© 2014 ibm corporation ibm system networking anthony angell – solution sales bue, north america...

© 2014 IBM Corporation

IBM System NetworkingAnthony Angell – Solution Sales BUE, North America

This educational material is intended for your use in selling. It is NOT a deliverable for your clients.1


Agenda

Basics

SDN

Cloud Competition

Portfolio – building a configuration

Selling Converged Systems today


© 2014 IBM CorporationThis educational material is intended for your use in selling. It is NOT a deliverable for your clients.3

What: Illudium Q-36 Explosive Space Modulator

Why: Blow up Earth


“The Line”

Core Networking

Monolithic Entrenched Proprietary Expensive Irreducible Hardware dependencies Single Vendor Market Domination

Other ‘Core Networking like” products include IBM Mainframe and EMC VNX/Symmetrix

Row/Rack Networking

Distributed Rapid transition to Merchant Silicon Pooled Rapid software incursion No significant hardware dependencies Multi vendor, particularly converged

Other “Row like” products include x86 servers and local storage



Mark Andreessen: Founder – Netscape and Andreessen Horowitz


SDN – Software Eats Networking

What:Incorporated into client’s existing Hypervisor install base

• VMWare’s NSX• Microsoft’s Windows Server with Hyper V• OpenStack Neutron (formerly Quantum)*

Takes functionality from the network hardware and moves it to the Hypervisor

Why:Easier to administerFeature addition at the speed of Software vs HardwareCentralized Network control vs distributedLogical vs physical. Resource Pool vs Discrete AllocationCap X reduction


* Not hypervisor based

We also update our bare metal impact analysis in EPS and find that lower OS pricing has materially lowered our central case "SDN translated" EPS to $1.67. A detailed price comparison of bare metal solutions with Cisco shows a large pricing gap that we believe will have to close for Cisco to maintain share,“

Excerpt from JP Morgan Cisco downgrade, 2Q 2014.


Converged Systems

8

What we’ve been selling

Why clients are buying differently now


Converged Systems – what makes them different?

Three Sales in One• Storage, Networking and Server components all have a sales cycle• Every vendor has an advantage and a disadvantage in one of the three• Sales tend to be lost in the blind spots

Not understanding the “disadvantage” space leads to incorrect configurations• More than half the designs we see quoted have incorrect Network configs• Most designs we see are sub-optimal vs. competition

• Workload differentiates Converged Systems – get specific

If you sell BAU clients will buy BAU – bad news unless you are the incumbent



The Cloud Conundrum

The success of cloud within existing IT organizations could be measured by the reduction of both Employees and Cap X.

“New IT or No IT”

The truth about “non transferable” workloads.

The rise and rise of Shadow IT.

Talking points with your clients• Premium priced hardware vs cloud• Vendor lock in vs Open/Open Source. “The Wedge”• “How long…”



Putting it All Together



Data Center Network Evolution(“No network in the POD”)

Push the network boundary upstream

Data Center Network (LAN|SAN)Began at the Server Edge

…

Interconnect

Interconnect

Interconnect

Network Admin

Data Center Network (LAN|SAN)Begins at the Chassis Edge

…Chassis Level

SystemInterconnect

Module

Chassis Level System

InterconnectModule

Aggregated Virtualized Host Ports

(server admin)

Network Admin

Data Center Network (LAN|SAN)Begins at the POD Edge

…

Aggregated Virtualized Host Ports

POD Level SystemInterconnect

Fabric

POD Level System Interconnect

Fabric

Interconnect

Interconnect

InterconnectInterconnect

Interconnect

Interconnect

Ancient History10+ years

Past 5 – 10 years NOW

Network

Interconnect

12


Chassis Ethernet – Step 1


EN 2092

1G to servers1G/10G uplinks

UseExisting 1G network. Low performance spec– management/remote.

SI 4093

10G to servers10G/40G uplink

UseExisting 10G network requires port aggregator functionality.

UseExisting 10G network requires port aggregator vs switch limited uplink bandwidth.

