zoomstra for lead nurturing

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Zoomstra Workbooks For Lead Nurturing

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Post on 13-Jan-2015

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Nurture leads from your webinars, trade shows, campaigns as well as your partners and resellers to keep them moving forward in your sales cycle. Create your first lead nurturing program for FREE at www.zoomstra.com

TRANSCRIPT

Page 1: Zoomstra for lead nurturing

Zoomstra Workbooks For Lead Nurturing

Page 2: Zoomstra for lead nurturing

Your Challenge •  Trade shows, webinars and online marketing

programs create a big pool of contacts for your business.

•  PROBLEM: Your company doesn’t have the sales resources to invest in working each and every one of those contacts.

•  So you either ignore most of those leads or simply follow up with an email and a set of attachments hoping for conversion.

Page 3: Zoomstra for lead nurturing

Zoomstra Workbooks •  Simple way to engage every contact with

information relevant to their situation.

•  Enables you to nurture leads with education, expertise and evidence all wrapped together in a step-by-step guide.

•  Let’s you monitor activity to bubble up the best contacts for the sales team to focus on.

Page 4: Zoomstra for lead nurturing

Zoomstra.com

Pull together relevant

information into a Zoomstra Workbook

Distribute custom workbook to a set

of contacts

Analyze audience progress by Workbook

Page 5: Zoomstra for lead nurturing

Zoomstra Workbooks A simple step-by-step guide

Pull together information from the web, marketing materials from your file

stores and knowledge from your head

Short, valuable content ���easily consumed by ���

your audience

Page 6: Zoomstra for lead nurturing

Zoomstra Workbooks

•  Text Pages •  Blog style editing

•  Smart Checklists •  Include descriptions, ���

links, downloads

•  Embedded Web Content •  Videos, Streaming Content &���

web objects

•  Documents & Files •  PPT, DOC, PDF, XLS���

and more

Quickly Aggregate Several types of information

Page 7: Zoomstra for lead nurturing

Zoomstra.com

Pull together relevant

information into a Zoomstra Workbook

Distribute custom workbook to a set

of contacts

Analyze audience progress by Workbook

Page 8: Zoomstra for lead nurturing

Distribution options

Bulk add an email list to Zoomstra

Enable self registration via a provided URL

Retrieve contact lists from 3rd party applications including GotoMeeting*, MailChimp* and SalesForce*

*Roadmap

Page 9: Zoomstra for lead nurturing

One click* email access •  Contacts receive an email

with welcome note and table of contents for the nurturing guide.

•  With one click a browser opens the guide. It’s all track-able and no password is needed to start.

*Roadmap - One click expected availability 8/30/2012

Page 10: Zoomstra for lead nurturing

Zoomstra.com

Pull together relevant

information into a Zoomstra Workbook

Distribute custom workbook to a set

of contacts

Analyze audience progress by Workbook

Page 11: Zoomstra for lead nurturing

Lead analysis •  Determine who is engaged with the content and

moving along in the workbooks.

•  Identify interested contacts for sales team follow up.

•  Visualize activity and determine where to add value and improve nurturing.

Page 12: Zoomstra for lead nurturing

Reporting

Page 13: Zoomstra for lead nurturing

Zoomstra Workbooks Create your first Lead ���

nurturing program for FREE

www.zoomstra.com