Презентация Майка МакКиэна "Глобальные тренды...
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Майк МакКИЭН (Mike McKEAN), Ассоциированный профессор Школы журналистики Университета Миссури выступил на Медиа Курултае по теме "Глобальные тренды мультимедиа"TRANSCRIPT
Trends & Best Practices in Convergence Journalism Media Kuryltai-2014 Almaty, Kazakhstan Prof. Mike McKean, Futures Lab Director Prof. Judd Slivka, Convergence Faculty Missouri School of Journalism
• Journalists must engage users with more compelling, multimedia narratives and conversations built around social media. • Mobile journalism is the future of journalism. • Journalists must effectively employ analytics to target new users and retain current ones.
Three Key Trends
What is Audience Engagement?
Getting and Staying Connected
More Immersive Reporting: The Guardian
Long-form as Native Advertising
What is Data Journalism?
Making Data Relevant to Citizens’ Lives
Arduino Sensor
Raspberry Pi Computer
Russian media consumption Ages surveyed: 16-44 98 min – mobile 66 min – tablet 158 min – desktop/laptop 98 min - tv
Mobile Reporting & Editing
Mobile Reporting & Editing
Voice Recognition/Language Translation
English to Russian: “Mobile journalism is the future of journalism.”
What is Analytics?
Using Data to Maximize Engagement
USA Today: Monitoring Analytics in Real Time
Image courtesy New York Times, July 14, 2014
