coatings · 2012-01-10 · top quality and customer-oriented innovations form the ... innovative...

The BASF Coatings magazine — 1/2009

CoatingspArTner

BASF energy House:Sustainable building

Color Design Studio:Convincing with colors

Partnership with FaW: Coatings for China’s automotive market

Automotive Solutions Performance Passion Success

BASF offers intelligent solutions worldwide for the

automotive industry. Whether for powertrain and chassis,

environment, interior, exterior, electronics or safety –

top quality and customer-oriented innovations form the

basis of long-term partnerships for mutual success.

www.automotive.basf.com

Powertrain & Chassis SafetyEnvironment Interior Exterior Electronics Safety

Passion for the Automotive Industry

RZ_Anz_VirtualCar_210x280_e_iso_coated_V2.indd 1 12.11.2008 14:36:56 Uhr

Coatings Partner 1/09 3

Juan G. Ximénez-Carrillo Gerber,Group Vice President Automotive OEM Coatings Solutions Europe

Dear readers, as John F. Kennedy once pointed out, the Chinese character for the word

“crisis” consists of two separate elements, meaning “danger” and “opportunity”

respectively. But preparation is key to be able to actually use latent opportunities

when crisis does occur.

Difficult economic conditions create opportunities for strong businesses to

stand apart. In times such as these we need to reveal and simultaneously

enhance our strengths by continuing to build on our customer relationships.

BASF Coatings has been a competent and reliable partner to customers from a

broad array of industries for decades now, active in all of the world’s major mar-

kets. Our long-term strategy is clear: to make our customers more successful

through innovative, tailored solutions, close collaboration, a global presence and

dedicated employees. Our new production site in Russia and takeover of the

joint venture in Turkey are examples showing that we serve customers in these

fast-growing markets with even greater speed and professionalism.

The latest issue of Coatings Partner shows how we work together with our cus-

tomers to implement pioneering developments, like new trends created in the

Color Design Studio, innovative coil coatings for energy-efficient home building

and technological advancements for the Asian markets.

Another change you may have noticed is the new look of our customer

magazine. We hope you enjoy the publication.

Editorial

Using opportunities: Products by BASF Coatings are used to energy-optimize and redevelop residential districts (top), in the develop-ment of energy-efficient houses (middle) or in China’s automobile industry.

Yours sincerely

Juan G. Ximénez-Carrillo Gerber

Contents

4 Coatings Partner 1/09

Short Cuts

6 Ten years in South Africa · Protection and decora-tion · Coil coatings business expanding · Suvinil® wins industry award · Shanghai Training Center · Relius certified for offshore wind turbines

8 Fully automated coating cabin · Ford World Excellence Award · Veritas RS III sportscar · New top manager in the US · Position solidified in Turkey · PACE Award goes to BASF Coatings · Colors for Honda

38 BASF Coatings worldwide Products, markets, locations

Publishing details/Contact

Innovative

10 The future of living BASF Coatings and BASF construct an energy-effi-cient prototype house in England

14 A neighborhood dresses warmly Relius Coatings helps an entire district renovate to become energy-efficient

16 Formula for success 120 years of Glasurit® – a tradition of innovation

18 Colors big and bold The color trends of the future are developed at the BASF Coatings Color Design Studio

21 Chip Tuning R-M® finishes accompany US car and product designer Chip Foose throughout his career

Color researchers: The BASF Coatings Color Design Studio provides new space for inspiration and presentations.

18

Striking architecture: The São Paulo Museum of Art was built around the middle of last century. Now it is painted in Suvinil® colors.

Axle parts: Car parts have to be

coated, even under the hood. That’s why

Mercedes Benz started up a new coating line.

22

36


Contents

Cooperative

22 No small thing The coating facility at the Mercedes-Benz plant in Kassel is all about cooperation and synergy

24 Opportunities in the Far East Dr. Ramkumar Dhruva, new Director Business Management, about industrial coatings in Asia

26 Cover Story Time for specialists BASF Coatings supports the growth of Chinese automaker FAW

28 Well-mixed Why mint-green BASF Coatings finishes can be seen at construction sites worldwide

29 Restoring elegance and power A 1957 Mercedes Gullwing looking like new

30 New standards General Motors responds to the trend towards compact vehicles – together with its partners

Global

32 Staying close to customers BASF Coatings began production at its own plant in Russia in mid-2008

35 Pioneering spirit BASF Coatings celebrates three anniversaries in South America

36 Mighty red The São Paulo art museum is the most prominent in South America, and is now undergoing thorough renovation

Short Cuts


Coil coatings business expandingBASF Coatings is consolidating its market leader-ship position through new technologies.

BASF is now the market leader in Russia, the UK, South Africa and German-speaking Europe in the field of coil coatings that are applied to metal coils. The rate of growth also continues to exceed the market average. In Asia, including India in particular, and South America, BASF is posting double-digit growth. The outlook is also good for moving into Australia and Oceania. BASF Coatings will be developing new technologies and invest-ing to widen its lead in coil coatings. This includes, for example, the improved third generation of chromate-free primers for coil coatings, weather-proof plastisol-based topcoat, polyurethane and polyester for façade protection, and new, more efficient coating solutions for white goods like washing machines and

refrigerators. ■

Protection and visual appeal A new BASF Coatings brochure turns the spotlight onto the production and uses of foil coatings.

Foil coatings are used mainly for wood-deco imprinted paper. The resulting coating finish provides decorative protection for furniture, doors and paneling. As the world’s leading provider of foil coatings, BASF Coatings deploys a range of environmentally compatible coating technologies and a global distribution network. This 20-page brochure is available in both German and English; to receive a copy contact Pia Haber, Industrial Coatings Solutions Marketing Europe, Tel. +49 2501 14-3304, E-Mail: [email protected] ■

➜ www.basf-coatings.de/en_UK/products/

eci_precoatings.xml

Ten successful yearsBASF Coatings partnering closely with ArcelorMittal in Africa.

BASF Coatings (Pty) Ltd, South Africa, celebrated two anniversaries in October 2008. The company has supplied African nations with coil coatings for ten years now, the same length of time that steelmaker ArcelorMittal and BASF Coatings have been partners in South Africa. At the anniversary celebration, Driaan de la Guerre, General Manager of BASF Coatings South Africa, greeted the many guests, including Pieter Swanepoel, Works Manager Rolling at ArcelorMittal South Africa. Mr. Swanepoel con-gratulated BASF Coatings on its successful achievements over the last ten years, highlighting the high level of mutual trust that characterizes the partnership. ■

Team spirit: BASF Coatings staff outside the gates of the Vanderbijlpark plant near Johannesburg

Architecture with steel: BASF’s coil coatings help architects realize designs.

Short Cuts


Color Oscars Suvinil® is named Brazil’s top paint producer.

In 2008, Suvinil, BASF Coat-ings’ decorative paint brand in Latin America, was the winner in the annual industry awards presented by Brazilian trade journal “Paint & Pintura” in the Architectural Coatings category. The Prêmio Paint & Pintura awards are the most prestigious distinction in the Brazilian paint industry, the event being held now for the 12th time. “For Su-vinil, the award means recogni-tion of how we continually invest in our products,” says Francisco Verza, Head of BASF Architec-tural Coatings in South America. Suvinil is focusing increasingly on environmentally compatible tech-nologies as part of its strategy in the expanding Brazilian market, partnering closely with Relius, BASF Coatings’ European archi-tectural coatings brand. ■

International standard: State-of-the-art processing methods are taught at the BASF Coatings Training Center in Shanghai.

Germanischer Lloyd, one of the world’s most prominent certification companies for the maritime industry, inspected and certified five Relius coating systems for offshore wind turbines. Relius Coatings thus be-came the first company to receive such highly respected certification in this area. As a leading producer of industrial and architectural coatings throughout Europe, Relius Coatings offers an entire array of specialized coatings for offshore wind turbines, which not only have to meet strin-gent technical and ecological requirements but also have to withstand extreme weather conditions. By issuing this first-ever certification for coating systems, Germanischer Lloyd has underscored the importance of protecting the supporting structures of offshore wind turbines, which are built for a minimum 20 years’ useful life. ■

Premiere: Relius Coatings was first-ever to receive certification for coatings for offshore wind turbines.

For extreme weatherRelius Coatings certified for offshore wind turbines by Germanischer Lloyd.

Competence The new BASF Coatings training center in Shanghai is ensuring automotive refinishing technicians have the necessary skills.

Growth in the Chinese automobile market is fueling demand for skilled refinishing technicians. BASF Coatings has respond-ed by establishing a new Refinish Com-petence Center (RCC) in Shanghai. The Center provides training for the refinishing personnel of authorized service centers and refinishing partners of major manu-facturers. Training focuses on refinishing major cars brands like Mercedes-Benz, Audi, Volkswagen and Peugeot-Citroen. Trainees learn about handling high-quality

products and the latest application tech-niques. The four-day training sessions cover all of the essential steps involved in professional paint job repair meeting international standards, from the use of the spray gun up to advanced color shadings. Each year has as many as 600 refinishing personnel receive training at the RCC Shanghai under the super vision of the Center’s Director of Training and BASF Coatings Trainer. ■➜ www.basf.com.cn

➜ www.paintshow.com.br/

paintpintura/pesquisa2007.asp

Short Cuts


Big responsibility BASF Coatings receives Ford World Excellence Award.

Environmental and social responsibility is a key element within BASF Coatings’ long-term strategy for success. This commitment was recognized in 2008 when the company received a Ford World Excellence Award in the category Recognition of Achievement. “This distinction for Corporate Responsibility is a great honor for us,” says Ed Guer-rini, BASF’s Global Account Director for Ford. “I have experienced firsthand how committed BASF Corporation employees

are to these ideals, and we are pleased that our customer Ford Motor Company sees this as well.” BASF, one of the world’s leading suppliers of chemical products for the automotive industry, has worked together with the Ford Motor Company for many years. BASF prod-ucts make for better vehicles, from the exterior to the interior to the powertrain and chassis. ■➜ www.ford.com/about-ford/

news-announcements

New top manager Juan Carlos Ordonez has been named Group Vice President, Coatings for BASF in North America.

