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CHAPTER 1

INTRODUCTION

Company Profile

About the Product

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COMPANY PROFILE & HISTORY

Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter

manufacturer based inNew Delhi, India.Hero Honda started in 198 as a !oint "enture between

Hero #yclesof India and Honda of $apan. %he company is the lar&est two wheeler manufacturer

in India. %he '(() *orbes '(( Most +espected companies list has Hero Honda Motors raned at

-1(8.

In '(1(, when Honda decided to mo"e out of the !oint "enture, Hero roup bou&ht the

shares held by Honda. /ubse0uently, in u&ust '(11 the company was renamed Hero Moto#orp

with a new corporate identity. 2n $une '(1',Hero Motocorpappro"ed a proposal to mer&e the

in"estment arm of its parent Hero In"estment 3"t. Ltd. into the automaer. %he decision comes

after 18 months of its split from Honda Motors.

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http://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Hero_Motocorphttp://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Hero_Motocorp

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COMPANY PROFILE

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Hero Moto#orp Limited is the 5orld6s sin&le lar&est two7wheeler motorcycle company.

%he company is en&a&ed in the manufacture of two wheelers motorcycles and its parts. %he

company has three manufacturin& facilities namely Dharuhera, ur&aon at Haryana and Haridwar

at ttarahand. %he company is based in New Delhi, India. %he company offers a ran&e of bies

startin& from #D Dawn, #D Delue, /plendor 3lus, /plendor N:, 3assion and 3assion 3ro. %he

1'; cubic centimeter se&ment offers lamour, /uper /plendor and lamour *1. It also has an

offerin& called chie"er in 14; cubic centimeter se&ment. In the 1;( cubic centimeter and abo"e

the company offers brands lie Hun, #ari?ma and the >ari?ma =M+. It also

offers a 1(( cubic centimeter scooter, 3leasure. Hero Moto#orp Limited was incorporated in the

year 198 with the name Hero Honda Motors Ltd. %he company was established as a !oint

"enture company between Honda Motor #ompany of $apan and Hero roup. In the year 1984,

they si&ned a !oint collaboration a&reement and formed the company. %he !oint "enture between

India6s Hero roup and Honda Motor #ompany, $apan has not only created the world6s sin&le

lar&est two wheeler company but also one of the most successful !oint "entures worldwide. In the

year 198;, the company commenced their commercial production at Dharuhera plant in Haryanaand introduced their first motorcycle, #D 1(( in the maret. In the year 1989, they launched the

new motorcycle model, /lee in the maret and in the year 1991, they introduced new motorcycle

model, #D 1(( // in the maret. In the year 199;, the company introduced their etraordinary

product, /plendor in the maret. In the year 199@, the company inau&urated their second

manufacturin& facility at ur&aon in Haryana. lso, they introduced new motorcycle model,

/treet in the maret. In the year 1999, they launched Hero Honda #ari?ma, theindustry6s first ''4cc motorcycle. In the year '((, they introduced new models, mbition 14;

and #

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'((Hero Honda motorcycle mbition 14; and Hero Honda motorcycle #ari?maE>ari?ma =M+ and limited

edition of Hero Honda motorcycle Hunlaunched

'(1(New Models of Hero Honda motorcycle /plendor 3ro and New Hero Honda

motorcycle Hunand New Hero Honda Motorcycle /uper /plendor launched.

'(11New Models of Hero Honda motorcycles lamour, lamour *I, #ari?ma launched. New licensin& arran&ement si&ned between Hero and Honda. In

u&ust Hero and Honda parted company, thus formin& Hero Moto#orp and Honda

mo"in& out of the Hero Honda !oint "enture. In No"ember, Hero launched its first e"er

2ff +oad

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+ P Mai, In%) Non*E'e$!ti(e Dire$tor