B22 FEX

10G to servers10G uplink - limited

EN 4093

10G to servers10G/40G uplink

UseExisting 10G network requires full switch functionality.


Chassis Ethernet - Considerations

Bandwidth• What type of connectivity does the client need? Switch vs Port Aggregator• How much outbound/intra-chassis bandwidth do they need…and why you should ask?• What does their network look like today – vendor and models?

Mode• Traditional Network mode – Layer 2/3 switching• End Host Mode – chassis (or POD) appear to the upstream switch as a node• Why it’s important

Key Features of Flex Networking• Flexible Port Mapping – allows client to freely allocate bandwidth amongst ports• Feature on Demand – allows client to “open” additional ports on their existing switch• Chassis switches and port aggregators switch local chassis traffic (exception B22)



Flex System moves VMs faster than Cisco UCS 2.5X faster VM migration with Flex System compared to Cisco UCSdue to 4.8X more backplane throughput with Flex System compared to Cisco UCS

NEW: White paper IBM || BP || ClientFlex System

Max. network flexibilityCisco UCS

North / South networking only

Higher throughput allows more transactions for business critical applications in cloud and big data environments.

15


Landscape Changes


Chassis Fiber Channel (FC) – Step 2


FC 3171 Pass-thru8G to servers8G uplinks

UseSANs managed upstream that don’t need a FCF.

UseExisting 8G networks w/ no upgrade plans. Qlogic networks.

FC 3171

8Gb to HBA8 Gb uplink

FC 5022

8/16Gb to HBA8/16Gb uplink

UseExisting 8G SAN targeted for upgrade. 16Gb SANs. Brocade.

Special Case:

CN 4093

8Gb FC10Gb EthernetFlex portsUses CNA


Chassis Fiber Channel - Considerations

8Gb vs 16GB• Current state and future plans for FC SAN network?• 16Gb is an advantage, if the client requires 16Gb.• 16Gb is a disadvantage if priced against competition’s 8Gb solution– particularly UCS.

When to use converged (CN4093) vs native (FC 3171/5022) and why

Storage Constituents• Talk to the storage teams – the requirement for Server HBAs for FC is unlikely to come

from any other group – and it gives us a competitive advantage.• What vendor are they using? In cases of Qlogic or Brocade we can provide single

vendor technology – the competition can’t.

Cisco• UCS does not offer 16Gb FC, native (non FCoE) FC or HBA SAN connectivity.



Multiple Chassis – Step 3

Any deal that involves two or more chassis needs a way to interconnect the

chassis . If we do not architect the interconnect our competition will.

The System is incomplete without an Interconnect/Fabric.

If the System is sold correctly, clients will expect a recommendation on chassis interconnection.

The configuration used to connect to the client’s existing network should be your main area of focus – not the hardware.

Interconnects are just that – not a new network element. The Line



IBM Flex System Interconnect Fabric

What is it?… Simple Ethernet Fabric cluster

Loop free design with no spanning tree

Scalable multi-chassis, multi-rack interconnect fabric infrastructure

Customer Importance… Rapidly deploy additional chassis or racks – configure the Fabric once

Reduce networking management complexity without compromising performance – manage 1 device vs 20

95%1 reduction in the number of networking devices required to manage a 9 chassis, 3 rack configuration

ZERO2 down time for service upgrades

ZERO3 additional Flex System CAPEX to implement – use existing SI4093 and G8264CS Flex System HW

Support for Ethernet, iSCSI and FCoE protocols

Proven interoperability with other vendors core network like Cisco and Juniper

Delivering a simplified Fabric Infrastructure to accelerate deployment with optimum efficiency

1 1 G8264CS Switch vs 20 Devices (2 G8264CS’s and 18 SI4093’s) 2 master switch provides in service upgrades to all 18 devices 3 G8264CS and SI4093 are the only modules enabled for the fabric infrastructure


IBM Flex System Interconnect Fabric



Virtualization POD (it’s not trademarked)

A clustered group of Flex Chassis using cutting edge transport and software interconnects designed for HPC-like performance with full SDN software support.

