© 2005 netcentrex inc.. all rights reserved. netcentrex inc.. proprietary information. the...

© 2005 Netcentrex Inc.. All rights reserved.Netcentrex Inc.. Proprietary Information. The information contained in this document is protected by U.S. and international laws relating to intellectual property. This document and the information contained herein may not be summarized, translated, modified, copied or otherwise adapted to a third party’s needs without the written permission of Netcentrex, Inc. All information is subject to change without notice and Netcentrex Inc.. does not warrant the information’s accuracy or correctness. Netcentrex, the Netcentrex logo, and MyCall are trademarks, service marks or registered trademarks or service marks of Netcentrex Inc. IPlay3, the IPlay3 logo, AllPlay3, the AllPlay3 logo, U-Play3 and the U-Play3 logo are trademarks of IPlay3.www.iplay3.com

Considerations in Triple Play Applications Development Considerations in Triple Play Applications Development

Guillaume Widmer, CTO, Netcentrex Inc.

22© 2005 Netcentrex Inc.. Proprietary Information 2www.iplay3.comwww.netcentrex.net

Netcentrex at a GlanceNetcentrex at a Glance

• Company• Softswitch-based IP services company founded in 1998• Profitable since 2002, exponential growth in 2004 - $20M to $34M• 260 employees with extensive telecom experience and unparalleled VoIP

expertise• 60% R&D / Technical Staff• Direct presence in 12 countries and worldwide presence through a network of

partners

• Success• More than 80 enterprise and service provider customers across EMEA, US &

Asia• 1.8 M VoIP active VoIP Lines of which 150,000 are IPcentrex subscribers• Deploying over 4,000 VoIP lines per day• Frost & Sullivan reports that Netcentrex has 41% of the WW Class 5 Softswitch

market

• Strong Investor Base


IP for Converged networksIP for Converged networks

Traditional Vertical Structure

2G/2.5GMobile

Network

Switched TDM

Network

IP DataBackbone

Broadcast / Cable

TVFixed Data

Fixed Voice

Mobile

PSTN Services

Mobile Services

ISP Services

TV Content

Emerging Horizontal Structure

IMS-based,IP Core Network

WiFi

2G/3G

Converged Network

Access: Dialup, xDSL, Fiber, Cable, Satellite

Common Services

Voice & Video Switching

Converged Services

3rd Party Applications

Multimedia Content

Multimedia Devices

IP Gateway


TDM

TDM IPIP

Converged Services TechnologyConverged Services Technology

2G 2,5G 3G release 99 3G release 5

POTS Broadband/VoIP Video IP TVIN

Inte

rcon

nect

MMS

SMS

VXML Portal

Voice Mail

Single numberFixed/Mobile

Cross NetworkCall Pickup

DigitalTerrestrial TV

Video OnDemand

SeamlessForwarding

Locator basedForwarding

Browse modeportal

InformalInteractive Mode

VideoCommunication

Videoconferencing

VideoMailUnified

Messaging


Triple Play : Key Success FactorsTriple Play : Key Success Factors

• Fixed-Mobile triple play bundle• Seamless services through unified service access portal

• One triple play bundle for mobile and fixed line

• Cross “play” and cross network services• For higher user-friendliness• For higher customer stickiness

• Interconnection of different services and networks• Services

• Voice and Video communication• Messaging services• Media services: Broadband IP-TV, Mobile IP-TV

• Networks• PSTN, Broadband IP, 3G, Wi-Fi


Converged Services ApplicationsConverged Services Applications

• User-friendly• Unified access for all services• Intuitive interface • Unlimited service delivery capability

• Example: IP-TV/Communication share features• Caller ID on TV• Voice mail notification• TV-Based video call and PVR

synch• TV/PC-based click-to-talk from

address book• TV-based video mail

E-mail, chat, and instant message

TV Broadcast

VODOn line purchase

IP based Telephony

Video Communication


Media server attributes for Triple PlayMedia server attributes for Triple Play

• Universal access from any device• Video enabled devices: 3G, PC, Video Phones and Set-top boxes• From POTS: voice remains accessible from Video IVR and Video Mail

• Format conversion• Protocol H323/SIP• CIF to QCIF (mobiles)• Frame per second range for Fixed to Mobile: 25 - 15 fps to 7/8 fps• Codecs

• G.722.2 Audio AMR• H.264/MPEG 4

• Video portal• Based on ubiquities Voice XML and Video script standards=> Rapid « kiosk » model deployment


