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  • 14-11

    2014. 10.

    : 2014

  • Washington University(St. Louis) . , . , Ronald Coase Institute ISNIE(International Society for New Institutional Economics) . 100: (2014), (2013, ), (2013, ), 2013 30 (2013, ), 2013 (2013, ), (2013, ), (2013, ) .

    , . Euromonitor International , . (2014), (2013), (2013) .

    : 2014 11 2014 10 2811 2014 10 30 318-1982-000003

    (150-756) 24 45 02-3771-0001(), 02-3771-0060() 02-785-02703www.keri.org

    , 2014ISBN 978-89-8031-699-112,000

    (CIP) (http://seoji.nl.go.kr) (http://www.nl.go.kr/kolisnet) .(CIP: CIP2014030722)

  • CONTENTS

    7 I. 27 1. 27 2. 28 3. 29. 31 1. 31 2. 41 3. 45 4. 49 5. 55 6. 62 7. 75. 79[] 82 93

    21

  • [ 1] 28[ 2] 2012~2014 29[ 3] 30[ 4] 33[ 5] 35[ 6] 36[ 7] 54

    [ 1] 31[ 2] 32[ 3] 34[ 4] 34[ 5] 35[ 6] 37[ 7] ? 38[ 8] ? 38[ 9] 39[ 10] 40[ 11] 40[ 12] 41[ 13] 42[ 14] 42[ 15] 43[ 16] 44[ 17] ? 44[ 18] 45[ 19] 46[ 20] 47[ 21] 47[ 22] 48[ 23] TV, ? 49[ 24] 50[ 25] ? 50[ 26] 51[ 27] 52[ 28] 52[ 29] ? 53[ 30] 53[ 31] 54[ 32] 55[ 33] ? 56[ 34] ? 57[ 35] 58

  • [ 36] ? 59[ 37] 59[ 38] 60[ 39] ? 61[ 40] ? 62[ 41] 63[ 42] 27 64[ 43] 65[ 44] 65[ 45] 66[ 46] 66[ 47] OECD 67[ 48] ? 68[ 49] ? 69[ 50] ? 69[ 51] ? 70[ 52] OECD 71[ 53] 3~4 ? 72[ 54] 73[ 55] ? 74[ 56] 74[ 57] ? 75[ 58] 76[ 59] 77[ 60] 77[ 61] ? 78

  • 7

    1.

    : ,

    - (rules of the game) , , (formal institution) , , , (informal institution)

    -

    - ,

    : 19 2,000 Online Survey -, ,

    -(European Commission)

    - , , , .

    : (social capital) ,

  • 8 : 2014

    : 20022012 KERI, 20032006 , 20042005

    -, ,

    - , , .

    - , , , , , , .

    2. .

    : 65%, 35%- 2013 61% 2014 65%

    63% 65%

    - (85%) (65%) (45%) (32%) , .

  • 9

    - 3~40 (57% ) (58%) .

    - 68% , 40 78% 73% .

    - 20% , 20% .

    vs. : , .- 51% 60%, 66%

    79% 15%p 19%p

    - , 20 (70%) 40 (50%), / (63%) (52%)

    - 60 (85%) 30 (75%), / (80%) (74%)

  • 10 : 2014

    : 2005~2011 (CFI)

    .

    : 59% - 2012

    , 10

    - (65%) , 3 (59%) .

    - (51%) (67%), (71%) (66%) (64%) / (59%) / (56%) .

    : , 45% - (45% 39%) (23%16%)

    (32%45%)

    - ,

  • 11

    1 ( 44%, 42%), 1 ( 47%, 46%)

    - 35% 44%

    (51%) (31%) (9%) (8%) - , ,

    - 20(58%) 40(54%) 30(52%) / (55%) (51%) (48%) .

    - (42%) , (15%) .

    .

    9% , 42% - 60 (46%)

    (26%) 9%

  • 12 : 2014

    - 40 56% , 50 33% 31% .

    - 42% .

    : 55% , - 60 (48%) 30

    (63%), (59%).

    - 43% , (25%) (16%) (9%)

    : , - (43%) (23%)

    (15%) (10%) (10%)

  • 13

    - 9%p .

    - .

    - 18%p .

    : (9%) + (50%) : (5%) + (36%)

    .