Components:G8332 Fabric connectors with the latest Broadcom Trident chipset.SI4093 embedded aggregators

Benefits:40G fabric within the cluster – no other vendor offers75% reduction in cabling, same bandwidth– 160G on 10G -16 cables, 4 on 40G8332 will support VxLAN with a software upgrade – critical for SDNWith Flex Port Mapping the SI4093’s 40G ports are the same price as 4x10G


TM


Selling Converged and Networking Today


• The days of selling discrete Networking, Servers and Storage are over.

• Client needs have changed• Open vs Proprietary – why it matters more now• Software decoupling from Hardware – what’s next?• Building an aggregated system to run an overlay – changing philosophy• Building a bridge to the future state now – this is becoming top priority

• The Line• Converged Systems are not, and should not, be tied to any higher layer for

Hardware or Software dependencies.• Sell to what they have deployed above “The Line” and competitively below

• Clients are looking for direction as the market thrashes – provide it.

• Why vs What


Appendix



EN

2092

– 1

Gb

Int.

& 1

/10G

Ext

.Unmatched Ethernet Portfolio

SI4

093

– 10

Gb

Int.

& 1

0/40

G

Ext

. Sim

ple

Co

nn

ecti

vity

EN

4093

R –

10G

b In

t. &

10/

40G

E

xt. (

Mu

lti M

od

es:

L2,

L3,

O

pen

Flo

w, E

asy

con

nec

t)

CN

4093

– 1

0Gb

In

t. &

10/

40G

E

xt.

– F

Co

E &

lo

w c

ost

FC

co

nn

ecti

vity

Lead Offerings - Differentiation & Value

Flexible & Scalable* Only supports 2-port adapter, can not support all ports on a 4-port adapters

Specific Needs - Offerings

EN

4091

– 1

0Gb

Pas

s-T

hro

ug

h*

Cis

co N

exu

s B

22 F

abri

c E

xten

der

fo

r IB

M F

lex

Sys

tem

*

IBM

Fle

x S

yste

m E

N40

23

10G

b S

cala

ble

Sw

itch

(B

roca

de)

EN

6131

– 4

0Gb

Eth

ern

et -

M

ella

no

x


Specific Needs - Ethernet Offerings

• Those requiring only 2-port connectivity on node*

• Needing dedicated 1-to-1 10Gb pipes upstream

• SI4093 provides more node ports

• Lowest acquisition cost 10Gb Ethernet module – but drastically increases external networking costs

• SI4093 can save you $18-52K per chassis on I/O costs (factor in trans & upstream network)**

EN4091 10Gb Pass-through

Total Ports

10Gb

Downlinks

1/10Gb

Uplinks

Base System 14 14

Cisco B22 Fabric Extender

• Provides full 40Gb end-to-end through the chassis

• Based on Mellanox technology

• Competitive advantage against Cisco and Dell

EN6131 40Gb Switch ModuleEN4023 10G Scalable Switch• For clients implementing with external Brocade VCS

• Ability to scale ports

* Not supported with x222

Total Ports

40Gb

Downlinks

40Gb

Uplinks

Base System 14 18

• Those requiring only 2-port connectivity on node*

• Those only wanting an Ethernet offering from Cisco

• Requires upstream Nexus 5548/5596 or 6000 which provides all the management

Total Ports

10Gb

Downlinks

10Gb

Uplinks

Base System 14 8

Total Ports

10Gb

Downlinks

10Gb

Uplinks

40Gb

Uplinks

Base System 14 10 0

Upgrade #1 28 10 2

Upgrade #2 42 14 2

IBM offers a unmatched portfolio of offerings!


