zsm presentation nov 2014 sialkot - -
TRANSCRIPT
Sialkot Zone Presentation Nov 2014
Sialkot ZoneResource & Infrastructure Dsr Town
Dsr Town S.oDsr Sharing DSR Outlets
Total D.Man Vans TrivanChingc
hiDsr. Share Retail W/s Total Retail W/s
Sialkot 2 11 Finish 9 2 11 2443 263 2706 11 3 8
Daska 1 3 Finish 2 1 3 649 134 783 3 2 1
Shakargarh
1
1 Finish1 1 390 56 446 1 1 1
Narowal2 Finish
2 1 3 428 96 524 2 2
Zafarwal1 Finish
1 1 395 81 476 1 1
Gujrat 1 4 Finish 3 1 4 1270 95 1365 4 1 4
Wazirabad
1
2 Finish3 3 867 45 912 3 3
Lalamusa1 Finish
1 1 2 534 46 580 1 1 1
Kharian City Finish
2 2 590 35 625 1 1
Total 6 14 Finish 24 6 30 7566 851 8417 27 10 1 19
Sialkot Zone
Total StrengthsTotal Sales Officer5 (1 Vacant)
Total Dsr 30Total Salesman 27
Sialkot Zone
Total Dsr Retail 24Total Retail Outlets8626
Total Dsr W/s 6Total W/s Outlets1088
Total Dsr 30Total Outlets9714
Sialkot ZoneSales Officer Belts
Sales Officer Belt Town N.F.Town
Vacant Daska
Daska
4SambrialPasroorChawinda
Muhammad Naveed Narowal
Narowal
4Qila KalarwalShakargarhZaferwal
Ayyaz Rabbani Wazirabad
Wazirabad
6
Jalal pur JattaKarianwalaKotla Arab AliLalamusaKharian City
Sialkot Zone
Sales Officer Belts
Sales Officer Belt Town N.F.Town
Atif KhanSialkot
Sialkot1
Ahsan Ayyas Khan Sialkot
Musadiq Ghani Gujrat Gujrat 1
Sialkot Zone Town 16
Daska Conf & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14 LY VS CY
July 13 TO Nov 13
July 14 TO Nov 14
LY VS CY
Chawinda 163 131 -20% Chawinda 488 580 19%
DASKA 800 461 -42% DASKA 3,467 2728 -21%
Pasroor 292 250 -14% Pasroor 1162 1036 -11%
Sambrial 200 144 -28% Sambrial 682 365 -46%
Daska Belt 1455 986 -32% Daska Belt 5799 4709 -19%
Daska Bis & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov 13
July 14 TO Nov 14
LY VS CY
Chawinda 390 320 -18%Chawinda 1,230 1,572 28%
DASKA 2,252 2,383 6%DASKA 9980 10473 5%
Pasroor 445 738 66%Pasroor 3011 3360 12%
Sambrial 321 703 119%Sambrial 1935 1590 -18%
Daska Belt 3408 4144 22%Daska Belt 16156 16995 5%
Daska Conf/Bis & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13 Nov-14 LY VS CY
July 13 TO Nov 13
July 14 TO Nov 14
LY VS CY
Chawinda 553 451 -18% Chawinda1,718 2,152 25%
DASKA 3,052 2,844 -7% DASKA13447 13201 -2%
Pasroor 737 988 34% Pasroor4173 4396 5%
Sambrial 521 847 63% Sambrial2617 1955 -25%
Daska Belt 4863 5130 5% Daska Belt21955 21704 -1%
Brand Wise Contribution Daska Conf
HBC; 415; 42%
DE-POSITE; 7; 1%
CHEW; 347; 35%
BUBBLE; 215; 22%
TOFFEE; 2; 0%
HBCDEPOSITECHEWBUBBLETOFFEE
Brand Wise Contribution Daska Biscuit
CAFÉ; 2991; 72%
SPECIAL;
415;
10%
CREMO;
601; 15%
NICE; 15; 0% CHIP EXPRESS; 102; 2%CHOCDAY; 20; 0%
CAFÉSPECIALCREMONICE
Narowal Conf & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov 13
July 14 TO Nov 14
LY VS CY
Narowal 189 175 -7% Narowal 1273 1097 -14%
Qila Kalarwala
95 6 -94%Qila Kalarwala
263 117 -56%
Shakkar Garh
205 235 15%Shakkar Garh
1181 1031 -13%
Zafarwal 209 260 24% Zafarwal 1138 1094 -4%
