ZoneTag:Putting Your Photos in

ContextMor NaamanYahoo! Research Berkeley

http://zonetag.research.yahoo.com 2

ZoneTag?

How would we:Create/store?Find?Share?Discover?

“Everything in the world exists to end up in a photograph” -- Susan Sontag

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• Programmable• Context-aware• Network-connected• Quality… it’ll be good enough

Why Cameraphones?

• Numbers, numbers…– 500,000,000

(Source: Future Image Inc.)

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Current Mobile Experience

• Difficult to share (or even save!)

• Hard to find– No context– No semantic information

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ZoneTag Experience

• 2-click upload, smooth experience

• Photo uploaded with location and time metadata

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ZoneTag Experience

• Tagging made easy!– Tag/categorize/annotate your photos from the phone

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Where do Tags come from?

• You• Your contacts• Various databases• Customized Streams

Served in context!

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Suggested Tags

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I’m Too Lazy (you’re not alone)

• Tagging is the means, not the goal

• Benefits even if you never tagged a single image

(Bradley Horowitz, elatable.com)

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Where do locations come from?• Bluetooth GPS (when available)• User-contributed cell tower mapping

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Context predicts

• Tags• People• Sharing• Interest?

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What to do with all this context?

• ZoneTag browser demo• PhotoCompas demo

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Typed (Faceted) Browsing

• http://zonetag.research.yahoo.com/photos

ZoneTag locations this week:

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Social Browsing

• My contacts at Berkeley, yesterday:

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ZoneTag Challenges

• Data– Computing likelihood of tags– Analyzing new datasets for new type of applications*

• Platform scale and design• UED, UED, UED• Inventing the future

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ZoneTag as a platform

• Everything we can do, you can do (better?)– Cell ID translation– Suggested Tags– More…

• Put ZT on your favorite platform!

• Coming soon

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Thank You

Download, sign up, get the full scoop:

http://zonetag.research.yahoo.com(Research prototype; currently supports Nokia Series 60 phones)

Mor Naamanmor@yahoo-inc.com