zigbee whitepaper nextgenerationshopping wkg2c (3)(rs)(oct-7)

8/13/2019 ZigBee WhitePaper NextGenerationShopping Wkg2c (3)(RS)(Oct-7)

1/13 2013 ZigBee Alliance. All rights reserved. www.zigbe1

ZigBee Retail Services Delivering Next

Generation Shopping ExperienceZigBee enables advanced retail experiences and services

October 2013


2/13


3/13 2013 ZigBee Alliance. All rights reserved. www.zigbe

ZigBee Retail Services Delivering Next Generation Shopping Experience October

3

Table of Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Defining a New Customer Shopping Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

ZigBee Retail Services Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Key Use Cases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Location engine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

The Better Solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Payment Scenario . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Retail Employee Use Case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Electronic Shelf Labels and Electronic Shelf Edges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

In-home scenario . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

List of Figures

Figure 1: Holistic approach to the retail ecosystem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Figure 2: Customer or Cart Interactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Figure 3: System-level diagram of a Retail Services implementation. . . . . . . . . . . . . . . . . . . . . . . . . . 6

Figure 4: General System Diagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Figure 5: Location Engine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Figure 6: Customer Payment Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Figure 7: Electronic Shelf Label Interactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Figure 8: In Home Scenario . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12



1. IntroductionZigBee Retail Services helps retailers reinvent the

shopping experience for a customer-centric process by

ayering new control capabilities into everyday tasks.

With this innovative technology, ZigBee Retail Services

enables retailers to increase productivity, strengthen

customer loyalty and streamline operations with theunderpinnings of a comprehensive data-driven

nfrastructure tailored to the retail environment. The

underlying mesh network infrastructure provided by

ZigBee is ideal for implementing the retail service

components of a system that enhances the shoppers

experience and brings greater efficiencies to retailers.

Standardized retail services solutions enable retailers

to build networks incrementally and cost-effectively

with components, and to scale by adding additional

devices with specific functions without expanding the

network infrastructure or integrating new software

nto the retail systems back-end servers.

Figure 1: Holistic approach to the retail ecosystem

The ZigBee Alliance-defined components automate

the retail environment to enhance shoppers

experience, such as: More consumer control Help in remembering what to buy

Locating products easily

Determining the price of an item

Finding help easily when needed

Reduced wait time to pay and bag items

The components bring efficiencies to the retailer

through: Data collection

Shelf item management

Inventory management

Asset management

Physical plant management

Personnel management Risk abatement

Reduced shrinkage and spoilage

In order to facilitate shoppers active participation an

retailer efficiencies, we envision enabling many of th

key components of the retail space with ZigBee

systems, creating a holistic wireless network that

includes the shoppers themselves, Intelligent

Shopping Carts, and shelf tags.

2. Defining a New Customer ShoppingExperience

Imagine a customer arriving at a store with a portab

electronic Personal Shopping Assistant. As the

customer approaches the store, the handheld device

communicates with and then joins the stores holisti

retail network. When the shopper chooses an

Intelligent Shopping Cart that is already part of the

stores network, the Personal Shopping Assistant

creates a relationship with the cart that the networkunderstands and, more specifically, the back-office

retail server understands.

At the same time, the networks location engine star

a trace of the Personal Shopping Assistant and the

Intelligent Shopping Cart that records the shoppers

movements through the store and the parking lot.

If the shopper uploads a shopping list prior to arrivin

the retail server communicates the best way to

navigate the store using the shopping list.

Furthermore, the retail server also informs the shopp

about special offers or other promotional events suc

as coupons related to the shopping list. If the Person

Shopping Assistant indicates the need for a

prescription, the network triggers an order for the in

store pharmacy and adds the directions to the picku

window to the customers shopping path. Should th

customer need help, store personnel can get to the


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customer quickly assisted by the location engine.

Finally, the customer is able to breeze through

checkout as the items in the cart have already

been scanned.