Juan Carlos Ordonez studied busi-ness administration at Universidad de los Andes in Bogotá. He joined BASF in 1982, rising through a number of different management positions in North and South America and at cor-porate headquarters in Ludwigshafen. Mr. Ordonez is known particularly as a successful manager of growth and restructuring processes, and has experience in a range of indus-tries, including consumer goods,

pharmaceuticals, agrochemicals and coatings. His last posi-tion was as Vice President, Auto-motive Refinish and Industrial Coatings, work-ing at the BASF North America headquarters in Southfield, Michigan. ■

Resurrected Developed in 1949, the BMW Veritas

sports car won a total 29 races. German carmaker Vermot AG

used this vehicle as a model for the design, technology and driving characteristics of its extraordinary Veritas RS III sports car. Thirty individual cars are being produced in monocoque

construction and finished with Glasurit® 90-Line coatings. ■

➜ http://vermot-ag.com

In 2008, BASF Coatings’ Tultitlán plant in Mexico plant began operation of a fully automated spray booth representing an investment of about $1.5 million. First-time quality has improved thanks to this modern technology. Downstream coating processes conducted by the customer are optimized as a result of the enhanced quality of products delivered. In addi tion, the cabin makes it easier to introduce new colors and resolve technical problems. ■

Fully automated New spray booth improves first-time quality.

Investment: Inauguration of the spray booth in BASF Coatings’ Mexican plant.

Exclusive look: The sports car Veritas RS III embodies the fine art of automaking. Glasurit provides the shine.

Short Cuts


Position solidifiedJoint venture in Turkey turns into BASF Coatings Ltd.

BASF has signed an agreement with the Turkish company Yasar to buy out Yasar’s 50 percent stake in the joint ven-ture Yasar BASF Automotive Coatings Ltd. The company markets automotive OEM finishes and refinishes in Turkey. “This purchase represents a long-term investment in our business in Turkey. Our position in the Turkish automo-tive market has solidified over the last ten years, during which time production has doubled with more than ten percent annual growth,” says Jürgen Barwich, Director of the Business Center Turkey. Gunther Sthamer, Manag-ing Director of the new company BASF Coatings Ltd in Turkey, adds: “We are now fully integrated into the BASF global network, allowing us to provide an even wider range of quality services to our customers.” Through the joint venture, BASF is already market leader in automotive OEM coatings in Turkey. ■

➜ www.basf-coatings.com

Market place for innovation: BASF’s biggest new develop-ments are being presented as part of the Global Event Project, showcasing the company’s technological know-how in interna-tional cities on every continent. One of the stops in 2008 was Istanbul. The BASF Coatings crew, which met and spoke with a host of decision-makers from Turkish paint and coatings dealer firms and from the international automotive industry at its exhibition booth, was highly satisfied at the event’s results.

With honorsBASF Coatings recognized in PACE Awards.

In 2008, BASF Coatings received an “Honorable Mention” in the Products category at the 14th annual PACE Awards (Premier Automotive Suppliers’ Contribution to Excellence) held in Detroit. The PACE Awards are conferred jointly by the U.S. trade journal Automotive News, Microsoft, SAP and the Transportation Research Center in recognition of suppliers’ contributions to automobile manufacturing quality through technologically superior and/or economical products, processes, information technology, materials or services. Within the industry, this recognition is universally considered the ultimate badge for innovation. ■

➜ www.autonews.com/files/08_pace/default.htm

Colors for Honda Exclusive presentation of color tones for the Chinese market to Japanese carmaker.

In August 2008, BASF Coatings conducted its first Color Show for Honda in China, with color designers Chiharu Matsuhara from Tokyo and Vivienne Liu of Shanghai presenting 16 shades specially developed for the Chinese market. In addition, some 90 customers had the opportunity to find out about the latest colors and color trends. “The Color Show met with great inter-est, and we believe its success affirms the quality of our work. I would like to take the opportunity to thank all of our people who were involved,” said Taichi Okayama, Honda Account Manager in China. The presentation was held at the Huangpu plant in Guangzhou, which will be taking on greater importance for Honda’s internal color design as the future development and production site for the new passenger model LI NIAN. ■

Know-how: Every culture has its own preferred colors. BASF Coatings designers researched trends in China for Honda.

Innovative BASF EnErgy HouSE


Green livingreducing Co2 emissions and energy consumption is on everybody’s mind, and ‘green’ building is a particularly promising endeavor in this regard. In great Britain, the university of nottingham and BASF have teamed up to develop a creative energy house that is not only energy-efficient but affordable as well.


This is a unique opportunity to experi-

ence energy-saving technologies up

close and become familiar with them,”

says Deborah Adkins, doctoral candidate at

the university of nottingham. She and nina

Hormazábel Poblete, a visiting doctoral

student from Chile, are living in the BASF

Energy House for one year as part of a

project to test out energy-efficient con-

cepts, construction techniques, and tech-

nologies. This little residence is the first

of six prototype ‘Creative Energy Homes’

built on the university of nottingham cam-

pus that employ energy-efficient construc-

tion materials made by the BASF group to

meet the low-energy standard. The project

was initiated by the university of notting-

ham’s prestigious architecture department,

the School of Built Environment, with the

goal of demonstrating a tangible example

of innovative and sustainable living. of-

ficially completed in January 2008, the

BASF Energy House was built under the

requirements that it had to be affordable –

even for first-time homebuyers – and flex-

ible enough to allow duplex and townhouse

versions.

Compact floor planThe house’s environmental parameters

are stringent, with Co2 emissions of close

to zero. “That target and efficiency speci-

fications influenced the design of ›

How does it feel? The two researchers testing the BASF Energy House are especially impressed by the climatic effect of the ‘sunroom’.


Innovative BASF EnErgy HouSE

the house,” recalls British architect Der-

ek Trowell, a specialist in green building.

“To reduce costs while remaining energy-

efficient we opted for a compact floor plan

that maximizes passive solar collection

potential.” Accordingly, the north, east,

and west sides are highly insulated and

have small or even no windows. on the

south side, glass wall panes on both the

StrongpartnershipColorcoatTM Urban is the name of the new product developed jointly by BASF Coatings and its customer Corus Group Ltd, the steelmaker that produced the roof of the BASF Energy House. The coil coating is from the successful Plasticeram® line, contain-ing additional pigments important for heat reflection. UV and corrosion re-sistance were also further optimized for Corus’ Colorcoat Urban product. Together Corus and BASF Coatings developed a broad spectrum of color tones, opening up new building proj-ect design possibilities. The roof of the BASF Energy House was done in terracotta so as to fit in visually with the surrounding neighborhood. “The BASF Energy House is a start; we will continue moving forward with roof applications and energy efficiency enhancements,” says Anne Heimes-Scheller, BASF’s Market-ing Manager for Industrial Coatings in Europe. This project showed what we can achieve by combining our own strengths with those of our customers, while additionally joining forces with the larger BASF Group. Several different BASF units contributed an array of innovative construction materials for the BASF Energy House. The BASF Construc-tion Network Team, formed in 2004 as a synergistic bundling of activities for construction industry customers within the BASF Group, contributed to the success of the project.

■ UV-refleCtIng CoatIng

ing needs. “The sunroom area has an

amazingly positive impact on temperature

regulation,” confirms experimental resi-

dent Hormazábel Poblete. “For me, that

is the main energy efficiency feature of the

whole house.” It works hand in hand with

the BASF Energy House’s climate control

system, which utilizes natural ventilation,

facilitated by the high ceilings incorporat-

ed into the architectural design. Another

design priority was achieving effective

heat retention in the building interior.

The planners also made sure there

would be no excessive heat buildup in

the house, which can be a problem es -

first and second floors ensure sufficient

natural light.

The sunroom areaIn connection with this, Trowell came

up with an ingenious design concept: a

parallel wall of ceiling-high glass panes

forming a ‘sunroom’ that can be opened

or closed depending on heating or cool-

Modern-looking light gray: Relius, BASF’s European building coatings brand, provided a colorful, water-resistant plaster, while Coil Coatings supplied façade finishes for lasting protection and an attractive façade appearance.

Corus Colorcoat HPS200® roof and first floor cladding, incorporating BASF coatings and pigments

SIPS first floor and roof using Elastopor® H

ICF using Neopor® Relius® Render system

BlInDTExTTHEmA Innovativ


BASF contributed a range of construc-

tion materials for sealing and insulating the

house. Primary heating requirements were

cut significantly, with a biomass heating

system helping out during very cold pe-

riods. A rooftop solar array takes care of

81 percent of hot water heating needs.

Environmental Big BrotherThe two doctoral students are experienc-

ing what day-to-day life is like at home

with these techniques and technologies.

Building automation systems, for ex-

ample, provide not only convenience but

also more effective energy management.

monitoring systems track temperature,

relative humidity, light, solar intake, and

ventilation data. The residents are kept

informed of events via SmS, e-mail, and

Internet. “It is sort of like having an envi-

ronmental Big Brother watching you; our

activities are tracked precisely throughout

the day,” laughs Adkins.

She and her colleague feel quite at

home. But are there any disadvantages?

Both women agree that keeping things

tidy can be a bit of a challenge due to the

limited storage space – a challenge shared

with many conventional homes. ■

Command and control: Residents control ventilation, heating,

and lighting via touchscreen or Internet.

economical twice over: The BASF Energy House is designed to

lower energy costs at an affordable price.

