How do the academic skills you acquire in language arts, math, and social studies prepare you for the real-life experience of owning and operating a small business?

You will work as a group to design and operate a new restaurant

Each group member will have one (or more) of the following primary job responsibilities: Owner Architect Manager Chef Designer Marketing Consultant

Owner – locate and ‘purchase’ real estate, apply for business license, maintain budget

Architect – design blueprint, assist in selecting furnishings and restaurant décor

Manager – hire staff for the restaurant, select uniforms, create a help-wanted ad to attract employees

Chef – create a menu, work with the designer to furnish the kitchen

Designer – carry out the theme of the restaurant through selecting furnishings and décor

Marketing Consultant – produce a commercial and design print advertisements to promote your restaurant

Your group has been given a budget of $1,500,000 and has been challenged to open a new restaurant.

You will work very hard these next few weeks to bring your ideas to light and make your business dreams a reality.

How will you encourage people to give your restaurant a try?

Think of a CONCEPT.A concept gives potential customers an

idea of what to expect when they dine at your restaurant.

It will drive your decisions about location, menu, hours of operation, etc.

When thinking about a concept, consider the type of cuisine you will serve. Does your food match your overall theme?

Will you specialize in the food you offer? Will you serve ethnic food, fast food, gourmet coffee, or comfort food?

Think of the people who live in your community.

What cuisine might they find most interesting? Inspiring? Flavorful?

What culture do you want to represent in your restaurant menu, atmosphere, design and style?

Before you open your restaurant, you will need to decide on a target market.

Who are you trying to encourage to eat at your restaurant?

Will you try to attract business executives, couples, or families with children?

You must also set appropriate price points for your menu items.

Your restaurant will most likely fall into one of these basic service categories:

Fine Dining Casual Dining Fast Casual Quick Service

Fine dining restaurants provide a high perceived value for their guests

Defined by white tablecloths and beautiful décor

Pleasant atmosphereRenowned chefsExceptional service Specialized, pricey dishes

Offers full table service that is more upscale than fast-casual restaurants

More affordable than fine dining restaurants

Appeals to a wide customer base and are usually family-friendly

Also known as quick casual and limited service

Typically perceived to offer better food quality and improved service over fast food restaurants

Menus tend to be less extensive but also less expensive than casual dining restaurants

Make a business of convenience and speed of service

Typically have simple décor, inexpensive food items and fast counter service

Most fast food restaurants fall into this category

Layout of your restaurant Employees Type of service

Take-out Delivery Catering

Lighting - Dim and cozy? Bright and cheerful? Lots of windows?

Seating - Booths? Intimate tables? Picnic Tables? Benches?

Flooring - Wood? Tile? Carpet? Wall finish - Paint? Wallpaper?

Showcase of sport memorabilia? Music – Live? Recorded? Décor- Plants? Paintings?

Advertisements?

UniformsTrainingQuantityShiftsWages

What will your restaurant be named? Name should match theme

Ex: Taco Bell (serves tacos, burritos, nachos, etc)

Ex: Chick-fil-a (serves chicken biscuits, chicken sandwiches, chicken salad, etc.)

What will be the design of your logo? How will it be used to promote your business?

Examine the following slides Can you determine each

restaurant’s theme? What kind of atmosphere do

you detect? What kind of food do they

serve? Who is the target market? How much would you expect to

pay for a meal? Would you choose to eat there?

Owning and operating a business requires the ability to make wise decisions.

Your group will be given a variety of materials and resources to guide you in this process.

Use the materials, resources, and your time wisely!

Each group member has a specific responsibility, but you will work collectively to complete this challenge.

Your challenge will culminate with a project presentation and ‘tasting’ event for teachers, administrators and parents.

Good Luck!

Brainstorm sheet Real Estate activity sheet GABA application An original logo Restaurant blueprint Food activity sheet Complete menu Commercial and print advertising Documentation of purchases An item from your menu prepared for

our “tasting” event

www.familyconsumersciences.com

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