FIgure 2: Customer or Cart Interactions

The ZigBee Retail Services standard defines the

messages being exchanged between the Personal

Shopping Assistants, the carts and the retail server. The

ZigBee PRO specification, the base networking system,

handles the joining and authentication process, whichs guided by notes in the ZigBee Retail Services

standard. With messaging, the retail tunnel cluster

covers the specific application messages between the

Personal Shopping Assistant and the retail server, and

the ZigBee Telecom Services location cluster covers

ocation services. All are standard ZigBee messages.

As the customer shops, scanned items and Personal

Shopping Assistant information are communicated to

he retail server through retail tunnel messages. As theback office receives UPC messages from the customers

Personal Shopping Assistant, it compares the weight

change reported by the load cell in the Intelligent

Shopping Cart with the known weight of the item

hrough its UPC code. If the weights match, the item is

accepted and a text message or another feedback

mechanism displays on the Personal Shopping

Assistant. However, if there is a discrepancy, the

customer receives an alert on the mismatch and

instructions on how to correct the discrepancy. The

system tracks if a particular customer is having troub

by registering a high number of discrepancies and it

dispatches a retail associate to help based on locatio

information from the shoppers handheld device.

As the customer continues to shop, the retail server

builds the invoice for the cart, as well as other logisti

data about the customers path through the store.

The system recognizes that the customer is ready to

leave when the customer enters a checkout area. Th

retail server transmits the invoice through the retail

enterprise network to a POS system that enables the

customer to complete the transaction.

The customer can then leave the store with the item

When the Personal Shopping Assistant leaves the

holistic retail network, the relationship between the

cart and the Personal Shopping Assistant is severed.

In the scenario described above, much of the

complexity of the mobility of the Personal Shopping

Assistant and the cart is hidden from the customer. F

example, in cellular networks, mobile devices that ar

end nodes move about and need to migrate from

router to router or access point to access pointdepending on the specific network implementation

This mobility causes the mobile devices to roam

various access points as they move, and this, in turn,

causes the holistic retail networks routing tables to b

in continual flux. ZigBee in general, and the ZigBee

Retail Services and ZigBee Telecom Services in

particular, are designed to handle complexity of this

mobility, making it possible to have mobility and

efficient network use in the same dynamic

environment.

This use provides customers with an in-store

experience that enables them to shop at their own

pace, check prices easily, view their running financia

total as they shop, locate products, scan and bag

products their way, and minimizes the touching of

items by others, pay for goods with minimal store

associate interaction and experience minimal audit


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processes. In addition, it allows for payment with

minimal associate interaction, and minimizes audit

processes. This experience carries over to at-home

shopping uses that enable the creation of shopping

ists, price comparisons, and coupon offers. It also

reduces out-of-stock situations when customers

arrive at the retailer. Additional services could

nclude support for pharmacy services or allergy

alerts. What this really boils down to is an experience

where the customers have complete control of their

shopping experience, at their own pace with

opportunities, gently aided by the technology, to

save time and/or money.

3. ZigBee Retail Services DevicesThe core ZigBee Retail Services devices envisioned in

the system includes:

Personal Shopping Assistant: Customer devices

with a bar code scanner to read Universal Product

Code (UPC) labels on products, a two-way

communication display, a keypad, audio

components, and more.

Intelligent Shopping Cart: Standard shopping

carts equipped with a load cell designed to sense

weight similar to self-checkout kiosks used at

grocery stores today.

Fixed Access Points: The process of one device

connecting to another device in the holistic retail

network including the retailers back office and a

gateway device sitting between the stores holistic

retail network and back office.

Figure 3 provides a system-level diagram of the typical

nfrastructure.

Figure 3: System-level diagram of a Retail Services implementation.

Other ZigBee Retail Services devices include: Employee Customer Concierge: A device similar to

the Personal Shopping Assistant with added

management capabilities to help locate and assist

customers, re-stock shelves and complete

personal shopping tasks.

Electronic Shelf Labels: Digital displays with price

and product information. Asset Tracking Tags: Devices applied to pallets,

forklifts, hand carts, ladders, maintenance and

cleaning equipment, and other high-value assets

which enable decision-making based on historica

location data.

Electronic Shelf Edges: Larger multi-media display

devices showing advertising, product information

movies and more.

