שקופית 1 - taulibraries-blog.tau.ac.il/wp-content/uploads/2015/05/amir.pdf · evernote...

Info 2015 searching the Web and Social Media

Amir Fleischman, Cicom Global May 2015

http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=SurdT_Vzx8SkEM&tbnid=2fQMJONwxL_zHM:&ved=0CAUQjRw&url=http://www.123rf.com/photo_8530629_internet-search-icon.html&ei=QG9vUs_cL8nftAaruIDoBQ&psig=AFQjCNGMvqQXTEshviD1hmbT-YF99mb0Ew&ust=1383121073825552

Top 10 most popular search engines (May 2015, eBizMBA)

All Rights Reserved to Amir Fleischman, Cicom Global ©

Omgili – Find out what people are saying

• http://omgili.com/

www.cicomglobal.com All Rights Reserved to Amir Fleischman, Cicom Global ©

http://omgili.com/

Social media search – Social Mention


http://www.socialmention.com/

http://www.socialmention.com/

Identify business tweets and influencers – Topsy


http://topsy.com/

http://topsy.com/

Visualize and graph the Net – TouchGraph


http://www.touchgraph.com/seo

http://www.touchgraph.com/seo

TouchGraph Facebook


TouchGraph Facebook – See how your friends are connected


And local social networks…


https://vk.com/

https://vk.com/

Top 10 most popular social networks (May 2015, eBizMBA)


Top 10 most people search websites (May 2015, eBizMBA)


Spokeo

www.cicomglobal.com All Rights Reserved to Amir Fleischman, Cicom Global ©

Beyond the Net – Visual search engines

• Try this out with your competitor stuff


Visual-Social Search Engine – Jelly

• Q&A social network-based search engine, dealing with pictures

• Ask with your camera


# = Find popular hashtags for trending topics


Facebook France

@ = Find social tags


Registered LinkedIn profiles by country (Israel?)


LinkedIn suggestions to follow specific companies


Group statistics


Who’s viewed my profile? – Interesting statistics


Follow similar people to your target


Get more info about targets from your connections


Also from here…


See other targets you may not know of (yet)


Get more clues about potential leads


Interested in tracing target’s ex-employees?


Use operators when searching for titles – information specialist OR information professional


קבלו הצעות עבודה רלבנטיות – Jobsלשונית

בתשלום

אפשרויות

חיפוש

תעדוף נוספות

קטגורי

הצעות

למשרות

רלבנטיות

שמירת

עבודות

והתראות

Jobsלשונית

הגעה

למשרות

רלבנטיות

דרך

קולגות

The Job Seeker Plan –אופציות בתשלום

יכולות

מקיפות

יותר

Pulse – נא להתמקצע, מקור החדשות שלכם


Evernote

• Evernote and LinkedIn perfect the business card: Connect your Evernote and LinkedIn accounts

↓

• Save business cards with a snap of a photo

• Include current LinkedIn profile and contact information

• Update contacts with notes and related documents

• Find every connection you’ve ever made



Connecting Evernote and LinkedIn accounts



Camera options Capture business card within frame



Gone into LinkedIn and pooled a photo of the contact



settings

Supplementary tools: Xing

www.xing.com

• XING, social software platform for enabling a small-world network for professionals

• European equivalent to LinkedIn. Used by people from over 200 countries. Available in numerous languages

• Basic membership = free; Premium membership = 6.35 to 9.95 €

• Special Ambassador program for each city/region around the world

• Also offers the system for closed communities

• About 90% of all pageviews come from "D-A-CH" countries


http://www.xing.com/

Once you’ve opened the door, Facebook enters (together with Intelligence)

A. I ‘told’ Trip Advisor that I have a Facebook account (logged into TripAdvisor via Facebook)

B. On TripAdvisor I started looking for information about Strasbourg

C. The next day I logged into my Facebook account..


Everything is connected!


Use Hashtags (#) to locate relevant posts


Follow fan pages’ Likes


Click here

Your own Facebook fan page: Do look inside!


Facebook Insights = Statistical information


Let Facebook know what interests you the most


Click here

-If you don’t see Interests, then add it manually: www.facebook.com/interests -You can see info on “interests” from last 2 weeks only -Your interests could also be certain people

http://www.facebook.com/interests

The Graph Search – Facebook’s third pillar


Timeline

Graph Search

Feed

Interests Places

Pictures People

http://images.google.co.il/url?sa=i&rct=j&q=people&source=images&cd=&cad=rja&docid=glhbkofoVmsJSM&tbnid=xxLCWQF_kgeXMM:&ved=0CAUQjRw&url=http://dianneguthmuller.com/how-many-people-does-it-take-to-make-your-miracle-happen/&ei=BmuJUaDCJIKNOLu-gKAF&psig=AFQjCNHZuncd1aFDn2TmSaeTmQZ6iC4Yig&ust=1368046712429192

http://images.google.co.il/url?sa=i&rct=j&q=photos&source=images&cd=&cad=rja&docid=_0UZQjPLvnZquM&tbnid=OHNqMyzA4eOeYM:&ved=0CAUQjRw&url=http://www.whitehouse.gov/photos-and-video/2012-photos&ei=UWuJUeayG4WvO7TOgPAE&psig=AFQjCNGRRTKrBvvQ6i7M7SrmSwwKTcK69Q&ust=1368046798503946

http://images.google.co.il/url?sa=i&rct=j&q=maps&source=images&cd=&cad=rja&docid=RHIATp3QZsu-JM&tbnid=ec996IWqHf-dcM:&ved=0CAUQjRw&url=http://www.clickwise.co.il/blog/?tag=%D7%92%D7%95%D7%92%D7%9C-%D7%9E%D7%A4%D7%95%D7%AA&ei=omuJUfC3IIbYObn5gdAC&psig=AFQjCNFSLm0VAFrmSKHfPHd8latdurVxgw&ust=1368046876210005

http://images.google.co.il/url?sa=i&rct=j&q=interests&source=images&cd=&cad=rja&docid=cQOv895ENo43OM&tbnid=AWFvNpb3rjZXlM:&ved=0CAUQjRw&url=http://www.cvplaza.com/cv-hobbies-and-interests/how-to-write-hobbies-and-interests-on-a-cv/&ei=GGyJUYnOH4HbPIyqgdAN&psig=AFQjCNGdZ8tW89KVBrFwbE6vZJaC_Vw0Zg&ust=1368046969384992

Check on the people who like your competitor’s fan page (customers?)


Pages liked by people over the age of 40 who like your competitor


Restaurants in London visited by people who like Revlon


Google Alerts

https://www.google.com/alerts


https://www.google.com/alerts

Info about (competitor’s) social media activities


• Advanced Google Alerts (“Google Alerts on steroids”)

• Listening to what's being said on the web and social web

• Monitor in real-time (Facebook and Twitter account connectivity); React in seconds

• Analyze and share alerts, statistics and reports

• Pro – $20/mo, Team – $100/mo

https://en.mention.com/

https://en.mention.com/

Mention


My alerts

Mention – Creating alerts


Similar to Google Alerts

Mention – Creating alerts


More advanced than Google Alerts

Source specification

Mention – Graphics view


Tweetalarm – “Google Alerts for Tweeter”


http://www.tweetalarm.com/

http://www.tweetalarm.com/

Amir Fleischman

[email protected]

www.cicomglobal.com Tel/fax: +972-722-331187 Mobile: +972-52-3345524


שקופית 1 - taulibraries-blog.tau.ac.il/wp-content/uploads/2015/05/amir.pdf · evernote...

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