zikit review on ibeacon technology (1st israeli ibeacon hackathon)
TRANSCRIPT
18 – 19.12.2014Ra’anana, Israel
The First Israeli
iBeacon Hackathon
Welcome
What is iBeacon?
WWDC (June 2013)
Apple presenting iOS 7 and… iBeacon
Tim Cook, CEO of Apple Inc.
iOS 8
What is a Beacon ?
Small wireless device that constantly broadcasts radio signals to nearby smartphones.
Allowing indoor location.
Based on Bluetooth Low Energy (BLE).
Advertising Interval (= Frequency).
Broadcasting Power (= Range).
“ If a beacon exists in the wild and there is no phone around to hear it,
does it exist? ”
Bluetooth Low Energy
Supported devices:
• iOS 7.0+• Android 4.3+• Windows 8.0+
a.k.a Bluetooth 4.0 \ Bluetooth Smart.
2.4 GHz radio frequencies.
as Classic Bluetooth, however, use a simpler modulation system.
First introduced by in 2006 (Wibree).
Hardware
Wireless tiny computers (32-bit ARM CPU, 256KB flash memory, BLE).
Run for up to 2 years on a single coin battery.*Depending on : Advertising Interval & Broadcasting Power
Estimote SDK extends Apple Core Location.
Include motion and temperature sensors.
Estimote Beacons:
What should every iBeacon have ?
• 3 pieces of identification: UUID, Major,
Minor.
• 3 more pieces of information:
RSSI, TX Power and MAC address.
• 2 core functions implementation:
Region monitoring , Ranging.
• 4 regions division: Immediate, Near,
Far, Unknown.
Some iBeacon Early Adopters
Last but not least…• Not all beacons are iBeacons (iBeacon must follow Apple’s
protocol).
• The use of beacons requires an app.
• iOS will continue to monitor for beacons if an app is not running
(in contrast to Android).
• Beacons can not collect information about users without their
permission (privacy).
• Estimote has both iOS & Android app (include features demo and
beacons configuration).
What's the best location technology?
iBeacon (BLE) Wi-Fi NFC QR GPS
User experience Intuitive Intuitive Tap device Open camera, scan Intuitive
Requires an app? Yes No No Yes No
Smartphone power consumption
Low High Low Low High
Smartphones Support
Most smartphones All Most smartphones All All
Accuracy High Medium High High Low
Range Limited Limited Immediate Immediate Unlimited
Infrastructure Absent Mostly exists Absent Absent Exists
Privacy High Low High High High
Indoor capability Yes Yes Yes Yes No
Installation Yes Yes, but usually exist Yes Yes No
Cost 20-40$ Depends 0.1$ Negligible No
Questions?
The Hackathon Rules
The winning criteria:
Innovative - 15%Usefulness - 15%iBeacon Relevance - 30%Demo - 30%Presentation - 10%
Pitching ideas: up to 1 min.
Teams: up to 5 hackers.
Deadline: 19.12.14 @ 13:00
Judging panel:
Oran Kochavi – Terralabs VC
Oren Cohen – NFC Israel, VeriFone
Avi Weiss – TelecomNews
Idan Katz – Incubit VC.
Gil Elgrably – Zikit.
Tal Catran – TEMA Accelerator.
Any Questions?
