zest adz brands_agencies_us_2010
TRANSCRIPT
Mobile Advertising Solutionsfor Agencies and Brands
ZestADZ
• Leading mobile advertising network; Headquartered in
Los Angeles, CA
• Quality traffic – on deck and off-deck, mobile web and
apps. 2 billion impressions per month; 500m
impressions in US.
Access to wide variety of inventory
• Access to iPhone Apps and Games, Mobile
Sites and Symbian inventory.
Mobile Web iPhone Android Symbian
Why ZestADZ?
• Quality US and Global TrafficOffering both on-deck and off-deck traffic
• Supporting all ad formatsAndroid, iPhone, Mobile Web
• Better customer service Dedicated Account management with focus on ROI.
• Best in class targetingDevice, DMA, Carrier, Channel, Platform
• Best in class solutionsAnalytics, automated reporting, budget control
Client Success
Partners
Traffic Details
Countries Traffic Stats Avg CPCUSA 285,070,207 $0.20
India 238,981,952 $0.03
Indonesia 104,084,678 $0.03
Germany 65.605.629 $0.20
France 53,900,044 $0.18
UK 49,605,629 $0.15
Italy 48,720,051 $0.18
Spain 45,469,271 $0.20
South Africa 33,277,534 $0.25
Canada 19.095.375 $0.20
Malaysia 15,692,618 $0.09
Egypt 12,157,268 $0.05
Australia 12,042,859 $0.25
Portugal 7,421,036 $0.16
Norway 3,137,534 $0.18
Singapore 2,722,157 $0.12
Saudi Arabia 1,345,812 $0.06
Norway 3,345,261 $0.15
United Arab Emirates 1,284,534 $0.06
Israel 1,190,128 $0.07
Latvia 984,772 $0.09
Lebanon 890,785 $0.05
Jordan 887,465 $0.06
Kuwait 371,925 $0.05
Bahrain 274,962 $0.05
Serbia 241,895 $0.05
Qatar 956,321 $0.05
Others 8,925,824 $0.10
Why Mobile Advertising?
• Creates good brand awareness
• Small screen but LARGE mind share
• Highly targeted medium
• More powerful than traditional media
• Personal, ubiquitous
• Massive Reach
• Ideal target
How ZestADZ Works
ZestADZTargeting Engine
Country / Carrier
Device / OS / Property
Keyword
Channel
Demographic
Tools
Landing Page Generator
Response Management
Email Reports
Ad optimizer
Handsets DB /
Analytics
Ad Delivery Engine
Deliver responses to handsets
Users come through publishersSelf Service Platform with• Campaign creation tools• Landing page generators• Bidding tool• Reports
Targeting: best in class
Device
Platform Channel DMA
Apple iPhone
Android
HTC Touch 2
Apple
Symbian OS…
Downloads
Music
Search
Social network
Chat
Education
Chicago Area
New York…
Campaign
Type
Operator
iPhone Apps
Android Apps
Mobile Web ..
T-Mobile
AT&T…
Reports
• Detailed reports on
campaign data
• Detailed Ad-wise
analytics
• Key campaign metrics
such as Spend, CTR,
Impressions etc is
available on console.
ZestADZ Analytics
• World class analytics tool enabling
advertisers and agencies to measure
key metrics
– Unique users
– Carrier / Device Data
– Impressions / Clicks / Spending
– Geography of Traffic
– Channels of traffic
– CSV Output
Analytics
Solutions for Ad Agencies
• ZestADZ offers full suite of mobile advertising solutions
for Ad Agencies
• Managed Campaign execution with vertical specific
focus
• We will be your extended mobile marketing team
helping your customers achieve marketing goals.
• Campaign creation, management, execution, monitoring
of metrics on a day-to-day basis.
Summary
• Quality traffic
• Best-in-class targeting
• Full service self serve management console
• Turnkey solutions for advertisers and agencies
• Strong global presence
• Variety of traffic and formats supported – iPhone / Android /
Mobile Web
MMA Standard
• Banner Specification:
300*50 Pixels
216*36 Pixels
168*28 Pixels
120*20 Pixels
– Animated or Static banner weight should
be under 10KB.
• Text Ads specification is:
Text ads should be max upto 50 characters
Creative Specification
Contact
• US Sales (EST Time
Zone)
• +1 (646)-546-5526
• +1 (646)- 546-5153
• +1 (646)-546-5876;
• +1 (646)-546-5442
• Euro / Asia Sales (GMT
+ 5.30 Time Zone)
• +91 44 646 11186
• +91 44 4285 7183
Resources
• Our website http://www.ZestADZ.com
• Landing page tool http://www.zestadz.com/static/landing_pages_tool
• Follow-us on twitter http://www.twitter.com/zestadz
• Blog http://www.ZestADZ.wordpress.com
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