品保委通讯

重要活动 Major Event品保委代表出席在厦门举办的第18届中国国际投资贸易洽谈会QBPC attended the 18th China International Fair for Investment and Trade in Xiamen

品保委会员大会 QBPC General Membership Meetings品保委会九月会员大会QBPC September General Membership Meeting

研讨活动 Seminars & Exchange Meetings全国检察机关知识产权培训班暨行政法与刑事司法衔接工作现场推进会Training Course and Workshop on the Connection Between IPR Administrative Enforcement and Criminal Judiciary for Prosecutors

2014年上海知识产权法官培训Summary on the 2014 Shanghai IPR Judge Training

海关交流合作 Customs Exchanges & Cooperation知识产权海关保护科技应用座谈会The Roundtable on Specific Customs Enforcement Issues

中国外商投资企业协会优质品牌保护委员会办公室CAEFI Quality Brands Protection Committee Office 北京市朝阳区安定门外大街东后巷胡同28号3号楼306 邮编：100710Add:R306,3F,No.28 Donghouxiang, Andingmenwai Avenue,Dongcheng 电话 / Tel:（8610）6451 5420传真 / Fax:（8610）6451 5404邮箱 / E-mail: qbpc@eastnet.cn网站 / Website: www.qbpc.org.cn

办公室主任 胡雪梅Sherry Hu, QBPC Office Manager电话 / Tel:（8610）6451 5420邮箱 / E-mail: sherryhu@qbpc.org.cn

高级法务专员 刘莹Lizzy Liu, Senior Legal Specialist电话 / Tel:（8610）6451 5413邮箱 / E-mail: lizzyliu@qbpc.org.cn

法务专员 胡红茎Jane Hu, Legal Specialist电话 / Tel:（8610）6451 6914邮箱 / E-mail hongjinghu@qbpc.org.cn

财务&人力资源专员 王倩 Jeremy Wang, Accounting &HR Specialist 电话/ Tel:（8610）6451 6920邮箱/E-mail : jeremywang@qbpc.org.cn

行政专员 袁帅Cynthia Yuan, Administrative Specialist电话 / Tel:（8610）6451 6917邮箱 / E-mail: cynthiayuan@qbpc.org.cn

行政专员 曹冰洁Iris Cao, Administrative Specialist电话/Tel: (8610) 6451 6921邮箱/ E-mail: iriscao@qbpc.org.cn

行政专员 刘春婷Mandy Liu, Administrative Specialist 电话/Tel: (8610) 6451 5412邮箱/ E-mail: Mandyliu@qbpc.org.cn

特聘编辑 曾德慧Dehui Zeng, Distinguished Editor电话/ Tel:（8610）6451 5412邮箱/E-mail :dehuizeng@qbpc.org.cn

印发时间：2014年11月15日Issuance time：November 15, 2014

2014年 第3期（总第32期）

2014 Section 3 (Total 32)

Hyundai现代汽车IBM国际商业机器（中国）有限公司Infineon英飞凌科技亚太私人有限公司Intel英特尔公司INVISTA英威达管理（上海）有限公司Irdeto B.V.爱迪德北亚办事处Jaguar Land Rover China捷豹路虎中国John Deere约翰迪尔（中国）投资有限公司Kao Corporation花王株式会社Kering开云Kimberly-Clark金佰利国际有限公司Kohler科勒L’Oréal欧莱雅（中国）有限公司Lee Kum Kee李锦记（中国）销售有限公司Levi Strauss利惠商业（上海）有限公司LG Electronics乐金电子Limited BrandsLimited Brands 公司Logitech苏州罗技电子有限公司Luxottica Tristar陆逊梯卡华宏LVMH Fashion Group路易威登太平洋有限公司Manchester United Limited曼彻斯特联合有限公司Mann-Hummel曼·胡默尔滤清器（上海）有限公司Mary Kay玫琳凯（中国）化妆品有限公司Mattel美泰有限公司McCormick上海味好美食品有限公司MCM Holdings AGMCM公司Medtronic美敦力Merck Serono默克雪兰诺Merck Sharp & Dohme (Asia) Ltd.默沙东公司Michelin米其林公司Moët Hennessy酩悦轩尼诗公司Moncler S.r.l.蒙克雷尔有限公司Motorola Mobility摩托罗拉公司National Football League国家美式足球联盟NBA Properties Inc美国篮球协会资产有限公司Nestle雀巢（中国）有限公司New Era Cap新世纪Newell Rubbermaid派克笔公司NGK Spark PlugNGK 火花塞有限公司Nikon Imaging尼康映像仪器销售（中国）有限公司Nissan Motor日产（中国）投资有限公司Nokia诺基亚公司Novartis诺华制药公司Novo Nordisk诺和诺德Novozymes诺维信（中国）投资有限公司NXP Semiconductors恩智浦半导体（上海）有限公司Orion好丽友OSRAM欧司朗（中国）照明有限公司Panasonic Corporation日本松下电器产业株式会社Panduit Corp.泛达公司ParexDavco德高（广州）建材有限公司PentlandPentland Brands Plc公司Pernod Ricard法国保乐力加集团

Canon佳能有限公司Caterpillar卡特彼勒（中国）投资有限公司CHANEL香奈儿股份有限公司Cheese Town芝心堂Cisco Systems思科公司Coca-Cola可口可乐（中国）饮料有限公司CodaaCodaa公司Colgate Palmolive美国高露洁棕榄公司Columbia Sportswear Company哥伦比亚公司CommScope美国康普国际控股有限公司Continental Corporation德国大陆股份公司Corning China康宁公司Cummins Inc.康明斯公司Daimler Northeast Asia Limited戴姆勒东北亚投资有限公司Danfoss (Tianjin) Ltd.丹佛斯（天津）有限公司Deckers德克斯户外用品有限公司Dell戴尔公司Delphi德尔福公司Diageo帝亚吉欧（上海）洋酒有限公司Disney迪斯尼公司D-Link友讯科技股份有限公司Dolby Laboratories, Inc.杜比公司Dow Corning道康宁有限公司DSM蒂斯曼（中国）有限公司Dupont杜邦中国集团有限公司Eaton伊顿公司Eli Lilly礼来亚洲有限公司ELM International Co., Ltd爱禄睦国际股份有限公司Energizer劲量（中国）有限公司Estée Lauder雅诗兰黛公司Evonik赢创Fendi Adele S.R.L.芬迪爱得乐有限公司Ford Motors福特公司FossilFossil公司Freudenberg科德宝公司FURLA弗拉股份公司Gates Unitta盖茨优霓塔GE通用电气公司GHD洁美来集团有限公司Giga-Byte Technology技嘉科技股份有限公司GlaxoSmithKline葛兰素史克公司Harley-Davidson哈雷戴维森公司Harman哈曼国际工业集团Heineken喜力贸易（上海）有限公司Hella海拉胡克双合Herbalife康宝莱Hermes爱马仕公司Hindustan PencilsHindustan 铅笔公司Hitachi日立公司Honeywell霍尼韦尔公司HUGO BOSS雨果博斯Husqvarna AB富世华股份有限公司Hypertherm Inc.海宝公司