Other Components from ZigBee Standards:

Components such as ZigBee Building

Automation for environmental control, ZigBeeHealth Care for pharmacy/clinic operations,

ZigBee Light Link for lighting control, ZigBee

Remote Control for display device controls, or

ZigBee Smart Energy for energy management.

The ZigBee Retail Services network also extends in

the shoppers home, enabling the shoppers

handheld Personal Shopping Assistant or ZigBee-

equipped smartphone to interact with the retailer

enterprise network through an in-home gatewaydevice. This would enable the customer to take

control of their shopping experience even before

they have left their home.

4. Key Use CasesA number of routine activities benefit from increased

connectivity and control. Below are several key areas

addressed by ZigBee Retail Services.

1) Advanced Shopping: The use of ZigBee handheld

devices and shopping carts lets stores personalize

and customize each shoppers experience.

Shoppers scan items just once using a Personal

Shopping Assistant before placing them in the

Intelligent Shopping Cart. Personal Shopping

Assistants connect to the holistic retail network

seamlessly and communicates the UPC

information of each item and the incremental

weight change in the cart to a back-end server. It


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is then verified and added to the ongoing list of

items the shopper has collected and may trigger

customized purchase recommendations, sales or

special offers. If the incremental weight reported

by the shopping cart correlates with the recorded

weight of the item scanned, the Personal

Shopping Assistant adds it to the shopping list. If,

on the other hand, the weight does not correlatewith the item, the customer receives a message

on the Personal Shopping Assistant directing the

customer to either rescan the item or return it to

the shelf. It would also trigger an alert to the

support staff of the retail facility to assist the

customer if necessary, for instance if the customer

is scanning an item multiple times but the PSA is

not adding it to the shopping list which would

indicate some technical glitch.

The Personal Shopping Assistant can exchange abroad range of information with the retailers

back-end servers and personalize a customers

shopping experience.

For example:

Current shopping and loyalty (if applicable)

information

Daily sales information

Forthcoming sales opportunities

Real-time customer information (e.g, notice

to/from pharmacy such as prescription isordered/ready)

Special retail offers for preferred customers

Help requests to/from Retail Associates, product

location services

n conjunction with the location engine that is part of

he holistic retail network, the Personal Shopping

Assistant updates information on items that the

shopper is approaching based on the shoppers

projected path through the store.

The announcements on the Personal Shopping

Assistant could also be tailored using shopper-specific

profiles that determine the level and variety of

announcements that the shopper wants to receive.

These announcements might be: Product advertisement

Alerts (such as health and ingredient conflicts)

Personalized downloading based on customer

profiles and shopping lists

The Personal Shopping Assistant also provides two-

way voice and text or short messaging service (SMS)

like communication with store personnel.

2) Customer-Centric Personal Shopping Assistant

Used at Multiple Retailers: In some situations, the

customer owns the Personal Shopping Assistant

instead of the retailer. As such, the shopper would

carry the device home as well as to other retail

locations and potentially competitive retailers.

Some scenarios include the use of the Personal

Shopping Assistant in retail mall environments or

at different retailers within the same complex. The

Personal Shopping Assistant becomes an essentia

part of the customer shopping experience as the

shopper moves from store to store.

A variation of this general case is the use of the

Personal Shopping Assistant at multiple locations

of the same retailer, potentially even

internationally. Here, the retailers enterprise

systems allows shoppers information and system

access credentials to be distributed to a specific

store location when shoppers visit with their

Personal Shopping Assistant.

3) Customer Retail At-Home Experience: With a

customer-centric handheld ZigBee device at

home, the customer can build shopping lists or

inquire about product availability using the

Personal Shopping Assistant through a

gateway device that communicates with the

retailers enterprise services over the Internet.

Further, when a customer arrives at a store with

a preloaded shopping list, the Personal

Shopping Assistant guides the customer

through the store using the most efficient path

This eliminates the need to walk up and down

aisles looking for specific items or looking for

help finding specific items.

