINNERS

Special mention: Farmers’ Club (with Vodafone –Turkey)changemakers.com/discussions/entries/farmers-club?pr_destination=my_review_dasboard/320430/181752&nore-direct=1

Last mile prize (by DPD): Smart Neighbours (with Veolia)changemakers.com/discussions/entries/smart-neighbors

Runner up Prize: Advancing treatment for Duchennechangemakers.com/discussions/entries/esperare?pr_des-tination=my_review_dashboard/320430/181752&nore-direct=1

Runner up Prize: Autism at Workchangemakers.com/discussions/entries/autism-work?pr_ destination=my_review_dasboard/320430/181752&nore-direct=1

First prize & Public choice award: Ana Bella Social School for Women Empowerment with Danone changemakers.com/discussions/entries/ana-bella-social-school-women-empowerment?pr_destination=my_review_dashboard/320430/181752&noredirect=1

* Last accessed July 25, 2014

Several examples of cross-sector collaborations were discussed or referred to in Zermatt. The index below lists the ones that were discussed in greater detail and provides contact points for additional information where relevant.

WEDNESDAY 25 JUNE 201412:00-18:00 Social & Business Co-Creation Jury meeting (European Competition)

THURSDAY 26 JUNE 201408:30-09:00 Welcome address: Christopher WASSERMAN and Introduction: Nicolas MICHEL

09:00-10:50 Dare to care: how to put the human person at the heart of business? The global financial crisis of 2008 and the aftermath have spurred intense debate

about capitalism and the purpose of the business enterprise. How can a new business paradigm be built where global corporations strive towards the Common Good and actively serve society by leading positively towards a world more re-spectful of the dignity of the Human person? Roundtable/Q&A-Speakers: Hubert DE BOISREDON, Jinyoung Lee ENGLUND, Melchior DE MURALT, Juan Pablo CERDA; Moderator: Theodore Roosevelt MALLOCH

11:20-13:00 Blueprint for Better Business Workshop The aim of this initiative is to rally business leaders to explore the business need

for change and how the rediscovery of corporate purpose focusing on personal values might best be brought together to serve the Common Good. Introduc-tion: Antonin PUJOS; Facilitators: Charles WOOKEY, Loughlin HICKEY

14:00-15:40 Dare to serve: political leadership to serve the Common Good While political leaders are facing multiple and complex issues, the concept of

the Common Good can help political leaders to address the inter-connected challenges of the 21st Century. Roundtable/Q&A-Speakers: Laurent WAUQUIEZ, Fredrik GALTUNG; Moderator: Nicolas MICHEL

15:40-16:00 Inspiring keynote: The courage to act for the Common Good. Pierre-Yves GOMEZ

16:00-16:30 Personal exercises, silent work. Participants are encouraged to do these exercises outside (in our beautiful nature)

17:15-17:35 Inspiring testimonies: The courage to challenge the impossible. Antonio MELOTO

17:35-17:55 Inspiring testimonies: The courage to redefine business purposes. Jochen ZEITZ

18:40-19:30 Piano Concert: Soloist Elizabeth SOMBART

19:30-22:00 Cocktail reception, dinner with keynote speaker: The Courage to Dare. Paul ROSE

Summary of the Program 2014

20

FRIDAY 27 JUNE 201408:30-10:30 Dare to innovate: how does innovation accelerate human and social develop-

ment? How can innovative solutions, entrepreneurship or new ideas through technological creativity help tackle global issues while solving our biggest chal-lenges in our search for the Common Good to make the world a better place? Introduction: Hisham EL SHERIF; Speakers: Hannah CHUNG, Nicolas CÉLIER, Declan CON-WAY, Pamela HARTIGAN; Moderator: Joanne SAWICKI

11:00-13:00 Dare to engage: empowering leaders for global change In today’s world, leaders are particularly influential on matters of societal devel-

opment while being responsible for the emergence of new models and practices in their respective fields of activity. Accordingly, they are responsible for what happens in the world and how the world is changing. A servant leader accepts to assist others in striving towards a shared objective which is more important than the satisfaction of one’s own immediate individual interests. This dynamic might be referred to as the search of the Common Good. Introduction: Naftali BRAWER; Speakers: Francesca Immacolata CHAOUQUI, Manuel LEUTHOLD, Kate ROBERTSON, Robert RU-BINSTEIN; Moderator: Henri-Claude DE BETTIGNIES

14:00-14:30 Inspiring keynote: The courage to develop the world. Marcela ESCOBARI

14:30-16:00 Sparknews Workshop – Impact Zermatt Day: Sparknews is known for having put together the «2013 Impact Journalism Day» that engaged 22 world’s lead-ing newspapers from 20 countries to share stories of hope, change and innova-tion with their 50 million readers. Facilitator: Christian DE BOISREDON

16:40-18:10 Social & Business Co-Creation – European Competition Awards Ceremony with Ashoka. An online collaborative competition to source, highlight and catalyze the most innovative co-creation projects in Europe led by social-mission organiza-tions and traditional businesses. These projects will illustrate new forms of inter-action between civil society and business to create shared social and economic value for the Common Good.

18:10-18:30 Conclusion Keynote: Christopher WASSERMAN, Father Nicolas BUTTET

19:10-23:00 Swiss Night: Dinner in the mountain, Sunegga Restaurant, 2288 m

SATURDAY 28 JUNE 201408:00-11:00 Matterhorn Excursion

21

ZermattSummitZermattsummitZermatt-summit-foundationTheZermattsummit Zermatt Summit Foundation

www.zermattsummit.orgKlimaneutral gedrucktNr.: OAK-ER-11924-01113www.oak-schwyz.ch/nummer

PARTNERS

NETWORKING PARTNERS

HEAD OFFICEZermatt Summit FoundationWorld Trade CenterAv. Gratta-Paille 2CH-1018 Lausanne • SwitzerlandTel. +41 (0)21 644 20 54contact@zermattsummit.org

For enquiries on partnerships partnerships@zermattsummit.org

For enquiries on presspress@zermattsummit.org

Online registration requiredwww.zermattsummit.org