M Damo%aran In%) Non*E'e$!ti(e Dire$tor

Pra%ee- Dino%ia In%) Non*E'e$!ti(e Dire$tor

Anan% C B!rman In%) Non*E'e$!ti(e Dire$tor

VISION, MISSION AND STRATEGY

VISION

%he story of Hero Honda be&an with a simple "ision 7 the "ision of a mobile and an

empowered India, powered by its bies. Hero Moto#orp Ltd., company6s new identity, reflects its

commitment towards pro"idin& world class mobility solutions with renewed focus on epandin&

company6s footprint in the &lobal arena

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MISSION

Hero Moto#orp6s mission is to become a &lobal enterprise fulfillin& its customers6 needs

and aspirations for mobility, settin& benchmars in technolo&y, stylin& and 0uality so that it

con"erts its customers into its brand ad"ocates. %he company will pro"ide an en&a&in&

en"ironment for its people to perform to their true potential. It will continue its focus on "alue

creation and endurin& relationships with its partners

STRATEY

Hero Moto#orp6s ey strate&ies are to build a robust product portfolio across cate&ories,eplore &rowth opportunities &lobally, continuously impro"e its operational efficiency,

a&&ressi"ely epand its reach to customers, continue to in"est in brand buildin& acti"ities and

ensure customer and shareholder deli&ht

REASERCH AND DEVELOPMENT

5ill setup India6s lar&est two7wheeler +KD center in $aipur. 5or is underway.

Initial in"estment of +s. (( crores, built o"er an area of ';( acres and will ha"e a

worforce of ;(( employees.

5ill be operational in second 0uarter of *1

5ill include desi&nsimulation studio K infrastructure for component K complete "ehicle

testin& Cincludin& test tracs.

Hirin& of en&ineers K desi&ners already underway.

Fn&ineers K desi&ners under&oin& trainin& under Fric

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PRODUCT PROFILEHero Motocorp >ari?ma became etremely popular followin& its launch in the Indian bie

maret. %he company then launched the Hero Honda >ari?ma =M+ *i. %he new bie has a

similar stance and the chan&es include pro&rammed fuel in!ection feature incorporated in thisbie. %he bie is also more powerful and has a new rear disc brae.

=M+ /pecifications

%he Hero Motocorp New >ari?ma =M+ re"iew indicates that the bie has a ''4cc en&ine

which is the same as the old "ersion bie. Howe"er the fuel in!ection feature pro"ides increase inpower and the bie has maimum power of 1@.) bhp at @((( rpm alon& with pea tor0ue of 18.4;

Nm at )((( rpm. %he bie has ;7speed &ears and multiplate wet clutch. %he bie has len&th of'11(mm and its width is 8(;mm while its hei&ht is 11@;mm. %he top speed of the bie is 1')

mhr and it can reach ( to )( mhr in !ust 4.@ seconds. %he 3M7*i feature has sensors thatmeasure aspects lie air temperature, air pressure as well as en&ine temperature so as to identify

ideal air and fuel ratio. %he Hero Motocorp New >ari?ma =M+ re"iew also indicates that the

bie has telescopic hydraulic front shoc absorbers and ;7step ad!ustable i+/ system for therear. %he bie also has '@)mm disc brae for the front and '(mm disc rear braes. %he wei&ht

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of the bie is 1;9 &s alon& with &round clearance of 1;9mm. %he fuel tan limit of the bie is 1)

litres and it has a wheelbase of 14;(mm.

Hero Motocorp New >ari?ma =M+ Milea&e

%he bie can deli"er milea&e of around ( to ;( mlitre

Hero Motocorp New >ari?ma =M+ *eatures

%he front desi&n of the bie is similar to the old >ari?ma and the bie has plenty of sna??y

&raphics. %he bie also &ets se"eral new features and these include inte&rated bliners and new

headlamps. %he finish of the bie and paint 0uality is also ecellent. %he bie has a beautifullydesi&ned instrument cluster and the rider is &reeted with a lon& messa&e when the ey is inserted

and the bie is started. %he display of the bie also shows fuel consumption in real time and this

helps in ensurin& that &ood milea&e in maintained. %he other aspects displayed include di&ital fuel&au&e and speedometer.

Hero Motocorp New >ari?ma =M+ #olors

%he bie is a"ailable in fi"e colors and these include pearl white, "ibrant blue, sports red,

panther blac and moon yellow.

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GENERAL INFORMATIONMo%e. Hero >ari?ma =M+

/ear. '(1'

Categor. /port

Rating. @@.8 out of 1((. /how full ratin& and compare with other bies

Engine and transmissionDis-a$ement. ''4.(( ccm C14.)1 cubic inches

Engine t-e. /in&le cylinder, four7stroe

Po0er. 1@.)( H3C1'.8 5 O @(((+3M

Tor1!e. 18.4; Nm C1.9 &f7m or 14.; ft.lbs O )(((+3MTo- s-ee%. 1').( mh C@8.4 mph

Com-ression. 9.(E1

Bore' stro,e. );.; )).' mm C'.) '.) inches

2!e sstem. In!ection. 3M7*I

2!e $ontro. 2H#

Ignition. D# *%I/ C*ull %ransistorised I&nition /ystem

L!3ri$ation

sstem.