4) Asset Tracking and Customer Behavior: The

shoppers Personal Shopping Assistant and

Intelligent Shopping Cart are tracked thereby

gathering critical shopping behavior data and

tracking of store assets. Retailers gain insight


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into how and where customers move through

the retail floor space, how long they pause at a

specific location, locations where they do not

shop and how quickly or slowly they travel

through specific areas. This data provides

feedback into how well areas of the retail floor

plan are performing and how and where to

improve merchandising and increasemarketing opportunities. In an emergency,

specific tracking data helps to locate customers

in distress. Alternately, using this same location

feature for the Intelligent Shopping Cart, it

provides asset tracking of the cart itself or

other items in the store that are mobile and in

jeopardy of being removed.

5) Personnel/Inventory Tracking: As with the

Personal Shopping Assistant, retail associates use

an enhanced version of the device to track itemson the shelf for stocking or re-stocking. With the

device location feature, management monitors

associates effectiveness at specific tasks using

real-time interaction with the retail back-end

server to provide detailed task management and

reporting.

6) Electronic Shelf Labels and Shelf Edges: Shelf

labels, the electronic versions of price tags,

product information, and sales information seen

on the retail shelf today, allows for two-wayradio contact with the retailers back office. The

primary goal is to enable the retailer to update

pricing and other critical information displayed

on the shelf tags in real time and at the push of

a button. More advanced scenarios have the

shelf tags interacting with the back-end server

location engines to personalize shelf tags when

customers approach the item in question. A use

case for this is to flash the display on the tag

when an approaching shopper has that item on

the handheld shopping list, thereby drawing

attention to the items location.

7) ZigBee is ideal to accomplish the sensing and

communications processes required for tasks

associated with supply chain management.

Managing this side of the retail equation improves

the way a company finds the raw materials it

needs to make a product or service and deliver it

to customers. In the context of the retail

environment, it involves:

Obtaining raw materials for production of

marketable goods

Asset tracking (e.g., people, forklifts, hand

trucks, pallets, tractor trailers, special materials)

Just-in-time inventory

Virtual demand and predictive inventory Cold chain management

Delivery loading/unloading

Warehousing/location of raw materials and

products

Monitoring temperatures, humidity, unusual

motion, salinity, spills, etc.

Monitoring sort systems in warehouses

Monitoring activities for safety and security

(e.g, video)

Maintain telematics information for trucks and

other vehicles Return/exchange strategy

These factors are the critical elements of

successful supply chain management. As an

example, ZigBee technology is already being used

for monitoring the integrity of refrigeration in

truck fleets transporting perishables. Wireless

sensors deployed in pallets to monitor that the

correct temperature is maintained from origin to

destination can be mesh networked using ZigBee

and the information can be sent regularly to thecentral servers. Since ZigBee technology is ultra-

low power it is well suited even for long distance

transportation. When the trucks reach their

destination the monitoring data for the trip can be

sent to the systems in the receiving facility and

any pallet that was not maintained at the right

temperature through the trip can be easily

identified and not offloaded at all. This proactive

ability to identify refrigeration failures can help

minimize spoilage, avoidable paperwork like

insurance claims etc. The same network can also

be leveraged to identify spillage en route. This can

have a huge impact on businesses in reducing

operating costs and quality issues.

8) Other ZigBee standards, including ZigBee Building

Automation, ZigBee Health Care, ZigBee Smart

Energy and ZigBee Light Link, specifically relate

to retail operations, safety and security. These inclue


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Food Safety Management to report storage

temperatures, humidity conditions in coolers,

meat lockers and more.

Temperature alerts for other appropriate areas

as required (such as meats or dairy)

HVAC systems monitoring

Open/close restricted entrances, windows, etc.

monitoring Health hazards/high-risk areas monitoring

Safety alerts (for fire, flooding, earthquakes, etc.)

Shelf-stocking issue monitoring

The efficient operation of lighting systems, control

of temperatures and preventive maintenance can

represent significant savings for any retailer. For

larger retail chains that can include thousands of

stores and other facilities, it can result in

substantial savings. Large retailing leaders such as

Kroger are very committed to supporting food atsafe temperatures, which entails very accurate and

reliable monitoring of coolers, produce, meat and

other perishables. This has an impact on safety for

consumers and also the lifespan of products. For

example, strawberries should last four to five days

after purchase but if they have been exposed to

higher temperatures, they will not last that long.