    : 46% , 41% .- (55%) (52%)

    , 60 (49%) .

    - 8% 6% , .

  • 14 : 2014

    : 44%, 30%, 23% . - (34%), 20(33%),

    (39%) (38%)

    - 49% 44% , 18% 23%

    - , (16%) (29%) .

  • 15

    : 47%, 39% 11%

    -

    - ( ) 57% , (48%)

    - 17% 11% .

    -1991 .

    : 43%- , , , 4

    , (43%) (25%) (16%) (12%)

    - (52%) (51%) 60 (32%) ,

  • 16 : 2014

    -60 (31%) (24%) .

    . Economic IQ:

    : - 49%

    3%p 36%

    - 2012(17%) 2013(15%) 2014(11%) , (17%)

    - (46%) (43%) (7%) (55%) (25%) (16%) .

    - (20: 66% 60 : 27%), (20: 20% 60 : 55%)

    : , 58% - 75% ,

    (58%) (; 17%)

  • 17

    - , , 62% 58%

    - (61% 47%) (76% 63%) .

    : 20% -TV,

    18% 20% 44% .

    - (38%) (51%) , (54%) (52%) (51%) .

    : 59%, 71%-

    59% .

    - 30(63%) (63%) , ( 53%) .

    - (65% 71%). 20(77%) 30(75%) (77%) (75%) .

    : 10 9 , - 94%, 88%

    CEO 61% 74%

    - 84% (83%) (86%) , (89%) (87%) (56%) (71%) .

    - 62%, (26%) (12%) 3 (8% 9% 12%)

  • 18 : 2014

    - 59%, (64%) (63%) (57%) (53%) (41%) .

    .

    : 82%-

    82%

    - (20 87%, 30 86%) .

    : .- (96%) (86%) (56%) (56%)

    (44%) (38%) (35%) (14%)

    - (94%) (84%) (44%) (41%) (37%) (36%) (32%) (11%)

    - , World Economic Forum 7 2.2 148 112 1).

  • 19

    -2014 (2014 Edelman Trust Barometer) 2) .

    - , (72%), ( 31%, 35%) , (32%) (33%) .

    : 81% - 10 8

    - , 50 (86%) .

    - , (35%) (32%) (26%)

    -

    1) World Economic Forum The Global Competitiveness Report . 2013~2014 148 . , , ,

    2) PR 27 , , , NGO .

  • 20 : 2014

    (54%) (25%) (16%) , (32%) (31%) (30%)

    - 34~35% .

    : 57%, 27%- (76%)

    (69%) , ( 49%)

    - 20(63%) 40(51%) .

    -3~4 63% 27%, 11%

    - ( 8%) , 50(16%) (15%), (14%) .

    - 34% , 20 60 (38%).

  • 21

    : 65% - , 78%

    , 1~3 (95%), (84%), (84%) .

    - 23% 65% 30(71%) (69%) .

  • 22 : 2014

    .

    : 2/3 - (19%) 65% ,

    35%

    - , , (2,30: 48% 5,60: 78%) (75%) , (60%) .

  • 23

    : - (35%)

    (32%) (24%)

    - , (46%) (26%) (15%) (13%) , (33%) (33%) (25%) (9%) .

    : 61%, 39%- , (66%)

    , 50(67%), 60 (74%) .

    - (72%) (52%) , .

  • 24 : 2014

    3.

    .-

    10 6 .

    - 3 7%p (26%) (4%) .

    , IQ .- 20%

    44% 59%

    - 9%p 43% .

    - , .

    : , . - 31%( ) ~

    35%( ) ()

    - (60%) (79%) (52%) .

  • 25

    - 51% 9% , (46%), (9%) (7%)

    - (43%), 25%, 16%, 12% .

    : (social capital) , . - 10 8

    , .

    - (35%) (32%), (26%) , , (institutional failure) .

    - , , , .

    : , 2/3 - 1/3

    (84%) , .

    - (34%) ,

  • 26 : 2014

    - 2/3 , (75%) (60%) .

    - , , . .

  • . 27

    .

    1.

    2014 , , 2 . - ,

    , ,

    - , , .

    - 2 .

    -

    , .

    - .

