zipdial introduction polls & surveys

Mobile Surveys & Polls OverviewReal-Time & Toll-FreeReal-Time & Toll-Free

Language, Telco, Handset independent

Demo a Survey by ZipDialing Live!

080 300 500 60

ZipDial Company & Platform Overview

Key Platform Attributes

• Engagement platform based on missed call with automatic SMS response

• Real-time, Toll-free & Simple

• Zero-friction to capture leads,

ZipDial Customers

• Zero-friction to capture leads, deliver SMS content, sustain engagement, and maximize response

• Accessible to 100% of Users: Works on all handsets and all service providers

• Personalized online portal to track and download responses

• CRM Integration

About ZipDial

• Bangalore-based

• Patent-pending technology

• Well-funded

• Deployed internationally

• Seasoned entrepreneurs

ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL

ZipDial Overcomes the Barriers of SMS

48%

27%

Indian Usage of SMS

Indians Never Send SMS

SMS Weekly of Less

Almost half of Indians never SMS. But virtually everyone can call.

48%

25%

SMS Weekly of Less

SMS Daily

Source: TNS Mobile Life Survey, Jan 2011

Our customers are having 6-10x response rates with ZipDial vs. SMS!


So ZipDial can double the potential market of your existing SMS and Shortcode campaigns.

Get Feedback Customers or

Branches

Increase Sales & Profits

Virtuous Feedback Loop

Actionable Insights for

Management

Adjust Marketing

Plans & Policies

Improve Marketing & Service ROI

Channel

Sales

Service


In Hours,

not Weeks!

Mobile Surveys Add Value Across Marketing Cycle

Targeting Awareness Selling Retention

• Employee Satisfaction & Motivation

• Operational Improvement

• Brand Awarenessand Attitudes

• Usage Research

• Customer Motivation Research

• Channel Testing & Feedback

• Customer Satisfaction

• Customer Loyalty Tracking

• Complaint

Employees

• Market Segmentation

• Positioning/ Branding Research

• Concept Testing

Traditional Marketing Studies

Improvement

• New Product Ideas

Feedback

• Advertising Research

• Complaint registration & callback Queue

• Concept Testing and Product Optimization


• To employees offline or not attached to a PC terminal

• Great for repeat weekly requests

• Profile your registered customers for coupon targeting and ad development

• Live product demo feedback

• To compare different ad mediums for cost per viewer engagement

• Track awareness

• Ask at POS why a customer is buying

• Add quick followupsurveys to existing randomly sampled potential customers

• Capture service feedback immediately

• Ensure complaints are attended to

• Measure actionable “Net Promoter Scores”

ZipDial Use Cases

Why ZipDial Mobile Surveys?

Higher

Response

• Similar to web survey response rates & proven higher rates than SMS campaigns

• Free missed call concept reduces user friction

• Faster than telephone, web and


• Reach your customers when most relevant to them via mobile

• Mass market and rural reach to customers not well-represented by predominant survey methodologies

• Faster than telephone, web and traditional paper survey results

• Responses aggregate on our web portal instantly

Real-time

Results

Direct

Customer

Reach

How It Works: Customer Service Feedback

Customer

Responds with

Missed Call

Customer

Finishes Call

with Company

Representative

SMS To User for

feedback.

Options Yes/No

with ZD number

Response Logged

with ZipDial

ZipDial Sends

SMS with

follow up Poll

or Survey

(If No) CT Rep

Calls User

Back for Detail

Company

Receives

response in CRM

(API)

Did the service

representative

meet your needs?

Yes 08030050001

No 08030050002

Missed Call

080 30050001

Representative with ZD number or Survey

Next Steps

Depend on

Package

How It Works: Open Survey

User

Opts In w/

Company

Promotes

Number(s) w/ Real-Time Results

(COMING SOON)

ZipDial Sends

auto-IVR Call

ZipDial Sends

SMS w/ Survey User Responds

User

Responds by Pressing Number

User Responds

w/

SMS

or

Opts In w/

Missed Call

080 30050001

Number(s) w/

Call to Action

Would you

recommend to a

friend or

colleague? Yes

(08030050003)

Real-Time Results

Added in Zipdial

Web Portal

• Point of Sale

• Live public product

demo events

• Outdoor Ads

• Print & Television

• Mailers & Feedback

forms

• Web & Social media

• SMS

SMS w/ Survey

Question

User Responds

w/

Missed Call

080 30050003


How It Works: Company Panel Survey

User

Opts In w/

Missed Call

ZipDial Sends

SMS with

Survey

User Interacts

w/ Company(Calls Call Center

Makes a Purchase

Company

sends ZipDial

the User # (API)

Zipdial Sends

SMS with

Company

receives response

in CRM

Real-Time Results

Added in Zipdial

(COMING SOON)

ZipDial Sends

auto-IVR Call

Thank you ! How

was your

experience?