Not only does ZigBee technology enable retailers

to keep out of specification products from being

sold to customers, but also assists in preventive

maintenance of devices reducing spoilage andenergy wastage. Energy savings can translate into

big dollars and in fact, studies have shown that

the energy saved is equivalent to one years

payback of infrastructure cost.

Linking the monitoring and control of the physical

plant to other aspects found in the ZigBee Retail

Services standard such as personnel tracking, can

yield further benefits in terms of safety, reporting,

and risk mitigation.

A prototypical system diagram displays below.

FIgure 4: General System Diagram

5. Location engineA key component of ZigBee Retail Services is the

location engine, a system which tracks the location o

all radio-enabled elements, or more typically, trackinthe location of the mobile elements, the Personal

Shopping Assistant and the Intelligent Shopping Ca

The devices which require location tracking can use

the Location Cluster from the ZigBee Cluster Library.

This cluster provides a means for exchanging Receiv

Signal Strength Indication (RSSI) information among

one-hop devices as well as messages to report RSSI

data to a centralized device that collects all the RSSI

data in the network.


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The example below displays the usage of the RSSI

ocation cluster:

Figure 5: Location Engine

This mechanism forms the basis for all the tracking

mechanisms in the ZigBee Retail Services standard

from customer tracking through asset tracking and has

a significant impact on the quality of service being

delivered by the retailers.

6. The Better SolutionAdvanced retail services are ideally suited for ZigBee

wireless technology versus 802.11 (wireless

technology) because retail mobile devices require low

cost, long battery life, high security (encrypted data)

and maximum location accuracy.

Most ZigBee devices are typically in sleep mode

until they need to communicate data. Compare

this to always-powered-on 802.11 devices that

must be mains powered or require repeated

charging during the course of the day.

ZigBee uses radio technologies with blocking

features specifically designed to reduce

unwanted radio signals. This allows ZigBee

devices to get their messages through on the

first try. Repeated retransmissions reduce total

battery life and add latency into devices

receiving information. By contrast, 802.11

devices are naturally very chatty. These frequent

and unnecessary message status transmissions

reduce battery life.

ZigBee devices operate on a secure network

allowing devices to enter and exit the network.

Each one of these ZigBee devices only operates

with another secure device in the network.

ZigBee networks use robust mesh technology

with built in redundancies and no single point ofailure, versus a star network used by 802.11.

ZigBee routing devices pass data, allowing a

small number of devices to achieve greater total

range than any 802.11 network. 802.11 devices

use a star network, requiring the receiving

device be within range of the transmitting

device with potential for points of failure.

7. Payment ScenarioWhen the customer reaches a Point-of-Sales (POS)

station, an invoice for the items scanned and added

the Intelligent Shopping Cart is presented

automatically to the shopper with payment options.

The retail systems back end communicates the

information for the invoice to the POS system. The

location engine in both the customers Personal

Shopping Assistant and the Intelligent Shopping Ca

triggers the checkout process as the shopper enters

the checkout area. With the handoff completed, the

POS system, which is not specifically part of the reta

services profile but still an essential part of the overasystem, takes over, enabling the shopper to speedily

pay for the items and exit the store.

Figure 6: Customer Payment Experience


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8. Retail Employee Use CaseThe retail-employee use case is similar to the

customer handheld case. The two devices are very

similar, and often, the same device. The usage

scenarios differ from the customers use. In particular,

the retail employee uses the device, at a minimum,

to track the location of the Retail Associate over timeto allow for labor tracking. The UPC scanner in the

device is used for shelf-level inventory control, a

scenario that is the opposite of the customer

shopping experience; the item is registered as added

to the shelf rather than removed. The item scans

provide the back-end servers with the information

needed to manage shelf-level inventory. The

Employee Customer Concierge device is used for

UPC scanning and still images, shelf-level inventory

control, capturing photos for security, compliance,

and task completion audits. Through the devices

display and potential two-way audio components,

management can communicate directly with the

retail associate to provide updates or revised work.

