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TRANSCRIPT
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Finally the project covers the service of the two companies which deals with the after sale
services and their effectiveness provided by both the companies and various complaints and
queries are handled by them.
This project allowed me to study the different parameters to do a competitive comparison
between magicbricks.com and 99acres.com. It also gave me the insight about the whole portal
website scenario and the industry overall.
The data collected in this study is primary as well as secondary from the internal
magicbricks.com and 99acres.com. as well as from different websites.
Aim of the Project:
The aim of this study was to study and understand the whole portal site industry and to analyse
Assessing Website Usability by the customers of Portal sites of the Portal sites sector through an
analytical and comparative study of two leading companies- magicbricks.com and 99acres.com.
It helped me understand the every little detail involved in the portal site industry to the absolute
satisfaction of customers and their needs.
Need For the Study:
The need of study arises for learning the variables available that distinguish theAssessing Website Usability by the customers of two portal sites companies.
To know the services & benefits associated with portal sites. To chose best company for business through portal sites between magicbricks.com and
99acres.com.
To project portal sites as the productive avenue for business activities.
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The main purpose of doing this project was to know about portal sites and its
functioning. This helps to know in details about portal sites industry right from its inception
stage, growth and future prospects.
It also helps in understanding different types of portal sites. Because my study depends
upon portal sites in Pune and their schemes as well offers given by them for the services they
render.
Objectives of the research:
There are two objectives of a research a Primary Objective and a Secondary Objective. The
primary objective is the main objective for which the research is being carried out. The
secondary objective covers the other important aspects that are related to the research.
The objectives of the research are:
To study the Assessing Website Usability by the customers of Portal sites of the Portalsites sector through an analytical and comparative study of two leading companies-
magicbricks.com and 99acres.com.
To observe, study and analyze the emergence of Niche Marketing developed by portalsites.
To understand the customer satisfaction. To understand their portal site preferences for their business. To know quality of service as compare to market service available.
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Scope of the Project:
This study will provide with facts and figures studying the immense growing competition in the
retail industry. Since the retail industry has encouraged many retail competitors to emerge
making it more complex.
The scope includes the comparative study of two leading companies- magicbricks.comand 99acres.com. in Pune city.
An in-depth study of the market and report the analysis Assess the level of satisfaction of customers in regards to the comparison on various
factors in two leading companies- magicbricks.com and 99acres.com. in Pune city.
The involvement of various other organizations in the portal site industry.Limitations:
Though I tried to collect some primary data but they were too inadequate for the purposesof the study.
The lack of information sources for the analysis part. Time and money are critical factors limiting this study. The data provided by the prospects may not be 100% correct as they too have their
limitations.
Restricted sample size. Study confined to just customers in Pune City. Limited time available to complete the study. Biased Answers and opinions from the customers during the survey. It was difficult to ask for time required for a detailed discussion on the Questionnaire &
therefore several aspects of the questionnaire were answered briefly.
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COMPANY PROFILE
Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential Properties,
Gulf Dubai Properties
About Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential
Properties, Gulf Dubai Properties (magicbricks.com): Deals in real estate in India, real estate
listing of properties in india.Buy sell rent commercial property or residential property in India.
Largest collection of India real estate listings. List property in india.find property like houses,
flats, shops, apartments and get fair deals by property agents, dealers and real estate brokers
Magicbricks.com is ranked #4,367 in the world according to the three-month Alexa traffic
rankings. Roughly 16% of visits to the site are referred by search engines. This site has been
online for more than five years. Almost all visitors to the site come from India, where it has
attained a traffic rank of 263, and Magicbricks.com is located in India.
Average Load Time for Magicbricks.com
Fast (1.109 Seconds), 65% of sites are slower.