Narowal Belt 698 676 -3% Narowal Belt 3855 3339 -13%
Narowal Bis & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov 13
July 14 TO Nov 14
LY VS CY
Narowal942 797 -15%
Narowal 4227 4998 18%
Qila Kalarwala 202 251 24%
Qila Kalarwala 987 1082 10%
Shakkar Garh 804 1,023 27%
Shakkar Garh 3153 4676 48%
Zafarwal901 1,340 49%
Zafarwal 4041 5190 28%
Narowal Belt 2849 3411 20% Narowal Belt 12408 15946 29%
Narowal Conf/Bis & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov 13
July 14 TO Nov
14
LY VS CY
Narowal 1,131 972 -14% Narowal 5500 6095 11%
Qila Kalarwala
297 257 -13% Qila Kalarwala 1250 1199 -4%
Shakkar Garh
1,009 1,258 25% Shakkar Garh 4334 5707 32%
Zafarwal 1,110 1,600 44% Zafarwal 5179 6284 21%
Narowal Belt 3547 4087 15% Narowal Belt 16263 19285 19%
Brand Wise Contribution Narowal Conf
HBC; 213; 32%
CHEW; 150; 22%
BUBBLE; 313; 46%
HBCDEPOSITECHEWBUBBLETOFFEE
Brand Wise Contribution Narowal Biscuit
CAFÉ; 2137; 63%
SPECIAL; 235; 7%
CREMO; 860; 25%
CHIP EXPRESS; 100; 3%CHOCDAY; 65; 2% ENERGY; 14; 0%
CAFÉSPECIALCREMONICECHIP EXPRESS
Wazirabad Conf & Comparison
TOWNSCOMPARISON
TOWNSCOMPARISON
Nov-13 Nov-14 LY VS
CYJuly 13 TO
Nov 13July 14 TO
Nov 14LY VS
CYJalal pur Jattan
65 130 100% Jalal pur Jattan 270 569 111%
Karrianwala 125 90 -28% Karrianwala 600 616 3%
Kharian City 289 208 -28% Kharian City 1090 1059 -3%
Kotla Arab Ali Khan
76 145 91%Kotla Arab Ali Khan
326 659 102%
Lalamoosa 291 146 -50% Lalamoosa 1641 1409 -14%
Wazirabad 217 387 78% Wazirabad 1376 1535 12%
Wazirabad Belt 1063 1106 4% Wazirabad Belt 5303 5847 10%
Wazirabad Bis & Comparison
TOWNSCOMPARISON
TOWNSCOMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov 13
July 14 TO Nov 14
LY VS CY
Jalal pur Jattan 155 270
74% Jalal pur Jattan 801 1050 31%
Karrianwala240 250
4% Karrianwala 847 1037 22%
Kharian City382 476
25% Kharian City 1644 1853 13%
Kotla Arab Ali Khan
142 259
82% Kotla Arab Ali Khan 775 1124 45%
Lalamoosa376 1,131
201% Lalamoosa 2748 4004 46%
Wazirabad1,218 2,003
64% Wazirabad 5745 8287 44%
Wazirabad Belt 2513 4389 75% Wazirabad
Belt 12560 17355 38%
Wazirabad Conf/Bis & ComparisonTOWNS
COMPARISONTOWNS
COMPARISON
Nov-13
Nov-14 LY VS CY
July 13 TO Nov 13
July 14 TO Nov 14 LY VS CY
Jalal pur Jattan 220 400 82%
Jalal pur Jattan 1071 1619 51%
Karrianwala365 340 -7%
Karrianwala 1447 1653 14%
Kharian City671 684 2%
Kharian City 2734 2912 7%
Kotla Arab Ali Khan
218 404 85%
Kotla Arab Ali Khan
1101 1783 62%
Lalamoosa667 1,277 91%
Lalamoosa 4389 5413 23%
Wazirabad1,435 2,390 67%
Wazirabad 7121 9822 38%
Wazirabad Belt 3576 5495 54% Wazirabad Belt 17863 23202 30%
Brand Wise Contribution Wazirabad Conf
HBC; 528; 48%
CHEW; 368; 33%
BUBBLE; 210; 19%
Brand Wise Contribution Wzb Belt
HBCDEPOSITECHEWBUBBLETOFFEE
Brand Wise Contribution Wazirabad Biscuit
CAFÉ; 2687; 61%
SPECIAL; 703; 16%
CREMO; 747; 17%
CHIP EXPRESS; 116; 3%
NICE; 34; 1% ENERGI; 12; 0%CHOCDAY; 90; 2%
CAFÉSPECIALCREMOCHIP EXPRESSNICE
Sialkot/Gujrat Conf & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov
13
July 14 TO Nov
14
LY VS CY
Sialkot 2787 2520 -10% Sialkot 10727 12369 15%
Gujrat 629 412 -34% Gujrat 2256 1735 -23%
Sialkot/Gujrat Bis & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov
13
July 14 TO Nov
14
LY VS CY
Sialkot 4,845 6,117 26% Sialkot 19715 26207 33%
Gujrat 1,534 1,315 -14% Gujrat 6071 6075 0%
Sialkot/Gujrat Conf/Bis & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov
13
July 14 TO Nov
14
LY VS CY
Sialkot 7,632 8,637 13% Sialkot 30442 38576 27%
Gujrat 2,163 1,727 -20% Gujrat 8327 7810 -6%
Brand Wise Contribution Sialkot Conf
HBC; 1294; 51%
DEPOSITE; 21; 1%CHEW; 538;
21%
BUBBLE; 630; 25%
TOFFEE; 37; 1%
HBCDEPOSITECHEWBUBBLETOFFEE
Brand Wise Contribution Sialkot Bis
CAFÉ; 3680; 60%
SPECIAL; 881; 14%
CREMO;
1092; 18%
NICE; 62; 1%
CHIP EXPRESS; 180; 3% ZEERA; 25; 0% ENERGI; 40; 1%CHOCDAY; 157; 3%
Brand Wise Contribution Gujrat Conf/Bis
Tiger; 29; 7%
Chew;
149; 36%HBC;
234; 57%
0 100 200 300 400 500 600 700 800 900 1000
Café, 991 76%Special, 154 12%
Cremo, 143 11%
Nice, 2 0%
Chip Express, 15 1%
Chocday, 5 0%
Energi, 2 0%
Sialkot Zone Conf& Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13 Nov-14 LY VS CY
July 13 TO Nov 13
July 14 TO Nov 14
LY VS CY
ZONE 6632 5700 -14% ZONE 27940 27999 0%
Sialkot Zone Bis & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov
13
July 14 TO Nov
14
LY VS CY
ZONE 15149 19376 28% ZONE 66910 82578 23%
Sialkot Zone Conf/ Bis & Comparison
TOWNS
COMPARISON
TOWNS
COMPARISON
Nov-13
Nov-14
LY VS CY
July 13 TO Nov 13
July 14 TO Nov 14
LY VS CY
ZONE 21781 25076 15% ZONE 94850 110577 17%
HBC; 2684; 47%
DEPOSITE; 28; 0% CHEW;
1552; 27%
BUBBLE; 1397; 25%TOFFEE; 39; 1%
Sialkot Zone
Brand Wise Contribution Sialkot Zone Conf
Brand Wise Contribution Sialkot Zone Biscuit
CAFÉ; 12489; 64%
SPECIAL; 2388; 12%
CREMO; 3443; 18%NICE; 113; 1%
CHIP EXPRESS; 513; 3%
ZEERA; 25; 0%
ENERGI; 68; 0%
CHOCDAY; 337; 2%
Sialkot Zone
Belt Wise Share Sialkot Zone
Sialkot; 8637; 34%
Daska; 5130; 20%
Narowal; 4087; 16%
Wazirabad; 5495; 22%
Gujrat; 1727; 7%
SialkotDaskaNarowalWazirabadGujrat
Zone wise Contribution in Ctn Conf &Bis
Sialkot Gujranwala Lahore A Lahore B
5700 3188 34396761
1937
6
2207
7
1268
1
1997
2
BiscuitConf
Six Month Sialkot Achievements
Jun
Jul
Aug
Sep
Oct
Nov
16173
17872
20922
23200
24579
25076
LY Vs Cy Achievements
Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14
1431416179
21499 21077 21781
17872
2092223200
24579 25076
LY Vs Cy Achievements
Jul-13 Jul-14 Aug-13 Aug-14 Sep-13 Sep-14 Oct-13 Oct-14 Nov-13 Nov-14
14314
1787216179
20922 2149923200
21077
2457921781
25076
Bis/Conf SIALKOT ZONE PRIMARY SALE HISTORY
COMPARISON
Brand Nov-13 Nov-14 LY VS CY Brand July 13 TO Nov 13
July 14 TO Nov 14 LY VS CY
CAFE 9710 12489 29% CAFE 37,990 48549 28%
CHOCDAY 589 337 -43% CHOCDAY 943 570 -40%
NICE 0 113 0% NICE 0 1530 0%
CHIP EXPRESS 0 513 0% CHIP EXPRESS 0 2174 0%
CREMO 0 3443 0% CREMO 0 18428 0%
