© 2014 ibm corporation ict innovations for msmes lope doromal jr. chief technologist, ibm...
TRANSCRIPT
© 2014 IBM Corporation
ICT Innovations for MSMEs
Lope Doromal Jr.Chief Technologist, IBM Philippines
© 2014 IBM Corporation2
Who are the Millennials?While generational stereotypes are too broad to be useful, it's hard to deny that Millennials are bringing different tools, practices and expectations to the workplace.
Call them Millennials, Gen Y, or Net Gen – the last generation to play on the streets and the first to play online. They grew up with computers, the Internet, mobile phones and tablets. And now they are changing the face of the marketplace.
© 2014 IBM Corporation3
Market
© 2014 IBM Corporation4
Social, Mobile and Security are empowering people with knowledge, enriching them through networks and changing expectations
70%of Boomers agree
84%of Millennials say social anduser generated content has an influence on what they buy
Rapidly growing mobile technology and social business are giving birth to a new category of IT services and capabilities, aimed at engagement with increasingly empowered individuals
5 minutesthe response time usersexpect from a companyonce they have contactedit via social media 84%of smartphone userscheck an app as soonas they wake up 80%of individuals are willing totrade their information fora personalized offering 2/3of US adults say they wouldnot return to a business thatlost their personal, confidentialinformation
© 2014 IBM Corporation5
The emergence of cloud is transforming IT and business processes into digital services
The information technology infrastructure of the world is being transformed by the emergenceof cloud computing – that is, the delivery of IT and business processes as digital services
1/4of the world’s applications will be available in the cloud by 2016
72%of developers already report that cloud-based services or APIs are part of the applications they are designing
85%of new software is nowbeing built for the cloud
© 2014 IBM Corporation6
Data is becoming the world’s new natural resource
80%of the world’s data is unstructured: audio, video, social media. All represent new areas to mine insights.
1 trillionconnected objects and devices onthe planet generating data by 2015
2.5 billiongigabytes of data generated every day
Today, every discussion about changes in business, society and technology must begin with data. In its exponentially increasing volume, velocity and variety, data is becoming a new natural resource. Data promises to be for the 21st century what steam power was for the 18th, electricity for the 19th and hydrocarbons for the 20th century.
© 2014 IBM Corporation7
These shifts create the opportunity for SMEs to build a competitive advantage, transform their business model and engage key audiences
Trend Leaders of SMEs will:
A systematic approach to engagement is now required
Use mobile and social to increase speed and responsiveness – and meet customers, partners and employees where they are Want to personalize every meaningful transaction Need to earn continously the right to serve customers – which demands privacy, security and trust
Cloud demands – and enables – new business models
Use cloud to reinvent core business processes and to innovate Integrate public and private clouds with back-end systems to create hyprid environments that optimize their infrastructure Manage cloud environments with the same rigor as an on-premises data center
Data is the new basis of competitive advantage
Drive business outcomes by applying more sophisticated analytics to more disparate data sources across their organization Capture the time value of data by developing “speed of insight” and “speed of action” as core differentiators Change the game in their industry with cognitive capability
© 2014 IBM Corporation8
Everything From This 1991 Radio Shack Ad You Can Now Do With Your Phone.Steve Cichon. The Huffington Post. 01/16/2014http://www.huffingtonpost.com/steve-cichon/radio-shack-ad_b_4612973.html
All weather personal stereo, $11.88. AM/FM clock radio, $13.88. In-Ear Stereo Phones, $7.88. Microthin calculator, $4.88. Tandy 1000 TL/3, $1599. VHS Camcorder, $799. Mobile Cellular Telephone, $199. Mobile CB, $49.95. 20-Memory Speed-Dial phone, $29.95. Deluxe Portable CD Player, $159.95. 10-Channel Desktop Scanner, $99.55. Easiest-to-Use Phone Answerer, $49.95. Handheld Cassette Tape Recorder, $29.95. BONUS REPLACEMENT: It's not an item for sale, but at the bottom of the ad, you're instructed to 'check your phone book for the Radio Shack Store nearest you.' Do you even know how to use a phone book?