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Trailing 3 months
Alexa traffic rank for magicbricks.com:
Traffic Rank Change
Yesterday 6,459 +2,031
7 day 4,910 +825
1 month 4,243 +96
3 month 4,367 +110
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Trailing 3 months
Percent of global Internet users who visit magicbricks.com:
Reach Change
Yesterday 0.02300 -30%
7 day 0.02920 -12%
1 month 0.03190 -2%
3 month 0.03110 +4%
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Trailing 3 months
Percent of global page views on magicbricks.com:
Pageviews Change
Yesterday 0.00109 -45%
7 day 0.00144 -21%
1 month 0.00179 +4.1%
3 month 0.00169 +0.2%
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Max
Daily pageviews per user for magicbricks.com:
Pageviews/User Change
Yesterday 5.40000 -30%
7 day 5.50000 -11%
1 month 6.11000 +7%
3 month 5.80000 -4%
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Trailing 3 months
The percentage of visits to magicbricks.com that consist of a single pageview:
Bounce % Change
Yesterday 45.10000 +19%
7 day 36.10000 +15%
1 month 33.30000 -7%
3 month 35.10000 -5%
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Trailing 3 months
Daily time on site for magicbricks.com:
Time on Site Change
Yesterday 7.22000 -11%
7 day 7.63500 -18%
1 month 8.66667 +11%
3 month 8.00167 +9%
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Trailing 3 months
The percentage of visits to magicbricks.com that came from a search engine:
Search % Change
Yesterday 8.80000 -34%
7 day 14.20000 -7%
1 month 16.40000 +9%
3 month 16.40000 -18%
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Magicbricks.coms Regional Traffic RanksCountry
Rank
India263
United States126,082
Where Visitors Go on Magicbricks.comSubdomain
Percent of Site Traffic
magicbricks.com
81.37%
property.magicbricks.com
16.13%content.magicbricks.com
1.55%
mailer.magicbricks.com
0.62%
OTHER
0.33%
More
Top Search Queries for Magicbricks.com
http://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/IN -
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Search Traffic
The percentage of site visits from search engines.
Period Percent of Site Traffic
Last 30 days 16.4%
Last 7 days 14.2%
Yesterday 8.8%
Top Queries from Search Traffic
The top queries driving traffic to magicbricks.com from search engines. Updated monthly.
Query Percent of Search Traffic
1 magicbricks 11.43%
2 magic bricks 4.59%
3 magicbricks.com 1.11%
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4 property in Kolkata 0.94%
5 emaar mgf 0.84%
6 Chandigarh property 0.66%
7 real estate 0.66%
8 real estate in Chennai 0.64%
9 property 0.61%
10 property India 0.58%
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to magicbricks.com in
the current month than the previous month. Updated monthly.
Search Query 1 Month Increase
1 magicbricks 3.49%
2 emaar mgf 0.84%
3 knife 0.55%
4 real estate in Chennai 0.52%
5 property 0.44%
6 real estate Chennai 0.31%
7 real estate Gurgaon 0.29%
8 buy home 0.23%
9 www 0.19%
http://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=knifehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=knifehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks -
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10 magicbricks.com 0.18%
Search Query 1 Month Decline
1 bricks 0.65%
2 real estate sites 0.63%
3 property sites 0.47%
4 property in Kolkata 0.22%
5 noida property 0.16%
6 magic brick 0.15%
7 real estate agent Ahmadabad 0.14%
8 Chandigarh property 0.13%
9 magicbrick 0.11%
10 magicbricks mumbai
0.11%
http://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=noida+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=chandigarh+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=chandigarh+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=noida+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.com -
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High Impact Search Queries for magicbricks.com
Popular queries that are relevant to this site and are actively targeted by competitors
advertising on search engines. Click on queries below to discover who is advertising for
these queries.
Query Impact Factor Query Popularity QCI
bricks 3.98 37 35
real estate 3.25 56 53
chandigarh property 3.17 24 70
real estate in chennai 2.85 20 65
chennai real estate 2.71 19 76
property in kolkata 2.52 29 36
emaar mgf 2.49 24 43
property
2.27 46 52
property india 2.01 36 50
real estate chennai 1.82 21 58
chandigarh apartment 1.77 29 60
real estate hyderabad 1.70 28 68
property sites 1.58 24 60
knife 1.51 40 40
real estate gurgaon 1.38 20 55
real estate sites 1.24 25 51
http://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=knife&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=knife&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.com -
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properties in noida 1.17 14 77
kolkata real estate 1.17 22 58
apartment in kolkata 1.08 23 32
property in chandigarh 0.99 17 60
properties in kolkata 0.95 24 34
kolkata property 0.94 29 32
chennai properties 0.92 23 60
magicbricks mumbai 0.91 15 28
magicbrick 0.91 17 31
real estate in 0.90 5 30
magicbricks bangalore 0.89 14 27
buy home 0.86 23 55
property in chennai 0.84 20 56
hyderabad real estate 0.84 22 75
Search Engine Marketing (SEM) Activity by magicbricks.comAds for magicbricks.com have appeared on major search engines when people performed the
queries below. Click on the queries below to discover more information.
http://www.alexa.com/search?q=properties+in+noida&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chandigarh&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+bangalore&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+bangalore&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chandigarh&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+noida&p=gkey&r=site_siteinfo&s=magicbricks.com -
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Upstream Sites
Which sites did users visit immediately preceding magicbricks.com?
