© 2011 Digital Entertainment Content Ecosystem (DECE) LLC

BUNDLE

UltraViolet can be bundled with existing products and services as added value

UV BUNDLE

UltraViolet - Your Movies in the Cloud.

BLU-RAY UV BUNDLEConsumers purchase a Blu-ray movie that “comes with” UltraViolet rights

• Highest quality picture and sound on the Blu-ray disc, and • UltraViolet Rights token giving consumers additional rights

• Portability• Download• Streaming• Sharing

UltraViolet - Your Movies in the Cloud.

4K UV BUNDLEConsumers purchase a 4K download that “comes with” UltraViolet rights

• Highest quality picture and sound downloaded and stored on a home server, and• UltraViolet Rights token included giving consumers additional rights

• Portability• Download• Streaming• Sharing

THE ULTRAVIOLET EXPERIENCE

LOOK FOR THE LOGO

WHERE YOU SHOP

THE ULTRAVIOLET EXPERIENCE

YOUR ULTRAVIOLET

ACCOUNT

LOOK FOR THE LOGO

WHERE YOU SHOP

THE ULTRAVIOLET EXPERIENCE

YOUR ULTRAVIOLET

ACCOUNT

LOOK FOR THE LOGO

WHERE YOU SHOP

WATCH WHEREVER, WHENEVER

DownloadStreaming

Physical MediaSharing