Video Services for All MarketsVideo Services for All Markets

T-CommerceEntertainment

IP Network

Security

Family meeting

Video Mail

Kids Monitoring

Community

PersonalProximity Services

HealthcareVital sign monitoringTele-nursing

Banking support

Astrology


Video Services Delivery ChainVideo Services Delivery Chain

Voice & Video Telephony, and IP-Video Service Provider

UMTS rel.99UMTS rel.99

IP broadbandIP broadband

VoIPVoIP

Content Providers

Customer care

Dating

Weather

Astrology

CommunityIP-TVIP-TV

PC/Webcam

Video phone

3G mobile

Users

TV

News


Integrated Triple Play ServicesIntegrated Triple Play Services

• Components:• Call Control• Encoders: MPEG4-H.264; MPEG-2• Digital Rights Management• Portal/EPG + Voice and Video Communication• Middleware• Integration billing

… place calls, forward calls, manage an address book, retrieve voice mail, place video calls.

…review the current TV schedule, search the schedule, program recording of selected broadcasts.

…search video content in a library, view trailers and select and purchase videos on demand.

…review bill, pay bill, upgrade service package, set parental controls, subscribe to special offers.


800 K subscribers, 8 million calls a day, 820 € ARPU / year800 K subscribers, 8 million calls a day, 820 € ARPU / year

Fastweb: the Largest Triple Play ProviderFastweb: the Largest Triple Play Provider

60% of new Fastweb customers subscribe to Video-telephony!


What is a softswitch ?What is a softswitch ?

H.323 Call ControlSIP Call Control

MGCP Line endpoint managementH.323 RegistrationsSIP Registrations

SS7 & MGCP Trunk controlCall Control

• Switching Units• Protocol Translation Engine

Access Control• Internal Registration Database or• External Access Gatekeepers or SIP registrars• MGCP/L Multiline Call Manager

SS7 MGCP-T GW Control• Any SS7 GW Controller with SIP or H.323 VoIP interface

H.323/SIP

MonolithicApproach

Modularapproach

H.323/SIP


The New Public Network ArchitectureThe New Public Network Architecture

User Access DomainEquipment located in the

customer premises, access authentication equipment,

access management equipment

Residential gateway, Cable modem with VoIP, xDSL modem

with VoIP, IP Phone …

Application Domain(Class V or other)

Collocated equipment for added value applications : IP Centrex,

Call Center, etc …, and equipment for application usage

reporting.

Application gatekeeper, announcement server, IVR…

VoIP Class IVDomain

Collocated equipment for basic and VPN call routing within the

VoIP network, and infrastructure management.

Location Gatekeeper, Directory gatekeeper, Number portability

gatekeeper …

VoIP Network EdgeDomain

Interfaces with the PSTN and with other VoIP networks,

interdomain call detail reporting. Security equipment.

Edge proxy, protocol converter, SS7 gateway, ISDN gateway,

trunking gateway. …


ArchitectureArchitecture

MGCP/L CPE’s

Access Domain

Subscriber Domain

Softswitch, Call Controland Media Server Domain

SOFTSWITCH

SIP CPE’s

NAT Enable NAT Enable

MGCP/L MGCP/L SIP

Edge Domain

SIP

IPPSTN

SMC IP


Access ControlAccess Control

PBX

IP Trunking

MGCP

H.323

SIP

PSTN

PLMN

VoIP

Network InterworkingNetwork Interworking

Media Servers and Application SoftswitchMedia Servers and Application Softswitch

Class IVSBC

SIPor

H323

MyCall and Business ServicesClass V Solutions

LDAP

Call Control

User Service Profile

Netcentrex Current Distributed Architecture Netcentrex Current Distributed Architecture

Media Control


IMS: the future of Fixed-Mobile InterconnectionIMS: the future of Fixed-Mobile Interconnection


PSTN

PLMN

VoIP

Network InterworkingNetwork Interworking Call Session ControlCall Session Control

PBX

IP Trunking

MGCP

H.323

S-CSCF

I-CSCF

P-CSCF+

A-BGF

SIP

AS (Netcentrex)AS (Netcentrex)

AS

AS (Third Party)AS (Third Party) User Service ProfileUser Service Profile

AS

AS

HSS

LDAP

SBCBGCF

MGCF/SGF

MRF

AS

AS

I-BGF SIP

Netcentrex IMS Architecture Netcentrex IMS Architecture

3rd PartyComponent

New NetcentrexComponent


Thank you for your attention!Thank you for your attention!

Contact Information:

Guillaume Widmer, CTO, Netcentrex Inc.

[email protected]

1.408.450.5925

© 2005 netcentrex inc.. all rights reserved. netcentrex inc.. proprietary information. the...

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