1 www.bsoco.com

Business Software Barometer

2cd Quarter 2012

bsoco analyzes website visitors´ tracking and their votes. The data allows to deduce visitors´ interest in each business software category. This analysis is represented on the diagram below. - The horizontal axis represents the popularity: software categories in quadrants 1 and 2 represents more than 25% of visitors´ interest, those in the 3rd and 4th quadrant have less than 25%. - The vertical axis represents the evolution of the popularity within a period of 6 months: software categories in the quadrants 1 and 3 are increasing (on the rise), those in 4th and 2nd quadrant are decreasing (declining). Furthermore, the size of the point, which represents a category, is proportional to the current popularity of such a category. Note that we must differentiate the popularity of the market and the buying trend (see 2nd page): - the buying trend is a short-term indicator (current month); - the popularity of the market is a long-term indicator (6-12 months) indicating a dynamic of a software category.

High popularity

12

managementhr

business

e-learning34

Popularity on the rise

Declining popularity

Lowpopularity

Dynamic of B2B software market

2 www.bsoco.com

bsoco believes that each user visiting a bsoco benchmark sheet is a potential buyer of the category to which belongs such a software. Buying trends are then calculated from the number of visits of benchmark sheets and indicate the market trend (increasing or decreasing) to professionals, publishers. These analyzes are shown in diagrams below. There are 4 trend levels: - the lowest one "Bad for business" reflects a market with very low activity; - the level "Start the business" indicates a weak but existing activity; - the level "Go to Business" reveals a dynamic commercial market; - the level "Top for Business" is an exceptional situation highly favorable for sale opportunities.

Buying trend by category

TOP for business

Go to business

START the business

BAD for business

Average 2011

Management HR Business e-learning

Management software buying trend

TOP for business

Go to business

START the business

BAD for business

Average 2011

Accounting ERP

Worldwide buying trend

3 www.bsoco.com

Hr software buying trend

TOP for business

Go to business

START the business

BAD for business

Average 2011

Competency Payroll Recruitment HRIS

Business software buying trend

TOP for business

Go to business

START the business

BAD for business

Average 2011

CMS Website CRM Emailing

E-learning software buying trend

TOP for business

Go to business

START the business

BAD for business

Average 2011

LMS Authoring tool Rapid learning

4 www.bsoco.com

As publishers indicate prices of their tools via "register software" option on the bsoco web, bsoco calculates an average price per user per month. To determine the rate of standalone licence, bsoco retains the depreciation rate calculated within 2.8 years (an average depreciation rate for computer software). The real price is retained for SaaS software. These analyzes are shown in the diagrams below. There are 2 large groups of tariffs: - the price per back-office user: e.g. administrator of a CMS or an emailing software - the price per front-office user: end (final) user, e.g. student as LMS end user, accountant as accounting software end user

Price per back-office user, for ex. administrator

Price per front-office user, final user

20 €

62 €

6 €

29 €

154 €

5 €14 €

35 €38 €

1 €

100 €

26 €

0 €

20 €

40 €

60 €

80 €

100 €

120 €

140 €

160 €

180 €

Accounting

ERP

Competency

Payroll

Recruitment

HRIS

CMS Website

CRM

Emailing

LMS

Average purchase price

5 www.bsoco.com

Software packages registrated in the bsoco database may have three models:

- Standalone licence - Open-source - SaaS.

According to those 3 models bsoco extracted the distribution of the market supply. This data calculation is based on the number of benchmark sheet visits in line with the acquisition model. This data is represented in the table below.

AllocationEvolution

1 month

Evolution

3 months

Visitor

interest

Evolution

1 month

Evolution

3 months

Standalone licence 50,7% -0,59% -0,63% 28,9% -2,03% -2,58%

Open Source 17,9% -0,56% -3,07% 23,0% -4,17% -4,56%

SaaS 31,4% 1,29% 2,73% 48,0% 4,12% 3,93%

Allocation of standalone licence/ open source

6 www.bsoco.com

For each software category bsoco determines an average satisfaction index on the

market. This inex is based on bsoco indexes of each and every software in its

software category.

This data is represented in the table below.

The higher the bsoco index is the wider choice the market offers.