有表决权会员 (24家)Voting Members (24)ABBABB （中国） 有限公司ABRO爱宝公司ALTECO安特固Amway安利公司Apple Inc.苹果公司Beiersdorf AG拜尔斯道夫股份有限公司Bosch博世（中国）投资有限公司Eastman伊士曼化工公司Emerson Electric艾默生电器公司Epson爱普生（中国）有限公司General Motors通用汽车（中国）投资有限公司Hewlett-Packard中国惠普有限公司Johnson & Johnson强生（中国）投资有限公司Microsoft微软中国有限公司Nike耐克体育（中国）有限公司Philips飞利浦（中国）投资有限公司Procter & Gamble宝洁（中国）有限公司QUALCOMM美国高通公司Samsung Electronics三星电子Schneider Electric施耐德电气Sony Corporation索尼公司Underwriters Laboratories美国安全检测实验室公司Unilever联合利华（中国）有限公司Wyeth Nutrition惠氏营养品（中国）有限公司

普通会员 (181家)General Members (181)3M3M公司Abercrombie & Fitch阿贝克隆比·费奇adidas阿迪达斯体育（中国）有限公司Akzonobel阿克苏诺贝尔公司Altera阿尔特拉Altria奥驰亚集团Amer Sports亚玛运动器材国际开发有限公司Analog Devices, Inc.模拟设备股份有限公司Anheuser-Busch百威英博啤酒Ansell安思尔有限公司Ashland亚什兰AstraZeneca阿斯利康公司Audi奥迪（中国）企业管理有限公司Bacardi百加得洋酒贸易有限公司BASF巴斯夫（中国）有限公司Bayer (China) Limited拜耳（中国）有限公司Beaufour Ipsen博福-益普生（天津）制药有限公司Bestseller绫致时装（天津）有限公司BIC比克公司BMW Group宝马汽车公司BoseBose公司BP英国石油公司BURBERRY博柏利有限公司Calvin Klein卡尔文克莱恩公司

Peugeot Citroen标致雪铁龙公司Pfizer辉瑞集团Philip Morris菲利普莫里斯亚洲集团有限公司PRADA S.A.普拉达有限公司RealNetworks北京瑞尔视科技有限公司Red Bull红牛股份有限公司Reed Elsevier励德爱思唯尔集团Roche上海罗氏制药有限公司RovioRovio 公司Saint-Gobain圣戈班研发（上海）有限公司SanDisk晟碟公司SANOFI赛诺菲制药集团公司Schaeffler舍弗勒技术有限两合公司SD-3CSD-3C公司Seb Développement赛博公司Servier施维雅公司Shell壳牌国际股份有限公司Shiseido资生堂（中国）投资有限公司Siemens西门子（中国）有限公司SKF斯凯孚（中国）有限公司Sony Mobile Communications AB索尼移动通信有限公司SpaldingSGG Lisco LLC公司Spirits International B.V.烈酒国际有限公司STIHL安德烈斯蒂尔股份公司Syngenta先正达（中国）投资有限公司Takeda日本武田化学有限公司TE Connectivity泰科电子公司Texas Instruments德州仪器Thyssenkrupp蒂森克虏伯(中国)投资有限公司Tiffany & Co.蒂芙尼公司Time Warner Inc.时代华纳公司Timken铁姆肯（中国）投资有限公司Toms Shoes Inc.汤姆布鞋Toyota丰田汽车公司Trendy International Group赫基国际投资有限公司TRW Automotive美国天合汽车集团Ubiquiti Networks, Inc.优比快网络科技公司Valeo法雷奥企业管理（上海）有限公司Valmet维美德VERSACE贾恩尼弗赛斯股份有限公司Victorinox维氏刀具Voith福伊特Volkswagen AG德国大众公司Wacoal华歌尔Wacom和冠株式会社Wahl Clipper Corporation美国华尔推剪公司WD-40 CompanyWD-40 公司Wrigley箭牌糖果（中国）有限公司Zegna杰尼亚（中国）商业有限公司ZF采埃孚Zippo之宝制造公司

2014 Membership List / 2014会员名单

目 录 C O N T E N T S

39

卷首语 Preface1、 承先启后 继往开来 … ………………………………………………………………………………………… 3

Inherit The Past; Usher in The Future

重要活动 Major Event2、 品保委代表出席在厦门举办的第18届中国国际投资贸易洽谈会… ………………………………………… 8

QBPC Representatives attended the 18th China International Fair for Investment and Trade in Xiamen

品保委会员大会 QBPC General Membership Meeting 3、 品保委九月会员大会……………………………………………………………………………………………………… 10

QBPC September General Membership Meeting4、 品保委九月会员大会工作委员会报告会……………………………………………………………………………… 12

Committee Update for QBPC September General Membership Meeting5、 品保委九月会员大会专利与创新委员会午餐会 …………………………………………………………………… 14

QBPC Patent and Innovation Committee Lunch Meeting During QBPC September General Membership Meeting

研讨活动Seminars & Exchange Meetings6、 全国检察机关知识产权培训班暨行政法与刑事司法衔接工作现场推进会…………………………………… 16

Training Course and Workshop on the Connection Between IPR Administrative Enforcement and Criminal Judiciary for Prosecutors7、 2014年上海知识产权法官培训… ……………………………………………………………………………………… 19

Summary on the 2014 Shanghai IPR Judge Training8、 品保委参与公安部近期打击侵犯知识产权犯罪工作情况通报会 … …………………………………………… 20 Conference for Reporting the Recent IPR Infringement Crackdown Actions of QBPC and the Ministry of Public Security 9、 互联网优质品牌保护专题恳谈会… …………………………………………………………………………………… 22

Exchange Meeting on Protecting Quality Brands on the Internet

海关交流合作 Customs Exchanges & Cooperation10、 知识产权海关保护科技应用座谈会…………………………………………………………………………………… 25

The Roundtable on Specific Customs Enforcement Issues

工信部知识产权培训 MIIT IP Trainings 11、 工业企业知识产权运用能力实务培训会在浙江举行… …………………………………………………………… 27

Industrial Enterprise IPR Application Practice Training Sessionin Zhejiang Province12、 2014年工业企业知识产权运用能力实务培训暨专利风险评估与预警研讨会在山东召开… ……………… 28

2014 Industrial Enterprise IPR Application Practice Training & Patent Risk Assessment and Warning Symposium Held in Shandong13、 工业企业知识产权运用能力实务培训会在河南举行… …………………………………………………………… 30

Industrial Enterprise IPR Application Practice Training Sessionin Henan Province

行业工作小组活动 QBPC IWG Activities14、 品保委农业行业工作小组专题讨论会在北京举行… ……………………………………………………………… 31

QBPC AgriculturalIndustry Working Group Seminar in Beijing15、 品保委制药行业工作小组受邀参加大连市药监局知名企业品牌药械真伪鉴别专题培训… ……………… 31

Pharmaceutical Industry Working Group of QBPC AttendedDalian FDA training and Market Screen

媒体聚焦 Media Focus16、 知识产权保护思路要不断创新——专访品保委代理主席王志平 … …………………………………………… 33

Approach to IP Protection Requiring Constant Innovation-Special Interview with QBPC Acting Chairman Steven Wang

主办单位：品保委宣传委员会审 稿：张少飞特约编辑：曾德慧编 辑：胡红茎校 对：曹冰洁

Organizer: QBPC Communication Committee

Copy Editor: Felix Zhang Distinguished Editor: Dehui ZengEditor: Jane HuReviewer: Iris Cao