5et sump

Cooing sstem. 2il K air

Gear3o'. ;7speed

Transmission t-e4

5ina %ri(e.

#hain

C!t$h. Multiplate, wet

Dri(eine. #onstant mesh

Chassis suspension brakes and wheels2rame t-e. %ubular sin&le cradle, diamond type

2ronts!s-ension. %elescopic Hydraulic /hoc absorbers

Rears!s-ension. /win& arm with ; step ad!ustable I+/ system

2ront tre

%imensions.

8(1((718

Rear tre%imensions.

1((9(718

2ront 3ra,es. /in&le disc

2ront 3ra,es

%iameter.

'@) mm C1(.9 inches

Rear 3ra,es. /in&le disc

Rear 3ra,es

%iameter.

'( mm C9. inches

Whees. ;7spoe cast wheel

Physical measures and capacitiesWeight in$) oi4

gas4 et$.

1;9.( & C4;(.; pounds

2ront -er$entage

o5 0eight.

1@;.(

O(era height. 1,1@; mm C).4 inches

O(era ength. ',11( mm C84.1 inches

O(era 0i%th. 8(; mm C41.@ inches

Gro!n% $earan$e. 1;( mm C;.9 inches

Whee3ase. 1,4;( mm C;4.1 inches

2!e $a-a$it. 1;.4( litres C.( &allonsReser(e 5!e '.(( litres C(.;4 &allons

http://www.bikez.com/bike/rating.php?idbike=35473http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#Horsepowerhttp://www.bikez.com/jargon/index.php#Horsepowerhttp://www.bikez.com/jargon/index.php#Kilowatthttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Compressionhttp://www.bikez.com/jargon/index.php#StrokeBorehttp://www.bikez.com/jargon/index.php#StrokeBorehttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Wheelbasehttp://www.bikez.com/bike/rating.php?idbike=35473http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#Horsepowerhttp://www.bikez.com/jargon/index.php#Kilowatthttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Compressionhttp://www.bikez.com/jargon/index.php#StrokeBorehttp://www.bikez.com/jargon/index.php#StrokeBorehttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Wheelbase

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CHAPTER

2

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DESIGN OF STUDY

Need for the Study

Scope for the Study

Objectives of the Study

Research MethodologyData Collection

imitations of the Study

NEED FOR THE STUDY

F"ery business enterprise re0uires "ital information to eep ali"e its day to day

business acti"ities. %he nature of information re0uired, differs from situation to situation.

/upposin& or&ani?ation is e"aluatin& its maretin& effort. %hen mareter has to appraise the

maretin& effort and then has to find means of impro"in& it. %hen information re0uired is of

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consumer research. fter the e"aluation maretin& concept, maretin& effort of or&ani?ation is

channel ?ed towards to ascertain the data, re&ardin& tar&et maret.

%he sur"ey consumer beha"ior is helpful to the company to now how far the consumer are

satisfied with the product and what maes them to by and to now what consumer need more

from the product. %he collected data is helpful to now chan&in& tastes, preferences, trends in

buyin& beha"ior of the customer and to mae product impro"ements.

5ith the stiff competition comin& up at a rapid pace and also due to chan&in& nature of

the maret, a need was felt by the M/. /ai %e!a Motors Hindupur, to tae up of the type and

hence intended to conduct a study on consumer beha"ior towards HF+2 M2%2 #2+3

>+I=M =M+

%hus the need for the study pa"ed way in performin& pro!ect wor of this ind.

SCOPE FOR THE STUDY:

%owards creatin& and preser"in& a cleaner en"ironment Hero Moto #orp Motor.,

manufacturer of two and three wheeler "ehicles is committed to pre"ention of pollution,continual impro"ement of our en"ironmental performance and compliance with all

applicable en"ironmental le&islation and re&ulations.

