zero to blogger beyond just blogging
DESCRIPTION
Looking to do more with your Wordpress blog? In the this slideshow Sarah Arrow looks at other things you can do with Wordpress as well as use it for bloggingTRANSCRIPT
Build More than a Blog…Build a Business
WORDPRESS SUCCESS
Understanding Wordpress
An easy-to-use content management systemAllows interaction with your niche audienceProvides real-time immediacy & buzz creationHelps raise awareness of your brandHelps cement your niche positionEasy way to generate multiple streams of
income
Understanding Wordpress
Increases your public prominenceIncreases your business’ perceived valueNo specialized tech knowledge necessaryHas many free guides & video tutorialsPlugins provide specialty functions
Wordpress Business Models
Article Marketing DirectoryAuction SiteEasy Content Management System (CMS)
for your mainstream business or contractors
e-Commerce Storefront or CatalogFAQ portal or Q&A site
Wordpress Business Models
ForumHelp Desk Ticket SystemDedicated Invoicing SystemMembership SiteProject Management System
Use your imagination…the possibilities are endless
Wordpress Themes & Plugins
Make Wordpress fit YOUR needs!Search for specialty, paid or free plugins &
themesStart searching for free at the Wordpress.org
Plugin Directory & Theme ShowcaseAlways get themes & plugins from reputable
sourcesAsk friends, mentors or a business coach for
sources
Find Your Focus
What improvements can Wordpress help you make to your current business model?
Get feedback from customers & clients, social media followers, newsletter subscribers, or mastermind group members
Search for a plugin to make these improvements
Always read plugin & theme reviews prior to installation
Tailoring Wordpress to Your Business
Make small changes – get 1 plugin working before implementing another
Article Marketing – want to create a niche directory? Try the paid Article Directory plugin & Article Directory Wordpress Theme
Tailoring Wordpress to Your Business
Online Store – sell on ebay or run a specialty hobby site? Check out the Wordpress Auction / Reverse Auction Theme
Another reliable plugin for selling products is the WP e-Commerce Plugin
Tailoring Wordpress to YourBusiness
Q&A Site – try the WP-Answers theme or the Popurls Clone plugin
Forums – check out the BB Press forum software
Membership Site – Wishlist Member integrates seamlessly
Tailoring Wordpress to Your Business
Help Desk Ticket System – try the Quality Control theme
Manage Multiple Customers, Clients or Vendors – use the free WP-Invoice plugin
Project Management – try the WP Task Manager plugin
Monetize With WordpressAlways think of ways to make money from your
sites
Consider a paid membership or mastermind group
Make your article directory a paid subscription site
Write product reviews for affiliate products using the WP Review Site Plugin
Sell your artwork using The Photo Argus portfolio theme
Wordpress Safety
Always check for plugin updatesCheck that you have the latest version of
WordpressInstall the Akismet spam filterSecure your site with the free Bulletproof
Security Scan plugin