| customer hub digital marketing stack
TRANSCRIPT
Up to 4 Editable VDM’s
Private Label Content
Up to 6 Editable VDM’s
Up to 6 Editable eBlasts
Private Label Content
Up to 8 Editable VDM’s
Up to 8 Editable eBlasts
Private Label Content
Core Content (40,000 SKUs)
2021 DIGITAL MARKETING STACK
ORS Nasco is proud to offer a digital marketing stack to our valued customers to help grow and support your business.
162820LB
800-678-6577 • ORSNASCO.COM
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Our 2021 Customer Hub allows our customers the option to choose a stack of digital marketing assets and services that supports your marketing goals and fits your annual budget.
Simply choose the stack that works best for you and automatically receive your marketing stack each month. Also, you can add additional assets to your stack with a la carte’ options.
| CUSTOMER HUBDIGITAL MARKETING STACK
STEP ONE: CHOOSE YOUR STACKSTEP ONE: CHOOSE YOUR STACK
STACK 1 STACK 2 STACK 3
Subscription companies seem to be meeting the expectations of buyers. According to McKinsey, 49% of shoppers are currently using a subscription service. – Profit Well
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Up to 4 Quarterly Private Label ePROMOs
Up to 4 Quarterly Private Label ePROMOs
Up to 4 Quarterly Private Label ePROMOs
Up to 4 Editable eBlasts
Up to 2 Recorded Webinars Annually
Up to 2 Recorded Webinars Annually
Up to 2 Recorded Webinars Annually
1 Social Post Per Month 2 Social Posts Per Month
• All subscriptions are annual
• Options to pay monthly, for a full year upfront, or for 3 years upfront
• Pay upfront for 1 year and get a 5% discount
• Pay upfront for 3 years and get a 10% discount
MPI or Safety and Welding Content
$389.00 per month $769.00 per month $949.00 per month
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800-678-6577 • ORSNASCO.COM
Experience the Value of Wholesale!
MONTHLY
QUARTERLY
• 2 Social Posts - $500.00• Safety Content - $400.00• Welding Content - $500.00• MPI Content - $700.00
• MPI & Safety Content - $800.00• MPI & Welding Content - $800.00• Core Content - $900.00
• Quarterly ePROMO - $700.00
PER PIECE
OUR COMMITMENT We continue to strive to bring solutions that promote the growth of our customer’s businesses. Working in parallel with our suppliers and sales force, we offer new marketing options, as well as continue to place high value on our traditional solutions that help grow your business in today’s market.
Add additional assets to your stack with a la carte’ options!
• Pre-Selected Digital Marketing Assets DeliveredAutomatically Each Month
• Editable Pieces for Your Branding• Reach Your Customers Quicker with These Digital
Marketing Materials• Share on Socials, Email, or Link From Your Website• Help Make Your Customers’ Buying Journey More
Efficient with Digital Marketing
DIGITAL MARKETING STACK VALUES
STEP TWO: SELECT ANY A LA CARTE’ OPTIONSSTEP TWO: SELECT ANY A LA CARTE’ OPTIONS
| CUSTOMER HUBDIGITAL MARKETING STACK
*Discount applies to the 3 stacks and a la carte’ content leasing ONLY.*Does not apply to any other a la carte’ items.
• MPI & Safety Content - $800.00• MPI & Welding Content - $800.00• Safety & Welding Content - $600.00• Core Content - $900.00
• 2 Social Posts - $500.00• Safety Content - $400.00• Welding Content - $500.00• MPI Content - $700.00
• Single or Multi-Supplier (1 pg f/b) - $175.00• Single or Multi-Supplier (2 pg f/b) - $275.00• eMPI - $700.00
162820LB
800-678-6577 • ORSNASCO.COM
Experience the Value of Wholesale!
EDITABLE VENDOR DIRECT MAILERS (VDM)
Another effective selling tool is direct mail advertising. ORS Nasco produces multiple VDMs each month. Available in editable format, these pieces are a great way to get the latest and greatest products and deals to your customers.
EDITABLE eBLASTSStay in constant communication with your customers with eBlasts. These editable pieces get in front of your target audience with maximum effectiveness and frequency.
QUARTERLY PRIVATE LABEL ePROMO
YOUR BRANDING HEREOne of our most effective selling tools is direct mail advertising. ORS Nasco produces multiple VDMs each month. Available in editable format, these pieces are a great way to get the latest and greatest products and deals to your customers.