%owards this, we shall stri"e to #reate a proacti"e en"ironment mana&ement system that

addresses all en"ironmentally si&nificant aspects related to our products and processes,

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Minimi?e the &eneration of waste and conser"e resources throu&h better technolo&y and

practices, and 3romote en"ironmental awareness amon&st our employees and moti"ate

them to fulfill our commitments.

OBJECTIVES OF THE STUDY

%o now the +I=M =M+

users.

%o now the performance of Hero Moto #orp >+I=M =M+.

%o /tudy the Fpectations 2f the users of Hero Moto #orp >+I=M =M+

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%o ascertain proportion of businessmen, employees, and students ownin& Hero Moto #orp

>+I=M =M+

%o find whether the customers are satisfied by the ser"ice.

%o now 3rice ttracti"eness of Hero Moto #orp >+I=M =M+

%o now 3rice !ustification of Hero Moto #orp >+I=M =M+

%o find out the specific problems and su&&estions from Hero Moto #orp >+I=M =M+

RESEARCH METHODOLOGY

Meaning of Research

+edman and Mory Psystemi?ed effort to &ain new nowled&e.Q /ome people consider

research as a mo"ement, a mo"ement from the nown to the unknown. Research is an academic

activity and as such the term should be used in a technical sense. According to Clifford Woody,

research comprises defining and redefining problems, formulating hypothesis or suggested

solutions; collecting, organizing and evaluating data making deductions and reaching

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conclusions; and at last carefully testing the conclusions to determine whether they fit the

formulating hypothesis.

Significance of Research

Pll process is born of in0uiry. Doubt is often better than o"erconfidence, for it leads to

inuiry and inuiry leads to invention.! "s a famous #udson $a%im in conte%t of which the

significance of research can well be understood& "ncreased amounts of research make progress

possible. Research inculcates scientific and inductive thinking and it promotes the development

of logical habits of thinking and organization. 'he role of research in several fields of applied

economics, whether related to business or to the economy as a whole, has greatly increased in

modern times. 'he increasing comple% nature of business and government has focused attention

on the use of research in solving operational problems. Research, as an aid to economic policy,

has gained added importance, both for government and business.

Research Methodology

+esearch methodolo&y is a way to systematically sol"e the research problem. It may be

understood as a science of studying how research is done scientifically. "n it we study the various

steps that are generally adopted by a researcher in studying his research problem along with the

logic behind them. "t is necessary for the researcher to know not only the research methods or

techniues but also the methodology.

Data Collection

Information was collected throu&h both primary and secondary sources.

Primary Data:

In some cases the researchers may reali?e the need for collectin& the first hand

information. As in the case of everyday life, if we want to have first hand information or any

happening or event, we either ask someone who knows about it or we (bserve it ourselves, we do

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the both. 'hus, the two methods by which primary data can be collected is observation and

uestionnaire.

Secondary Data:

ny data, which ha"e been &athered earlier for some other purpose, are secondary data in

the hands of researcher. %hose data collected first hand,either by the researcher or by someone

else, especially for the purpose of the study isnown as primary data.

%he data collected for this pro!ect has been taen from the secondary source. )ources of

secondary data are*+

Internet

Maga6ines

P!3i$ations

Ne0s-a-ers

SIMPLE DESIGN

%ype of samplin& * Random )ampling

ocation * #indupur

#onsumer /ample /i?e * -

"nstrument for data collection * /uestionnaire

LIMITATIONS

In spite of the "ery best co7operations from all the sides, ambitious efforts of the researchers

e"ery pro!ect is bound to ha"e certain limitationsR

%he study was Limited to Hindupur.

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*ew users were non co7operati"e because they could not spare time for fillin& the

0uestionnaire.

It was not possible to now the eact epectations of Hero Moto #orp >+I=M =M+ users

Suestionnaires were used for data collection.

%he findin&s are based on the information &i"in& by the respondents.

%he /tudy is confined only ;( customers hence it cannot be &enerali?ed.

%he sample selected on random basis. %he errors of the samplin& techni0ue may attribute to

the present study only.

CHAPTER 3

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CONCEPTUAL FRAME WORK

!ntroduction to Consumer"ehaviour

#actors influencing Consumer"ehaviour

"uyer Roles

!N$ROD%C$!ON $O CONS%M&R "&'A(!O%R

Consumer Be!"#our

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Introduction

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The a3o(e %e5initions gi(e the 5oo0ing 5eat!res o5 $ons!mer 3eha(ior

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stimuli lie hun&er, thirst, se or by eternal stimuli lie ad"ertisement, friends, relati"e, etc.R the

mareter needs to identify the circumstances that tri&&er a particular need.