% of Unique Visits Upstream Site
31.29% google.co.in
16.41% google.com
7.54% 99acres.com
4.72% yahoo.com
2.82% makaan.com
2.61% facebook.com
2.57% ask.com
1.78% sulekha.com
1.45% indiaproperty.com
1.41% clickindia.com
Downstream Sites
Where do visitors go after leaving magicbricks.com?
% of Unique Visits Downstream Site
29.92% google.co.in
16.83% google.com
8.74% 99acres.com
4.11% yahoo.com
http://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.co.in -
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3.79% facebook.com
3.51% makaan.com
1.87% ask.com
1.50% sulekha.com
1.26% conduit.com
1.26% indiaproperty.com
Head Office:
Times Business Solutions Limited
B-1C, Sector 10
Noida, Uttar Pradesh 201301
India
puneet.gupt [at] timesgroup.com
http://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/facebook.com -
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OBJECTIVES OF THE STUDY
To study the Assessing Website Usability by the customers of Portal sites of the Portalsites sector through an analytical and comparative study of two leading companies-
magicbricks.com and 99acres.com.
To observe, study and analyze the emergence of Niche Marketing developed by portalsites.
To understand the customer satisfaction. To understand their portal site preferences for their business. To know quality of service as compare to market service available.
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RESEARCH
Cooper & Emory defines research as a systematic inquiry aimed at providing information to
solve problems. Business research on the other hand can be defined as a systematic inquiry that
will provide information to guide business decision making.
Cooper and Emery contend that scientific methods in business research lags behind those of the
physical sciences. The main reason being that physical scientists have been doing research far
longer than business researchers. Governments and organizations have been supporting the
physical sciences far longer than business research. Organizations normally support business
research for one reason and that is to obtain competitive advantage. The research process that is
described below, to all intents and purposes document to enable the furniture industry to obtain
a competitive advantage, both nationally and internationally.
Four types of studies can be called Research namely; Reporting, Description, Explanation and
Prediction can be called research.
METHODOLOGY
Every project work is based on certain methodology, which is a way to systematically solve the
problem or attain its objectives. It is a very important guideline and lead to completion of any
project work through observation, data collection and data analysis.
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According to Clifford Woody,
Research Methodology comprises of defining & redefining problems, collecting, organizing
&evaluating data, making deductions &researching to conclusions.
Accordingly, the methodology used in the project is as follows: -
Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the employees. Analysis of feedback.
Conclusion, findings and suggestions.
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RESEARCH DESIGN DIAGRAM
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Research refers to search for knowledge. One can also define research as a scientific and
systematic search for pertinent information on a specific topic. It is an art of scientificinvestigation.
Research Objectives:
To study the Assessing Website Usability by the customers of Portal sites of the Portalsites sector through an analytical and comparative study of two leading companies-
magicbricks.com and 99acres.com.
To observe, study and analyze the emergence of Niche Marketing developed by portalsites.
To analyze, study and suggest new marketing strategies for market segmentationactivities in Pune City.
To understand the customer satisfaction. To understand their portal site preferences for their business. To know quality of service as compare to market service available.
Type of research:
The type of research carried out is a descriptive research. A descriptive research describes the
characteristics about a population or a phenomenon being studied. Its a fact finding study used
to gather information by investigation and adequate interpretation about the current status of the
phenomenon to describe, What exists with respect to variables or conditions in a situation.
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Research Methodology:-It is the way to systematically solve a problem. The methodology adopted in this study
is explained below:-
Research DesignA. Problem Defining:
In a competitive situation with multiple web portal sites operating inIndian market, it is necessary to know about the performance of different web
portal sites. In this study my focus is upon to analyse Assessing Website Usability
by the customers of Portal sites of the Portal sites sector through an analytical andcomparative study of two leading companies- magicbricks.com and 99acres.com.
This is my problem to be studied for research.
B. Literature Survey:I have used newspapers, magazines related to business & finance &
apart from websites.
C. Type of research:The research is qualitative & descriptive in nature. Qualitative
research is that talk about the quality of the subject to be researched and
Descriptive research is one that describes things as exists in present.
D. Data collection Design:I. Sources of data =
Primary SourcesI have used questionnaire as primary sourcefor collecting data for my study.
Secondary sourcesI had collected my secondary data fromwebsites & journals.
II. Sampling =It represents whole population. It is the processes of choosing a
sample from whole population .I have choose a sample of high class &
middle class people who use web portal sites for their business as asample.
III. Tools =I have used some charts (Pie chart, column chart, cylinder chart,
cone chart) and hypothesis tests (chi-square one sample T- test etc.)
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IV. Sampling Size =It represents that how many candidates youve chosen to be filled
up your questionnaire or candidates upon whom you can study. I had
chosen sample of 100 candidates.