3

Preface / 卷首语

QBPC

中国外商投资企业协会优质品牌保护委员会（以下简称“品保委”）伴随着中国改革

开放与建设法治化营商环境的步伐走过了14个充满挑战的年头，取得了丰硕的成果，获得

了会员企业与中外公、私部门的肯定与信任，成为会员之间、会员企业与中国各级政府、

各个知识产权执法部门、内资企业、学术机构、媒体之间，甚至于中国与国际社会之间在

知识产权领域交流沟通、互信合作的民间桥梁。肩上承担多方托付的重任的我们，眼前面

对什么新的挑战？如何把握机会，甚至于创造有利条件以克服挑战，再创多方共赢与品保

委的辉煌？谨借此文提出个人浅见以收抛砖引玉、集思广益之效，希望对履行我们肩负的

责任与不负多方对我们的信任与期望有所贡献。

中国科技创新政策的变化与影响

自2006年中国发布《国家中长期科学技术发展纲要》之后的数年期间，许多配套政策

的发布与执行引起外国公、私部门的关注甚至于担忧。其原因在于，中国是否正以公权力

扶持内资企业加强创新竞争力？是否将形成不利于外商、外资企业公平竞争的营商环境？

自主创新政策是否促使知识产权司法保护政策对外国知识产权权利人在中国保护知识产权

产生不利影响？这些疑虑造成外国公、私部门对于中国政策感到不安的程度甚至于超过了

对于知识产权执法的重视。品保委通过适当渠道向国务院及相关部委如实反映会员企业疑

虑的原因并提出建议方案，对于部分议题的解决起到帮助作用。李克强总理于今年3月5日

在第十二届全国人民代表大会第二次会议作政府工作报告时，特别指出将“打造内外资企

业一视同仁、公平竞争的营商环境，使中国继续成为外商投资首选地”。我们从实际上观

察，曾经引起外商、外企忧虑的政策已明显减少。我们了解许多政策在经过实践检验后，

都会根据实际情况调整。品保委今后必须持续加强对于有关科技创新与知识产权领域政策

的研究，勇于建言，才能在影响深广的政策领域扮演好中国与国际社会民间桥梁的角色。

中国将在知识产权刑事司法保护方面取得重大进展

由于中国刑法有关知识产权犯罪的条文列于刑法第二篇第三章的“破坏社会主义市场

经济秩序罪”，而非第五章的“侵犯财产罪”中，以及其他原因，公诉与审判机关往往在

知识产权犯罪公诉案件中不认可知识产权权利人具有“犯罪被害人的地位”，从而导致案

件是否起诉？是否判决？判决内容如何？权利人不得而知。被害人监督的缺失甚至为地方

保护干预司法创造条件，产生部分人为大案化小，小案化无的结果。此种情况不但对于侦

破案件的公安机关不公平、造成权利人的不满，更产生因为个别案件导致外界对于中国整

体知识产权刑事保护负面评价的结果。然而，知识产权是一种财产权的观点在今日已经广

承先启后 继往开来Inherit The Past; Usher in The Future

文 张为安

Preface / 卷首语

4

为各方接受。通过品保委与上海市人民检察院与市公安局经侦总队的合作，三方达成共识

认可知识产权权利人具有知识产权犯罪公诉案件被害人的地位，可以行使《刑事诉讼法》

赋予被害人的诉讼权利参与支持公诉。在品保委主动向最高人民检察院侦查监督厅汇报上

海此司法实践后，通过该厅的支持，此创新实践将可能在其他省市推广。如能落实，这将

是中国知识产权刑事司法保护提升透明度与效率的重大进展！

有效治理通过互联网销售假冒商标侵权商品

“通过互联网销售的假冒侵权商品必须通过邮寄快递才能送达购买者手中。因此，为

有效治理通过互联网售假，邮政部门应提高警觉，并完善对于寄送物品进行检查的机制与

流程”。在品保委提出此建议后，全国打击侵犯知识产权和制售假冒伪劣商品工作领导小

组（以下简称“领导小组”）办公室在今年5月15日与品保委的第三次交流会议上告知由

于品保委的建议，该小组已将邮政部门纳入领导小组成员单位。我们更欣慰地看到在领导

小组于今年9月30日发出的《关于印发2014年第四季度全国打击侵犯知识产权和制售假冒

伪劣商品重点工作安排的通知》中，邮政部门与其他十二个部委单位成为执行第四季度完

成互联网领域侵权假冒专项整治任务的共同负责单位。这反映出领导小组办公室对于品保

委反映情况及建议的认真听取，积极务实采取行动。对于愿意与品保委合作的电子商务互

联网平台经营商，我们应当积极推动合作，有系统地开展与平台经营商对话，协助其提升

平台电商尊重他人知识产权意识与完善平台对于电商管理的机制。针对会员企业掌握证

据，证明特定电商所销售商品构成假冒其注册商标商品，且经平台经营商证明该电商销售

额达到刑事犯罪追诉标准的情况，我们应当支持会员企业向公安机关举报，并争取平台经

营商配合公安机关开展侦查，摧毁互联网售假及供货的网络组织。此外，当会员企业要求

互联网平台经营商尽快移除销售侵权商品电商及其广告的要求时，我们应当给与协助。

品保委对第三次商标法修正做出的贡献，会员企业保护商标面临的新挑战

在商标法第三次修正过程中，通过中国外商投资企业协会领导的联系安排，品保委相

关主席与全国人大法律工作委员会（以下简称“法工委”）有关领导针对全国人大第一次

审议通过的商标法修正稿进行面对面交流。其后，品保委代表两度受法工委邀请针对后续

修改稿提供意见。其中部分意见最终得到了采纳。具体包括：商标注册人在注册商标期满

前十二个月即可以办理续展手续，消除过去的一些不利影响，如在期满前六个月才能办理

续展，而当商标权利人收到商标局续展证明时，其在海关总署的商标备案已过期失效；工

商部门对于“主要”用于制造侵权商品、伪造注册商标标识的工具处以没收、销毁；当事

人对于商标评审委员会的决定不服，向人民法院起诉的时限从十五日延长到三十日等。品

保委对于全国人大法工委在第三次商标法修改过程中展现的开放透明的态度与专业过硬的

能力表示敬佩，对于协会的大力支持表示感谢！然而，当前会员企业商标保护工作仍然存

在诸多重大挑战，包括：部分法官与学者认为在中国境内制造假冒侵权商品供出口的行为

不构成在中国境内使用该商标的行为，因而不构成侵权行为；工商部门对于销售不知道是

侵权商品，能证明该商品是自己合法取得并说明提供者的，依法不得对该侵权商品予以没

收、销毁等等。对以上诸多问题，品保委将与各有关方通力合作，尽速找出合理解决方案。

完善保护商业秘密的法律制度与推动有效执法

保护商业秘密是保护创新成果的重要一环，完善保护商业秘密的法律制度与推动有效

5

Preface / 卷首语

执法是内、外资企业一致的需要。领导小组将“继续开展商业秘密保护立法和政策等问题

的调研与对外交流”定为本年第四季度完善长效机制的重点工作之一，由商务部负责。品

保委在近五年期间曾与各级人民法院知识产权庭、行政与刑事司法部门及学术界合作进行

多项有关保护商业秘密的调研与研讨，如能争取获得参与上述由商务部负责的调研，相信

对于领导小组开展的完善保护商业秘密法律制度的重要工作将有所助益。

加强对于会员企业的服务、完善会员监督与合规运作意识及制度

品保委存在的基础在于会员企业的支持与信任。对于新入会的会员，品保委应当在其

入会满三个月、半年和一年时，主动跟进了解该会员对于品保委年度工作目标、开展项目

与执行成效是否符合入会时的预期，对于品保委的服务是否满意等。这是因为，会员企

业犹如品保委的股东，每年选举产生的服务团队成员犹如理事会成员。股东们通过每个季

度举行的“股东大会”监督“理事会”成员，考核其工作成效，以及通过年度选举选出适

任者，淘汰不适任者是确保品保委持续发展的重要机制。我们仍然需要加强内部沟通，使

“股东们”不躺在权利上睡觉，使“理事会”成员乐于接受监督，以获选担任服务团队成

员，服务会员为荣。最后，也是极为重要的一点：在当前中国政府极力打击贪腐，澄清吏

治的背景下，品保委提升服务团队成员与办公室人员合规运作的意识以及完善相关制度以

确保品保委的合规运作，不但是会员企业对于品保委的要求，更是品保委为了永续发展的

自身需要。

Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment (hereinafter referred to as QBPC) has been accompanying China's reform and opening as well as its development of a business environment under the rule of law for 14 challenging years and made great

