zoomf web 2.0 presentation
DESCRIPTION
Mark Hopwood's presentation from the Zoomf "Property & Web 2.0" presentation of Sep 6th 2007.TRANSCRIPT
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Welcome
Property & Web 2.0 panel session
Hosted by Zoomf.com
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Cheap accessible technology that works
Explosion in user participation and creativity
Software as components
The long tail
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Making the most of the opportunity
The long tail is all about search – excel at it
Give up trying to guard content – it’s too late
Align yourselves with innovators - or you’ll get left behind
Keep an eye on multi-channel – mobile and TV and the web are converging
Position yourselves as trusted partners to consumers - this will be hard