V. Sampling Techniques = Deliberate & Convenience Sampling.
VI. Data Interpretation =Data interpretation is that in which we analysis the whole
collected data & tries to give it in simple words to be understandable.
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Project work undertaken
I express my profound sense gratitude and sincere thanks to the management of
magicbricks.com, Pune, for having offered me the summer training in their reputed organization.
My project titled was Comparative Analysis of Assessing Website Usability between
magicbricks.com and 99acres.com For Magic bricks. My project guide was Mr. Nasir u-din
{Deputy Manager} for his guidance and involvement in the project work had been constant
source of inspiration and support during the course of the project. Without his mentorship the
project could have never reached its completion. I had to report to Mr. Stanley Chacko (Zonal
Manager), everyday that provided generous help and support in my project work. I started my
project work from 1st of June till 25th of July in Daily News and Analysis, Pune. My first few
days were in the office of magicbricks.com understanding the product offered by the company
and also the products offered by their competitor that is 99acre.com. As my project title was
Comparative Analysis of Assessing Website Usability between
magicbricks.com and 99acres.com For Magic bricks I had to study in depth about the
competitor of magicbricks.com and had to search full information regarding the same. The
company background and the products offered by the 99acre.com are mentioned below:
DETAIL ABOUT MAGIC BRICKS & 99ACRES.COM
Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential Properties,
Gulf Dubai Properties
About Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential
Properties, Gulf Dubai Properties (magicbricks.com): Deals in real estate in India, real estate
listing of properties in India.Buy sell rent commercial property or residential property in India.
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Largest collection of India real estate listings. List property in India. Find property like houses,
flats, shops, apartments and get fair deals by property agents, dealers and real estate brokers
Magicbricks.com is ranked #4,367 in the world according to the three-month Alexa traffic
rankings. Roughly 16% of visits to the site are referred by search engines. This site has been
online for more than five years. Almost all visitors to the site come from India, where it has
attained a traffic rank of 263, and Magicbricks.com is located in India.
Average Load Time for Magicbricks.com
Fast (1.109 Seconds), 65% of sites are slower.
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Trailing 3 months
Alexa traffic rank for magicbricks.com:
Traffic Rank Change
Yesterday 6,459 +2,031
7 day 4,910 +825
1 month 4,243 +96
3 month 4,367 +110
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Trailing 3 months
Percent of global Internet users who visit magicbricks.com:
Reach Change
Yesterday 0.02300 -30%
7 day 0.02920 -12%
1 month 0.03190 -2%
3 month 0.03110 +4%
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Trailing 3 months
Percent of global pageviews on magicbricks.com:
Pageviews Change
Yesterday 0.00109 -45%
7 day 0.00144 -21%
1 month 0.00179 +4.1%
3 month 0.00169 +0.2%
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Trailing 3 months
Daily pageviews per user for magicbricks.com:
Pageviews/User Change
Yesterday 5.40000 -30%
7 day 5.50000 -11%
1 month 6.11000 +7%
3 month 5.80000 -4%
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Trailing 3 months
The percentage of visits to magicbricks.com that consist of a single pageview:
Bounce % Change
Yesterday 45.10000 +19%
7 day 36.10000 +15%
1 month 33.30000 -7%
3 month 35.10000 -5%
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Trailing 3 months
Daily time on site for magicbricks.com:
Time on Site Change
Yesterday 7.22000 -11%
7 day 7.63500 -18%
1 month 8.66667 +11%
3 month 8.00167 +9%
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Trailing 3 months
The percentage of visits to magicbricks.com that came from a search engine:
Search % Change
Yesterday 8.80000 -34%
7 day 14.20000 -7%
1 month 16.40000 +9%
3 month 16.40000 -18%
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Magicbricks.coms Regional Traffic Ranks
Country
Rank
India263
United States
126,082
Where Visitors Go on Magicbricks.com
Subdomain
Percent of Site Traffic
magicbricks.com
81.37%
property.magicbricks.com
16.13%
content.magicbricks.com
1.55%
mailer.magicbricks.com
0.62%
OTHER
0.33%
More
http://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/IN -
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Search Traffic
The percentage of site visits from search engines.
Period Percent of Site Traffic
Last 30 days 16.4%
Last 7 days 14.2%
Yesterday 8.8%
Top Queries from Search Traffic
The top queries driving traffic to magicbricks.com from search engines. Updated monthly.