achievements. It has won recognition and trust from enterprise members and public and private sections in China and abroad to become a social intermediate in the IPR field between our enterprise members, between our enterprise members and Chinese governments at all levels as well as IPR law enforcement units, Chinese enterprises, academic institutes, and media, and even between China and the international society. What challenges are ahead of us with a mission to meet great expectations of various parties? How do we grasp or create opportunities to overcome obstacles and achieve an all-win situation again and another success for QBPC? Considering these issues, I therefore write this article to express my personal thoughts, hoping that this little spark can ignite a flame of wisdom contributed by others and that it may be beneficial to fulfilling our mission and honoring the trust and expectations from various parties.

Changes and Impacts of China's Scientific and Technological Innovation PoliciesSince China issued the National Medium- and Long-Term Science and Technology Development

Compendium in 2006, public and private sectors in China and abroad paid attention to and even showed concerns about the issuance and implementation of supportive policies: whether it would lead to an unfair business environment for foreign businessmen and foreign-funded enterprises, and whether the innovation policies would turn judicial IPR protection against foreign obligees who seek IPR protection in China. The public and private sectors in China and abroad attach more worries to these concerns than IPR law enforcement. QBPC put forward the causes of these worries to the State Council and related ministries and commissions and provided them with suggested solutions through appropriate channels, which helped address some of the issues. In his government work report at the second session of the 12th National People's Congress on March 5th this year, Premier Li Keqiang specially noted that China will create a business environment fair to both Chinese and foreign enterprises to maintain China's position as the first choice for foreign investment. We have noticed that policies and measures that ever worried foreign businessmen and foreign-funded enterprises have decreased

Preface / 卷首语

6

dramatically. To our knowledge, many policies have been adjusted according to implementation results. QBPC will continue its researches on policies regarding scientific and technological innovation and IPR and proactively provide suggestions, so as to act as a communication channel between China and the international society in the policy field that has profound influences.

Great Progress in Judicial Protection Against IPR Crimes Quite Expected in ChinaIn China, public prosecution and trial units usually deny the "victim of a criminal case" position of an IPR

obligee during public prosecution for an IPR case, because articles related to IPR crimes are provided in Chapter III of Section II regarding crimes of sabotaging the order of the socialist market economy instead of Chapter V regarding crimes of infringing on properties. This leads to uncertainty of obligees about whether prosecution will be performed, whether a judgment will be made, and what will be the content of the judgment. This uncertainty sometimes facilitates local protection against judiciary and is used by some people to convert major cases into minor cases and eliminate minor cases. This is unfair to the public security departments that clear up the criminal case and annoys obligees. Moreover, a small number of such cases create a negative impression of the world on judicial protection against IPR crimes in China. Nowadays, intellectual property has been widely accepted as a type of property. QBPC has reached an agreement with Shanghai People's Procuratorate and Economic Investigation Squadron of Shanghai Municipal Public Security Office on recognizing the "victim in public prosecution against IPR crimes" position of IPR obligees so that the obligees can exercise their litigation rights granted by the Criminal Procedure Law to help the public prosecution. When QBPC took the initiative to report this practice in Shanghai to the Investigation Supervision Department of Supreme People's Procuratorate, the department approved it and such practice will probably be promoted in other provinces and cities in China. If this practice is adopted across China, it will represent a great progress in the improvement of transparency and efficiency of judicial protection against IPR crimes in China.

Effective Crackdown of Online Counterfeit SalesCounterfeits sold online can reach buyers only by mailing or express delivery. Therefore, it is critically

important for the postal sector to keep highly alerted and improve the mechanisms and procedures for checking the objects delivered for effective crackdown of online counterfeit sales. After QBPC put forward this suggestion, the National Leading Group against Intellectual Property Infringement and Producing & Selling Counterfeits (hereinafter referred to as the Leading Group) notified QBPC during the third meeting with QBPC on May 15 this year that the postal sector had been included as a member of the Leading Group. In the Notice on Printing and Issuing the Arrangement of Key Tasks of Cracking Down IPR Infringement and Counterfeit Production and Sales Across China in the 4th Quarter of 2014 issued by the Leading Group on September 30, we are pleased to see that the postal sector and 12 more ministries and commissions are listed as units responsible for the dedicated task of cracking down online counterfeit sales in the 4th quarter. This indicates that the Leading Group listens to the reports and suggestions of QBPC carefully and takes actions proactively. We should proactively drive cooperation between QBPC and e-commerce platform operators who are willing to set up partnership with QBPC. When an enterprise member proves that a commodity of a specific online dealer causes an infringement on a registered trademark of the member and the related e-commerce platform operator proves that the revenue of the online dealer meets the criminal prosecution criteria, QBPC should encourage the member to report the infringement to a public security department and seek the e-commerce platform operator's cooperation during the investigation by the public security department, so as to bring down the network of online counterfeit sales and counterfeit supply. In addition, QBPC should help members urge the e-commerce platform operators involved to quickly remove the online dealers who sell counterfeits and their advertisements. Meanwhile, QBPC will systematically arrange talks with e-commerce platform operators to help raise their awareness of respecting others' IPRs and optimize their dealer management mechanisms.

Contributions of QBPC to the Third Revision of the Trademark Law and New Trademark Protection Challenges Ahead of Enterprise Members

7

Preface / 卷首语

With the help of directors from the China Association of Enterprises with Foreign Investment, some QBPC chairmen met with related directors of the Legal Work Committee of NPC during the third revision of the Trademark Law to discuss about the revised Trademark Law approved in the first deliberation of the NPC. After the meeting, QBPC representatives were invited by the Legal Work Committee twice to provide comments on the subsequent revisions. Some QBPC suggestions were accepted by the committee, for example, a trademark registrant should be allowed to renew the registration within 12 months instead of 6 months before expiration, so as to prevent the situation that the trademark filed with the General Administration of Customs has expired when the registrant received a renewal certificate from the Trademark Office; administrative departments for industry and commerce should seize and destroy the tools mainly used to produce counterfeits or make fake labels of registered trademarks; if a party concerned is dissatisfied with a decision of the Trademark Review and Adjudication Board, the party should be allowed to appeal to a people's court within 30 days instead of 15 days. We would like to extend our admiration for the Legal Work Committee's open, transparent, and professional attitudes towards the third revision of the Trademark Law as well as our sincere gratitude to the assistance of the China Association of Enterprises with Foreign Investment. Currently, we are still facing numerous challenges: some judges and scholars believe that producing counterfeits with an infringed trademark in China for export does not constitute a behavior of using the trademark in China and therefore the behavior does not constitute an infringement; administrative departments for industry and commerce are not authorized to seize or destroy a dealer's commodities if the dealer is ignorant about the infringement and can prove that the commodities are obtained through lawful channels and provide information about the supplier of the commodities. QBPC needs to quickly find appropriate solutions with various parties concerned to address these issues.