Flexibility – Lower Cost of Ownership

Scalability Most vendors products support a set

number of ports internal & external• Example: Cisco UCS, HP and most Dell

IBM Features on Demand – buy upgrade license to turn on additional ports

• Example: X222 nodes, or nodes requiring 4-6 adapter ports

• HP and Dell users must by 2nd or 3rd pair of Ethernet modules => higher acquisition cost, more devices to manage and greater power consumption

Ability to reallocate ports• Reallocate ports internal/external• Trade off lower for higher bandwidth ports

- 10x1Gb for a 10GbE- 4x10Gb for a single 40Gb

Advantage areas – clients that need• A 4-port compute node – only base module

- HP and Dell must sell 2x the modules- Cisco UCS can but increase oversubscription

• A 6-port compute node – only the base model- HP and Dell must sell 3x the modules- Cisco UCS can but increase oversubscription

• Flex System x222 is supported with the base• 1Gb today but want 10Gb uplinks in future

- IBM – Features on Demand Upgrade1 or 2- HP and in most cases Dell will buy new switch

• 10Gb today but 40Gb uplinks in future- IBM – simple trade off 10Gb ports for 40Gb- Del or HP – limited to products that come w/ 40Gb

SI4093

Total Ports

10Gb

internal

10Gb

external uplinks

40Gb

External uplinks

Base module 14 10 0

w/ Upgrade #1 28 10 2

w/ Upgrade #2 42 14 2

Supported on EN2092, SI4093, EN4093R & CN4093

Flexibility – Flexible Port Mapping


This educational material is intended for your use in selling. It is NOT a deliverable for your clients

31 This educational material is intended for your use in selling.

It is NOT a deliverable for your clients.© 2014 IBM Corporation

Embedded Reference


Compute node 1GB Ethernet

10Gb Ethernet Converged 40Gb Ethernet

Features EN2092 SI4093 EN4093R EN4023 EN4091 B22 CN4093 EN6131

Support 2-port adapter1 Yes Yes Yes Yes Yes Yes Yes Yes

Support 4-port adapter1 Yes Yes Yes Yes No No Yes No

Support 6-port of 8- port adapter1 No Yes Yes Yes No No Yes No

Support x222 Node Yes Yes Yes Yes No No Yes

Flexible Port Mapping2 Yes3 Yes3 Yes3 Yes No No Yes3 No

1Gb uplink Yes Option Option Option Option No Option No

10Gb uplink Option Yes Yes Yes Yes Yes Yes No

40Gb uplink No Optional Optional Optional No No Optional Standard

FCoE Transit No Yes Yes Yes Yes Yes Yes

FC Break Out No No No No No No Yes No

1. Understanding compute node requirements & upstream bandwidth

1 Assumes two Ethernet modules in switch bay 1 and 2.2 Ability to sign ports as required internal/external – allows use of x222 / 4-port adapters with out having to purchase upgrades.3 Available with GA of IBM Networking OS 7.8.

• What adapters are you going to have installed in the compute nodes in your chassis?• 1Gb, 10Gb, 40Gb, CNA (FCoE)? (Can answer more than one)• 2-port, 4-port, or 6-ports (CN4058)? (Can answer more than one)

• What external links do you want coming out of the chassis?• 1Gb, 10Gb, 40Gb, FCoE or FC?

• Do you plan to deploy only a partial chassis (having empty node bays)?





Transparent Mode – No Change to upstream networking

No Yes Yes1 No YesYes-requires

NexusYes1 No

Transparent Mode – No Change to upstream networking but VLAN aware mode

No Yes Yes1 No Yes No Yes1 No

Layer 2 Networking Yes Yes3 Yes Yes No No Yes Yes

Layer 3 Networking Yes No Yes Yes No No Yes

OpenFlow Mode No No Yes No No No No No

Upstream Nexus 2K Yes Yes Yes Yes No Yes

Upstream Nexus 5/6K Yes Yes Yes Yes Yes Yes Yes

Upstream Nexus 7K Yes Yes Yes Yes Yes No Yes

Managed by Cisco Nexus No No No No No Yes No No

Managed by Brocade VDX No No No Yes No No No No

2. Understand what the client network requirements (chassis & upstream)

1 The EN4093R/CN4093 can be configured in easy connect mode – requires configuration but once done it is easy to replicate and provides flexibility for future.2 The SI4093 can be more cost effective and not require changes in your network.3 The SI4093 has limited Layer 2 feature support

• Want clear separation of System Admin and Network Admin = Transparency• Want integrated Layer 2 or Layer 3 networking?• Want investment protection for Software defined networking (OpenFlow)?• What upstream Cisco Nexus might they want to plug into?• Do they want managed specifically by Cisco Nexus or Brocade VDX network?