Query Percent of Search Traffic
1 magicbricks 11.43%
2 magic bricks 4.59%
3 magicbricks.com 1.11%
4 property in kolkata 0.94%
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5 emaar mgf 0.84%
6 Chandigarh property 0.66%
7 real estate 0.66%
8 real estate in Chennai 0.64%
9 Property 0.61%
10 property India 0.58%
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to magicbricks.com in
the current month than the previous month. Updated monthly.
Search Query 1 Month Increase
1 magicbricks 3.49%
2 emaar mgf 0.84%
3 knife 0.55%
4 real estate in chennai 0.52%
5 property 0.44%
6 real estate chennai 0.31%
7 real estate gurgaon 0.29%
8 buy home 0.23%
9 www 0.19%
10 magicbricks.com 0.18%
http://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=knifehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=knifehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks -
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Search Query 1 Month Decline
1 bricks 0.65%
2 real estate sites 0.63%
3 property sites 0.47%
4 property in kolkata 0.22%
5 noida property 0.16%
6 magic brick 0.15%
7 real estate agent ahmedabad 0.14%
8 Chandigarh property 0.13%
9 magicbrick 0.11%
10 magicbricks mumbai 0.11%
High Impact Search Queries for magicbricks.com
Popular queries that are relevant to this site and are actively targeted by competitors
advertising on search engines. Click on queries below to discover who is advertising for
these queries.
Query Impact Factor Query Popularity QCI
bricks
3.98 37 35
real estate 3.25 56 53
chandigarh property 3.17 24 70
real estate in chennai 2.85 20 65
http://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=noida+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=chandigarh+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=chandigarh+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=noida+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=bricks -
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43
chennai real estate 2.71 19 76
property in kolkata 2.52 29 36
emaar mgf 2.49 24 43
property 2.27 46 52
property india 2.01 36 50
real estate chennai 1.82 21 58
chandigarh apartment 1.77 29 60
real estate hyderabad 1.70 28 68
property sites 1.58 24 60
knife 1.51 40 40
real estate gurgaon 1.38 20 55
real estate sites 1.24 25 51
properties in noida 1.17 14 77
kolkata real estate 1.17 22 58
apartment in kolkata 1.08 23 32
property in chandigarh 0.99 17 60
properties in kolkata 0.95 24 34
kolkata property 0.94 29 32
chennai properties 0.92 23 60
magicbricks mumbai 0.91 15 28
magicbrick 0.91 17 31
real estate in 0.90 5 30
http://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=knife&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+noida&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chandigarh&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chandigarh&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+noida&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=knife&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.com 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magicbricks bangalore 0.89 14 27
buy home 0.86 23 55
property in chennai 0.84 20 56
hyderabad real estate 0.84 22 75
Search Engine Marketing (SEM) Activity by magicbricks.com
Ads for magicbricks.com have appeared on major search engines when people performed the
queries below. Click on the queries below to discover more information.
Upstream Sites
Which sites did users visit immediately preceding magicbricks.com?
% of Unique Visits Upstream Site
31.29% google.co.in
16.41% google.com
7.54% 99acres.com
4.72% yahoo.com
2.82% makaan.com
2.61% facebook.com
2.57% ask.com
1.78% sulekha.com
1.45% indiaproperty.com
http://www.alexa.com/search?q=magicbricks+bangalore&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+bangalore&p=gkey&r=site_siteinfo&s=magicbricks.com -
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1.41% clickindia.com
Downstream Sites
Where do visitors go after leaving magicbricks.com?
% of Unique Visits Downstream Site
29.92% google.co.in
16.83% google.com
8.74% 99acres.com
4.11% yahoo.com
3.79% facebook.com
3.51% makaan.com
1.87% ask.com
1.50% sulekha.com
1.26% conduit.com
1.26% indiaproperty.com
http://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/clickindia.com -
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99acres.com
There are 3,717 sites with a better three-month global Alexa traffic rank than 99acres.com. The
site has been online since 2005, and the time spent in a typical visit to the site is approximately
thirteen minutes, with 63 seconds spent on each pageview. The fraction of visits to 99acres.com
referred by search engines is about 16%. Approximately 29% of visits to it consist of only one
pageview (i.e., are bounces).