Optimizing Trade Secret Protection Laws and Promoting Effective Law Enforcement

Trade secret protection is critical to innovation protection. Both Chinese and foreign enterprises require better trade secret protection laws and effective implementation of the laws. The Leading Group rates "continuing researches and external exchanges on formulation of trade secret protection laws and policies" as one of the major long-term mechanism optimization tasks in the 4th quarter and appoints the Ministry of Commerce as the responsible unit. In the recent 5 years, QBPC has carried out multiple researches and discussions with IPR tribunals of people's courts administrative and criminal judicial departments, and the academic circle on trade secret protection at all levels. We believe that QBPC will be helpful for the Leading Group to optimize trade secret protection laws if it gains the permission to participate in the above-mentioned researches of the Ministry of Commerce.

Improving Enterprise Member Services and the Awareness and Rules of Supervision by Members and Regulated Operation

QBPC is built on the support and trust of its enterprise members. QBPC should take the initiative to learn whether QBPC's annual work objectives, projects implemented, and project implementation results meet the expectations of the member and whether the member is satisfied with the service of QBPC when a new member regists with QBPC for 3 month, 6month and 12month. Enterprise members are just as shareholders of QBPC while the service team members elected every year are just as members of the board of directors. The shareholders supervise the members of the board of directors at the quarterly-held "shareholder meeting" to evaluate their performance. Through annual election, the shareholders select appropriate candidates to replace existing members with low performance, so as to ensure sustainable development of QBPC. We need to further enhance internal exchanges to ensure that the shareholders exercise their rights proactively, the members of the board of directors are willing to receive supervision, and the service team members feel the honor of providing services to enterprise members. Last but not least, under the current situation where the Chinese government is making great efforts to crack down corruption, QBPC should further raise the awareness of regulated operation among the service team members and office staffs and optimize its related regulations to not only meet the requirements of QBPC's enterprise members but also ensure QBPC's sustainable development.

8

Major Event / 重要活动

品保委代表出席在厦门举办的第18届中国国际投资贸易洽谈会

QBPC Representatives attended the 18th China International Fair for Investment and Trade in Xiamen

文 王志平

2014年9月7日至8日，品保委代理主席王志

平出席了在厦门举办的第18届中国国际投资贸

易洽谈会(CIFIT)。这些会议包括跨国公司座谈

会、国务院副总理汪洋的见面会以及2014国际投

资论坛。

跨国公司座谈会

2014年9月7日下午，中国商务部部长高虎

城主持了本次跨国公司座谈会。来自商务部

(MOFCOM)、国家税务总局(SAT)、国家工商

行政管理总局(SAIC)、中国食品药品监督管理

局(CFDA)、国家知识产权局(SIPO) 和跨国公司

(MNC)的约150名代表参加了本次会议。

王志平作为本次会议的主旨发言人之一，他

就知识产权保护方面的问题作了专题发言。他对

中国政府在知识产权保护方面做出的努力和取

得的成绩表示感谢。同时，他提出了目前品保委

会员关注的知识产权保护方面的6个问题并给出

了相应的建议解决方案。这6个问题分别是：网

络售假与侵权盗版、未经商标所有权人授权的定

牌加工并进行出口的行为、加强知识产权司法保

护、明确知识产权权利人在知识产权刑事诉讼中

的受害人地位、对侵权产品是否为“合法取得”

做出明确规定以及商业秘密保护。会议上讨论的

其他话题包括投资环境、制造业转型升级、食品

安全、工商管理、环境保护、制药行业管理和税

收等。

来自中央有关部门的代表回答了跨国公司发言

人所提出的问题，此后高虎城部长作总结发言。

与国务院副总理汪洋的见面会

9月8日上午，国务院副总理汪洋会见了跨国

公司代表。

汪副总理主要向与会代表传达了3项重要信息：

1、中国的改革开放政策不会变。

2、中国目前正在加速建设一个新的开放式

的经济体制。中国将放宽外商投资准入标准，特

别是在服务业，比如金融、教育、文化和医疗等

领域。

3、中国将优化外资投资环境。高质量的外

资在公平竞争的市场环境、公正透明的法律环境

中才能发挥最佳作用，而非仅靠一时的优惠政

策。所有的跨国公司均应享受国民待遇。

汪副总理还对最近发生的跨国公司的反垄断

案件发表了评论。他强调此类案件并非针对跨国

公司，而是为国内和国外企业提供更好的法律环

境铺平道路。

国际投资论坛

国际投资论坛于9月8日上午召开。国务院副

总理汪洋、福建省省委书记尤权、福建省省长苏

树林和国务院副秘书长毕井泉等高级领导人携同

800多名听众共同出席了本次会议。

国务院副总理汪洋在会上发表主旨演讲。他

在会上重申了此前在会见跨国公司代表小组时传

达的3项重要信息。他还进一步解释说，中国将

继续执行吸引外资的政策。同时，中国将更加关

注引进高科技技术、先进的管理经验和社会急需第18界中国国际投资贸易洽谈会现场Meeting Site of the 18th China International Fair for Investment and Trade (CIFIT) in Xiamen

9

Major Event / 重要活动

的人才。

汪副总理特别提到了我国知识产权保护方面

Steven Wang, QBPC Acting Chair, attended the 18th China International Fair for Investment and Trade (CIFIT) in Xiamen from September7to8, 2014.

The meetings included the Symposium for Multinational Corporations, a Meeting with Vice Premier WANG Yang, and the International Investment Forum 2014.

T h e S y m p o s i u m f o r M u l t i n a t i o n a l Corporations

The Symposium for Multinational Corporations was hosted by Minister Gao Hucheng, from the Ministry of Commerce of China, in the afternoon of September 7, 2014. Around 150 representatives from MOFCOM, State Administration of Taxation (SAT), China Food and Drug Administration (CFDA), State Administration for Industry and Commerce (SAIC), State Intellectual Property Office (SIPO), and Multinational Corporations (MNCs) participated in the meeting.

As one of the keynote speakers, Steven Wang’s presentation mainly focused on IP protection. He raised 6 issues and suggested appropriate solutions. The 6 issues are: online sales of counterfeit/infringing goods, OEM export without the trademark owner’s authorization, strengthening judicial IP protection, treating IP owners as the victim in criminal IP prosecutions, the loophole in Article 60 of the Trademark Law and trade secret protection. The speech and suggested solutions were well received by the audience.

Other topics addressed at the meeting were the investment environment, manufacturing upgrading, food safety, management for industry and commerce, environmental protection, management of the pharmaceutical industry, and taxation.

Representatives from the relevant central authorities replied to the issues raised by the MNC speakers and Minister Gao Hucheng made a concluding remark.

Meeting with VP WANG Yang

Vice Premier WANG Yang held a small group meeting with representatives of multinational corporations in the morning of September 8.

VP WANG delivered 3 messages to the audience.