INFORMATION SEARCH%he search be&ins when a consumer percei"es that a need mi&ht be satisfied by the

purchase and consumption a need mi&ht be satisfied by the purchase and consumption of a

product. %he recollection of past eperiences mi&ht pro"ide the consumer the ade0uate

information on the other hand if the consumer had no prior eperience, then he searches the

information in the outside en"ironment. Here en"ironment includes friends, ad"ertisin& sales

persons, etc.

PURCHASE DECISION:

fter the e"aluation, the #onsumer de"elops the intention either to purchase or re!ect theproduct. %he final purchase will howe"er depend on the stren&th of positi"e intention i.e., the

intention to buy.

EVALUATION OF INFORMATION:

%he mareters is interested in nowin& how consumers process the information &athered

durin& the search process once the interest in the product is aroused, the person maes final

decision usin& certain e"aluati"e criteria lie product attribute, relati"e importance of each

attribute to the #onsumer,

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#onsumers do not mae their decisions in a "acuum. %heir purchases are hi&hly

influenced by cultural, social, personal and psycholo&ical factors. %hese factors are not possible to

control by the mareter but must be taen into account. 5e want to eamine the influence of each

factor a buyerTs beha"iour.

CULTURAL FACTORS: #ultural factors eert the broadest and deepest influence on consumer beha"ior we will

loo at the role played by the buyerTs culture, sub culture, and social class.

CULTURE: #ulture is the most fundamental determinant of a personTs want and beha"ior where as

lower creatures are lar&ely &o"erned by instinct, human beha"ior is lar&ely learned. %he child

&rowin& up in a society learns a basic set of "alues, perceptions, and beha"ior throu&h a process

of sociali?ation in"ol"in& the family and other ey institution.

SUB CULTURE: Fach culture contains smaller &roups of sub7culture that pro"ide more specific

identification and sociali?ation for its members. *our types of sub7cultures can be distin&uished.

Nationality &roups are found within lar&e communities and ehibit distinct ethnic taste and

procli"ities. +eli&ious &roups with specific cultural preferences and taboos. +acial &roups and

&eo&raphical areas also affect the consumer beha"iour.

SOCIAL CLASS: irtually all human societies ehibit social stratification. /tratification sometimes taes

from of a cast system where the members of different castes are reared for certain roles and

cannot chan&e their membership. More stratification taes the form of social classes. /ocial

classes are relati"ely homo&enous and endurin& di"ision in a society, where are hierarchically

ordered and whose members share similar "alues, interests and beha"ior. /ocial classes show

distinct product and brand preference.

SOCIAL FACTORS:

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consumerTs beha"ior is also influenced by social factors such as the consumerTs

reference &roups, family and social role and statuses.

REFERENCE GROUP:

personTs beha"iour is stron&ly influenced by many &roups. persons reference &roups

and those &roups that ha"e a direct or indirect influence on the personTs attitude or beha"iour.

roups ha"in& a direct influence on a person are membership &roup. %hese are &roups to which

the persons belon&s and interacts, some are primary &roups with there is fairly continuous

interaction, such as family, friends, nei&hbors and co7owners. %he person also belon&s to

secondary &roups, which tend to be formal and where there is less continuous interaction.

ROLES AND STATUS:

person participates in many &roups throu&hout life7family club, or&ani?ations. %he

position in each &roup can be defined in terms of role and status.

FAMILY:

Members of the buyerTs family can eercise a stron& influence of the buyerTs beha"ior.

%he family of orientation consists of oneTs parents. *rom parents a person ac0uires an orientation

towards reli&ion, politics and economics and a sense of personal ambition, self7worth and lo"e.

more direct influence on e"ery day buyin& beha"ior is ones family of procreation

namely. 2neTs spouse and children. %he family is the most economics and a sense of personal

ambition, self7worth and lo"e.

PERSONAL FACTORS:

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

buyerTs decisions are also influence by his or her personal characteristics notable the buyerTs

a&e and life7cycle sta&e, occupation, economic circumstances, lifestyle and personality and self7

concept.