➜ www.house.basf.co.uk

pecially for top-floor rooms. That is why

the BASF Energy House has a steel roof

with a new coil coating made by BASF

Coatings. This allows it to reflect sun-

light, reducing interior heat transfer in

contrast to regular roofs, which absorb

solar heat. The coating makes use of

improved plastisol technology and uV-

reflecting pigments. upper-level rooms

thus retain pleasant temperatures de-

spite the BASF Energy House having no

air-conditioning due to cost and energy

considerations. The roof furthermore is

longer-lasting as it is not subject to such

high temperatures.

Innovativ Blindtexttehma


Keeping warm: In addition to insulating the façade, balconies have been separated from the buildings to minimize the amount of heat lost through the walls.

energetic renovation Innovative

A neighborhood dresses warmly‘energetic’ renovation prepares an entire city block in düsseldorf for the future. relius coatings supplies thermal insulation and exterior paints.

It’s like a phoenix rising from the ashes,”

says Frank Seidel, architect and terri-

tory sales director for relius coatings,

standing in front of a large apartment block

painted in bright orange. red lines ac-

centuate the surface, while the thin white

borders provide visual contrast. “this is

nothing at all like the way we found it,” he

laughs, pointing to a graying, once-white

building off in the back still awaiting re-

furbishment. the total renovation of hous-

ing blocks of 500 apartments, built in the

1970s, has brought more than superficial

improvements. “the main objective was

to reduce the buildings’ energy consump-

tion,” says Seidel. Property owner evonik

Wohnen gmbh contracted relius coat-

ings, whose logistics and service quality

won against the competition. to realize

the improvements four of a total six of

phases have thus far been completed.

‘energetic’ renovation involves mod-

ernization and applying effective insulation

to exterior building walls. the first part of

the düsseldorf project involved the instal-

lation of energy-saving heating and plumb-

ing systems. however, most of the work

occurred in the second phase, which in-

volved insulating 40,000 square meters of

façade. the relius v550 thermal insulation

composite system was used, the supplies

for which were sent by the company to the

construction sites almost daily.

A uniform systemthousands of these 100- and 120-milli-

meter polystyrene boards have been de-

livered to the property since 2007, along

with corner tracks, baseboards, mineral

basecoat mortar, putty, mineral plaster

and top coat paints. “all components have

been carefully coordinated to achieve op-

timal results,” says Seidel, pointing out the

importance of utilizing a uniform system

and achieving effective thermal insulation,

“because a system only works if heat can’t

escape through other outlets.” that is why

the planners also installed relius thermal

insulation boards on basement ceilings,

improved the entrance doors, put in dou-

ble-pane windows, and added new unat-

tached balconies and insulated roofs. ➜ www.relius.com

after the real work came the fun part

for relius: redoing the façades. an assort-

ment of bold red and orange tones and

mild shades of gray created by the promi-

nent german color designer Prof. Friedrich

Schmuck was used. “now the apartment

complex has a warmer and more homey

look,” Seidel observes with satisfaction.

to implement this out-of-the-ordinary fa-

çade design, relius created unique for-

mulas for each color tone. Silcosan® F1,

the silicone resin façade coating that was

used, played a key role, allowing highly

nuanced color tones across a broad spec-

trum. “F1 allowed us to realize shades that

are usually unfeasible for a façade,” Seidel

explains. “even small amounts of special

color tones that were required were de-

livered to the site on an ‘on time’ basis”.

all parties involved are satisfied with the

results – including residents of the düs-

seldorf apartment complex, whose quality

of life has improved thanks to lower en-

ergy costs and the buildings’ more attrac-

tive look. ■

New exterior look: Relius Coatings utilized the Silcosan F1 to implement a color scheme developed by the German color designer Prof. Friedrich Schmuck. The paints will retain their vibrant color for many years.



Innovative Glasurit

The long-term presence of a company

depends on its products. Glasurit’s

120 years in business reflect a story

of unwavering focus on the customer, pio-

neering development, and the art of invest-

ing for the future. initially a regional coating

manufacturer from northern Germany, Gla-

surit has become a globally acknowledged

brand, but retained its widely recognized

parrot mascot created in 1925. the de-

velopment of the first-ever waterborne ve-

hicle refinish, launched in 1992, was a ma-

jor milestone. reliable, easy to work with,

and eco-efficient thanks to low solvent

emissions, the 90-line was a product that

made Glasurit the market leader for this

type of automotive basecoat refinish, as it

remains today.

inventions have always played a key

role in business success. this was the

case for the Hamburg-based merchant

Max Winkelmann, who established a finish

and paint trading company in 1888. soon

after going into business he began in-

house production of the paint color crystal-

white – totally new at that time – and the

anti-corrosion agent Eisenglasurit. the two

The sign of the parrot Glasurit® is celebrating its 120th anniversary in 2008; the brand name was established 110 years ago. today, Glasurit is BasF Coatings’ premium brand in refinish and a leader in innovation, having invented the waterborne automotive basecoat.

Strong brand: Glasurit is synonymous with quality at auto repair shops worldwide.


Glasurit Innovative

■ Opel ClaSSICS

Automotive raritiesAutomotive history was on display at the BASF Coatings Open House, held in September at the Münster site. In a joint project, Opel Clas-sics, BASF SE, and BASF Coatings restored a 1908 Opel Doppelphaeton 10/18 and a 1958 Opel Kapitän P 2.5 back to their original state. These rare classics were part of the festivities celebrated by Glasurit® this year, providing an opportunity to demonstrate the unit’s expertise in coatings and paints. In celebration of their

to the booming automotive industry. the

next groundbreaking product arrived in

1964 with the introduction of metallic

paint. a year later followed the develop-

ment of electrophoretic coating. a new era

in the company’s history began in 1965

with the purchase of the Glasurit factories

by BasF.

Continuous developmenttoday, Glasurit is one of the world’s lead-

ing providers of automotive refinishing

systems, and continues to strengthen its

technological position through continuous

research and development. in addition to

the successful 90-line, Glasurit also offers

the 68-line designed especially for the

requirements of commercial vehicles, in-

cluding larger coating surfaces and a more

heavy-duty environment. the range of

coatings is supplemented by the Color Pro

system (CPs), a handy tool for color se-

lection consisting of thousands of sample

strips, which are coated with original paint

and organized by color. an array of ser-

vices rounds out the offering. in Germany,

all Glasurit production has been switched

over to the 90-line in response to Europe-

an VOC regulations. Waterborne coatings

not only save producers and customers

a lot of time, they also save on materials,

considerably economizing coat applica-

tion. such benefits provide excellent sales

prospects for the Glasurit 90-line on inter-

national markets. ■

products arrived on the market at the right

time; huge steamships coated with Winkel-

mann’s paint and anti-corrosive were being

built as the golden age of global shipping

dawned. the brand’s fame was indisput-

able by the time they were used for the per-

sonal yacht of German emperor Wilhelm ii.

in 1898, Winkelmann attached the Gla-

surit name to all products in his increasing-

ly varied assortment, and 1904, construc-

tion was completed of a larger coatings

plant in the town of Münster-Hiltrup. in

1908, the company was converted into a

stock corporation. a spirit varnish factory

was added in 1920 and in 1925 the Glasso-

max paint factory, a symbol of progress and

innovation, was built. the Glasurit Glasso

product enabled the first- ever spray ap-

plication of coatings in German car manu-

facturing. By 1930 Glasurit had become

the largest coatings manufacturer on the

continent; the first synthetic resin coatings

and enamels entered the market in 1932.

after the war, the company benefited

in the 1950s as an established partner

➜ www.glasurit.com

Restored with Glasurit coatings: a 1958 Opel Kapitän and 1908 Opel Doppelphaeton

own big anniversaries – 100 and 50 years respectively since first rolling off the line – the two classic models were restored at the refin-ishing facilities of a Glasurit customer. They were entirely disassembled into parts and care-fully refinished piece by piece by professional staff. It took weeks of work for each part to be restored to its original color. The Opel Doppel-phaeton took 300 hours and required 40 kilos of the Opel standard crème white. Its decora-tive lines were added by hand in red-brown. For the Kapitän, Opel went with Glasurit’s Classic Car Colors concept, service included.

Using the tank lid and other elements, the BASF Coatings lab determined the color tones of the body, which are now called Monaco Blue and Alabaster Gray. The new shine on these antique cars recalls the old days, when the Opel Dop-pelphaeton was a racing contender, winning the 1025 kilometers international Vienna–Trieste–Klagenfurt test circuit in 1909. Opel produced different versions of the successful Kapitän model between 1938 and 1970, which together with the Admiral and Diplomat defined Opel’s premium class.

Change and continuity: The Mandarin, originally used as a symbol for quality in the 1800s, was replaced in 1925 by the colorful parrot.

➜ www.opelclassics.de


Innovative Color design studio

ou can sit and ponder over nu-

ances for hours,” says designer

Mark gutjahr. He and his associ-

ates eva Höfli and Katja Pauli spend a

lot of time with BAsF Coatings automo-

tive customers in the conference room of

the Color design studio discussing key

questions. What paint colors go best with

which models? What feelings and as-

sociations do they provoke? What trend

do they represent, or perhaps establish?

“the quest for new paint colors is increas-

ingly challenging,” says Höfli. the range

of available nuances and effects is ex-

panding, with pioneering pigments and

techniques opening up new options that

lead to more complex technical and design

considerations.

Aside from clothing fashions, hardly

any product is more closely linked with

consumer self-image than the automobile.

Having the right color alone can be deci-

sive for buying behavior, which is why fin-

A house full of color Colors speak volumes – especially when it comes to cars. BAsF Coatings has inaugurated a new Color design studio recognizing the special importance of color.

Planet Design: The BASF Color Design Studio is breaking new ground for automotive OEM finishes.


Color design studio Innovative

›

ish is one of the principal battlefields in the

cutthroat automotive market.

in a strategic move, BAsF Coatings

opened a new and expanded Color de-

sign studio with its own building, located

near corporate headquarters in Münster.