1. The Reform and Opening-up Policy of China will not be changed.

2. China is now speeding up the process of building a new open-style economic system. China will broaden accesses to foreign investments especially in the area of services, e.g., finance, education, culture and medical care.

3. China will optimize the environment for foreign investments. High quality foreign investments will do best when there is fair and open competition and transparent legal policy rather than short-term preferential policies. All MNCs should enjoy national treatment.

VP WANG also made comments on the recent anti-monopoly cases against MNCs. He emphasized that such cases are not targeting MNCs but were paving the way for a better legal environment for both domestic and foreign companies.

International Investment Forum The International Investment Forum was held in the

morning of September 8. Senior leaders including VP WANG Yang, Mr. YOU Quan, Secretary of Fujian Province, Mr. SU Shulin, Governor of Fujian Province and Mr. BI Jingquan, Vice General Secretary of State Council attended the meeting together with an audience of more than 800.

VP WANG Yang made a keynote speech at the meeting. He reaffirmed his 3 messages delivered earlier in the small group meeting with representatives from MNCs. He further explained that China will continue to carry out the policy on attracting foreign investments. Meantime, China will

汪洋副总理在国际投资论坛上发表讲话VP WangYang is Delivering a Speech in International Investment Forum

的数据。今年上半年，查办侵权假冒案件近8万

件，生效判决1万多人，同比增长48%。

10

QBPC General Membership Meetings / 品保委会员大会

pay more attention to attracting advanced technology, management skills and needed talent.

VP WANG shared the data on IP protection for the first half of the year. During this period, Chinese government

enforcement agencies brought 80,000 cases against IP infringers and counterfeit goods. More than 10,000 persons were criminally prosecuted. Compared to the same period of last year, the number has increased by 48%.

(proofread by John E. Matheson )

品保委九月会员大会QBPC September General Membership Meeting

文 袁帅

2014年9月11至12日，中国外商投资企业协

会优质品牌保护委员会（以下简称“品保委”）

在广州召开第三季度会员大会。其中，会员大

会暨会员服务委员会培训大会于9月12日上午举

行。来自海关总署广东分署、广州海关、黄埔海

关、广州版权局等单位的有关领导，外国驻广州

总领馆等的有关人员以及近百家品保委会员公司

共100 多位代表参加了此次盛会。

会议伊始，品保委代理主席王志平致欢迎

词，他简要介绍了品保委的发展历程及运行情

况。他指出，品保委成立14年来，一直致力于搭

建国际社会与中国政府在知识产权保护方面沟通

合作的桥梁，积极推动企业与政府联手应对日益

严重的侵犯知识产权违法犯罪问题。如今，品保

委已与国内外多家组织机构就知识产权保护工作

签订合作备忘录，从而能够引领权利人更好地完

善中国知识产权环境，维护企业的切身利益。他

还强调，尽管品保委在知识产权保护工作方面成

绩显著，但网络售假，恶意商标注册、定牌加工

出口以及泄露商业秘密等诸多侵权犯罪层出不

穷，知识产权保护工作仍面临巨大挑战。希望广

大权利人企业和品保委一起，加强同执法部门的

交流与合作，为打击侵权类违法犯罪行为，建立

更加诚信、透明的营商环境做出新的贡献。

随后，中南财经政法大学原校长、吴汉东教

授应邀就知识产权保护与运用的战略问题作了专

题报告。他围绕《知识产权保护的战略实施与制

度建设》议题，从2008年实施的《国家知识产权

战略纲要》、2013年实施的关于《全面深化改革

若干重大问题的决定》、知识产权保护的立法重

点以及知识产权保护的理念、原则与举措等角度

向大会作了精彩的发言。他还强调，知识产权保

护不仅是国际社会关注的热点问题，也是中国深

化改革开放，推进创新型国家战略的必由之路。

为了加强广大权利人与海关执法部门的沟通

交流，提升海关打击假冒侵权类违法犯罪活动的

针对性和成功率，本次会议设置了珠三角海关知

识产权边境保护专题座谈会环节，该环节由海关

委员会主席齐雪峰主持。来自广州海关何树发科

长和黄埔海关的宋扬科长分别向与会代表介绍了

各自海关的工作情况并认真征求了工作建议。最

后，出席会议的海关关员还与广大会员企业代表

就知识产权保护的热点问题进行了深入的交流和

研讨。

12日上午，品保委九月会员大会暨会员服务

委员会培训大会在所有与会者的积极参与中圆满

落幕。

集体照 Group photo

11

QBPC General Membership Meetings / 品保委会员大会

The 3rd Quarter Membership Meeting of Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment (hereinafter

referred to as QBPC) was held in Guangzhou during September 11 to 12, 2014. Meanwhile, the General Meeting and Membership Service Committee Training were held on the morning of September 12. Directors from various units including Guangdong Sub-Administration of China Customs, Guangzhou Customs, Huangpu Customs, and Guangzhou Copyright Bureau, personnel from foreign consulates general in Guangzhou, as well as over 100 representatives from about 100 enterprise members of QBPC were present at the event.

At the beginning of the meeting, QBPC Acting Chairman Steven Wang made a welcome speech. He briefed the audiences on QBPC development and updated what has done so far. He noted that QBPC had been acting as a communication channel between the international society and the Chinese government on IPR protection since it was founded 14 years ago to proactively promote joint efforts of enterprises and the government to crack down worsening IPR infringements. Nowadays, QBPC has signed memorandums of cooperation with many Chinese and foreign organizations on IPR protection for helping right holders better improve IPR protection in China and protect their interests. He also emphasized that despite the noticeable achievements that QBPC has made in IPR protection, various IPR infringements kept emerging such as online counterfeit sales, malicious trademark registration, OEM trademark product export, and trade secret disclosure, imposing a great challenge on IPR protection. He called on enterprise right holders to work with QBPC to enhance communication and cooperation with law enforcement agencies to make new contributions to crack down IPR infringements for a more

creditable and transparent business environment.

Then, Professor Handong Wu, former president of Zhongnan University of Economics and Law, was invited to deliver a report on IPR protection and application strategies. His wonderful speech titled Strategy Implementation and System Construction for IPR Protection focused on the National Intellectual Property Strategy Compendium put into force in 2008, the Decision on Some Major Issues Concerning Comprehensively Deepening the Reform put into force in 2013, IPR law formulation highlights, as well as IPR protection philosophy, principle, and measures. He also stressed that IPR protection is not only a focus of the international society but also the sure way for China to deepen its reform and opening and promote its "innovative country" strategy.

To enhance communication between right holders and law enforcement agencies of customs to help customs better pinpoint and crack down counterfeiting and infringements, this meeting included a symposium moderated by QBPC Customs Committee Chairman Chuck Qi on IPR protection by customs in the Pearl River delta. Section Chief Shufa He from the Guangzhou Customs and Section Chief Yang Song from the Huangpu Customs introduced the implementation of duties of their respective customs to the audiences and asked them for suggestions. During the last session, officials from the customs held in-depth talks with representatives from enterprise members on key IPR protection issues.

The QBPC September General Membership Meeting and the Member Service Committee Training Meeting that witnessed proactive involvement of all participants were closed on the morning of September 12.