Build POD – single IP No Yes4 No Yes Yes No

Traditional Stacking up to 8 No No Yes No No No Yes5

Keep VLAN traffic in the chassis Yes Yes Yes Yes No No Yes Yes

vNIC2 Support Yes Yes Yes Yes Yes Yes Yes

UFP Support No 2Q146 Yes No No No Yes No

VMready – VM aware Yes 2Q146 Yes No No No Yes No

Switch Partitioning No Yes Yes No No No Yes No

Link Aggregation No No Yes No No Yes

3. Other possible features to consider

4 Similar to stacking but requires external Top of Rack switches (SI4093+G8264CS, EN4023+Brocade VDX, B22+ Cisco Nexus) 5 Support in Hybrid stack 2 x CN4093 + 2 to 6 EN4093R6 Support with release of GA5 – by end of 2Q 2014

• Do you want to build POD/cluster with single IP address?• Do you have environment where VM’s or nodes might co exist in same chassis?• Are you looking to implement vNIC’s for your x86 compute nodes?

• IBM has basic vNIC2 or more advanced UFP.• Are you interested in have a network that is VM aware and can help simplify VM deployment and mobility?• Do you require multi-tenancy? (Switch partitioning)• Clients like Cisco vPC and interested in link aggregation for performance and availability?


Decision Tree: Understanding clients requirements

Vendor Lock in(i.e. Cisco, Juniper etc)

Open to alternatives that provide Value (i.e. All IBM)

SI4093

Cost & Simplicity

FCoEConverged

Understand Clients

flexibility and

environment

Simple Ethernet or Converged

Cost or Flexibility

Flexibilitymodes

EN4093REasy connect

Integrated FC from chassis

Integrated FC or

FCoE at TOR

FCoE Transit to TOR

Ethernet only

Cost & Simplicity

FCoEConverged

Simply Ethernet or Converged

Cost or Flexibility

Flexibility ModesNetworking or SDN

EN4093RL2,L3 or

OpenFlowIntegrated FC from chassis Integrated

FC or FCoE at

TOR

FCoE Transit to

TOR

SI4093

Ethernet only

SI4093

TORG8264 = 10GbG8316/G8332 =

40Gb

TORG8264 = 10Gb

G8316/G8332 = 40Gb

CN4093

TORG8264CS

CN4093 Easy Connect

SI4093to BrocadeOr Cisco

EN6131

SI4093EN4093CN4093

TOR

Legend

EN6131

Full 40GbE

TORG8316 = 40GbB22

FEXCisco or nothing

EN4023BrocadeVCS


Why Convergence versus Separate LAN & SAN switching? Clients can see major acquisition cost savings through convergence

• Some servers now include 10Gb LAN on Motherboard (LOM) which provide significant savings

• Other servers with out the LOM can also see savings

Clients can see savings by reducing the number of FC SAN switch ports required

• The G8264CS can be up to a 25% savings, compared to separate LAN and SAN switching

• Clients can see further savings by leveraging a transit switch, allowing for more servers per port

IBM Web pricing * Emulex 8Gb FC Dual-port HBA for IBM System x (42D0494) ** Emulex Embedded VFA III FCoE/iSCSI License for IBM System x (90Y5178) *** Emulex Dual Port 10GbE SFP+ VFA III for IBM System x (95Y3762) **** Emulex VFA III FCoE/iSCSI License for IBM System x (95Y3760) ***** G8264 plus IBM® System Storage® SAN48B-5

Separate LAN & SAN Converged Solution

I/O Comparison 10GbE standard8Gb FC = $1,849 **

10GbE StandardCNA functionality $99**

Separate LAN & SAN Converged Solution

I/O Comparison 10GbE $629***8Gb FC = $1,849 **

10GbE adapter $629***CNA functionality $829****

36

© 2014 ibm corporation ibm system networking anthony angell – solution sales bue, north america...

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educational material

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bau clients

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