    -[ 1] (EU, , , )

    -

  • 28 : 2014

    [ 1]

    2002 , (KERI)

    2003

    2005 (KDI)

    2006

    2006

    2009, 2013 Entrepreneurship in the EU and beyond European Commission

    2012 KDI

    1983-2012 British Social Attitudes NatCen SocialResearch

    2003-2013 (CFI)

    .

    2.

    19 2,000 - 2014 5 21 5 30 ()

    - 95% 2.2% point

    -//

    - 30% 6.2%, 24.8%

    - 58.9% 1,200~4,600 60.3%

  • . 29

    3.

    , , , - , , , , ,

    , 7 69

    - 9 54 18 33

    - , ,

    [ 2] 2012~2014

    2012 2013

    2014

    A. 7 7 A. 12

    B. 7 7 B. 7

    C. 4 5 C. 25

    D. 6 6 D. 5

    E. 7 8 E. 9

    F. 6 7 F. 6

    G. 2 2 G. 5

    H. 4 4 - -

    I. - 8 - -

    43 54 69

    - , ,

    - , , , ,

  • 30 : 2014

    (%) 2,000 100.0%

    409 20.4%/ 582 29.1%/ 200 10.0%/ 204 10.2%/ 206 10.3%

    // 316 15.8%/ 84 4.2%

    991 49.6% 1,009 50.4%

    2 0 355 17.7%3 0 386 19.3%4 0 435 21.7%5 0 394 19.7%

    60 431 21.5%

    124 6.2% 496 24.8%

    101 5.1% 218 10.9% 211 10.5%/ 851 42.5%

    53 2.7% 610 30.5% 1,179 58.9% 131 6.6%

    26 1.3%

    1,200 448 22.4%1,201~ 4,600 1,207 60.3%4,601~8,800 308 15.4%8.801~3 33 1.6%

    3 1 ~3 5 0.2%

    // 878 43.9%

    958 47.9% 164 8.2%

    517 25.8% 1,008 50.4% 475 23.8%

    1,298 64.9% 702 35.1%

    1,701 85.1% 299 14.9%

    901 45.1% 1,099 54.9%

    [ 3]

  • . 31

    [ 1] (: %)

    .

    1. .

    , , , , - 3.8%p ,

    4.3%p .

  • 32 : 2014

    [ 2] 3) (: %)

    10 -

    .

    2 20, 50, 60 .- (, , , )

    .

    - 3~40 20 50, 60 . 20 .

    3) 1. 2002 KERI (4 ) OO ( , , ) ?

    2. 20032006 (4 ) ( , , ) ?

    3. 20042005 (4 ) ( , , ) ?

    4. 2012~2014 KERI (4 ) OOO( , , ) OOO

    5. CFI

  • . 33

    - , .

    - . . , .

    - 2 ,

    [ 4] (: %)

    (67.4)(62.4)

    (87.3)

    (82.8)

    (54.0)

    (36.0)

    (67.3)

    (63.6)

    50(69.1)40(56.5)

    60 (91.0)

    30(79.0)

    20(67.1)

    40(35.4)

    60 (77.6)

    40(56.9)

    (71.9)(61.6)

    (96.5)

    (82.0)

    (53.1)

    (42.5)

    (70.6)

    (59.9)

    (80.4)

    (57.8)

    (90.4)

    (79.9)

    /(53.3)

    (34.4)

    (68.8)

    (57.9)

    (66.6)

    (62.2)

    (85.8)

    (83.6)

    (45.9)

    (43.7)

    (67.1)

    (62.6)

    , . - 3

    - 80.4% 64.9%

    - 79.9% ( 85.1%)

  • 34 : 2014

    [ 3] (: %)

    [ 4] 4) (: %)

    - 2012 32%

    , .

    4) 1. 2. 2003 2006 (4 ): ?

  • . 35

    [ 5] 5)

    (: %)

    - 20 60 , , / , 40, .

    -// .

    - 52% .

    [ 5]

    () / 680/1,298 52.4% / 680/702 96.8%

    .

    2013 - 13.3%p 78.9% 2012

    3. 2005 KDI 3 4. KDI

    ..5) 1. :

  • 36 : 2014

    [ 6] (: %)

    (63.1) (56.9) (82.7) (75.1) 20(69.6) 40(49.6) 60 (85.1) 30(74.7) (61.2) (37.2) (82.5) (76.9) /(63.4) (51.5) /(80.2) (74.1)

    , 9.1%p 60.0%

    - , 3~40 50 60 , , .