(proofread by Steven Wang)

品保委代理主席王志平发表演讲Steven Wang, QBPC Acting Chairman Made a Speech

中南财经政法大学前校长吴汉东教授发表演讲Pro.Handong Wu, Former President of Zhongnan University of Economics and Law Made a Speech

12

QBPC General Membership Meetings / 品保委会员大会

品保委九月会员大会工作委员会报告会Committee Update for QBPC September General Membership Meeting

文 胡红茎

2014年9月11日下午，中国外商投资企业协

会优质品牌保护委员会（以下简称“品保委”）

工作委员会九月工作报告会在广州召开。

会议由品保委副主席陈小东主持，包括品保

委代理主席王志平，副主席John E.Matheson、

副主席Ron Davis在内的多位服务团队成员参与

了会议。100多名会员代表出席了各委员会主席

的现场报告，并进行了积极互动。

最佳案例执行委员会首先进行了工作报告。

该委员会主席鞠延河，副主席施晴、陈超先后介

绍了品保委与广东省工商行政管理局在反不正

当竞争和知识产权保护领域的研讨会；最高人民

检察院主办、品保委协办的知识产权保护培训班

活动；品保委与上海市打击侵犯知识产权和制售

假冒伪劣商品领导小组交流会和品保委与上海市

高级人民检察院签订合作备忘录等项目。最佳案

例执行委员会副主席刘涛与品保委高级法务刘莹

共同介绍了品保委知识产权保护最佳案例和“两

法”衔接典型案例评选活动情况。刘莹特别讲解

了会员公司申报案例的整体流程及需要特别注意

的事项。

政府合作委员会主席周宇，副主席张小林、关

嘉玲、陈晓嫣出席会议。周宇主席简要介绍了本季

度品保委与工信部合作完成的知识产权保护培训情

况，目前已完成了在湖南、湖北、浙江、山东、河

南等地的培训。下一步还将在甘肃、江西等地合作

开展培训。张小林副主席主要介绍了同法律委员

会、专利与创新委员会协作完成的与上海交通大学

合作进行的知识产权反垄断研究项目。

法律委员会主席雷凌飞，副主席于帮清、刘

淼、陈心先后进行了工作报告。本季度的工作主

要涉及与外部机构的多个合作研讨、调研项目，

组织会员参与法律修订的提案工作、品保委内

部多项政策的制订和修订工作等。其中本季度

已执行的合作项目有上海知识产权法官培训、上

海自由贸易区的知识产权司法保护研讨会、南湖

论坛，同专利与创新委员会共同完成的宁波论坛

等。参与的法律法规修订涉及商标法、知名商标

的认定和保护规则、知识产权反垄断规则、著作

权法等方面。品保委内部的政策制定和修订方

面，在外部顾问和其他委员会主席的共同努力

下，法律委员会对品保委合同模板进行了修订，

并且正在制定品保委内部合规具体操作流程与标

准，用以指导各个委员会和办公室开展项目与举

办活动。同时，我们也对最新设计的品保委商标

和logo申请了注册，以便及时保护好品保委的知

法律委员会发表演讲Legal Committee Chairs made a speech

海关委员会发表演讲Customs Committee Chair made a speech

刘涛、刘莹就最佳案例申请问题为会员提供培训Best Practice Case Application Training Given by Kelvin Liu & Lizzy Liu

13

QBPC General Membership Meetings / 品保委会员大会

识产权。

专利与创新委员会副主席向虎、李森出席了

会议，向虎副主席做工作报告。专利与创新委员

会本季度的工作主要有八项，具体包括：与上海

交通大学王先林教授合作进行的知识产权领域反

垄断研讨会；赞助北京市法院第六届知识产权精

品案件研讨会；与北京高级人民法院合作的专利

许可与确权行政诉讼案件研究报告；与最高人民

法院开展的商业秘密保护调研项目、诉前禁令调

研项目；与北京第一中级人民法院开展的知识产

权案件民事诉讼损害赔偿调研项目及品保委就专

利侵权司法解释的修订向最高人民法院提供意见

的工作。以上项目有的已经完成，有的还在持续

推进过程中。

海关委员会主席齐雪峰、副主席李亚敏出席

了会议。李亚敏进行了工作报告。本季度中，海

关委员会分别与昆明海关、南京海关开展了知识

产权保护培训项目；邀请海关总署就升级后的海

关知识产权备案系统的使用，给品保委会员企业

进行培训及征询改进意见；与海关总署共同举办

了知识产权海关保护科技应用座谈会等。除此之

外，海关委员会在参与包括国际刑警组织亚洲地

区研讨会、世界海关组织地区能力建设研讨会、

台湾海关研讨会在内的国际性会议中代表品保委

发表演讲，持续性地在国际社会推介品保委，不

断提高品保委的国际影响力。

政府合作委员会发表演讲Government Cooperation Committee Chairs made a speech

专利与创新委员会发表演讲Patent & Innovation Committee Chair made a speech

最佳案例与执行委员会发表演讲BPEC Committee Chairs made a speech

The Committee Update for September General Membership Meeting of Quality Brands Protection Committee of China Association of Enterprises with

Foreign Investment (hereinafter referred to as QBPC) was held in Guangzhou on the afternoon of September 11, 2014.

QBPC Vice Chairman Colin Chen moderated the meeting and multiple directors were present at the meeting, including QBPC Acting Chairman Steven Wang, Vice Chairman John E. Matheson, and Vice Chairman Ron Davis. More than 100 member representatives attended the meeting to listen to the reports of the chairmen of the committees and carried out active communications.

QBPC Best Practices/Enforcement Committee made a report first. Chairman Frank Ju and Vice Chairperson Angela Shi and Conan Chen introduced the seminar held by QBPC and Guangdong Province Administration for Industry and

Commerce on anti-unfair competition and IPR protection, the IPR protection training sessions sponsored by the Supreme People's Procuratorate and co-sponsored by QBPC, the group meeting between QBPC and the Shanghai Office on Fight Against IPR Infringement and Counterfeiting, and the memorandum signing between QBPC and Shanghai People's Procuratorate. Vice Chairman Kelvin Liu of the committee and QBPC Senior Legal Specialist Lizzy Liu together introduced the QBPC activity of selecting best cases on IPR protection and typical cases on administrative law enforcement and criminal justice cohesion. Lizzy Liu specially explained the entire procedure for an enterprise member to report cases and some related issues that require special attention.

Chairman Allen Zhou and Vice Chairperson Xiaolin Zhang, Kathryn Guan, and Joann Chen of the Government Cooperation Committee attended the meeting. Chairman

14

QBPC General Membership Meetings / 品保委会员大会

Allen Zhou briefly introduced the IPR protection training jointed provided by QBPC and the Ministry of Industry and Information Technology in the current quarter. According to the chairman, the training has been completed in Hunan, Hubei, Zhejiang, Shandong, and Henan. Joint efforts will be made to deliver training in other places including Gansu and Jiangxi. Vice Chairman Xiaolin Zhang introduced the anti IPR monopoly project completed with the Legal Committee, Patent and Innovation Committee, and Shanghai Jiao Tong University.

Chairman Lingfei Lei and Vice Chairmen Michael Yu, Miao Liu, and Heart Chen of the Legal Committee made reports one after another. In the current quarter, the committee focused its efforts on multiple external cooperation seminars and research projects. It organized members to participate in making law revision proposals and formulating or revising multiple internal policies of QBPC. The projects carried out in the current quarter include the Shanghai IPR judge training session, the Shanghai free trade zone IPR judicial protection seminar, the Hunan forum, and the Ningbo forum held together with the Patent and Innovation Committee. The Legal Committee participated in Trademark Law revision, determination of well-known trademarks and formulation of protection rules, formulation of anti IPR monopoly rules, Copyright Law revision, and so on. In terms of formulation and revision of QBPC internal policies, the Legal Committee revised the QBPC contract template with the help of external consultants and chairmen of the other committees. The Legal Committee is creating the procedure and standards on internal compliance as project and activity guidelines for all QBPC committees and offices. In addition, the Legal Committee applied for registering the newly design QBPC trademark and logo so as to protect QBPC's intellectual properties in a timely manner.

