zoomstra for lead nurturing
DESCRIPTION
Nurture leads from your webinars, trade shows, campaigns as well as your partners and resellers to keep them moving forward in your sales cycle. Create your first lead nurturing program for FREE at www.zoomstra.comTRANSCRIPT
Zoomstra Workbooks For Lead Nurturing
Your Challenge • Trade shows, webinars and online marketing
programs create a big pool of contacts for your business.
• PROBLEM: Your company doesn’t have the sales resources to invest in working each and every one of those contacts.
• So you either ignore most of those leads or simply follow up with an email and a set of attachments hoping for conversion.
Zoomstra Workbooks • Simple way to engage every contact with
information relevant to their situation.
• Enables you to nurture leads with education, expertise and evidence all wrapped together in a step-by-step guide.
• Let’s you monitor activity to bubble up the best contacts for the sales team to focus on.
Zoomstra.com
Pull together relevant
information into a Zoomstra Workbook
Distribute custom workbook to a set
of contacts
Analyze audience progress by Workbook
Zoomstra Workbooks A simple step-by-step guide
Pull together information from the web, marketing materials from your file
stores and knowledge from your head
Short, valuable content ���easily consumed by ���
your audience
Zoomstra Workbooks
• Text Pages • Blog style editing
• Smart Checklists • Include descriptions, ���
links, downloads
• Embedded Web Content • Videos, Streaming Content &���
web objects
• Documents & Files • PPT, DOC, PDF, XLS���
and more
Quickly Aggregate Several types of information
Zoomstra.com
Pull together relevant
information into a Zoomstra Workbook
Distribute custom workbook to a set
of contacts
Analyze audience progress by Workbook
Distribution options
Bulk add an email list to Zoomstra
Enable self registration via a provided URL
Retrieve contact lists from 3rd party applications including GotoMeeting*, MailChimp* and SalesForce*
*Roadmap
One click* email access • Contacts receive an email
with welcome note and table of contents for the nurturing guide.
• With one click a browser opens the guide. It’s all track-able and no password is needed to start.
*Roadmap - One click expected availability 8/30/2012
Zoomstra.com
Pull together relevant
information into a Zoomstra Workbook
Distribute custom workbook to a set
of contacts
Analyze audience progress by Workbook
Lead analysis • Determine who is engaged with the content and
moving along in the workbooks.
• Identify interested contacts for sales team follow up.
• Visualize activity and determine where to add value and improve nurturing.
Reporting
Zoomstra Workbooks Create your first Lead ���
nurturing program for FREE
www.zoomstra.com