OCCUPATION:

personTs consumption pattern is also influenced by his or her occupation. Mareters try

to identify the occupational &roups that ha"e an abo"e a"era&e interest in their products and

ser"ices.

ECONOMIC CIRCUMSTANCES: persons economic circumstances will &reatly effect product choice peoples economic

circumstances consists of their use up income, sa"in&s and assets, borrowin& power and attitude

towards spendin& "ersus sa"in&.

PSYCHOLOGICAL FACTORS:

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

%he startin& point in the purchase decision is the reco&nition of a need. %he consumer is

typically confronted with numerous unsatisfied needs. Maslow fi"e le"el hierarchies of needs are

well nown is rele"ant in this contet. s each need is fulfilled, another hi&her le"el need arises

and demands priority in its satisfaction. Mareters are interested in psycholo&ical needs as they

are closely connected to what the product does. *ood satisfies hun&er, medicine heal a sic

person. /afety needs are insurance and real estate and so on. *or many people refri&erators, cars

and air conditioners are status symbols and satisfy the needs of self esteem, presti&e and status.

2. MOTIVES

moti"e is an inner state that directs us towards the &oal of satisfyin& a felt need.

Important buyin& moti"es are pride, "anity, fashion, possession, fear safety, lo"e and affection,

economy, curiosity, social appro"al, beauty and comfort or con"enience. %hese are the dri"in&

forces behind buyin& beha"iour and may be based on psycholo&ical wants.

3. PERCEPTION:

Indi"idual beha"ior resultin& from moti"ation is affected by how we percei"e stimuli

perception is the meanin& we attribute to incomin& stimuli throu&h our fi"e senses. 2ur

perception of an ob!ect of e"ent is the result of the interception of two of factors such as

a /timuli factors such as si?e, color, wei&ht, or shape.

b Indi"idual factors which are characteristics of indi"idual.

4. ATTITUDE:

ttitudes may be defined as a personTs endurin& fa"orable or unfa"orable e"aluation,

emotional feelin&, pro or cons action tendency towards some ob!ect of idea.

5. LEARNING:

/ince maretin& is as concerned with the process by which consumer decisions chan&e.

2"er time as with describin& those decisions at on point of time, the study of how learnin& taes

place is important. Learnin& may be defined as chan&es as a result of eperience.

ROLES OF BUYING:

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

3eople mi&ht play many roles in buyin& decision. Mainly there are fi"e, initiator,

influencer, decider, buyer and user.

INITIATOR:

%he person who first su&&est to &o for buyin& a particular product or

ser"ices.

INFLUENCER:

person whose "iews or ad"ice carries some wei&ht in main& the final

decision.

DECIDER:

%he person who ultimately maes a buyin& decision or any part of it

whether to buy, what to buy, how to buy, where to buy.

BUYER:

%he person who mae actual purchase.

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

Co!s"#er Be$a%ior toards Hero Moto Cor' (ARI)MA

)MR

%he aim of maretin& is to meet and satisfyin& the tar&et customer needs and want.

#ustomers

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

CHAPTER 4

DATA ANALYSIS

&

INTERPRETATION

Table-1

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

Preference for purchase of bi)e

Needs No. of +espondents 3ercenta&e

Necessary 1( '(

Ima&e of the company 1 '8

#omfort and /afety 1) 4'/tatus '

2thers 8 1)

%2%L ;( 1((

Inference

'(G of respondents purchased bie for their necessary

'8G of respondents purchased bie by seein& the ima&e of the company

4'G of respondents purchased bie for their comfort and safety ride

G of respondents purchased bie for their status

1)G of respondents purchased bie for other reasons

Table-2

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

O*ners *ho o*ned a vehicle before they bought 'ero

Moto Corp +AR!,MA ,MR

sa&e No. of +espondents 3ercenta&ees '( (

No 4( )(

%2%L ;( 1((

Inference

)(G of the respondents used other "ehicle before Hero Moto #orp >ari?ma =M+

(G of the respondents didnTt used any other "ehicle before Hero Moto #orp >ari?ma

=M+

Table-3

S.D.G.S. COLLEGE Page 4'

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

SO%RC& O# A-AR&N&SS

/ource No. of +espondents 3ercenta&e

%ele"ision ; 1(< *riends ) 1'

# +elati"es '4 )

D Newspaper 8

F Ma&a?ine 4 )

* 2thers 9 18

%2%L ;( 1((

Inference

1(G of the respondents became aware of the product throu&h %., ad"ertisements,

1'G of them throu&h *riends,

)G of the respondents throu&h +elati"es,

8G of them are influenced by News paper,

)G of them are throu&h Ma&a?ines,

18G of them are influenced by others lie Hoardin&s etc,.