“our growing team now enjoys ideal work-

ing conditions,” says gutjahr, adding, “it is

the biggest facility of its kind in the coat-

ings industry. the additional space and

bigger rooms allow us to present more

effectively. And the atmosphere of the

facility itself promotes open, productive

communication.”

the modern building offers more than

300 square meters of space, about 180

of which are set aside for presentation.

there is also a conference room, a library

with comfortable seating and a lighting

booth for simulating lighting variations

and observing the optical effects on paint

colors. “You could hardly ask for a bet-

ter environment for presentations, and

for the subsequent creative process in

working with the customer,” Pauli confirms.

especially the garden, just a step away

through the wide sliding glass doors of the

presentation room.

75 new colorseach year the design team develops

more than 20 trendsetting ‘key colors’ for

the automobile industry. Around 75 new

colors are being presented in addition to

the key colors for the north America and

Asia Pacific regions. the designers draw

inspiration from architecture, product de-

sign, fashion, art, consumer preferences

and many other sources and fields. they

study trade journals and design maga-

zines, attend trade shows and art galler-

ies, and meet with trend consultants. “We

love coming up with something new,” says

Höfli, “right now, one of the things we are

working on is a ultra-chromatic finish to

achieve a deep and luminous color effect.”

■ Color trenD PreDICtIon

Europe’s colors Environmental awareness in Europe is a mega-trend that influences car paints, and economic considerations are also playing a heightened role. BASF Coatings designers Eva Höfli, Mark Gutjahr, and Katja Pauli have incorporated these factors into this year’s color trend prediction. Both trends have to do with change within an existing framework. “The days are over when something had to be totally new and revolutionary to be seen as modern and desirable,” says Höfli.

Now it is about evolution instead of revolution. The most popular car colors by far are still silver, black, blue, red, and white, but the details and nuances are changing. New pig-ments can now enrich the usually cool silver color with a warm, almost or-ganic note, and subtle color variations. This expanded range of expression is

part of a third main trend towards delib-erate restraint and elegant understate-ment: “Class should only be revealed upon a second or third glance,” says Pauli. The popularity of soft white in Europe for premium vehicles continues, and blue and red tones are obtaining greater depth, intensity, and richness. Price-sensitive but individualistic buyers are another important segment accord-ing to Gutjahr: “The challenge here is to develop color effects that are easier to realize in production without being boring.”

The color black is undergoing an interesting development: “The black of tomorrow will no longer be the simple solution it is today,” predicts Gutjahr. “It will be able to communicate a never-before-seen spectrum of emotions.” Extremely clear, deep black nuances will soon exist along-side effervescently scintillating or accented black tones. “As odd as it may sound,” says Gutjahr, “it will be a luminous black – even in the dark.”

technical feasibility is a key issue. that

is why we remain in constant dialog with

BAsF Coatings color labs. “it is always

exciting to see advances and new poten-

tial being discovered for technologies that

can turn ideas into reality,” says gutjahr.

the lab’s sophisticated equipment allows

us to reliably predict at an early stage

Inviting: Immediately upon entering, visitors are met with an array of colors.

Innovative Color design studio


➜ www.basf-coatings.de (“Design”)

whether a particular finish in development

will be suitable for mass production later

on. if a finish is considered feasible, it is

called a ‘perfect match’.

trend tracking, color creation, and

technical implementation – developing

finish colors is a long and complicated

process. it all starts and ends in the Color

design studio – from initial research to

presentation of the perfect match to the

customer. ■

Presentation: Color tone is essential, having a major impact on the

character of products. Designer Marc Gutjahr (left) presenting new trends.

Inspiration: Developing new color tones takes a lot of feeling, and a lot of research.

From left: Richard Amberger (Marketing Europe BASF Coatings) and designer Katja Pauli; below: designer Eva Höfli.

■ the DesIgners

Mark Gutjahr (35) Mr. Gutjahr attended the Cologne International School of Design, completing a degree as Master of Design (FH). Formerly a freelance design consultant in Cologne, Mark is a member of the bibi*gutjahr design cooperative and a founding member of the design group kombinat. He joined BASF Coatings in 2005.

Eva Höfli (28) A trained gilder, Ms. Höfli studied communicational design at the Dortmund Uni-versity of Applied Sciences, majoring in object and spatial design. She has worked for the Vitra Design Museum, the Center Georges Pompidou in France, and the agency Pichiglas in Barce-lona. She joined BASF Coatings in 2008.

Katja Pauli (36) Trained in drafting and interior architecture, Ms. Pauli studied color design at the Hildesheim University of Applied Science and Art. After her studies she worked as a freelance designer for an architecture firm. She joined BASF Coatings in 2005.


CHiP Foose Innovative

Foose first began learning about cars

in his father’s garage at the age of

seven. He painted his first car, a

Porsche 356, at the age of twelve. upon

graduating from the Art Center College of

design in Pasadena, California, he began

turning his passion for cars into a career. in

1998 he and his wife lynne founded Foose

design, an automotive and product design

development company, whose inimitably

distinctive style of “foosifizing” was popu-

larized on the American tV show over-

haulin. Foose and his team restored and

customized a different classic car on every

episode of the show, methodically turning

old cars into works of art by re doing every-

thing from the body to the interior to the

paint job.

Foose has used r-M finish products

ever since first going to business. “Back

then, i talked with a lot of people who knew

all about finishes, like finishing special-

ists and dealers. they all swore by r-M,”

he says. His dad was an r-M user too:

“i must have repainted my bicycle a hun-

dred times,” Foose recalls his first forays

into vehicle customization. His unique,

trademark designs have made him a tuning

celebrity and winner of multiple awards.

Up to a higher levelChip Foose, 44, continually experiments

with new ideas and trends, which is why

BAsF Coatings proved an ideal partner.

“Both BAsF Coatings and i are all about

taking color up to the next level,” he says.

Foose and r-M have thus teamed up to

develop new shades for even more electri-

fying custom finishes, like a special limited-

edition series of finishes recently released

for r-M’s relatively new premium product

line CAriZZMA, now also available as

an environmentally friendly waterborne

basecoat. the series name: “Foose.” ■

Traffic jammin’ Bumper-to-bumper traffic is usu-ally a nightmare, but in Detroit it is a festive occasion when a host of classic cars go on parade as part of the spectacular Woodward Dream Cruise. Every year in August some 40,000 vintage models from the 50’s, 60’s, and 70’s ranging from beefy road cruisers to flashy sports cars take part up and down Woodward Avenue in the world’s largest single-day automotive event. In 2008, the BASF Coatings team was back on Woodward, greeting hundreds of customers and their families at the BASF Baja Beach Club. The high point was a visit by automotive designer Chip Foose, who thrilled customers at the BASF event in a 90-minute autograph session.

Chip tuningCelebrity automotive designer Chip Foose from California is developing an exclusive line of special paints for r-M®, the automotive refinishing brand of BAsF Coatings.

■ WooDWarD Dream CruIse

➜ www.chipfoose.com

Chip Foose: His company specializes in illustration, graphics, ideation model making, surfacing, and the complete construction of automobiles.

Kooperativ Color design studio europe

22 Coatings partner 1/09

No small thing daimler Ag thinks big when it comes to coating axle parts like tubes, housings and wheel hubs. A completely new coating facility was built at the commercial vehicle plant in Kassel, germany.

hy coat axles elaborately?

“Axles need the same care as the

body,” says Hermann Fellhauer,

engineer at the daimler Ag Center of Com-

petence Coating technology. “it’s about

all-round corrosion protection, even under-

neath the vehicle.” this involves a dual-lay-

er rust inhibitor basecoat and a protective

top coating. the basecoat has to be really

heavy-duty, as even the tiniest cranny left

exposed can allow rust to infiltrate. spray

painting cannot achieve the desired quality

– only cathodic e-coating ensures that parts

are 100% coated. that’s why daimler built

an additional hall to house a new cathodic

e-coating facility.

it should only take about a year for the

facility to start operating, with all parties

involved cooperating closely within a tight

project framework since december 2007.

equipment maker dürr Ag, chemicals sup-

plier Chemetall gmbH, and BAsF Coatings

are on board the project in coordination

with daimler trucks Central planning and

the Mercedes-Benz Kassel plant.

Valuable experience

“it was important for us to get our part-

ners involved in the design stage,” says

Fellhauer. “A lot depends on the mate-

rials subsequently used; these determine

process structures and thus are inherent-

ly linked with system design.” in addi-

tion, these project partners had already

worked with daimler three times before,

having only recently set up a similar facil-

ity at the Hamburg plant. “We derived a

lot of valuable experience from that

project,” adds Holger Krug, team leader

and project Manager Coating in Kassel.

the core element of the coating line in

Kassel is comprised of 15 basins, twelve

of which are for cleaning and chemical

Coatings partner 1/09 23

MerCedes-Benz plAnt KAssel Cooperative

pretreatment of axle components. then

comes the three-stage base coating in

the cathodic e-coating basins, in which

an electrical current causes the positively

charged coating pigments to be attracted

and deposited onto the parts attached

to the cathode. BAsF Coatings specially

optimized the coating system to be de-

ployed. While conforming to the daimler

plant’s stringent environmental specifica-

tions, the system accommodates wider

materials parameters, allowing coating

layer thicknesses of up to 55 micro meters,

necessary for big truck axles. the stan-

dard parameters in vehicle manufacturing

are 22 to 40 micrometers.