Very Good

(08030050001),

Missed CallSurvey

Question

080 30050001

Makes a Purchase

Does Free Trial)

Would you

recommend to a

friend or

colleague? Yes

(08030050001)

SMS with

Question or CTA*

* Optional: Company may choose to send first SMS Call to Action (CTA) through its existing SMS resellers

Added in Zipdial

Web Portal


Case Study: ZipDial User Base Profile

• 57% between 18-25 years old

• Almost half prefer SMS in English

• 41% live in rural villages, showing ZipDials

reach and appeal in the mass market

• 16% Makes more than 10k Rupees p.m.

Zdial Cricket Score User InsightsCustomer: ZipDial Cricket Score Channel

Challenge: Our users grew fast by word of

mouth, and we needed to know who they

were to help us sell advertising to keep it

the service free to end users.

For Telecom Services, Demographic Survey of Existing Users

• Demographic survey of 8 questions,

covering sex, income, education,

language preference, and more

• Promoted survey in SMS to Cricket

Score channel across India 1 day

• No incentive to respond

• Automatically collected state and

telecom carrier from the call

PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL

• For minimal cost, ZipDial can now

target advertisers wanting to reach our

audience and shorten the sales cycle

• Of those who responded to call to

action, 45% answered first 3 questions

• 28% completed the full survey

• Over 1000 complete respondents

• Most answered the 8 questions within

10 min.

ZipDial Solution ZipDial Impact

Case Study: Bloomberg UTV MNP Survey

For Media, Public Interest Survey & Unique Respondent Verification

Challenge: Mobile number

portability was a hot topic and

Bloomberg UTV wanted to

engage mobile users quickly to

understand their preferences.

• 2 question survey for 5 days on

whether they are happy with current

provider, and which provider the user

would switch to

• Survey promoted in Cricket Channel &

across Bloomberg UTV website partners

• Web survey used ZipDial to Verify

service to ensure unique response

• No incentive, simply public interest


• Multi-platform survey of uniquely

verified respondents

• 30,000 respondents started survey

• 15,000 respondents completed

survey

• Data used in national news segments


Case Study: ZipDial “AdverQuizzes”

0.0%

0.5%

1.0%

1.5%

ZipDial FF5

Campaign

Average SMS

ZipDial Ad Conversion Rates

15x

For Event Promotion, Movie Release Quiz

Customer: United International Pictures

(UIP), one of the world's leading film

distribution companies

Challenge: Create as much buzz for their

buck around the FAST FIVE release date

ZipDial Impact:

• Ads seen by young males who had

already dialed to receive the SMS

• 15x typical SMS ad conversion rates,

with 1.5% of unique ad viewers

converted and starting the Quiz

• Over 70% of converted answered all 5

questions

• Half answered all 5 questions on and

off between 1-2 hours, prolonging

engagement


ZipDial Solution:

• Show Free Ticket Contest & Adverquiz

ad to ZipDial’s free Cricket Score users

• 5 automated pop quiz questions about

the Fast Five movie

• Users ZipDialed for Cricket Scores, saw

the ad, ZipDialed to win tickets,

received Quiz question, ZipDialed to

Answer, received 2nd Quiz Question…


Miss Bangalore 2010

Use Case: Live Product Demo Feedback

Want real-time event feedback to increase engagement and insights?

Similar ZipDial Case StudiesScenario

Showing a new product or game

In a shopping mall, auditorium

To people passing by

Display ZipDial Number(s)

• 1 to start multi-question survey

NASSCOM Product Conclave


• 1 to start multi-question survey

• 2+ to get quick response on a

published question

Demonstrator can get real-time

results in SMS by ZipDialing or

online, gauging his/her

effectiveness

Call center can immediately

callback respondents to drive in-

mall sales or get more in-depth

feedback

Indian Debating Union

ZipDial is Ready for Immediate Go-Live!

• Platform is live & proven at massive scale

• Expertise in business customer & end user experience

• Live in India & Caribbean markets

• Can manage if-logic, multiple and free response questions

• Platform is live & proven at massive scale

• Expertise in business customer & end user experience

• Live in India & Caribbean markets

• Can manage if-logic, multiple and free response questions

Platform

Scalable Platform & Expert Team

• Configure survey on DIY ZipDial Portal within minutes

• Start survey instantly live with real-time results

• Supports Multiple Languages

• We recommend mobile surveys between 6-15 questions

• Configure survey on DIY ZipDial Portal within minutes

• Start survey instantly live with real-time results

• Supports Multiple Languages

• We recommend mobile surveys between 6-15 questions

Campaign Configuration

• Integrations with web survey platforms can increase sample size and ensure unique respondents

• API-based architecture for rapid additional integrations

• Integrations with web survey platforms can increase sample size and ensure unique respondents

• API-based architecture for rapid additional integrationsIntegration


Get started!

Demo a Survey by ZipDialing

080 300 500 60

Adam J. Martin

Sr. Manager

+91 99677 43556

[email protected]


zipdial introduction polls & surveys

Technology