© 2006 ibm corporation 2010 partnerrewards for ibm solution providers and resellers kim johnson na...

© 2006 IBM Corporation

2010 PartnerRewards for IBM 2010 PartnerRewards for IBM Solution Providers and ResellersSolution Providers and Resellers

Kim JohnsonNA Program [email protected] NA Jan 2010

2

Global Business Partner Organization


2010 PartnerRewards Benefits Programs 2010 PartnerRewards Benefits Programs PProviding the enablement and demand generation needed for successroviding the enablement and demand generation needed for success

Marketing Funding available on-line through the Co-Funded Marketing Tool (CMT) on PartnerWorld Premier BPs can select their own marketing agencies and get reimbursed directly for their marketing tactics OR

switch to Agency model with no out of pocket expenses ( switch must be PRIOR to application submission)

Advanced/Member BPs select an IBM approved marketing vendor ( TSL or APC) to execute their marketing

BP registration in Global Partner Portal ( GPP) for lead submission required prior to approval of application in CMTBP registration in Global Partner Portal ( GPP) for lead submission required prior to approval of application in CMT

Applications must be submitted no later than September 30, 2010Applications must be submitted no later than September 30, 2010

Questions? contact: [email protected] , [email protected] , [email protected]

Education and Prometric Test Vouchers: Education vouchers provide an 80% discount for “in-person” IBM STG classes or conferences and 100% for virtual

instructor led classes - - Education Vouchers expire December 31, 2010 Prometric Test Vouchers provide a 100% discount on Prometrics administered tests - - Prometric Test Vouchers

expire December 31, 2010 Check your status and request vouchers at: www.ibm.com/training/partner/rewards

Questions? Contact: Celeste Tesoro [email protected]

Qualifying System i, x, p, z and Storage Revenue - - 4Q 2008 through 3Q2009

Marketing FundingMarketing Funding( USD$)( USD$)

STG Education STG Education VouchersVouchers

Prometrics Test Prometrics Test VouchersVouchers

$25K - $100K in qualifying revenue* $5K 5 5

$100K+ in qualifying revenue* $10K 10 10

*Participation in the PartnerRewards Program requires the achievement of specific qualification criteria which are subject to change or terminate without notice All funding is in USD$

3


2009 IBM PartnerRewards Program © 2006 IBM Corporation

IBM PartnerWorld Co-Funded Marketing Tool IBM PartnerWorld Co-Funded Marketing Tool Infrastructure for accessing and using entitled marketing fundsInfrastructure for accessing and using entitled marketing funds https://www-304.ibm.com/jct09002c/partnerworld/mem/mkt/mkt_cmkt.html

Shortcut - https://www.ibm.com/partnerworld/cofundedmarketing

Premier BPs use BP-driven model in CMT and select a local vendor

– Pay your vendor and submit leads/reimbursement claim at conclusion

Premier BP chooses Agency model for NO out of pocket expenses– MUST chose Agency model PRIOR to executing PR or submitting application

Advanced/Member/ Entry BPs use Agency Activation in CMT

– Choose from selected IBM approved agencies ( TSL or APC) experienced with IBM products and campaign execution

– IBM handles payment to agencies; no out of pocket expense to BP

100% funding available up to authorized amount- NO matching required! Applications must be submitted no later than Sept. 30, 2010

Execution completed within 12 weeks after approval and/or by Dec31,2010

4



PartnerRewards 2010PartnerRewards 2010What is reimburseable/ what is NOT reimburseable?What is reimburseable/ what is NOT reimburseable?

PartnerRewards expense limitations:– IBM will only reimburse $25 USD per item/person for giveaways items – Entertainment and catering including moderate amounts of alcohol will be considered for re-imbursement provided

that they are:– Identified in the application request and estimates on cost are provided– Associated and consumed in conjunction with catering identified in the application request. – Reimbursement for these beverages cannot exceed the allowed expense for food.

– Local transportation arranged and paid for by the Business Partner to enable attendees to travel from local transport hubs to an off site venue for a seminar will be considered for reimbursement provided it is identified in the application request. IBM will only reimburse $1000.00 for local transportation

– Marketing funding is not to be used for IBM sponsored campaigns or events, i.e., PartnerWorld booth fees or sponsorships.