Synergistic collaboration

in August 2008, the system started test

operation. if any changes were required to

process parameters, Chemetall, dürr, and

BAsF Coatings experts coordinated what

needed to be done. “in the implementation

phase we cooperated even more closely

together,” says Krug. the advantage for

daimler was that when ever something

came up, there was a group response and

a group solution. the partners had even

cooperated on the project bid to ensure

meeting daimler’s technical and pricing

specifications. As Winfried Baum from

the general contractor dürr Ag, confirms,

“each party benefited from the experi-

ence of the others. this served to adjust

potential problem areas in advance.” this

type of assurance is crucial for a system

planned to process more than one million

axle parts annually. ■

➜ www.werk-kassel.daimler.com

Capacity written large: The Mercedes-Benz coating facility in Kassel is designed for large-scale production. The first wheel hubs have already made it through testing.

Working as a team for a year now (from left): Andrea Labandowski (Chemetall GmbH), José-Manuel Arroyo-Pardo (Mercedes-Benz Kassel, Workplace Safety), Holger Krug (MB Kassel, Coat-ings Team Leader and Project Manager), Winfried Baum (Dürr AG, GU Project Manager), Volker Lindenberg (MB Kassel, Co-Project Manager VBH/KTL), Steffan Hessels and Thomas Kreienbaum (BASF Coatings, Automotive OEM Coatings Solu-tions), Peter Diehl (Dürr AG), Rolf Naujok (MB Kas-sel, Building Technology/Infrastructure), Hermann Fellhauer (Daimler AG, Center of Competence Coating Technology), Jan Schroeder (MB Kassel, Building Technology/Infrastructure).


Cooperative AsiA PAcific

The technology trump cardThe Asia Pacific region is a key driver of the global economy. Dr. Ramkumar Dhruva, new BAsf coatings Director of Business Management for Automotive OEM and industrial coatings solutions in Asia Pacific, discusses the opportunities presently emerging in the far East for industrial coatings in particular.

Dr. Dhruva, how would you characterize

the markets in Asia Pacific?

Our region is incredibly dynamic, with

markets that are in some cases vastly

different. The competitive environment

differs from one country to the next, espe-

cially for industrial coatings. However, we

view Asia as one business region and are

represented in both high-growth countries

such as china, india, and the AsEAN

states as well as in mature markets like

Japan and Australia.

What is the position of BASF Coatings

right now?

Asia Pacific industrial coatings operates

in many segments: pre-coatings (coil and

foil) and in attractive markets for post-

coatings that we call “Value-Based Busi-

ness solutions”. Examples for those are

3c coatings (liquid coatings for comput-

ers, cellular phones, and communications)

as well as coatings for wind energy (rotor

blades) and general industry applications.

Japan, china, and india are the top three

markets.

Which are the emerging markets and

segments for BASF Coatings?

We will continue to focus on coil, foil,

and 3c coatings business by aiming at

sustainable development. in addition, we

are entering the wind energy market in

india and china, which are the fourth and

fifth largest markets after Germany, UsA,

and spain. With our innovative technol-

ogy, high-quality products, and global

expertise, we plan to expand our market

position in the Asia Pacific regions.

What does the 3C strategy involve?

Thanks to new products developed in

Japan, BAsf coatings has established

itself as a key partner in the 3c segment.

for example, BAsf’s BELfiNE® product

series has met with a positive response

and has been used in sony’s VAiO note-

book Pcs since the spring. five additional

■ Dr. rAmkumAr DhruvA Ram was born in India in 1968. He received his PhD from the Indian In-stitute of Technology in Madras before starting his career as a laboratory chemist for BASF in Ludwigshafen. Having moved to the position of Prod-uct Development Manager in the area of Adhesives & Construction in 1999, he returned to Bombay as Product Manager for BASF India in 2000. Two years later he was made General Manager for Sales of Functional Poly-mers in India. In 2005, he became Chief Executive of BASF Coatings Pvt. Ltd. Effective April 1, 2008 he was appointed BASF Coatings Director of Business Management for Automotive OEM and Industrial Coatings Solutions for Asia Pacific.

market of the future: Wind turbines are catching on in India and China – many of which are covered in BASF Coatings finishes.


AsiA PAcific Cooperative

colors have been developed for the fall

2008 models in close collaboration with

the client. One of our main objectives over

the next few years is to become a recog-

nized player in the chinese 3c segment

by forging closer ties with global players,

and jointly planning the expansion to india

and AsEAN with them.

how do you address the customers?

BAsf coatings regularly participates in

conferences, technology and trade fairs.

These are ideal platforms for an innovator

like BAsf to increase its presence and

to reach industrial customers, end users,

opinion leaders, and decision makers

alike. However, our products are very spe-

cific to our customers and their usages so

that one-on-one communication is always

the fundamental approach.

Which are BASF Coatings’ strengths?

Our strengths are high-utility products,

long-standing experience and technical

service combined with BAsf’s global

competence. We approach our customers

with these key selling points.

What are the benefits of

BASF Coatings’ global organisation?

A key competitive advantage is our ability

to respond to the needs of a wide range

of markets with the adequate technolo-

gies. Even though some products may be

limited to a single market or region, the

need for synergy is on the rise. This is the

case in Asia, where many customers pro-

duce products for export back to Europe

or North America. Another example is

the development of products that are not

only environmentally friendly, but are also

in line with specific customer needs. The

rapid technology transfer within our inter-

national company makes it easier for us to

meet regional customer requirements.

many products, such as cellular

phones, are becoming increasingly

individual. how is BASF Coatings

responding to the changing require-

ments?

innovation is the key to success. if we

can visualize the future, especially from

our customers’ perspective, then we will

be able to shape it accordingly to our

customers’ benefit. BAsf coatings is

in a position to create and implement

new products, colors, and technologies

bene fiting our customers.

You recently moved from India to

Japan. What does this step mean for

you personally?

My family and i are currently settling in

our new home in Japan, a really wonder-

ful country. i am now looking forward to

discovering new aspects of Japan that

cannot normally be seen or experienced

on business trips or vacations. it is a great

experience working for an international

company. This is my second time that i

live abroad, having worked in Germany

for some years. What i really value about

BAsf coatings is the cosmopolitan work-

ing environment and my colleagues from

all over the world.

■ CooPerAtIon WIth SonY

High-tech notebooks – inside and out For the production of its VAIO notebooks Sony is utilizing BELFINE® coating system specially developed by BASF Coatings for electronic devices, as part of a newly con-cluded partnership. The origins of the deal go back to the Tokyo Color Show in April, where BASF’s Japanese subsidiary exhibited trendy new colors and coating systems for 3C products (computer, cellular phone, communication). These innovations and BASF’s global competence in general persuaded Sony to agree to the joint development of finishes for its latest designs. In the end, Sony elected to go with BELFINE coating system. The three-stage concept of primer, basecoat, and clearcoat as well as coat quality and evenness were compelling factors in the decision process. Two VAIO notebooks, launched in fall of 2008, feature BASF Coatings finishes, and these will soon be joined by other Sony products as well.

➜ www.asiapacific.basf.com


Cooperative China

The luxury sedans provided to mem

bers of the Chinese government are

called hongqi, meaning ‘red flag’.

China First automobile Group Corporation

(FaW), headquartered in Changchun, has

produced these government vehicles since

1958. Today, hongqi is the Group’s estab

lished luxury brand, and FaW, founded in

1953, is one of China’s biggest carmak

ers. The company’s rise began after the

opening of the Chinese economy in the

1980s, heralding an era of increasing mo

bility in the country. FaW entered into joint

ventures to meet demand, first with Volks

wagen (VW) in 1991, followed by Toyota

in 2002. FaW developed its own Bclass

sedan called the Besturn and is a licensed

manufacturer of the Mazda 6 for the Chi

nese market. Roughly 80 percent of these

vehicles manufactured by the company

received serial finishing from BaSF Coat

ings and four BaSF Coatings engineers

are directly involved in onsite production

during two shifts. The new hongqi models

also feature BaSF Coatings finishes.

FaW and BaSF Coatings first came

into contact seven years ago. The coat

ings manufacturer had just begun sup

plying the FaW/VW plant in Changchun.

The Chinese automobile market was

flourishing, and FaW was investing to

enhance factory productivity. BaSF Coat

ings approached FaW immediately after

learning about the FaW investment plan.

“Quite honestly, we were facing a major

challenge,” remembers Walter Liu, Sales

and Marketing Director at BaSF Shanghai

Coatings. “BaSF Shanghai was only three

years old, so having a second customer

located more than two and a half hours

away by plane confronted our small team

with a big task.”

Real teamworka prompt staffing response saved the sit

uation. Two fallback teams were formed,

supervised by a sales manager. Each

team consisted of one service and one

laboratory technician to take turns in

Changchun on a weekly basis. “We had

real teamwork, allowing us to systemati

cally organize our technical service,” re

calls former lab technician Jack Zou, now

Marketing Manager for BaSF Coatings

asia Pacific. “The trick was to maintain

sufficient continuity through briefings at

the point of handover that the client didn’t

Lookingfor aspecialistKey partnership –BaSF Shanghai Coatings has been cooperating with Chinese automaker FaW since 2000. The outlook is promising.

Close partnership: Wang YuChun, Deputy General

Manager, FAW-Car (center) pre-sents one of the legendary Hongqi

models to his guests. From left: Sales and Marketing Director Walter Liu

(BASF Shanghai Coatings), Regional Marketing Manager Jack Zou (BASF Coatings Asia Pacific), FAW Account

Manager Xia Weiguo (BASF Shanghai Coatings) and Mutsuo Aoki, Group Vice President, Regional Business

Management Coatings Asia Pacific.


China Cooperative

pioneering technologies for enhanced ef

ficiency and ecofriendliness. The FaW

paid a visit to the BaSF Coatings tech

nology centers in Japan and Germany to

get direction on both fronts. Thus, tech

nologies like waterborne coatings or inte

grated processes are attractive options.