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

Table-

POP%AR!$.

Inference

;G the respondents ha"e rated that Hero Moto #orp >+I=M =M+ need morepopularity

)G of the respondents rated that Hero Moto #orp >+I=M =M+ does not need more

popularity.

Table-!

S.D.G.S. COLLEGE Page 4

3articulars

No. of +espondents

3ercenta&e

es '@ ;

< No '4 )

%2%L ;( 1((

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

M&D!A $O !NCR&AS& SA&S

Inference

'G of the respondents ha"e rated that Hero Moto #orp >+I=M =M+ need more

popularity in %ele"ision,

18G of them ha"e rated that Hero Moto #orp >+I=M =M+ needs more popularity in

Newspaper, 1'G of them ha"e rated that Hero Moto #orp >+I=M =M+ needs more popularity in

Hoardin&s,

'8G of them ha"e rated that Hero Moto #orp >+I=M =M+ needs more popularity in

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

MOD& O# P%RC'AS&

Inference

bo"e the table infers that ;G of respondents prefer cash as mode of payment while

18G prefer on ban credit.

Table-#

S.D.G.S. COLLEGE Page 4)

Mode of 3urchase No. of +espondents 3ercenta&e

#ash '@ ;<

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

SA$!S#AC$OR. $&S$

26%

64%

10%

0

10

20

30

40

50

60

70

P

e

r

c

e

n

t

a

g

e

Performance>Expectation Performance=Expectation Performance

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

#&A$%R&S O# '&RO MO$O CORP +AR!,MA

,MR

Not

/atisfactory

/atisfactory 3artially

/atisfactory

Hi&hly

/atisfactory%otal

Milea&e (@ ') 1' (; ;(

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

Table-%

Modes of purchasing

Modes of purchasin& No.of +espondents 3ercenta&e

+easonable 3rice 1 '8

Least Maintenance 1) 4'

ood Milea&e ) 1'

Fasy Installment 1 '8

2thers 1( '(

%2%L ;( 1((

Inference

'8G of customers purchased due to reasonable price

4'G of customers purchased because of least maintaince

1'Gof customers purchased of its milea&e

'8Gof customers purchased due to easy instalments

'(G of customers purchased for other reasons

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

Table-1&

#AC$ORS !N#%&NC&D $'& P%RC'AS&

Inference

'(G of the respondents were influenced by #ompany,

S.D.G.S. COLLEGE Page (

*#%2+/No. of

+espondents3ercenta&e

#ompany 1( '(

< sers (8 1)

# Dealers (8 1)

D ni0ue /tyle 14 ')

F /pecial *eatures 11 ''

%2%L ;( 1((

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

1)G of them were influenced by sers,

1)G of them were influenced by Dealers,

')G of them were influenced by its uni0ue style and

''G by /pecial features.

/o, it is clear that most of the respondents ha"e been influenced to Hero Moto #orp

>+I=M =M+because of its uni0ue style.

Table-11

!nfluence to buy 'ero Moto Corp +AR!,MA ,MR

In5!en$ing 5a$tors No) o5 res-on%ents Per$entage

*riends 19 48+elati"es '( (

d"ertisement ) 1'

2thers ; 1(

%otal ;( 1((

Inference

(G of the respondents are influenced by relati"es

S.D.G.S. COLLEGE Page 1

38%

40%

12%

10%

No. of respondents

Friends Relatives Advertisement Others

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

48G are influenced by *riends

1'G are influenced by ad"ertisement

1(G are influenced by other factors

Table-12

PR!C&

S.D.G.S. COLLEGE Page '

Parti$!ars

No) o5 Res-on%ents

Per$entage

/atisfied '@ ;

Not satisfied '4 )