Users´

satisfaction

Evolution

1 month

Evolution

3 months

Current bsoco

index

Accounting -4,15% 0,50% 5822

ERP -2,05% 0,57% 5212

Competency -1,96% 0,41% 7465

Payroll -0,14% 0,47% 6374

Recruitment -0,35% 0,41% 7403

HRIS -2,78% 0,50% 5879

CMS Website -2,89% 0,58% 5107

CRM -2,40% 0,49% 6010

Emailing -2,69% 0,47% 6286

LMS -3,79% 0,50% 5914

Authoring tool -3,62% 0,47% 6334

Rapid learning -4,93% 0,44% 6522

an excellent software package listing

a good software package listing

normal software package listing

not efficient software package listing

poor software package listing

Users´ satisfaction

7 www.bsoco.com

bsoco classifies all the software in its database according to satisfaction index.

This data is represented in the table below.

The top 50 software packages in all categories:

1 1 umantis (Competency, 8689 pts) 26 0 CVTracker (Recruitment, 7896 pts)

2 0 Kenexa (Competency, 8428 pts) 27 -2 HR Smart (Competency, 7893 pts)

3 0 Neolane (Emailing, 8332 pts) 28 -5 TM SIGAL Competency (Competency, 7854 pts)

4 1 IFS (ERP, 8269 pts) 29 -1 Compta One (Accounting, 7827 pts)

5 1 TotalLMS (LMS, 8262 pts) 30 new Cornerstone Performance (Competency, 7791 pts)

6 -5 Mamut Enterprise (CRM, 8258 pts) 31 -2 PeopleStreme (Competency, 7787 pts)

7 1 LearnCenter (LMS, 8253 pts) 32 -5 Meta 4 (HRIS, 7747 pts)

8 -1 StepStone (Competency, 8204 pts) 33 -2 webpal (CMS Website, 7739 pts)

9 1 Sarbacane (Emailing, 8187 pts) 34 -2 OutStart LMS (LMS, 7721 pts)

10 1 TalentSoft (Competency, 8169 pts) 35 -5 Compiere (ERP, 7720 pts)

11 -2 Epicor Entreprise (ERP, 8106 pts) 36 -3 OpenPortal (HRIS, 7720 pts)

12 0 Emailvision (Emailing, 8106 pts) 37 -2 Netskills (Competency, 7711 pts)

13 0 Cornerstone Learning (LMS, 8095 pts) 38 -2 Pohoda (Accounting, 7708 pts)

14 -10 SuccessFactors (Competency, 8073 pts) 39 -5 Foederis Compétences (Competency, 7665 pts)

15 -1 CheetahMail (Emailing, 8071 pts) 40 0 Epicor HCM (HRIS, 7644 pts)

16 0 SalesForce (CRM, 8029 pts) 41 -4 FILEFINDER (Recruitment, 7636 pts)

17 0 ContaPyme (Accounting, 8005 pts) 42 -3 Microsoft Dynamics (ERP, 7609 pts)

18 -3 Infor (ERP, 7997 pts) 43 new Sage CRM (CRM, 7579 pts)

19 0 JNetPublish (CMS Website, 7988 pts) 44 -2 Geolearning (LMS, 7575 pts)

20 0 Saba Learning Suite (LMS, 7953 pts) 45 4 MS Dynamics CRM (CRM, 7556 pts)

21 17 Ciel Comptabilité (Accounting, 7952 pts) 46 -2 MZDY (Payroll, 7549 pts)

22 -4 Magento (CMS Website, 7949 pts) 47 -6 Dolist (Emailing, 7543 pts)

23 -2 Méridian Global LMS (LMS, 7918 pts) 48 -5 edeal (CRM, 7541 pts)

24 -2 CertPoint (LMS, 7909 pts) 49 -4 ASA (ERP, 7539 pts)

25 -1 Drupal (CMS Website, 7899 pts) 50 0 Spip (CMS Website, 7535 pts)

Software classified according to bsoco index – First 50

8 www.bsoco.com

The bsoco questionnaire asks users about the importance of the software for their

company. The chart below gives an information about the importance of software

packages in line with software users´ attitude.

Rapid learning

CMS WebsiteEmailingAuthoring tool

CompetencyLMS

RecruitmentCRM

Payroll HRISAccounting

ERPVery important software for business

Important software for business

Contributive software for business

Importance of software for businesses

9 www.bsoco.com

Graphs below represent the size of companies for each type of software (the figures are derived from users´ votes for software packages).

Management software solutions

Client company’s size

10 www.bsoco.com

Hr software solutions

11 www.bsoco.com

Business software solutions

12 www.bsoco.com

E-learning software solutions

13 www.bsoco.com

14 www.bsoco.com

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