The outlook is promising for this partner

ship, as Wang YuChun notes: “We benefit

from having the latest finishing technol

ogies at our disposal. We see ourselves

cooperating with BaSF Coatings far down

the road.” ■

line from the 1990s. YuChun: “We again

turned to BaSF Coatings because of the

experience we had had. They are an inter

national firm of equal stature, able to pro

vide professional technical support, espe

cially when it comes to expanding plant

and production capacity.” BaSF Coatings

also won out in competition against the

former coatings manufacturer from Japan

as a finish supplier for serial production of

the Mazda 6.

Pioneering technologiesin 2006, FaW rolled out the Besturn se

dan, designed in italy. Collaboration with

BaSF Coatings was again sought to ex

pand the range of colors for the car. at the

moment, a new car factory with a coating

line is being built. The idea is to employ

Growth: FAW has built two new plants since 2003. BASF Coatings

helped design the coating lines.notice any difference in technical service

quality when the teams swapped places.”

One round of testing followed another,

first with a single vehicle, then for serial

production; first with one finish and then

with several different basecoat/clearcoat

combinations. it wasn’t long until BaSF

Shanghai received the nod to supply a

substantial portion of the serial vehicle

finishes required by FaW.

The Chinese automobile market con

tinues to grow, and FaW keeps on ex

panding. a licensing deal was signed in

2003 for production of the Mazda 6. “it

was a really big moment for us,” says

Wang YuChun, Deputy General Manager

of FaW Car. With volume increasing, pro

duction facilities were in need of upgrad

ing, which included replacing a coating ➜ www.asiapacific.basf.com, www.faw.com


Cooperative Italy

oncrete mixers made by le Officine

Riunite – Udine Spa (le ORU) are

utilized at major construction sites

around the world. For some time now, BaSF

Coatings Spa has been providing the mix-

ers’ characteristic mint green and cool gray

colors via the waterborne, two-component

polyurethane-based color coating systems

the company supplies, along with the nec-

essary additives. In addition to the metallic

surfaces of concrete mixers, towers, tanks,

silos, conveyors, and other mixing-related

equipment receive BaSF coatings.

le ORU is Italy’s largest manufactu-

rer of concrete batching plants, concrete

mixers, truck mixers, and pumps and a

leader in many international markets. le

ORU has been part of the multinational

IMER Group since 1999, which manufac-

tures construction machinery and exca-

vation equipment for global distribution.

By incorporating le ORU’s expertise in

concrete, the corporation can now offer

equipment for all phases of construction

with just the right logistics.

Service and teamworkthe two partners came together this

year after a thorough selection process,

centering on the criteria of service and

teamwork. “Both elements were of fun-

damental importance. From analysis and

product development in the laboratory to

Identity: Mint green, the IMER Group’s corporate color, is also their paint color for concrete mixing equipment.

➜ www.oru.it

technical sales support, we followed the

customer step by step during the devel-

opment of our business re lationship,” ex-

plains Gianfranco Corvi, BaSF Coatings’

Sales Manager Postcoatings Europe.

the BaSF coating specialists also ben-

efited in the selection process from being

the leader in wet coating technologies, as

well as by having the capability to support

the customer in all areas of surface pro-

tection. BaSF Coatings currently covers

50 percent of le ORU’s demand for coat-

ings, but sights are set higher: “Industrial

equipment is one of our biggest postcoat-

ing applications,” says luca Cerini, Post-

coatings Marketing Manager for Europe at

BaSF Coatings Italy. “We have the portfo-

lio, the service and the innovational capa-

bility to be the best supplier in this market

and for the IMER Group.” the recent part-

nership with le ORU has generated new

momentum. ■

Mixing it upBaSF Coatings has been supplying industrial coatings to Italy’s leading producer of concrete mixing systems since spring 2008.

Colleagues: Gianfranco Corvi (Sales Mana-ger Postcoatings Europe), Luca Cerini (Post-coatings Marketing Manager Europe) and Valentina Modugno (Postcoatings Marketing Europe) manage IMER Group accounts for the BASF Coatings.


MERCEdES GUllWInG Cooperative

Mirror, mirror on the wall, which

is the loveliest car of all? this

is the question posed, in effect,

at the annual Meadow Brook Concours

d’Elegance competition held in Roches-

ter, Michigan, USa. this past august, the

award of Excellence went to a BaSF-

owned 1957 Mercedes 300 Sl with Gull-

wing doors. the award criteria were vehicle

aesthetics, design, and style. the ‘Parade

of Elegance’ took place on the grounds of

Meadow Brook Hall, the former residence

of Matilda dodge Wilson, wife of automo-

tive pioneer John dodge. this year over

12,000 visitors attended to admire some

230 classic cars.

For the Mercedes Sl, the award of

Excellence represented the payoff for

months of hard work, the competition be-

ing the first public showing of the vehicle

following extensive restoration. the Gull-

to the quality of the system and the con-

fidence that these manufacturers have in

Glasurit paint.”

Serial production of the Gullwing

started in 1954, after débuting at the new

york auto Show. the car was nicknamed

“Gullwing” for the distinctive design of

the doors, which open skyward rather

than out to the side, making it look like

a seagull spreading its wings to fly. Mer-

cedes produced 1,400 Gullwings between

1954 and 1957, 80 percent of which were

sold to customers in the US. the vehicle

owned by BaSF was one of 76 produced

in its last year of manufacture, 1957. the

car had a number of different owners and

paintjobs prior to being purchased by

BaSF ten years ago. now that the Gull-

wing has completed participation in the

Meadow Brook Concours d’Elegance, the

Mercedes 300 Sl has returned to the lob-

by of the BaSF Coatings north american

headquarters in Southfield, Michigan. ■

➜ www.basfrefinish.com

➜ www.dreamcargarage.com

Mercedes 300 SL Gullwing: rare and award-winning classic car owned by BASF Coatings.

wing generated considerable media inter-

est when its restoration was documented

by a tV crew from the north american car

restoration show dream Car Garage. the

company that performed this painstaking

restoration, legendary Motorcar, used the

eco-efficient 90-line product by Glasurit®,

a BaSF Coatings brand.

Recreationthese experts relied on the extensive

Glasurit color archive to re-create an origi-

nal Mercedes paint color from 1957. “the

Glasurit 90-line waterborne basecoat sys-

tem is undoubtedly the best waterborne

system on the market today,” says Peter

Klutt, host of dream Car Garage. “the fact

that it is used in the original production of

ultra-luxury cars such as the Maybach,

the Rolls Royce, and the Bentley testifies

Restoringelegance and powerPeople love Mercedes sports cars. But an antique model restored to its original form is pure joy for the connoisseur.


Cooperative New GM PlaNts

New standardsenergy prices and environmental awareness are making small cars attractive. General Motors and BasF are responding jointly.

alue-for-money and gas-saving cars

are now in great demand on the

american markets, and com panies

are also adapting to meet this demand.

two current examples from Mexico and the

Usa show how the automobile industry is

responding to this trend hand-in-hand with

its suppliers.

the demand for affordable cars is

growing particularly fast in south america.

that is why the long-established brand

General Motors (GM) has been producing

the new Chevrolet aveo in Mexico since

June 2008. the cars are primarily intend-

ed for Mexico, Canada, and the south

american export markets. a new plant

has been opened especially for that pur-

pose in san luis Potosí, approx. 400

kilometers northwest of Mexico City.

BasF Coatings supported GM in the

development and construction phase

of the new plant; the investment in the

new factory amounted to a billion Us

dollars for the automobile producer.

30 vehicles can be produced in one

hour there. the plant is thus working at full

capacity only shortly after it was opened.

like Ramos arzipe and silao, san luis

Potosí is a very important GM factory in

Mexico, with considerable development

potential.

BasF Coatings is involved at

three of the four GM plants in

Mexico, making it one of

GM’s preferred sup-

pliers in Mexico.

the coatings producer provides the prim-

er, the colored basecoat, and the protec-

tive clearcoat for production of the aveo in

san luis Potosí. In addition, eleven Coat-

ings employees have been working on

Early involvement: The support BASF Coatings provided to GM extended all the way back to production process design – both in North America and for the new Chevrolet Aveo plant in Mexico (right).


New GM PlaNts Cooperative

■ GM TEChWorld 2008

In dialogue with decision makers From May 6 to 8, 2008, BASF took part in GM TechWorld 2008 in the General Motors Technical Center in Warren, Michigan. The trade fair is an impor-tant opportunity for the BASF Group to present system solutions and innova-tions, and to discuss matters with the experts from GM.Almost 3,000 GM employees visited the BASF booths at the three-day exhibition. BASF exhibited more than 70 technologies from eight business units. Among them the Coatings divi-sion in North America, which presented its innovations in the area of poly-carbonate coatings. Polycarbonate is used as a lightweight replacement for glass in modern vehicles. This coating ensures that this material is UV- and scratch-resistant.Altogether more than fifty managers at General Motors came to the BASF exhibit. „I would like to thank all of you who helped to get this show on the road for your hard work,“ said Joe Schmondiuk, Global Account Direc-tor of BASF for its customer GM. „Our major success this year is the result of a great joint effort.“

Impressive: BASF presented 70 new technologies to the carmaker‘s managers in the course of the GM Techworld event.

site in the production plant since the fac-

tory opened. Hand-in-hand with their GM

colleagues, they ensure that the process

specifications are adhered to.

