zero to paid
DESCRIPTION
This webinar titled Set the Foundation covers the basics of the speaking business Specifically created for an audience of speakers looking to get into the speaking business. Given by Dawnna St Louis on December 14th at noon.TRANSCRIPT
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ZERO TO PAIDSetting the Foundation
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WHO IS DAWNNAwww.Dawnna.com
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THE WEBINAR
Housekeeping What we will NOT cover What we will cover
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FOUNDATION
The Myths Your Subject Your Target Your Price
Ultimate Success
Healthy Career
Strong Foundation
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THE MYTHSDemystifying the Business
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THE MYTHS
Motivational Speaker Great Platform Skills Contests The Audience
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YOUR SUBJECTWhat do you talk about?
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WHAT DO YOU TALK ABOUT
Samples of Success Tony Robbins Toastmasters Winners My Journey? Your Journey?
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WHAT DO YOU TALK ABOUT
The best start is YOUR CURRENT EXPERTISE Find your Expertise and Your Results
What do I do? Or What is my expertise? How do I deliver that expertise? What are the results that my
customers get?
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FIND YOUR EXPERTISE
What do you do
How do you deliver
What are the results
How can you transfer this knowledge
Project Management
By leveraging the PMBOK and my Certification
Project that are on time, on budget, and high quality.
I remove project obstacles
I have innovative solutions for project issues
I could motivate organizations to develop innovative solutions to project issues and move forward fasters
Writer By creating compelling content
Great articles that increase customer retention.
I could teach sales teams how to create compelling sales stories
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YOUR TARGETWho do you talk to
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WHO DO YOU TALK TO
Who would you WORK for today? What Professional Associations would you belong
to? To find your market think in terms of
RESULTS!
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YOUR PRICEHow much do you charge
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HOW MUCH SHOULD I CHARGE
How much is it worth to your target market
Remember the RESULTS! You deliver results and you should be paid for
those results.
GOOD NEWS! There is a formula!
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NO ONE IS PAYING FOR A SPEECH OR A SPEAKER
They are paying for experts to deliver results The method of delivery is too varied… lets
simplify!
PROGRAMS!
Workshops
Keynotes
Sessions
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THREE TYPES OF RATES
Program Rate You will deliver a single program (45-90 min)
Half Day Rate You will work for 3 hours
Full Day Rate You will work for 6 hours.
Full Day
Half Day
Program
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SIMPLE RATE FORMULA Daily Rate:
Current Salary / 24 = Your Daily Rate 120K / 24 = $5K
Program Rate: Daily Rate / 2
$5K/2 = 2500
Half Day Rate: Median of Program and Full Day Rate
$3750
They are responsible for: Booking and Paying for your travel, accommodations,
and meals (including airport transportation) Your hand outs Anything that you will use to deliver
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SUMMARYWrap it up
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SUMMARY
Your job as a speaker What you talk about Who you talk to How much you charge
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OFFERwww.ZeroToPaid.com/holiday/