Trailing 3 months
Alexa traffic rank for 99acres.com:
Traffic Rank Change
Yesterday 4,368 +385
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7 day 4,107 +60
1 month 3,700 -179
3 month 3,718 -77
Trailing 3 months
Percent of global Internet users who visit 99acres.com:
Reach Change
Yesterday 0.02900 -20%
7 day 0.03070 -3%
1 month 0.03300 +4%
3 month 0.03240 +3%
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Trailing 3 months
Percent of global pageviews on 99acres.com:
Pageviews Change
Yesterday 0.00256 +28%
7 day 0.00234 +5%
1 month 0.00270 +13.5%
3 month 0.00265 +21.4%
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Trailing 3 months
Daily pageviews per user for 99acres.com:
Pageviews/User Change
Yesterday 10.30000 +50%
7 day 8.50000 +7%
1 month 8.90000 +9%
3 month 8.72000 +18%
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Trailing 3 months
The percentage of visits to 99acres.com that consist of a single pageview:
Bounce % Change
Yesterday 28.40000 -3%
7 day 27.00000 -5%
1 month 27.90000 -6%
3 month 29.00000 +1%
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Trailing 3 months
Daily time on site for 99acres.com:
Time on Site Change
Yesterday 11.73167 +39%
7 day 11.73667 +11%
1 month 12.23833 -1%
3 month 12.66500 +20%
Trailing 3 months
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The percentage of visits to 99acres.com that came from a search engine:
Search % Change
Yesterday 19.90000 +10%
7 day 15.70000 +5%
1 month 15.70000 -2%
3 month 15.80000 -8%
Search Traffic
The percentage of site visits from search engines.
Period Percent of Site Traffic
Last 30 days 15.7%
Last 7 days 15.7%
Yesterday 19.9%
Top Queries from Search Traffic
The top queries driving traffic to 99acres.com from search engines. Updated monthly.
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Query Percent of Search Traffic
1 99acres 7.73%
2 99 acres 2.63%
3 property 2.43%
4 property india 1.86%
5 independent house in bengaluru 1.86%
6 real estate 1.35%
7 property in kolkata 0.96%
8 99acres.com 0.58%
9 99acers 0.58%
10 villa in ncr 0.46%
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to 99acres.com in the
current month than the previous month. Updated monthly.
Search Query 1 Month Increase
1 property 1.95%
2 independent house in bengaluru 1.44%
3 99acres
1.21%
4 property india 0.86%
5 surat property 0.41%
6 property surat 0.39%
http://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=independent+house+in+bengaluruhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=independent+house+in+bengaluruhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+indiahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+indiahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=surat+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+surathttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+surathttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+surathttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=surat+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+indiahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=independent+house+in+bengaluruhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property -
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7 buy home 0.31%
8 99acres mumbai 0.20%
9 99acers 0.19%
10 99acres chennai 0.17%
Search Query 1 Month Decline
1 99 acres 0.33%
2 nbr developers 0.29%
3 property sites 0.27%
4 residential properties 0.21%
5 real estate hyderabad 0.20%
6 property in kolkata 0.18%
7 villa in ncr 0.16%
8 99acres.com 0.15%
9 real estate sites
0.14%
10 real estate 0.13%
High Impact Search Queries for 99acres.com
Popular queries that are relevant to this site and are actively targeted by competitors
advertising on search engines. Click on queries below to discover who is advertising for
these queries.
http://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99+acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99+acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=nbr+developershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=nbr+developershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=residential+propertieshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=residential+propertieshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+hyderabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+hyderabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=villa+in+ncrhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estatehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estatehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estatehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=villa+in+ncrhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+hyderabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=residential+propertieshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=nbr+developershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99+acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=buy+home -
8/2/2019 ZURAR Page No.
55/90
55
Query Impact Factor Query Popularity QCI
property 8.73 46 52
property india 6.25 36 50
independent house in
bengaluru
5.41 33 44
real estate 5.24 56 53
99 acres 3.84 30 22
99acres 2.55 40 29
property in kolkata 2.55 29 36
real estate hyderabad 1.44 28 68
property in india 1.44 20 68
chandigarh property 1.31 24 70
kolkata real estate 1.27 22 58
villa in ncr 1.25 24 39
buy home 1.13 23 55
property in mumbai 1.10 22 80
house in 0.93 5 30
99acers 0.93 22 24
real estate india 0.91 29 55
villa in noida 0.91 21 45
hyderabad real estate 0.89 22 75
residential property 0.88 20 48
http://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=independent+house+in+bengaluru&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=independent+house+in+bengaluru&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99+acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99+acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=villa+in+ncr&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+mumbai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+mumbai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=house+in&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acers&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acers&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=villa+in+noida&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=residential+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=residential+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=residential+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=villa+in+noida&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acers&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=house+in&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+mumbai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=villa+in+ncr&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99+acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=independent+house+in+bengaluru&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=independent+house+in+bengaluru&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=99acres.com -
8/2/2019 ZURAR Page No.