Rethinking in the USAwhile large automobiles were part of the

“american way of life” up until a few years

ago, now even here the difficult economic

environment is bringing smaller and more

economical models to the forefront. the

automobile manufacturers are responding

with new models, including GM. the new

Chevrolet traverse has been in produc-

tion since september. It is a compact sUV

with low fuel consumption. the produc-

tion plant in spring Hill, tennessee, was

re-equipped for the start of production. as

the coatings supplier, BasF also had to

adapt to the new processes at an early

stage.

the initial preparations

were already made in the

spring of 2007. BasF

Coatings tested the

new processes for

the traverse in the

company‘s own

applications cen-

ter (automotive

Research Center)

in southfield. Here the customer’s pro-

duction environment can be replicated,

enabling trials to be carried out under

real conditions. the aim was to be able

to continue to provide coatings of a con-

sistently high and reliable quality, even

under changing production conditions. In

the next stage, tests were carried out not

only according to the supplier‘s criteria,

but also according to the specifications of

the automotive group. then, groups from

GM and from BasF tested the same pro-

cesses as well. During this period, teams

from both companies spray-painted over

3,000 test panels.

at various points in the year, 24 em-

ployees from BasF Coatings were trained

for touch-up work on the coating line. “In

these training sessions the employees

learned how to prepare the surfaces, or

even how to improve the glossy finish af-

ter repair. these factors support the em-

ployees in the daily process monitoring of

the coating line,” says anthony wooten of

BasF‘s technical service in southfield,

who carried out the training courses. In

the summer before the official start of se-

ries production in spring Hill, over 1,200

car bodies were painted in colors such as

Olympic white, switchblade silver, and

Cyber Gray. thanks to the joint prepara-

tions, series production of the traverse

started on schedule in the first week of

september. ■

Chevrolet Traverse: GM also employs the expertise

of BASF Coatings for the coating of its compact SUV.

Chevrolet Aveo: It exemplifies the trend

toward the small car – GM can produce up to 300

a day in Mexico.

➜ www.basfccmexico.com

➜ www.basf.com/usa, www.gm.com

Staying close to customersBASF Coatings has been a partner of Russian steel producers for ten years now. Partnerships with automobile manufacturers have evolved into an important business as well, leading to the opening of a dedicated plant in that country.

RuSSiA Global

ussian carmaker AvtoVAZ, which

manufactures the Lada at its Togli-

atti plant, was the first customer to

receive shipments of basecoat since pro-

duction kicked off in June 2008. Delivery

from the nearby plant was rapid, which

was indeed the purpose for investing in the

new production facility. BASF Coatings is

now the first global coatings producer to

have a plant in Russia, allowing optimal on-

the-ground response to customer needs.

Designed in a modern, industrial, ar-

chitectural style, the new production site

is located on an industrial estate in the

town of Pavlovski Posad, roughly 60 ki-

lometers east of Moscow. The plant is

one of the most cutting-edge facilities of

its kind in Europe, incorporating tried and

tested processes and production tech-

niques that conform to stringent environ-

mental standards. Having this presence

makes it possible to give customers direct

application technology support and labo-

ratory services.

BASF Coatings will be producing

roughly 6,000 tons annually of automo-

tive OEM finish (base- and clear-coat)

at the Pavlovski Posad plant, with capac-

ity for up to 20,000 tons given sufficient

demand. About 50 employees, spread

across production, the quality control lab,

obtain iSO 9001:2000 certification. “This

gives a clear message to our partners that

they can depend on the quality produc-

tion at Pavlovski Posad,” says Plant Man-

ager Stanislav Zabnev. Besides AvtoVaZ,

customers include the GaZ Group, based

in Nizhny Novgorod, one of Russia’s big-

gest carmakers, the General Motors op-

eration in Togliatti, Ford in St. Petersburg,

and Renault-Avtoframos in Moscow, soon

to be joined by VW in Kaluga and Nissan

and GM in St. Petersburg. The plant also

underwent and passed separate site ap-

proval audits to become a supplier of Nis-

san and Renault.

The prospects for the new plant are

promising, especially since the Russian

market continues to enjoy positive growth

despite the worldwide financial crisis. Rus-

sia is one of the world’s four largest growth

markets, expected to become Europe’s

second biggest national economy. Auto-

mobile manufacturing be longs to Russia’s

growing industries – in the first half of 2008

the number of new car registrations even

exceeded that of Europe’s traditional lead-

er, Germany. “Before long all major au-


Pride: The Pavlovski Posad team has shipped its first order of basecoat to its customer AvtoVAZ.

the warehouse, the service center, and

administration, ensure smooth operations

and high quality.

Certified qualityThese efforts are already paying off, as an

extended third-party inspection certified

that the plant meets the exact product

and process requirements of the automo-

tive industry. Having thus passed the DQS

audit for compliance with auto industry

standard, TS 16949, the plant went on to

Up-to-date: Modern production techniques are employed that adhere to high environmental standards.

›


Global RuSSiA

tomakers and Asian OEMs will be operat-

ing in Russia, as many already are,” affirms

Juan G. Ximénez-Carrillo Gerber, Head of

Automotive OEM Coating Solutions Eu-

rope at BASF Coatings. “The new plant

puts us in an excellent position to meet

the needs of a growing number of cus-

tomers as a key player in the Russian

automotive market.”

Coil coatingsOur confidence is based upon intimate

familiarity with today’s commercial and

economic environment, and extensive

prior experience in the Russian market.

BASF Coatings has been active here

since the days of perestroika. Alongside

Automotive OEM Coatings Solutions, the

industrial Coatings Solutions unit also has

key relationships in Russia, including the

country’s three largest steel firms, Mag-

nitogorsk Metallkombinat (MMK), Novoli-

petsk iron and Steel Corporation (NLMK)

and Severstal. in 1991, BASF Coatings

helped NLMK ramp up its first coil coat-

ing facility and provided consulting for

the second one, built in Magnitogorsk in

2004. And since 2001, a Pevicoat facility

in Novolipetsk has ensured local custom-

ers their supply of coil coatings with the

same speed and flexibility the Pavlovski

Posad plant will now be able to provide

for automotive OEM coatings. ■

➜ www.basf-coatings.com

■ New aGreemeNt

BASF Coatings finishes and services coming to BelarusBASF Coatings has signed a distri-bution agreement with Belarusian importer and dealer Sagbel. The Minsk-based company will sell BASF Coatings paints, such as cathodic e-coats and liquid coatings, in Belarus. The cooperation will focus on sup-plying the automotive industry and its suppliers. The agreement also provides for market probes, research-ing and examining bids, as well as post-delivery technical service at the customers’ sites. The basecoats can be supplied from the new BASF Coat-ings’ production site in Pavloski Posad, Russia. For Knut Hoffmann, Account Management Automotive Supplier Met-al/Wood Europe, the new business re-lationship constitutes another key ele-ment for opening the growth market of Eastern Europe. “Our presence in

this region with our quality products and the competence of our partner provide us with excellent opportunities to make our customers even more successful,” Hoffmann said. The Eastern European region offers outstanding possibilities for growth, and BASF Coatings is system-atically expanding its presence there. For Sagbel, represented at the official sign-ing by Alexandr Nevmerjitski (General Director), Dmitri Nevmerjitski (Executive Director) and Sergey Bakhrushin (Deputy General Manager), the established part-nership is both a commitment and an incentive. “We will help BASF Coatings to noticeably improve its position on the market in Belarus.”

moving forward: Sagbel and BASF Coatings sign the deal.

ready to go: Coating components don’t have to

wait long in storage until processing.

➜ www.en.sagbel.by

SOuTH AMERiCA Global

Pioneering spiritBASF is celebrating three anniversaries in South America – the founding of the Brazil R&D center 30 years ago, the start of coatings production in Argentina 20 years ago, and the introduction of waterborne finishes for serial car manufacturing in the hemisphere ten years ago.

ASF is an established partner in

South America in the automobile

industry and in construction, thanks

to such pioneering moves as establish-

ing the continent’s first waterborne finish

plant in Demarchi site/Brazil. Since start-

up in 1998, the plant has produced over

eight tons of finish for the automotive in-

dustry, including carmakers like Mercedes-

Benz, Peugeot, and Audi, who all utilize

low-VOC finishes for environmental rea-

sons. “We have accomplished a lot,” says

Marcelo Leonessa, Head of Production

for the Brazil/Argentina region. “Successful

investments, modern production facilities,

high process re liability, and a good team

of personnel: that’s reason enough to cel-

ebrate every day.”

Meanwhile in Tortuguitas, Argentina,

the company is now celebrating 20 years

of coatings and building paint production.

in parallel to the celebration, BASF South

America is building a prototype ‘green-

building’ house, the first ever on the conti-

nent. Construction kicked off at the end of

October 2008 with a cornerstone ceremony

attended by Rui Goerck, Vice President

BASF Coatings in South America.

This 185-square-meter house is a land-

mark project presenting the entire range of

construction products and techniques of-

fered by the regional construction industry

for energy-efficient and pro-environment

building. The project highlights the environ-

mental and economic benefits of thermal

insulation, in connection with ‘green build-

ing’ product solutions and construction

systems offered in the BASF portfolio. The

prototype house is also intended to provide

impetus to legislation for energy-efficient

buildings. The eco-house is scheduled for

completion in 2009.

Focus on researchThe BASF Demarchi Research and Devel-

opment Center, located in São Bernardo

do Campo, Brazil, is celebrating its 30th

birthday. Numerous key innovations were

created here, including the odor-free acryl-

ic paints and water-borne enamels for Su-

vinil®, BASF Coatings’ building paint brand.

The automotive industry has also benefited

■ LeeD CertifiCatoN

Green is more than a color BASF is systematically investing in eco-friendly processes and products – and receiving re-cognition for its efforts. The latest example is Suvinil®, BASF Coatings’ Latin American decorative paint brand. At the FIESP Social and Environmental Responsibility System trade show, held last August in São Paulo, the com-

pany received the “Leadership in Energy and Environmental Design” (LEED) certification, a globally recognized standard established by the U.S. Green Building Council. Suvinil thus becomes Brazil’s first paint manufacturer able to offer certified products for ‘green’ construction projects. Climate-friendly produc-tion and environmentally friendly ingredients without loss of quality to the consumer played a major role in Suvinil’s entering the circle of LEED-certified manufacturers. “Suvinil paints

from developments such as colored, di-

lutable base coat finishes, and anti-corro-

sion e-coatings. “We are all proud of the

cutting-edge facilities we have built up since

the original groundbreaking ceremony,”

says Color Lab Manager Wilson Carlos de

Souza. “Our researchers have set trends

and created market-dominating products

over the years.” Today the BASF location

operates 26 labs; 19 of which are for re-

search and product development, and

seven for quality control. The Center’s staff

of 130 is dedicated to developing new

products with the same pioneering spirit

as when it all started 30 years ago. ■

already met all of the requirements for environmentally compatible build-

ing, so we didn’t make any changes to obtain certification,” underscores Fran-

cisco Verza, who heads the BASF building paints unit. The U.S. Green Building Council is a non-profit organization dedicated to promoting sustainable building. The organization launched the LEED certification program in 2000 as a means of establishing standards for resource-efficient and environmentally friendly buildings.

