© ITIS Holdings plc 2005

Dr Gary GatesVP International

Development

Cellular Probe Techniques

The AABMW GB LtdDaimlerChryslerDfTFerrariFord GB LtdHampshire C.CouncilThe Highways AgencyKenwoodLand RoverLexusMaseratiMiniNavteqNissanO2OrangePanasonicPioneerPorscheRenaultSaab GB LtdThe Scottish ExecutiveSiemens VDOSubaru EuropeT-MobileTele AtlasToyotaTransport for LondonVauxhallVodafoneVolvo

Our Customers

Quality focus for real time services

Priority

Traffic application

“511” services

Radio broadcast

In car navigation

QualitativeQuantitative

Measuring cellphone movementMeasuring cellphone movement

GSM

SampleSampleObserverObserverSampleSample

ObserverObserver

Cell

Cell

Cell

Directionof travel

Key Questions for probe technologies

Key Questions for probe technologies

• Number of probes required

• Data quality

• Communication costs

• Who fits the hardware?

• Personal privacy

• Reliability of technology

• What happens at night?

Issues for cellular probe technologyIssues for cellular probe technology

•Cost•Personal privacy•Data quality and reliability

Speeds on road links

Personal privacyPersonal privacy

Personal cellular

position data

Sample

observer

Traffic situation system

ITIS publishing systems

Cellular network operator

Cellular network operator ProviderProvider

Firewall

Data quality

Produced by Dr Hillel Bar Gerd, Associate Professor, Ben Guion Negev University, Israel

Produced by Dr Hillel Bar Gerd, Associate Professor, Ben Guion Negev University, Israel

The Baltimore ProjectThe Baltimore Project

• Covers 500 square miles

• Live data (24/7) on over 350 miles or road

• 140 miles of expressways and over 200 miles of arterials

Business Case – Multiple Markets

Automotive

Media

Fleet and logistics

Mobile/Internet

Government

• Probe data systems:

Provide high quality traffic information suitable for both public and private sector applications

More cost effective than conventional fixed sensor technologies

Covers all roads

• Business model based on multiple markets

• Baltimore project is the first US deployment to cover a large metropolitan area and non-expressways – will focus on public and private sector applications

Summary

© ITIS Holdings plc 2005