You'd have spent $3,054.82 in 1991 to buy all the stuff in this ad that you can now do with your phone. That amount is roughly equivalent to about $5,100 in 2012 dollars.
© 2014 IBM Corporation9
2005
http://www.mulinblog.com/
© 2014 IBM Corporation10
© 2014 IBM Corporation11
Daily Distribution of Screen Minutes Across Countries
© 2014 IBM Corporation12
Social Media Analytics Identifies Millennial Social Segments
Brand Enthusiast
Retailers and fashion style dominates their conversations
Retailer 1 is discussed the most
Share most via Twitter 49% of the population
Value conscious; lives on a budget
Finds and shares great deals Finds great value at Retailers
4 & 5 18% of the population
Savvy Shopper
Cluster 1
Cluster 3
Vocal multi-style Girly Girl Always out and about doing
what she likes Finds what she likes at
Retailer 2 and Retailer 1 8% of the population
Cluster 5
Everywhere Butterfly
Share! Share! Share! Blogs about everything
fashion Sophisticated and preppy
styles 1% of the population
Lady Candid
Cluster 2
Constantly looking for the best deals
Vocal about everyday needs and style
Hobbies reflect what she values most
0.3% of the population
Coupon Lover
Cluster 4
Engages in sporty and active lifestyle
Young professional value shopper
Fashion style matches sporty lifestyle
13% of the population
Fashion on a Dime
Cluster 6
High Fashion Connoisseur
High fashion and sophisticated styles
Prefers high-end retailers Jetsetter to the core 11% of the population
Cluster 7
IBM Solution Capabilities & Use Case
© 2014 IBM Corporation1313
Millennial Social Segments have unique distributions across geographies
Brand Enthusiasts
Brand Enthusiasts
Brand Enthusiasts
Brand Enthusiasts
© 2014 IBM Corporation14
What is Cloud Computing?
http://en.wikipedia.org/wiki/Cloud_computinghttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf
Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
Essential Characteristics: On-demand self-service Broad network access Resource pooling Rapid elasticity Measured service
© 2014 IBM Corporation15
Software-as-a-Service (SaaS)
© 2014 IBM Corporation16
Infrastructure-as-a-Service (SaaS)
Data Center & Pods•Standardized, modular hardware configs
• Lower inventory carrying costs• Maximize asset utilization & profitability• Increase provisioning flexibility• Simplify capacity management
•Globally consistent service portfolio
Triple Network – Scaleout Performance•Proprietary network architecture•Pod design allows customers grow to across multiple racks or rows in the same layer 2/3 domain as needed.
SoftLayer Infrastructure Management System•Bare metal & virtual server provisioning•Integrated BSS/OSS•Comprehensive network management
Ultimate Security Standards• Ultra-secured Network Access• Full firewall & anti-virus protection
© 2014 IBM Corporation17
BlueMix: A Development Environment for the Cloud
Run Your AppsThe developer can chose any language runtime or bring their own. Just upload your code and go.
DevOpsDevelopment, monitoring, deployment and logging tools allow the developer to run the entire application
APIs and ServicesA catalog of open source, IBM and third party APIs services allow a developer to stitch together an application in minutes.
Cloud IntegrationBuild hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers.
Built on IBM SoftLayerRuns automatically on top of IBM’s leading infrastructure as a service. No need to worry about provisioning or managing infrastructure.
Platform-as-a-Service (PaaS)
© 2014 IBM Corporation18
Platform-as-a-Service (PaaS) BlueMix: A Development Environment for the Cloud
© 2014 IBM Corporation19
IBM teamed with the IFC to create the SME Toolkit – resources to help SMB leaders start and grow their business
www.smetoolkit.org
SME Toolkit
An IBM powered resource library with 5000+ expert how-to articles, tools, and templates
Topics range from marketing to HR, technology to financing
Over 5 million small businesses users each year across 30 localized sites in 18 lanugages.
A multimillion dollar investment by IBM to serve the SMB community and ecosystem
International Finance Corporation (IFC) is a subsidiary of the World Bank that mobilizes financial markets to provide small business financing
© 2014 IBM Corporation20
© Copyright IBM Corporation 2014. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.