9. Electronic Shelf Labels and ElectronicShelf Edges

Future releases of ZigBee Retail Services are expected

to address the use of electronic shelf labels and multi-

media shelf edge devices that would replace the

current shelf tags that display pricing for the items onthe shelf and other item-oriented information. The

electronic shelf tag is a display device that allows the

tem information, such as a description and its price, to

display to the customer and allows updating of this

nformation on tag-by-tag basis through the holistic

retail network.

Other functions the tags might perform are alerting

specific customers to special offers or alerting the

shopper to the shelf location of an item when theshopper is in the area. This can help the retailer in

accomplishing higher sales per visit by the customer.

Figure 7: Electronic Shelf Label Interactions

10. In-home scenarioThe customer Personal Shopping Assistant is a speci

retail device that is used in multiple networks. The

customer may register with multiple retailers, as welaccess the retail information from locations other tha

the holistic retail network (e.g., from their home,

friends homes, hotspots, hotels, etc.) The most

prominent example is of a consumer connecting the

Personal Shopping Assistant via a gateway at home.

With the device at home, the customer creates

shopping lists and checks item availability or price

prior to visiting the store, either by entering the data

on the device or by scanning an items UPC.


11



A system level diagram of the in-home case is

diplayed below:

Figure 8: In Home Scenario

11. SecurityThe data generated by ZigBee Retail Services devices

contains confidential information with respect to

health care and mobile payment, money-sensitive

nformation regarding pricing and offers, and other

mportant information regarding the control of

equipment used to store goods and track assets. While

security requirements differ slightly with different

types of data, all of it should be protected from

unauthorized usage with respect to confidentiality,

ntegrity, and authenticity.

Confidentiality: For Consumer Privacy, some of the

information transferred in the network is relevant

for consumer privacy. Thus, confidentiality of the

whole data flow needs to be protected for a

medium timeframe.

Fraud Protection: Some information directly linked

to transactions that have monetary value should

be protected in terms of integrity and

authenticity, and should be capable of standing

up in court. Associates who may try to manipulate

the system in order to manipulate their work

schedule, may also commit fraud.

Protection of Control Networks: The network

sends control information to both devices and

associates. This information should be

authenticated.

Court Provability (where allowed): Some of the data

collected by the system can be used to demonstrate

that certain events did or did not happen, for examp

that an associate was present at a particular spot at a

particular time. In the extreme case, this data may be

used for legal purposes, and thus, needs to provide

sufficient tamper protection due to the varying

requirements of the different retail applications, ZigB

Retail Services allows devices to either rely on netwo

level security alone, or add application level security

applications with higher security requirements.

Devices under the control of the device owner (e.g.,

devices taken home by the customers) are especially

vulnerable to attacks.

Ultimately all ZigBee Retail Services devices support

network-level security (i.e. the network keys shall no

be well known). This network key communicates wit

the devices through a set of encrypted messages to

site-specific Trust Center link key. The Trust Center Lin

keys are under the direct control of retailers.

Using network-level security provides protection

against sniffer devices that are not part of the netwo

while also providing protection from rogue devices

trying to disrupt the network.

The network can provide additional security at the

application layer using application layer link keys

which provide peer-to-peer encryption andauthentication and/or retailer-specific encryption th

can be applied to the retail tunnel payload.

12. SummaryZigBee Retail Services benefits both the retailer and

the customer with enhanced services through

automation of many retailer operations and custome

touch points. Retailers benefit from using new

technology that helps increase productivity, encoura

customer engagement, increase quality of service anrevenues, reduce spillage and spoilage, save on ener

costs and reduce the number of devices needed to

perform daily operations. Additionally, ZigBee Retail

devices increase security, enables real-time price

advertising updates, increase customer interaction a

automate store infrastructure for lighting, refrigeratio

and security systems. New customer-specific devices

empower the customer to take control over their


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shopping experience, create their shopping lists at

home, load coupons, and use their list for guidance

within the store. Customers also benefit from an

enhanced customer experience by automating the

scanning and checkout processes.

ZigBee Retail Services is a standard designed to help

retailers deliver the next generation shopping

experience to customers while improving the

operational efficiencies of the enterprise. The

benefits of the new way of shopping is good for the

customers, good for the retailers and good for the

environment.


zigbee whitepaper nextgenerationshopping wkg2c (3)(rs)(oct-7)

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