%2%L ;( 1((

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

Inference

;G of respondents are satisfied with the price

)G of respondents are not satisfied with the price

Table-13

Model

S.D.G.S. COLLEGE Page 4

")No Parti$!arsNo) o5

Res-on%entsPer$entage

1 /atisfied 4; @(

' Not satisfied 1; 4(

%2%L ;( 1((

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

Inference

@(G of the respondents are satisfied with this model

4(G of the respondents are not satisfied with this model

Table-1

Overall Satisfaction *ith the Performance

/atisfactory Le"el No. of +espondents 3ercenta&e

Hi&hly /atisfied 1; 4(

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

/atisfied 18 4)

Moderately /atisfied 1( '(

Dissatisfied @ 1

%2%L ;( 1((

Inference

%he sur"ey says 4)G people are mostly satisfied with the performance of the Hero Moto

#orp >+I=M =M+

lso about 4(G of the people are hi&hly satisfied with the Hero Moto #orp >+I=M

=M+ '(G people are moderately satisfied,

%here are also some people who are dissatisfied with the Hero Moto #orp >+I=M

=M+

CHAPTER 5S.D.G.S. COLLEGE Page ;

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

FINDINGS & SUGGESTIONS

#indings

Suggestions

FINDINGS:

;(G of the respondents are students

enerally the respondents were between '(7(yrs.

S.D.G.S. COLLEGE Page )

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

+espondents say that friends are the influencin& factor to purchase the HF+2 M2%2

#2+3 >+I=M =M+.

+espondents mostly bou&ht Hero Moto #orp >+I=M =M+ by full cash payment.

+espondents are fully satisfied with the model of the HF+2 M2%2 #2+3 >+I=M

=M+.

%ele"ision &ets the best place in the channel of ad"ertisement for HF+2 M2%2 #2+3

>+I=M =M+.

Ma!ority of the respondents of Hero Moto #orp >+I=M =M+ are hi&hly influenced

by the special features of the product, and its uni0ue stylin&.

Ma!ority of the customers were etremely satisfied with /tyleLoo and #omfort.

3rice has been considered !ustified for the "alue they &ot.

%he main complaint encountered with Dealer is, many colors are not a"ailable in the

showroom.

SUGGESTIONS:

Impro"e facility to carry lu&&a&e.

+oad &rip should be impro"ed to a"oid siddin& of the "ehicle.

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

Handle and balance should be impro"ed to a"oid accidents.

/tron& distribution networ has to built to meet the needs of the both urban and rural

customers.

Introduce more colors.

Advertisements should be the best method to advertise the products and popular among

the public.

Milea&e is to be impro"ed

CHAPTER 6

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

ANNEURE/uestionnaire

"ibliography

QUESTIONNAIRE

S.D.G.S. COLLEGE Page 9

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

A STUDY ON CONSUMER BEHAVIOUR

TOWARDS YAMAHA

NMFE

2##3%I2NE

FE

1. 5hy did you prefer the bieX C a Necessary b %he ima&e of the company c comfort and safety

d /tatus e others

'. Do you use any "ehicle before buyin& Hero Moto #orp >+I=M =M+X C

a es b No

If yes mention the name of the "ehicleYYYYYY..

4. If Hero Moto #orp >+I=M =M+ was not launched which "ehicle would you ha"e bou&htX

MentionYYYYYYYYYYYY..

. How do you come to now about Hero Moto #orp >+I=M =M+X C

a. %ele"ision b. *riends

c. +elati"es d. Newspaper

e. Ma&a?ine f. 2thers

;. May I now, what mae you to purchase Hero Moto #orp >+I=M =M+X

S.D.G.S. COLLEGE Page ;(

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

a. #ompany

b. sers

c. Dealers

d. ni0ue /tylee. /pecial *eatures

). Do you feel that Hero Moto #orp >+I=M =M+ needs more popularityX C

es No

@. In your opinion, which could be the best media to increase the salesX C

a. %ele"ision b. Newspaper

c. Hoardin&s d.

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

3articularsNot

/atisfactory/atisfactory

3artially

/atisfactory

Hi&hly

/atisfactory

a. Milea&e

b. 3ic p

c. 3erformanced. +oad rip

e.

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A STUDY ON CONSUMER BEHAVIOUR TOWARDS

1). 2"erall satisfaction with the performance of Hero Moto #orp >+I=M =M+X C

a Hi&h satisfied b /atisfied

c Moderately /atisfied d Dissatisfied

%hans for your ind co7operation

/i&nature.

S.D.G.S. COLLEGE Page ;4

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