    - / , .

    .

    4%p 59.3% 10 -

    .

    - (64%), (67%), (71%) , 73.6% 66.1% .

    - 30(57%) 40(58%) 50 60 60.2%, 61.3% , .

    : 2. 2002 KERI (4): OO ?

  • . 37

    [ 6] 6) (: %)

    - 2

    45% .

    - (50%), 50(48%), 60 (50%), (47%), /(48%), (48%) .

    6) 1. 2005~2011 (CFI) . 2. CFI ?

  • 38 : 2014

    [ 7] ?7) (: %)

    8%p -

    [ 8] ?(: %)

    7) 2005 KDI (5):

  • . 39

    - , (35%) (33%) (46%) .

    - (15%) (14%) .

    [ 9] (: %)

    - 74.4%

    18.2%, 7.4% .

    - (77%) , 60 (16%) .

    - /(20%), (21%), 20(23%), 30(21%), 40(21%), (26%) .

  • 40 : 2014

    [ 10] (: %)

    , -

    .

    - 50(51%), (57%) , // .

    [ 11] (: %)

    - 20%p 57%

  • . 41

    [ 12] (: %)

    - (4%p) , (6%p) (3%p)

    2. .

    -

    2 .

    - 2 2 ,

    - 30(52%), 40(56%), (56%)

    - 50 30% .

  • 42 : 2014

    [ 13] (: %)

    42% - 2

    , 42.4% , 13.3%

    -, , .

    [ 14] (: %)

  • . 43

    - 40(46%), (50%), (47%) , (28%), (32%), (28%) .

    [ 15] (: %)

    .

    - 54.9% 10.5%p ,

    20(63%) 30(59%), .

    - 2 , 59% .

  • 44 : 2014

    [ 17] ? (: %)

    [ 16] (: %)

    .- 43.3%

    , (25%), , (16%) .

    - (47%) (37%) , .

  • . 45

    - 50(31%), (32%) , 20(20%) .

    .- 66.1% , /(74%), (69%)

    // .

    - 23.9% 50(27%) 60 (29%) , (28%) 4,600 ~8,800 (29%) .

    - (13%), (14%) .

    - (27%) (12%) .

    [ 18] (: %)

    3. .

  • 46 : 2014

    [ 19] (: %)

    - 49% 3%p 36% .

    - 2012 17% 2013 15% 2014 11% , (17%) .

    - (46%) (43%) (7%) (55%) (25%) (16%) .

    - (20: 66% 60 : 27%), (20: 20% 60 : 55%)

    .

    : , 58% - 75.6%

    , (58%) (17%) .

    - , , 2013 4.6%p 57.5% .

  • . 47

    [ 21] (: %)

    - (53%) .

    - 60 (66%), (63%), (60%) .

    [ 20] (: %)

    -

  • 48 : 2014

    (13%p) , 14%p .

    - , ,

    [ 22] (: %)

    .

    20% 44% .-TV,

    18% 20% 44% .

    - (38%) (51%) , (54%) (52%) (51%) .

    - 20(28%) (30%) , 60 (17%), (16%), (16%) .

  • . 49

    [ 23] TV, ? (: %)

    4. .

    - 93.6%,

    88.0%

    - (97%) (93%) , (94%) .

    - (90%) 30(91%) , 20 17.7%

  • 50 : 2014

    [ 24] (: %)

    3/4 -

    13%p 74.1% .

    - 19% 11%p 6.9% .

    [ 25] ? (: %)

  • . 51

    - 50(81%) 20(61%) , (83%) (70%) (72%) , 79%

    .

    59% .- 84.3%.

    59.2% .

    - //(65%), 30(65%), 40(67%), (63%), (63%) .

    - 30~40 , 6~7%p .

    [ 26] (: %)

    - (86%), 20(88%), (89%), /(88%) , (20%), 50(19%), (44%), (29%), (21%) //

  • 52 : 2014

    .

    - .

    [ 27] (: %)

    - , (9%) (50%) (41%) .

    -, (59%) 4~5%p .

    [ 28] (: %)

  • . 53

    -

    62.0%, 11.9%

    - (30%), /(29%) , .

    [ 29] ? (: %)

    - ( 31%, 6%) , ( 27%, 16%) .