56/90
56
99acres.com bangalore 0.86 18 35
kolkata property 0.85 29 32
property kolkata 0.82 18 40
99acre 0.80 21 34
property in noida 0.79 22 71
properties in kolkata 0.71 24 34
real estate in india 0.70 21 59
property in delhi 0.68 24 80
chennai real estate 0.68 19 76
real estate in chennai 0.67 20 65
Search Engine Marketing (SEM) Activity by 99acres.com
Ads for 99acres.com have appeared on major search engines when people performed the queries
below. Click on the queries below to discover more information.
http://www.alexa.com/search?q=99acres.com+bangalore&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres.com+bangalore&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acre&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acre&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+noida&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+delhi&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+delhi&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+noida&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acre&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres.com+bangalore&p=gkey&r=site_siteinfo&s=99acres.com -
8/2/2019 ZURAR Page No.
57/90
57
HEAD OFFICE:
Info Edge (I) Ltd.
B-77, Sector 5
Noida, UP 201301,
INDIA
ambarish [at] naukri.com
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58/90
58
Comparison between magicbricks.com & 99acres.com
Trailing 3 months
Alexa traffic rank for magicbricks.com:
Traffic Rank Change
Yesterday 6,459 +2,031
7 day 4,910 +825
1 month 4,243 +96
3 month 4,367 +110
-
8/2/2019 ZURAR Page No.
59/90
59
Trailing 3 months
Percent of global Internet users who visit magicbricks.com:
Reach Change
Yesterday 0.02300 -30%
7 day 0.02920 -12%
1 month 0.03190 -2%
3 month 0.03110 +4%
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8/2/2019 ZURAR Page No.
60/90
60
Trailing 3 months
Percent of global pageviews on magicbricks.com:
Pageviews Change
Yesterday 0.00109 -45%
7 day 0.00144 -21%
1 month 0.00179 +4.1%
3 month 0.00169 +0.2%
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8/2/2019 ZURAR Page No.
61/90
61
Trailing 3 months
Daily pageviews per user for magicbricks.com:
Pageviews/User Change
Yesterday 5.40000 -30%
7 day 5.50000 -11%
1 month 6.11000 +7%
3 month 5.80000 -4%
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8/2/2019 ZURAR Page No.
62/90
62
Trailing 3 months
The percentage of visits to magicbricks.com that consist of a single pageview:
Bounce % Change
Yesterday 45.10000 +19%
7 day 36.10000 +15%
1 month 33.30000 -7%
3 month 35.10000 -5%
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8/2/2019 ZURAR Page No.
63/90
63
Trailing 3 months
Daily time on site for magicbricks.com:
Time on Site Change
Yesterday 7.22000 -11%
7 day 7.63500 -18%
1 month 8.66667 +11%
3 month 8.00167 +9%
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8/2/2019 ZURAR Page No.
64/90
64
Trailing 3 months
The percentage of visits to magicbricks.com that came from a search engine:
Search % Change
Yesterday 8.80000 -34%
7 day 14.20000 -7%
1 month 16.40000 +9%
3 month 16.40000 -18%
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8/2/2019 ZURAR Page No.
65/90
65
DATA INTERPRETATION
1. Which are the different portal sites you are aware of?
Portal Site Magicbricks.com 99acres.com Any other
No. of respondents 39 31 30
% of respondents 39 31 30
Interpretation:
If we study Consumer awareness then, it plays a key role in customer decision making. From the survey conducted it was observed that 37% of the people voted that they are
aware of magicbricks.com and 33 % of them are aware of 99acres.com.
0
5
10
15
20
25
30
35
40
No .of
respondents
% of
respondents
No .of respondents
% of respondents
#REF!
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8/2/2019 ZURAR Page No.
66/90
66
2. Which website would you like to use frequently?
Portal Site Magicbricks.com 99acres.com Any other
No. of respondents 37 33 30
% of respondents 37 33 30
Interpretation:
As per the survey conducted 35% of the total sample surveyed like to usemagicbricks.com and 34 % of them like to use 99acres.com.
0
5
10
15
20
25
30
35
40
No. of
respondents
% of
respondents
Magicbricks.com
99acres.com
Any other
-
8/2/2019 ZURAR Page No.
67/90
67
3. How do you rate these portal sites in terms of less complexity to access the website?
Options GOOD NEUTRAL BAD
Magicbricks.com 43 50 56
99acres.com 57 50 44
Interpretation:
From the survey conducted it was observed that 43% of the people voted thatmagicbricks.com is good in terms of less complexity to access the website, whereas, 57%
of people voted for 99acres.com as good. 50% of people voted for magicbricks.com as
neutral, whereas, 50% of people voted for 99acres.com is neutral. 56% of people voted
for magicbricks.com as bad, whereas, 44% of people voted for 99acres.com as bad.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Good Neutral Bad
magicbricks.com
99acres.com
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8/2/2019 ZURAR Page No.