PartnerRewards expense exclusions:The following expenses incurred to support the execution of a marketing tactic are not eligible to be reimbursed under this program:

– Business travel expenses such as flights, hotel stays, or meals– IBMers expenses including catering -no meals, events, sporting activities, etc.– Alcohol (as gifts or as refreshments) unless itemized in the catering requirements in the online application– Sales incentives– Hardware: Marketing funds cannot be used for the purchase of hardware equipment used in executing a marketing

tactic. Examples include but are not limited to: personal computers, laptops, monitors, visual aid products, etc. – Time Incurred: Marketing funds cannot be used for the billing of time incurred by the Business Partner to plan,

manage or participate in the funding tactic. This is considered a normal function of the Business Partner’s day to day business.


How to Submit Your CMT ApplicationHow to Submit Your CMT Application

6



Before You BeginBefore You BeginFind Your PartnerWorld Enterprise ID and Postal CodeFind Your PartnerWorld Enterprise ID and Postal Code

7



You are prompted for your PW IDPW ID and PasswordPassword

8



Welcome PageWelcome PageClick on New Application to apply for co-fundingClick on New Application to apply for co-funding

9



Validation PageValidation PageYou enter your IBM Enterprise ID and Postal CodeYou enter your IBM Enterprise ID and Postal Code

18SampleEntID

Postal Code

10



Funding Summary PageFunding Summary PageYou select which co-marketing funds to apply to this applicationYou select which co-marketing funds to apply to this application

11



For Advanced/MemberFor Advanced/Member – – You select the marketing vendor you are working with from this viewYou select the marketing vendor you are working with from this view

12



General Terms and Conditions are displayed.General Terms and Conditions are displayed. You should read them carefully. You must accept them at the bottom of the page by checking the box and clicking “Submit” before proceeding to the application.

13



Complete the applicationComplete the application


Agency Information for Advanced/Member LevelAgency Information for Advanced/Member Level

15



Using the Broker AgencyUsing the Broker Agency

Business Partner requests to work with a vendor not on the list of participating vendors.

In order to utilize PartnerRewards funding, BP engages with APC Services. The broker fee is 9%.

Business Partner works directly with preferred vendor to execute marketing tactics.

Upon completion of tactics, preferred vendor invoices APC. APC pays the vendor directly.

Leads are provided to APC and to IBM. Business Partner updates in PWLM

** NOTE: The Broker / Agency option incurs a 9% management fee ( min $450/ $900 for $10K) to the Business partner

Alliance of Professional Consultants (APC) is an approved marketing broker vendor agency. Utilizing APC allows IBM Business Partners the ability to work with a local marketing vendor who understands the Business Partner company, marketplace, and can work in a local language if necessary. APC's team will act as a liaison between the Business Partner, IBM and the local marketing vendor to help make your IBM Partner Rewards marketing campaign a success.

Having APC Services as a participating vendor, the PartnerRewards program provides even more flexibility to our

Business Partners.

16



Agencies for Advanced and Member and Entry LevelAgencies for Advanced and Member and Entry Level

AgencySpecific contact info on

PartnerRewards PW pageAgency URL/ contact info;

APC – Services Broker agency if you use a local vendor; 9% fee to BP

www.apc-services.comRebecca Aslaksen - 919-256-6439Molly Schoemann- 919-256-6401 [email protected]

[email protected]

Technology Sales Leads Broad range of serviceswww.tsleads.com

[email protected] 443-718-4222

The Agencies above will have access to multiple IBM tools, such as Campaign Designer, that can support your marketing efforts with relevant IBM messaging and imagery.

PLEASENOTE

17



Contact InformationContact Information

PartnerWorld Homepage– Eligible Business Partners will need to know their Enterprise ID and Headquarters postal code

prior to submitting the Application in the Co-Marketing Tool. These unique identifiers can be found by accessing the PartnerWorld Homepage at www.ibm.com/partnerworld

PartnerRewards Administration Center– 1-888-717-7894 for questions regarding PartnerRewards benefits

PartnerWorld Contact Services– 1-800-426-9990 for questions regarding PartnerWorld access or the Co-Marketing Tool

PartnerRewards Marketing Funding

– For questions regarding your PartnerRewards marketing activities with the agencies please email [email protected], [email protected], [email protected]

© 2006 ibm corporation 2010 partnerrewards for ibm solution providers and resellers kim johnson na...

Documents