    [ 30] (: %)

  • 54 : 2014

    .

    10% , - 8%p

    42.5% , 5%p 23.0% 2 ,

    - /(52%), /(56%), 50(49%) 60 (48%) , (30%) 30(34%) .

    [ 31] (: %)

    - 10%p , 1 .

    - .

    [ 7] (: %)

    17.8 16.3 9.5 17.2 9.9 3.6 14.0 8.9 5.1 9.0 37.9 38.7 55.5 40.8 35.5 3.6 8.8 4.2 20.6 10.1 37.1 22.2 21.9 16.2 35.5

  • . 55

    5. .

    - 45.5%

    , 40.9% .

    - (55%) (52%), (49%) .

    - /(49%), 60 (49%), /(45%) .

    - (2003, 2006) , [ 32] . .8)

    [ 32] (: %)

    : 2003, 2006

    8) ? , , , ,

  • 56 : 2014

    .-

    5%p 43.9%

    - 2 , 3 23.1% .

    - (48%), 50(52%), 60 (54%), (50%) .

    - (34%), 20(33%) 30(31%) , (39%) (38%) .

    - 30(31%) 40(27%), (29%) .

    [ 33] ? (: %)

    - 47.3% 2

    , 38.7%

  • . 57

    [ 34] ? (: %)

    7%p 10.6%

    - , .

    - (57%) , 30(51%) 40(54%) .

    - (35%) (48%) , .

    -, 1991 9) , .

    - 42.9%

    (25%), (16%) .

    - (52%) (51%), 20(47%), 30(48%), 40(48%) .

    9) 1991 British Social Attitudes 1992

  • 58 : 2014

    [ 35] (: %)

    - 60 (31%), (28%) (29%) (15%) .

    - (9%) (6%) , (16%) (18%) .

    .

    3 . - ,

    59.2% .

    - 3 , 2012 65.2% .

    - /(68%), 30(63%), (63%) ,

    - (47%), (44%), (44%) .

  • . 59

    [ 36] ? (: %)

    2/3 .- 71.3% 65.1% ,

    6%p .

    - , , 20(77%), (86%), (79%) .

    - , (77%) (75%) , (64%) (65%)

    [ 37] (: %)

  • 60 : 2014

    - 75.7% 11.3%p 64.4%

    , 74.6% 78.3%

    - /(78%), 50(76%), 60 (81%) .

    - (84%), 40(85%) , // .

    [ 38] (: %)

    .

    . -71.4% , /(77%), (73%)

    , // .

    - 60 (19%) (27%) .

    - (73%)

  • . 61

    , .

    [ 39] ? (: %)

  • 62 : 2014

    6. .

    - 6.5%p 82.3%

    - , 20(87%) 30(86%) , (85%) .

    - (23%) , .

    [ 40] ? (: %)

    .

    .-

    .

  • . 63

    - 90%, / 80% , 10%

    - 55.9% 55.8% 37.2% 44.1% .

    [ 41] (: %)

    - 30 40 50 60 .

    - .

    - 79.7% 71.8% .

    -2014 (2014 Edelman Trust Barometer)10) ,

    , CEO .

    10) PR Edelman 27 NGO , ,

  • 64 : 2014

    - , .

    [ 42] 27 (: %)

    : Edelman Trust Barometer 2014, Edelman

    , -World Economic Forum 11) 7

    2.2 148 112 , , , , ,

    - , , , .

    11) World Economic Forum The Global Competitiveness Report . 2013~2014 148

  • . 65

    [ 43] (: %)

    : The Global Competitiveness Report 2013-2014, World Economic Forum

    , , , NGO -2014 (2014 Edelman Trust Barometer)

    51% 54% .

    [ 44] (: %)

    : Edelman Trust Barometer 2014, Edelman

    - 8%p (58%) 39%, 1%p

  • 66 : 2014

    [ 45] (: %)

    : Edelman Trust Barometer 2014, Edelman

    - 45% (44%) , 48% (52%) , (NGO) 70% (64%) .

    - 14%p , .

    [ 46] (: %)

    : Edelman Trust Barometer 2014, Edelman

  • . 67

    -OECD 12) OECD (43%) 25% OECD 35 30, BRICs

    [ 47] OECD (: %)

    : Society at a Glance 2014: OECD Social Indicators, OECD

    .

