cooperative.com...fonts used for this project were downloaded through dafont.com. all illustration...
TRANSCRIPT
#147Spotlight on Excellence Entry Form
NRECA Voting Member Classification * Distribution Cooperative: 20,001-50,000 meters
Category * 14. Best Graphic Design
Entry Title * You're Invited: Annual Meeting 2015
I wish to receive Judges' comments onthis entry
Yes
Contact's Name * Christina Swaters
Cooperative * White River Valley Electric Cooperative
Mailing Address PO Box 969 Branson, Missouri 65615 United States
Contact's Email * [email protected]
Contact's Phone Number * (417) 335-9231
Name of entrant as it should appear onthe award (if given)
Christina Swaters
Is this the first time you've entered theSpotlight competition?
No
Entrant's Email [email protected]
Names of others (freelancers ororganizations) involved in the project, ifapplicable
Describe your/the co-op's role in the project *
As a piece of our Generation Power campaign, which aimed to engage and activate our members age 25-45, I createdthis invitation to entice members to attend our Annual Meeting. As with many cooperatives, we struggle to get theyounger members to engage with the co-op, especially at Annual Meeting. I was tasked with coming up with an ideathat was outside of the box of what we normally do to publicize our Annual Meeting. I created this illustration for theinvitations using Adobe Illustrator. This invitation contributed to an increase of 5 percent in the 25-45 demographicattending our Annual Meeting.
Describe others’ role in the project(Reference outside sources of material,including templates; pre-existing Webtools and apps; information from outsidegroups, such as Straight Talk orTouchstone Energy; stock photos andmusic, etc.) *
Fonts used for this project were downloaded through dafont.com. Allillustration and graphics work was completed by the entrant.
Circulation or Number of People Reached * 1500 Current Members Age 25-45
Number of Attendees *
Project’s Budget * $2,000
Target Audience(s) * Cooperative Members Age 25-45
Project's Objective * The objective of this project was to invite cooperative members age25-45 to our Annual Meeting. This invitation attempted tocommunicate fun and excitement at our Annual Meeting. This projectwas completed as a tactic for an overall marketing plan to engage andactivate members age 25-45. This project helped contribute to anincrease of 5 percent in the attendance of members age 25-45 at ourAnnual Meeting.
Restrictions/Limitations * There were no known restrictions or limitations on this project.
Describe why you chose this type of socialmedia and how you used it *
Provide a brief summary that states thepurpose of the event, how the programwas implemented, and results and howthey were measured *
Provide a brief summary that states thepurpose, how the program wasimplemented, and results and how theywere measured using the RACEframework. Each component has its own