➜ www.basf.com.br

➜ www.basf.com.ar

➜ www.suvinil.com.br, www.usgbc.org

working on innovation: BASF’s Demarchi Research and Development Center in Brazil.


B


Mighty redThe São Paulo Museum of Art is Brazil’s most prestigious art museum. Suvinil® provided special paint for the recent renovation.


BRAZil Global

alking along the long boulevard

of the Avenida Paulista, the strik

ing red façade of the São Paulo

Museum of Art (MASP) catches the eye.

indeed, the museum indeed deserves of

extra attention, as it not only houses latin

America’s most significant art collection

but is itself a monument of Brazilian mod

part of its sponsorship as museum patron.

“There was no question for us that we

would contribute to the renovation,” says

Eugênio luporini Neto, Marketing Manager

for Suvinil. “The preservation of historically

and culturally significant buildings is a key

part of BASF’s social mission in Brazil.”

Major attractionOver the last five years the MASP has un

dergone substantial modernization in the

areas of systems technology and museum

pedagogy, in addition to the renovation of

the building itself. latin America’s best

collection of Western art can now be ex

hibited in an appropriately sophisticated

and contemporary setting, renewing the

attraction of an innovative cultural center

that has always been a major attraction for

tourism. The MASP’s collection features

paintings and sculptures from the 14th

century to the present, including works by

Renoir, Van Gogh, Matisse, Debret, Picas

so, Miró, or Di Cavalcanti. The museum’s

yearround program includes public read

ings, concerts, and lectures, rounded out

by periodic special exhibitions. And the

2,100 square meter space beneath the

hanging museum is once again open to

the public for antique flea markets, open

air concerts, or simply strolling in the

shade of the mighty red pillars. ■

ern architecture. Built between 1956 and

1968, it is a product of the artistic milieu of

its time, when architects such as the Brazil

ian Oscar Niemeyer were designing stately

buildings for the capital city of Brasilia.

The museum design – developed by ital

ian architect lina Bo Bardi, wife of one of

the museum’s two founders – is still one

ofakind. The museum building, an elon

gated box made mostly of glass, appears

more to float than to stand, suspended

by two massive steel frames shaped like

facedown angular brackets. To enter the

museum, visitors must first pass under it

and then climb a flight of stairs. in 1968,

Britain’s Queen Elizabeth ii herself attend

ed the opening ceremony for this extraor

dinary building.

Red MASPThe color boldly highlighting the mighty

steel structure that defines the museum’s

architectural significance is called Red

MASP. This red paint was specially devel

oped by Suvinil for the museum’s renova

tion. Operating under the Suvinil brand,

BASF Coatings has been the market lead

er in Brazil for many years. Red MASP is

a waterbased paint that is environmen

tally compliant, quickdrying, odorfree

and weatherresistant. More than 1,700

liters were applied to the outer façade and

building interior between April and June

of this year. Suvinil provided the paint as

Hanging cube: The Museum of Art in São Paulo is one of Brazil’s foremost works of 20th century modern architecture.

Suvinil: This BASF Coatings brand is the market leader in Brazil.

➜ www.suvinil.com.br

➜ http://masp.uol.com.br

BASF Coatings WorldWide


■ CoAtingS SolutionS

AUTOMOTIVE OEM COATINGS In the field of automotive OEM coat-ings, BASF Coatings is one of the top three global leaders. We offer eco-efficient technologies and a broad range of competence in e-coats, primers, basecoats and topcoats. We are a trusted partner with all of the world’s major automobile manufacturers in terms of corrosion protection, color competence, and scratch-resistant coatings. Working in close partnership with our custom-ers is one of the key factors behind our success. Jointly, we develop innovative coating processes, and our applications engineers are highly integrated into our customers’ production lines.

AUTOMOTIVE REFINISH COATINGS In the automotive refinish sector, BASF Coatings develops and markets prod-ucts for a comprehensive portfolio of coating systems. Our specific focus is on eco-efficient waterbased and high-solids coatings with low solvent content. The automotive refinish coatings supplied by BASF Coatings have the approval of most leading automotive manufacturers for use in their authorized bodyshops. The auto-mobile manufactures prefer BASF auto-motive refinish coatings because of their high color accuracy. BASF Coatings uses the Glasurit® and R-M® brands to support its customers with a comprehensive portfolio of refinishing paint systems. The Salcomix® brand also offers a solution for smaller-scale, flexible industrial coating.

Another focus for BASF Coatings is cus-tom built coatings solutions for transport/commercial vehicles. By being the world’s largest chemical company, BASF is able to provide coatings solutions for both the original equipment and aftermarket needs of all commercial vehicle segments.

INDUSTRIAL COATINGS BASF has a strong focus on coil coatings (for application to steel and aluminum bands), foil coatings (for finish foils), and coatings for various applications. They are ranging from use in the furniture and construction industries, to the coating of household appliances, Venetian blinds, ships, and wind turbines.

ARCHITECTURAL COATINGS Under the Suvinil® brand, BASF Coatings has been the market leader in Brazil for many years. Suvinil is one of the world`s most successful architectural coatings brands offering unparalleled quality. Our Suvinil team provides excellent service to the industry, and the production and processing of our Suvinil products are very environmentally-friendly. The integration of the RELIUS Group in 2007, has allowed BASF Coatings in Europe to include construction paints in its already broad portfolio of coat-ings products. The RELIUS product line include façade and interior paints, render systems, as well as floor coatings and ex-ternal wall insulation systems. Varnishes and glazes round out the portfolio.

How do you like the new Coatings Partner? Please send your feedback and suggestions to [email protected].

We bring color to lifeBASF Coatings is an operating division of BASF – the world’s leading chemical company. Worldwide, we help our customers to be more successful through intelligent system solutions and high-quality products.

imPrint

Publisher: BASF Coatings AG P.O. box 6123, 48136 Münster, Germany Tel. +49 2501 14-3399, Fax +49 2501 14-3750 www.basf-coatings.com

Managing editor: Dr. Martin Rissmann (responsible under press law)

Project manager: Susanne Focken

Contributing Editors: Richard Amberger, Dirk Bremm, Julia Brinker, Beatriz Cesar, Dr. Michael Golek, Anne Heimes-Scheller, Noe Koumo, Susan Jaszkowski, Serena Maretti, Ayumi Mizutani, Jörg Schneider, Nadine Sieren, Chris Wilson

Publishing company: corps. Corporate Publishing Services GmbH, Kasernenstrasse 69, 40213 Düsseldorf, Germany

Managing editors: Wilfried Lülsdorf, Michael Schmid

Project manager: Christiane Reiners

Picture editors: Barbara Brower-Rabinowitsch (managing), Achim Meissner

Art direction & Design: Dirk Bartos, Andreas Kersten, Sandra Sodemann BartosKersten Printmediendesign, Hamburg, Germany

Translation: 24translate GmbH, Hamburg, Germany

Pictures: Paul Souders/Getty Images (cover); Vermot AG (page 8 below); Fred Urbanke (pages 3, 14-15); Dirk Vogel (pages 4/5, 22-23); sinopictures/Readfoto (pages 24/25); Sony (page 25); GM Corp. (pages 30-31); N. Emmerson/Robert Harding World Imagery/Corbis (page 32); Ed Viggiani/Getty Images (pages 5, 36/37); all other photos: BASF

Lithography: Steinert GmbH, Düsseldorf

Printing: Buersche Druckerei Neufang KG Nordring 10, 45894 Gelsenkirchen, Germany

DownloAD www.coatingspartner.com


WorldWide BASF Coatings

■ mAjor SiteS euroPe:France (Clermont de l‘Oise) germany (Memmingen, Münster, Oldenburg, Schwarz-heide, Würzburg) great Britain (Deeside) italy (Burago di Molgora, Verbania) netherlands (Deurne) russia (Pavloski Posad)Spain (Guadalajara) turkey (Gebze)

AFriCA:South Africa (Vanderbijlpark)

AmeriCA:Argentina (Tortuguitas) Brazil (São Bernardo do Campo, Jaboatão) Canada (Windsor) mexico (Tultitlán) uSA (Belvidere, Greenville, Southfield, Whitehouse)

ASiA PACiFiC:Australia (Wetherill Park / Sydney)China (Shanghai)india (Mangalore) japan (Totsuka, Ako)Philippines (Canlubang / Laguna)

coil01_l-blue_210*280_EN.fh11 11.11.2008 9:34 Uhr Seite 1

Probedruck

C M Y CM MY CY CMY K

A passion for coatingsCoatings by BASF protect surfaces and give

them color and luster. For automotive OEM

coatings, automotive refinish coatings, industrial

coatings and decorative paints our customers

rely on our ability to provide intelligent solutions

that will improve their products. Whether it is

research and development or production and

service – you can depend on BASF Coatings

worldwide.

BASF Coatings AG

+49 2501 14-0

www.basf-coatings.com

ww

w.a

dre

i.de

Coatings Solutions

The Chemical Company

coatings · 2012-01-10 · top quality and customer-oriented innovations form the ... innovative...

Documents