    80.8% - ,

    50 ( 86%, 84%) .

    - /(27%), 20(26%), (25%) .

    12) OECD , .

  • 68 : 2014

    [ 48] ? (: %)

    - ,

    (35%) (32%) (26%) .

    - (54%) (25%) (16%) , (32%) (31%) (30%)

    - 34~35% .

  • . 69

    [ 49] ? (: %)

    .

    -

    , 30 40, 60~61% , , .

    [ 50] ? (: %)

    -, (55%), 50(53%), 60 (58%), (58%)

  • 70 : 2014

    .

    .

    - 56.8% (59%) 20(63%) ,

    (76%) (69%) .

    - 40(49%) , (51%) (52%) .

    -, (63%) (51%) 1,200 (58%) 3 (21%) , .

    [ 51] ? (: %)

    OECD -OECD , 2012 10 6

    OECD 6.6

    - , .

  • . 71

    [ 52] OECD

    (: %)

    : Society at a Glance 2014: OECD Social Indicators, OECD

    1/3 - 3~4

    62.5% , 26.6%, 10.9%.

    - 60 (73%) , 8,800 ~3 3 90% .

    - 20(44%), 30(35%), (33%) , 50(16%), (15%) , .

  • 72 : 2014

    [ 53] 3~4 ? (: %)

    - ,

    (34%) (22%) / (15%) (14%) (14%) .

    -1~3 (78%) , (59%) (55%) (52%) .

    -1 20, 50, 60 38%, 39% , 30(28%), 40(27%), (27%) (26%) .

  • . 73

    [ 54]

    (: %)

    2/3 - 23.0%

    65.3%

    - (30%), (27%), 20(26%), (38%) .

    - 30(71%), (69%), (72%) .

    - 24.6% , 64.7% .

    - . 1,200 4,600 8,800 .

  • 74 : 2014

    [ 55] ? (: %)

    - , 1

    , 78.4% .

    [ 56]

    (: %)

    -1~3 95.2% , (84%) (84%) .

  • . 75

    [ 57] ? (: %)

    -1 (82%), /(84%), 30(84%) , (17%) (7%) (10%)

    7.

    2/3 - 65.1%,

    34.9% .

    - /(72%) /(51%) .

    - 20~30 49.3% 40(69%), 50(76%), 60 (78%)

    - (75%) (60%) .

  • 76 : 2014

    [ 58] (: %)

    -

    34.9% , 31.9%, 23.9% .

    - (38%), (41%), (46%) 20 60 ( 31%) .

    - (36%), 20(45%) 30(36%) , 60 (33%) 2~30(18%) .

  • . 77

    [ 59] (: %)

    . - (46%) (26%)

    (15%) (13%)

    - (33%) (33%) (25%) (9%) .

    [ 60] (: %)

    - (41%) (25%) 2 .

  • 78 : 2014

    - 60.9%, 39.1%,

    .

    - (56%) (66%), 2~30(48%, 50%) 40 ( 62%, 67%, 74%) , (72%) (52%) .

    - / (54%) , .

    [ 61] ? (: %)

  • . 79

    .

    .- ,

    10 6 .

    - 3 7%p (26%) (4%) .

    , IQ .- 20%

    44% 59%

    - 9%p 43% .

    - , .

    : , .

  • 80 : 2014

    - 31%( ) ~ 35%( ) ()

    - (60%) (79%) (52%) .

    - 51% 9% , (46%), (9%) (7%)

    - (43%), 25%, 16%, 12% .

    : (social capital) , . - 10 8

    , .

    - (35%) (32%), (26%) , , (institutional failure) .

    - , , ,

    : , 2/3

  • . 81

    - 1/3 (84%) , .

    - (34%) ,

    - 2/3 , (75%) (60%) .

    - , , . .

