zilver design & change
TRANSCRIPT
Fred Montijn | Marit Coehoorn Zilver Innovation
DesignXchange | Munchen Creative Business Week 25th February 2016
designXchange
transitions& the role of design
in solutions to tomorrow’s challenges
designbusiness
What you can expect today:
5 transitions in business 4 core capabilities
+ A workshop to reflect on your organization
& your role in enabling change
Programme
14:00 Welcome and getting settled
14:30 Start program
14:30 Introduction by Fred and Marit
15:00 Break, tea, coffee, and talks
15:15 Workshop
17:15 Wrap-up and conclusions
17:45 Drinks
First of all:
Hi, we’re Fred and Marit from Zilver.
We guide companies in transition.
10 years of experience in service design and innovation consulting. customer insight research | brand development | innovation strategy | experience design
So,
Who are you? &
What organization do you work in?
My organization…
makes products delivers services
is a great organizer is a great listener
has separate departments is an open workspace
brings changes from the top brings change from the bottom
investigates thoroughly tries out quickly
“Age of the customer!”
- Kerry Bodine
business in transition
5 transitions 1. from inside-out to outside-in
2. from product to service 3. from closed to open
4. from solid to fast 5. from top-down to bottom-up
outside in
inside out
to service
from product
open, network
closed, silo’s
iterative & fast
thorough & solid
bottom up
top down
5 transitions inside out product
closed, silo’s top down
thorough & solid
inside out service
open, network bottom up
iterative & fast
What helps your organization change to this new business?
use design thinking! design is everywhere.
design is an integral part of consulting design is used to solve wicked problems.
design thinking what is that?
design thinking is not this…
© 2011 Proto Partners. Confidential & Proprietary.
1design as
2design as
3design as
Nussbaum:” the decade of Design Thinking is ending..!”
4 core capabilities
1: dare to embrace
uncertainty.
2: dare to be empathic
3: dare to embrace
complexity
4: dare to make
smart mistakes
so…to enable change: think and act like a
designer…
…yet how does design thinking meet
business?
find ambassadors to pave the way come up with metrics to show proof
share success cases to keep believing . . . . . . . . . . . .
to enable change: act design &
think business!
question:
How can your organization adapt to these 5 business transitions?
How can you implement
these 4 design thinking capabilities?
step 1 In your organization,
what is your current role in facilitating change?
step 2 What helps your organization making
the next steps towards embracing these five
transitions?
step 3 What challenges does your
organization face in embracing these five transitions?
step 4 what concrete business opportunities
would you be able to unlock in our organization?
step 5 What challenges would I face
in trying to take on this new way of working?
www.zilverinnovation.com
www.branddriveninnovation.com
www.7daysinmylife.com
www.designthenewbusiness.com
5: talk business
more inspiring sources:
www.zilverinnovation.com
www.branddriveninnovation.com
www.7daysinmylife.com
www.designthenewbusiness.com