ENERGI 0 68 0% ENERGI 797 569 -29%
GOOD TIME 29 0 -100% GOOD TIME 301 0 -100%
SMAR2 0 0 0% SMAR2 334 0 -100%
SPECIAL 4553 2388 -48% SPECIAL 25708 10672 -58%
ZEERA ROYALE 268 25 -91% ZEERA ROYALE 837 86 -90%
Total Biscuit 15149 19376 28% Total Biscuit 66910 82578 23%Deposit 124 28 -77% Deposit 552 516 -7%HBC 3310 2684 -19% HBC 13389 12515 -7%
Bubble 1653 1397 -15% Bubble 7882 7258 -8%
Chew 1532 1567 2% Chew 6048 7396 22%
Tofee 13 24 85% Tofee 69 314 355%Total Conf. 6632 5700 -14% Total Conf. 27940 27999 0%ZONE TOTAL 21781 25076 15% ZONE TOTAL 94850 110577 17%
Month Cartons Forecast (BTG)
Actual Achievement Accuracy %age HIT/MISS POINTS
July 18,518 17,872 97% HIT 8.33
August 22,050 20,400 93% HIT 8.33
September 22,650 22,650 100% HIT 8.33
October 24,000 24,579 102% HIT 8.33
November 27,166 25,076 92% HIT 8.33
December 28,101 0% MISS -
0% MISS -
0% MISS -
0% MISS -
0% MISS -
0% MISS -
0% MISS -
TOTAL 41.67
Biscuit & Confectionery SIALKOT ZONE PRIMARY SALE HISTORY
Brand Jul-13Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14Aug-14
Sep-14
Oct-14
Nov-14
CAFE 5160 4952 8318 9850 9710 7480 7690 6756 7262 7313 10030 5805 7677 8369 9769 10245 12489CHOCDAY 354 589 514 398 233 209 81 233 337NICE 850 374 193 113CHIP EXPRESS 644 1017 513CREMO 3165 4732 4105 3780 3144 3879 3056 2862 3354 4593 4176 3443ENERGI 548 249 800 174 156 145 184 61 111 68GOOD TIME 56 79 67 70 29 SMAR2 104 177 53 SPECIAL 5706 5453 5685 4311 4553 3953 2767 2580 4807 2859 2190 1887 1750 2282 1749 2503 2388ZEERA ROYALE 72 73 199 225 268 174 120 160 349 218 20 41 25Total Biscuit 11646 10983 14322 14810 15149 15286 15707 13674 16218 14546 16491 10904 12434 15039 17210 18519 19376AMROOD CANDY 29 71 437 206 332 236 194 206 68 35 0 0 TANGY 279 224 224 208 162 140 100 82 26 35 28MINTO FRESH BUBBLE 2 CHOCO BUTTER 266 133 53 40 45 37 21 CHOCO CHEW 15 12 21 14 CREAMERS 76 69 149 97 124 136 143 125 208 105 68 74 53 70 84 17 FROOTO CANDY 1173 1676 3007 2255 2450 2215 2323 2230 2498 3139 2320 2281 2004 2008 2329 2409 2333FRUIT GALA 601 1085 936 1675 1484 1293 1388 1355 1577 1655 1139 1286 1372 1420 1446 1450 1531FUDGGIES 19 2 FUSION 26 3 8 10 15 0 MAYFAIR MINI ÉCLAIR 13 6 24 13 13 11 153 MENTOX CANDY 29 54 45 51 69 90 31 60 65 37 71 40 30 37 25 39 47MILK BON BON NEO CHEW 5 13 21 12 21 16 25 7 17 6 6 5 3 8 1 5 6ORANGE CANDY 34 54 341 135 237 140 127 151 94 10 0 0 RAGING SOUR 46 131 144 135 211 257 195 178 196 190 173 132 146 233 294 256 294ROSITA 5 5 9 7 11 29 7 5 24 6 20 5 12 2 3 4 10SPLASH 6 11 13 11 18 5 8 6 22 8 5 0 SNOWMINT CHEW 77 5 15TIGER 603 1971 1994 1618 1635 2144 2279 2386 3186 2973 2203 1170 1648 1392 1041 1780 1397TOFFEE 278 77 48 26 54 38 29 24TWO TWO 4 12 11 12 0 WIZZ BANG 3 21 17 26 27 19 52 41 33 43 29 15 4 10 20 8 15Total Conf. 2668 5196 7177 6267 6632 6591 7051 6968 8349 8973 6419 5269 5438 5361 5440 6060 5700
Zone Total: 14314 16179 21499 21077 21781 21877 22758 20642 24567 23519 22910 16173 17872 20400 22650 24579 25076
.
•Thanks!