  • 82 : 2014

    (%) 2,000 100.0%

    409 20.4%/ 582 29.1%/ 200 10.0%/ 204 10.2%/ 206 10.3%

    // 316 15.8%/ 84 4.2%

    991 49.6% 1,009 50.4%

    2 0 355 17.7%3 0 386 19.3%4 0 435 21.7%5 0 394 19.7%

    60 431 21.5%

    124 6.2% 496 24.8%

    101 5.1% 218 10.9% 211 10.5%/ 851 42.5%

    53 2.7% 610 30.5% 1,179 58.9% 131 6.6%

    26 1.3%

    1,200 448 22.4%1,201~ 4,600 1,207 60.3%4,601~8,800 308 15.4%8.801~3 33 1.6%

    3 1 ~3 5 0.2%

    // 878 43.9%

    958 47.9% 164 8.2%

    517 25.8% 1,008 50.4% 475 23.8%

    1,298 64.9% 702 35.1% 1,701 85.1% 299 14.9% 901 45.1% 1,099 54.9%

    []

  • 83

    ? . . 33 34 .

    LOC. 01) 02) 03) 04) 05) 06) 07) 08) 09) 10) 11) 12) 13) 14) 15) 16)

    GEN.

    AGE. ? 19~29 30 40 50 60

    JOB. ?

    A.

    A1. .

    OOO OOO

    A1_1. A1_2. A1_3. A1_4. A1_5. A1_6. (Entrepreneur) A1_7. (CEO)

    : (), (), () : (KT), () : : , , LG , : , , LG

  • 84 : 2014

    A2. ?

    A2_1. (A2 , , ) , ?

    A2_2. (A2 , , ) ?

    ,

    A3. ?

    A4. ?

    /

    B.

    B1. ?

  • 85

    B2. , , ?

    B3. ?

    ,

    B4. TV, , ?

    B5. ?

    / /

    C.

    C1. . ?

  • 86 : 2014

    C2. .

    OOO OOO

    C2_1.

    C2_2. (, )

    C2_3.

    C2_4. (, , )

    C2_5.

    C2_6.

    C2_7. /

    C2_8. ()

    C3.

    OOO/ OOO

    C3_1.

    C3_2. (, )

    C3_3.

    C3_4. (, , )

    C3_5.

    C3_6.

    C3_7. /

    C3_8. ()

    C4. ?

  • 87

    C41. (C4 , ) ?

    C5. , , ?

    C6. ?

    C7. 3~4 ?

    C8. ? .

    C9. ?

  • 88 : 2014

    C10. ? .

    ,

    D.

    D1. 50 . ?

    :

    D2. ?

    D3. ?

    :

    D31. (D3 , ) ? ,

  • 89

    D4. ?

    E.

    E1. ?

    E2. ?

    E3. ?

    E4. ?

    ,

  • 90 : 2014

    E5. .

    E5_1. E5_2. ( JOB , )

    E5_3. , , ,

    ( JOB , )

    E6. ?

    E7. , . ?

    70~80

    F.

    F1. ?

  • 91

    F2. ?

    F3. ?

    F4. ?

    F5. .

    OOO OOO F5_1.

    F5_2.

    G.

    G1. . ?

    .

  • 92 : 2014

    G2. . ?

    G3. . . . ?

    1. ?

    3. . ? 1,200 4,600 8,800 3 3

    4. ?

    5. ?

  • 93

    [] (2008), : , (2009), , , 34(4), 2546. (20032013), (CFI) (2013), GEM 2012 , (2009), : ,

    (2006), 2006 (2003), (2006), (2005), KDI (2012), (2002), , (2012), , (2013), (2012), (2014), OECD ,

    []Edelman(2014), Edelman Trust Barometer 2014

    European Commission(2013), Entrepreneurship in the EU and Beyond EU

    Global Entrepreneurship Monitor(2014), Global Entrepreneurship Monitor 2013 Global Report

    NatCen Social Research(1983-2012), British Social Attitudes

    OECD(2014), Society at a Glance 2014: OECD Social Indicators

    World Economic Forum(2014), The Global Competitiveness Report 2013-2014

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    /CreateJDFFile false /Description > /Namespace [ (Adobe) (Common) (1.0) ] /OtherNamespaces [ > /FormElements false /GenerateStructure false /IncludeBookmarks false /IncludeHyperlinks false /IncludeInteractive false /IncludeLayers false /IncludeProfiles false /MultimediaHandling /UseObjectSettings /Namespace [ (Adobe) (CreativeSuite) (2.0) ] /PDFXOutputIntentProfileSelector /DocumentCMYK /PreserveEditing true /UntaggedCMYKHandling /LeaveUntagged /UntaggedRGBHandling /UseDocumentProfile /UseDocumentBleed false >> ]>> setdistillerparams> setpagedevice