zero dollar marketing for tie

8/7/2019 Zero Dollar Marketing for TIE

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CLICKDOCUMENTS

$0 MarketingExecuting on an effective marketing strategy

when you have no money or resources

Ambal Balakrishnan


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Marketing is too important tobe left to the marketingdepartment.

?


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OLD BUYING JOURNEY

Awareness

Preference

Consideration

Purchase


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A NEW BUYING JOURNEY

Education

(+)

(-)

Realize Ihave to

change cablebox or install

satellite.

Experiencedfriends

HDTValtered my

viewingreality

Cant figure

out what sizescreen is

right for me.Whats too

big?

Compare competitiveproduct features and

prices.

Hear a lot ofopinions

aboutPlasma vs.

LCD.

Hear abouthow affordableHDTVs have

become.

Conductmore

research tounderstand

differentfeatures.

Readcustomerreviews of

onlinevendors.

Track delivery.

Very

heavy.Install

myself.

Receivetechnophilemagazinewith newgadgets

coming out.

Purchase.

Considertaxes,

shipping,warranty

andservicing.

New boxinstalled.

Evaluation Purchase Loyalty

Reviewproductspecs.

Try product atretail store.

Choosevendor

feeluncertain.

Receive HDTV.

Not surehow to

ensure I getthe bestpicturequality.

Learn aboutdigital

programmingand availability

of HDchannels.Perhaps

satellite isbetter?

Discover it willenhance my

gamingexperience.

See offer forfree satelliteequipment at

point of salenot sure what

to do.

Imagedoesnt

look great.

= potential barriers for cable retention

Identifyrelevant

features &products

for myneeds.

Narrowdown

systemsand search

online forbest

prices.

Read product reviews andcustomer reviews.

Read productreviews


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$0 DOLLAR MARKETINGIS NOT

ZERO COST MARKETING


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What is the most important thing?


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What is the right fit?


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# 1 THINK

# 2 PURPOSE# 3 PLAN

# 4 CUSTOMER

# 5 COMMUNITY

# 6 CONVERSATION

# 7 CONTENT

# 8 CONTINUITY

# 9 MEASURE

# 10 STEAK & SIZZLE


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#1


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Assessment


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PLAN

What is your MarketingPlan?

A good plan is like a road map: it shows the finaldestination and usually the best way to get there.- H. Stanely Judd

#3


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Set specific goals

Write them down


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VISION STRATEGY

EXECUTIONFive-Phase Plan

Unleash thePower of

Network as thePlatform


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SOCIAL MEDIA TACTICAL PLAN

Daily Weekly Monthly

Blog

Social Networks

Microblogging

Commenting/Forums

Presentation


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CUSTOMER

Who is your Customer?

"The single most important thing to remember about anyenterprise is that there are no results inside its walls. Theresult of a business is a satisfied customer." PeterDrucker

#4


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SEGMENT

How do you engage withdifferent Market

Segments?

A market segment is a community with a shared

worldview. Seth Godin


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CONVERSATION

How do you enable andengage in

Conversations?

Conversation Marketing ensures that you know your

audience, target them with an appropriate message, andthen observe their response and adjust that messageaccordingly. Ian Lurie

#6


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IN YOUR CONVERSATION


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google.com/reader


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igoogle.com


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blogsearch.google.com


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search.twitter.com


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technorati.com


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backtweets.com


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CONTENT If your content is something that your customers are


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CONTENT

What Content do youneed to create and

distribute?

If your content is something that your customers are

willing to share, you've unlocked the secret ofengagement. Joe Pulizzi

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START A BLOG


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Differentiate


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Blog as Hub?


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Slideshare.net


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Scribd.com or docstoc.com

CONTINUITY Finally, strategy must have continuity. It can't be


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CONTINUITY

Do you have Continuityin your marketing?

Finally, strategy must have continuity. It can t be

constantly reinvented. Michael Porter

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MEASURE


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MEASURE

#9

STEAK & SIZZLE S ll ith Si l S t i ith St k E ik J B ki


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STEAK & SIZZLE

Does your marketinghave both

Steak and Sizzle?

Sell with Sizzle, Sustain with Steak. - Erik J. Barzeski

#10


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Spend time on social media wisely


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# 1 THINK

# 2 PURPOSE

# 3 PLAN

# 4 CUSTOMER

# 5 COMMUNITY

# 6 CONVERSATION

# 7 CONTENT

# 8 CONTINUITY

# 9 MEASURE

# 10 STEAK & SIZZLE


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RECOMMENDED BLOGS

Sethgodin.comjunta42.com

chrisbrogan.com

guykawasaki.com
http://www.sethgodin.com/http://www.junta42.com/http://www.chrisbrogan.com/http://guykawasaki.com/http://guykawasaki.com/http://www.chrisbrogan.com/http://www.junta42.com/http://www.sethgodin.com/


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http://www.copyblogger.com/is-reading-blog-posts-worth-your-time/


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GO FOR IT. GOOD LUCK.


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