Slide 1

Introduction about zorex

Israa jibrini

traditional use of Pelargonium sidoides for coughs and chest troubles may be explained by the presence of essential oils.

Extracts of Pelargonium sidoides EPs have clear antibacterial characteristics against Streptococci, Staphylococci and Bacillus cereus

Pelargonium properties Works Differently:

While most other cough, cold and sinus medications simply mask outward symptoms, the mechanisms of action of Pelargonium sidoides actually support faster recovery.

Shortens Duration and Reduces Severity:

Clinical trials show that Pelargonium sidoides shortens the duration and reduces the severity of upper respiratory irritations.

Pelargonium sidoides is also rich in:

phytochemicals, vitamins, minerals and amino acids that enhance the bodys functioning and protects it against diseases.

antimicrobialCommon cold symptoms Expectorant Mode of action

Antiviral and antibacterial

- Increases the interferon production1direct antiviral effectprotects cells against virus-mediateddestructionactivation of NK-cells-Increases the release of antimicrobial peptides (Defensins)

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Defensins

Antimicrobial peptides of the innate immune system.to be found in plants, animals and humans ( and )Mainly found on mucous membranes (respiratory -/ gastrointestinal tract)

Antimicrobial effectivity against bacteria (Gram +/-), yeasts, viruses ...

Mode of action: interaction with the cell membrane of pathogens formation of holes in the cell membrane

Result: bacteria leaking and death

Effective against gram-positive and gram-negative bacteria, fungi and some encapsulated viruses, play an essential role in the defense against pathogens.

Pelargonium: stimulates the innate host defense by enhanced release of antimicrobial peptides.

Provide further rational for its use in RTIs

Common cold symptoms Its used to treat common cold symptoms like : 1) nasal drainage 2) sore throat 3) nasal congestion 4) sneezing 5) cough 6) fever , muscle ache and headache

Expectorant Secretomotoric properties:Stimulation of the cilia beat frequency and improvement of mucociliary clearance. Facilitates the mucous transportation from the respiratory tracts

The nutrient for bacteria will be removed

The dose 5 ml 3 times daily for children less than 12 years old .

7.5 ml 3 times daily for those older than 12 years old .

As a conclusion 3 uses in 1 product !!! anti viral anti bacterial expectorant effect to relieve common cold symptoms

Where will you find a product like our ZOREX

Maha Abdallah

competitors

First line competitorsThere is no first line competitors for ZOREX

PERFECT

Second line competitorsumkanDried liquid extract of pelargonium sidoide roots 20 mgPackage 21 tabPrice 8.77.JDZOREX IS A SYRUP ! What a convenience !

Third line competitors There are many drugs in the markets that have anti cough effect , expectorant effect or both and others that have antimicrobial effect

placePharmacy 1Pharmacy 2Pharmacy 3Anti cough with expectorant effectprospan302535Anti coughsinecod101511IVY152019nocuf252620Expectorantamarox1079mucolyte1056

Its public price around 2 JD

do you think its cost effective to use this product for your cough ?

Still you need antibiotic for your infection !At least will cost you at least another 2 JD Over all , your drug regimen will cost 4 jd

Zorex is only 3.33 jd

its your chance to save your money

Marketing concept

Razan al dajani

Market stage

most expensive for a company launching a new product

Develop your unique selling proposition, which identifies the qualities of your product that sets you apart from your competition. Uniqueness can come in a variety of ways including price, use or indication , formulation, size, color and other characteristics

Identify your target marketYou'll probably start with small, independently owned, local pharmacy . It's a good idea to start with them before hitting larger chain stores because it's easier to get in touch with the direct decision-maker, and they're more inclined to take on new, unique or hard-to-find items to differentiate themselves from larger stores. To sell to these retailers, be prepared and bring a product sell sheet, photos, product samples you need to know what your target market reads, what places they frequent, which radio stations they listen to, what websites they visit and what groups they belong to

Opportunities

3 indications in one productCan increase its demand because its convenience.

Probability of OTC use.Strength

3 indications in one productRare side effectAffordable price Threats

Availability of other anti cough products in a low priceWeakness

Not well knownNot approved as OTC yetdistribution

Be patient:It can take up to a year or longer before you see your product on store shelves.

Medical representativeAlaa al sharqawi