Quick search is one of many advantages that digital catalogs deliver. ePROMO allows customers to perform more efficient inquiries by providing access to the catalog from anywhere Internet is available. This enables faster decision-making and improved responsiveness to market demands.
SINGLE OR MULTI-SUPPLIER FLYER
Promote a product, family of products, a product kit, or promote your brand with a solo supplier digital flyer. Or, join a group of suppliers in a multi-brand digital flyer. These eVSPs are a perfect vehicle for a hyper-targeted campaign or for a wide reach awareness campaign.
SOCIAL MEDIA
YOUR BRANDING HERE
YOUR SOCIAL ACCOUNT
YOUR BRANDING HERE
YOUR SOCIAL ACCOUNT Expand your brand awareness, promote your ePROMO, digital marketing assets, eMPI, or drive users to your website to search content with two social media posts per month. ORS Nasco will craft and optimize post copy and images for you to use on your socials.
RECORDED WEBINARSNow that you have access to so many great tools – what now? We’ve got that covered too! We have two webinars, “Leveraging Digital Marketing” to help you understand what to do with all these great tools and how to implement them into your
existing marketing. Beyond that, you’ll want to ensure what you are doing is moving the right needles for your business. With our second webinar, “Tracking your Marketing Success”, we will show you how to use data to see what’s working and where you may need to tweak or increase for more sucess.
| CUSTOMER HUBDIGITAL MARKETING STACK
Up to 4 Up to 6 Up to 8
STACK
1
THIS SERVICE COMES WITH OPTION(S)STACK
2STACK
3
Up to 4 Up to 6 Up to 8
STACK
1
THIS SERVICE COMES WITH OPTION(S)STACK
2STACK
3
Up to 2 Up to 2 Up to 2
STACK
1
THIS SERVICE COMES WITH OPTION(S)STACK
2STACK
3
THIS SERVICE COMES WITH OPTION(S)
1 Post 2 Posts 2 Posts
THIS SERVICE COMES WITH OPTION(S)STACK
2STACK
3
4 Qrtly 4 Qrtly 4 Qrtly
STACK
1
THIS SERVICE COMES WITH OPTION(S)STACK
2STACK
3
Qrtly
1 pg f/b or 2 pg f/b
162820LB
800-678-6577 • ORSNASCO.COM
Experience the Value of Wholesale!
Give your customers every opportunity to engage with your brand and purchase products. Our Content Leasing option(s) help convert your website into a digital storefront. Choose from multiple content packages, all syndicated quarterly, and turn your website into your #1 lead generation and selling tool. Expand your Online Presence TODAY, without the expense and time of doing it yourself!
• Over 40,000 skus available • Prop 65 Information • Indexing & sub-indexing Hierarchy • Product features & benefits • Full length descriptions • Web-ready rich content from one source • Manufacturer logos • Attributes and images and more!
For questions, please contact [email protected]
CONTENT LEASING
| CUSTOMER HUBDIGITAL MARKETING STACK
PRIVATE LABEL CONTENTGet access to our private label SKU set.Private Label Content - 2,400 skus
STACK
1
THIS SERVICE COMES WITH OPTION(S)STACK
2STACK
3
SAFETY CONTENT
SAFETY & WELDING CONTENT
Access to our Safety Content SKUs.Safety - 3,200 skus
Access to our Safety & Welding Content SKUs.Safety & Welding- 5,500 skus
4 Qrtly 4 Qrtly 4 Qrtly
STACK
1
THIS SERVICE COMES WITH OPTION(S)STACK
2STACK
3
Monthly
WELDING CONTENTAccess to our Welding Content SKUs.Welding - 3,400 skus
4 Qrtly 4 Qrtly 4 Qrtly
STACK
1
THIS SERVICE COMES WITH OPTION(S)STACK
2STACK
3
Monthly
MOST POPULAR ITEMS (MPI) CONTENT
Access to our MPI Content SKUs.MPI - 8,300 skusMPI & Safety - 9,100 skusMPI & Welding - 9,700 skus
4 Qrtly
THIS SERVICE COMES WITH OPTION(S)STACK
2
Monthly
SUBSCRIBE NOW
STEP THREE: SUBSCRIBE OR STEP THREE: SUBSCRIBE OR CONTACT CUSTOMER HUBCONTACT CUSTOMER HUB
CORE CONTENT
4 Qrtly
THIS SERVICE COMES WITH OPTION(S)STACK
3
Monthly
This content is the essential industrial set of items where all items are guaranteed to be at the same high level of content completeness. We will continue to augment this selection month over month. All items are at a Class C level or better.