68/90
68
4. How do you rate these portal sites in terms of the functions and capabilities?
Options GOOD NEUTRAL BAD
Magicbricks.com 62 42 40
99acres.com 38 58 60
Interpretation:
From the survey conducted it was observed that 62% of the people voted thatmagicbricks.com is good in terms of the functions and capabilities of the website,
whereas, 38% of people voted for 99acres.com as good. 42% of people voted for
magicbricks.com as neutral, whereas, 58% of people voted for 99acres.com is neutral.
40% of people voted for magicbricks.com as bad, whereas, 60% of people voted for
99acres.com as bad.
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
Good
Neutral
Bad99acres.com
magicbricks.com
-
8/2/2019 ZURAR Page No.
69/90
69
5. How do you rate these portal sites in terms of providing the effective information to the
property buyers?
Options GOOD NEUTRAL BAD
Magicbricks.com 68 38 39
99acres.com 32 62 61
Interpretation:
From the survey conducted it was observed that 68% of the people voted thatmagicbricks.com is good in terms of of providing the effective information to the
property buyers, whereas, 32% of people voted for 99acres.com as good. 38% of people
voted for magicbricks.com as neutral, whereas, 62% of people voted for 99acres.com is
neutral. 39% of people voted for magicbricks.com as bad, whereas, 61% of people voted
for 99acres.com as bad.
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%
Good
Neutral
Bad 99acres.com
Magicbricks.com
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8/2/2019 ZURAR Page No.
70/90
70
6. How do you rate these portal sites in terms of virtual visual appearance
appealing/attractive?
Options GOOD NEUTRAL BAD
Magicbricks.com 65 31 30
99acres.com 35 69 70
Interpretation:
From the survey conducted it was observed that 65% of the people voted thatmagicbricks.com is good in terms of of virtual visual appearance appealing/attractive,
whereas, 35% of people voted for 99acres.com as good. 31% of people voted for
magicbricks.com as neutral, whereas, 69% of people voted for 99acres.com is neutral.
30% of people voted for magicbricks.com as bad, whereas, 70% of people voted for
99acres.com as bad.
0.00%20.00%
40.00%60.00%
80.00%
Good
Neutral
Bad
99acres.com
Magicbricks.com
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8/2/2019 ZURAR Page No.
71/90
71
7. How do you rate these portal sites in terms of easy to understand the data andcontent?
Options GOOD NEUTRAL BAD
Magicbricks.com 40 52 70
99acres.com 60 48 30
Interpretation:
From the survey conducted it was observed that 40% of the people voted thatmagicbricks.com is good in terms of easy to understand the data and content, whereas,
60% of people voted for 99acres.com as good. 52% of people voted for magicbricks.com
as neutral, whereas, 48% of people voted for 99acres.com is neutral. 70% of people voted
for magicbricks.com as bad, whereas, 30% of people voted for 99acres.com as bad.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Good Neutral Bad
Magicbricks.com
99acres.com
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8/2/2019 ZURAR Page No.
72/90
72
8. How do you rate these portal sites in terms of giving you best response for your
property?
Options GOOD NEUTRAL BAD
Magicbricks.com 63 48 43
99acres.com 37 52 57
Interpretation:
From the survey conducted it was observed that 63% of the people voted thatmagicbricks.com is good in terms of giving you best response for your property, whereas,
37% of people voted for 99acres.com as good. 48% of people voted for magicbricks.com
as neutral, whereas, 52% of people voted for 99acres.com is neutral. 43% of people voted
for magicbricks.com as bad, whereas, 57% of people voted for 99acres.com as bad.
Magicbricks.com
99acres.com0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
GoodNeutral
Bad
Magicbricks.com
99acres.com
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8/2/2019 ZURAR Page No.
73/90
73
9. How do you rate these portal sites in terms of the website that has got more
conversion in terms of business?
Options GOOD NEUTRAL BAD
Magicbricks.com 63 48 43
99acres.com 37 52 57
Interpretation:
From the survey conducted it was observed that 63% of the people voted thatmagicbricks.com is good in terms of the website that has got more conversion in terms of
business, whereas, 37% of people voted for 99acres.com as good. 48% of people voted
for magicbricks.com as neutral, whereas, 52% of people voted for 99acres.com is neutral.
43% of people voted for magicbricks.com as bad, whereas, 57% of people voted for
99acres.com as bad.
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
Good
Neutral
Bad
99acres.com
Magicbricks.com
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74/90
74
10.How do you rate these portal