Andy Xiang and Sam Li, Vice Chairmen of the Patent and Innovation Committee, attended the meeting and Vice Chairman Andy Xiang made a work report. The committee mainly implemented eight tasks in the current quarter, including holding an anti IPR monopoly seminar with Professor Xianlin Wang from Shanghai Jiao Tong university, sponsoring the sixth seminar of Beijing courts on typical IPR cases, preparing with Beijing Higher People's Court a report of research on administrative proceedings regarding patent licensing and rights confirmation, conducting with the Supreme People's Court a survey on trade secret protection and a survey on injunction before litigation, conducting with Beijing First Intermediate People's Court a survey on loss compensation through civil IPR litigation, and providing QBPC's comments for the Supreme People's Court on revision of the judicial interpretation of patent infringement. Some of the preceding tasks have been completed while some are in process.

Chairman Chuck Qi and Vice Chairman Karen Li of the Customs Committee attended the meeting and Karen Li made a report. In the current quarter, the committee worked with the Kunming Customs and Nanjing Customs to provide IPR protection training, invited the General Administration of Customs to provide training for QBPC enterprise members on how to use the upgraded customs IPR filing system and collect comments from the members, and held a symposium with the General Administration of Customs on technological application protection by customs. In addition, the committee made speeches on behalf of QBPC at international conferences including Asian seminars of the international criminal police organization, regional capability buildup seminars of the WCO, and the seminar with Taiwan customs to continuously promote QBPC in the international society and improve the influence of QBPC in the world.

品保委九月会员大会专利与创新委员会午餐会Patent and Innovation Committee Lunch Meeting During QBPC

September General Membership Meeting文 刘莹

2014年9月11日中午，品保委9月会员大会专

利与创新委员会午餐会在广州举行。专利与创新

委员会副主席李森博士主持会议。广东省高级人

民法院知识产权庭副庭长欧修平以“华为公司与

IDC公司标准必要专利及垄断纠纷案”为题，为

与会嘉宾介绍了相关审判经验。

15

QBPC General Membership Meetings / 品保委会员大会

广东省高级人民法院知识产权庭副庭长欧修平Ou Xiuping, Deputy Chief Judge, IP Tribunal Of Guangdong Higher People's Court

就华为公司诉美国IDC公司标准必要专利使

用费纠纷案，欧法官首先介绍了本案案情，说明

了美国IDC公司标准必要专利及其许可状况，和

IDC公司与华为公司纠纷产生的始末。通过对中

外法律的旁征博引，欧法官从纠纷性质、纠纷管

辖、适用法律及标准必要专利使用费的计算方法

等方面进行了深入分析，详细介绍了广东省高级

人民法院在审理这一新类型案件时极具开创性的

做法。最后广东高院判决美国IDC公司停止相关

侵权行为，就中国标准必要专利及标准必要专利

申请给予华为技术有限公司许可，许可费率以相

关产品实际销售价格计算，不超过0.019%。

此案是中国首例标准必要专利使用费纠纷，

被《知识产权管理》杂志评选为2013年“全球年

度案例”，成为中国大陆地区唯一入选案例。学

术界也认为此案判决体现了加强保护、坚持利益

平衡的司法政策，特别是，法院对FRAND原则

的阐释和适用具有开创性和创新性，为FRAND

原则的发展和完善注入了中国元素，该案判决具

有世界意义。

对于华为公司诉美国IDC公司垄断纠纷案，

欧法官结合相关法律法规结合本案诸多特点，详

述了广东高院是如何界定相关市场、被告在相关

市场是否具有支配地位及其是否构成滥用市场

支配地位等问题。最终法院判决交互数字技术公

司、交互数字通信有限公司、交互数字公司立即

停止针对华为技术有限公司实施的过高定价和搭

售的垄断民事侵权行为；赔偿华为技术有限公司

经济损失人民币2000万元，驳回华为技术有限公

司的其他诉讼请求。

欧法官对于这两个案件的详实介绍得到了与

会会员的一致欢迎。

September 11, 2014, at noon, Patent and Innovation Committee Lunch Meeting during QBPC September Genera l Membership Meet ings was held in

Guangzhou. Doctor Sam Li, Vice Chairman of the Patent and Innovation Committee, chaired the meeting. Ou Xiuping, Deputy Chief Judge of the Intellectual Property Tribunal at Guangdong High People’s Court, introduced related trial experience on the theme of standard essential patent and monopoly dispute cases between Huawei and IDC.

As for the appellate case on standard essential patent royalty fees Huawei vs. IDC, Deputy Chief Judge Ou introduced the case first, and then described the United States IDC standard patent and its license conditions, and details of the dispute between IDC and Huawei. By quoting copiously from domestic and foreign laws, Deputy Chief Judge Ou analyzed in depth the dispute nature, dispute jurisdiction, applicable laws, and algorithms of standard essential patent fees, and introduced in details the Guangdong High People's

Court’s pioneer approaches in the trial of this new type of cases. At last, Guangdong High People’s Court ruled that the United States IDC shall stop related infringements, granted Huawei application of China standard essential patents and standard essential patents, and determined specific algorithms of license fees, no more than 0.019%.

Deputy Chief Judge Ou said that this case, China’s first standard essential patent royalty fee dispute case, was named Global Intellectual Property Case 2013 by Managing Intellectual Property, the only case selected in mainland China. The academics also held the view that this case reflects the judicial policies of intensifying protection and insisting on interest balance. Especially, the Court's interpretation and application of the FRAND principles feature creativity and innovation, which injects Chinese elements into the development and improvement of the FRAND principles. In a word, this case boasts global significance.

16

Seminars & Exchange Meetings / 研讨活动

全国检察机关知识产权培训班暨行政执法与刑事司法衔接工作现场推进会

Training Course and Workshop on the Connection between IPR Administrative Enforcement and Criminal Judiciary for Prosecutors

文 胡红茎

2014年7月21日上午，全国检察机关知识产权

培训班暨行政执法与刑事司法衔接工作现场推进会

在国家检察官学院大连分院召开。此次会议由全国

最高人民检察院侦查监督厅主办；辽宁省人民检察

院、大连市人民检察院承办、中国外商投资协会优

质品牌保护委员会（以下简称“品保委”）协办。

来自最高人民检察院侦查监督厅副厅长元明、辽宁

省院副检察长田洪举、大连市检察院检察长赵建

伟、知识产权处处长张建忠出席了会议。此次会议

由最高人民检察院知识产权处处长张建忠主持，来

自最高人民法院刑一庭副庭长李勇、国家版权局版

权管理司副巡视员段玉萍、四川省公安厅经侦总队

长柯庆、中国人民大学的教授刘春田、品保委名誉

主席张为安、代理主席王志平、副主席陈小东等出

席会议并进行授课或发表演讲。

21日上午，刘春田教授首先介绍了知识产权

在中国的发展史，在此基础上着重探讨了知识产

权的社会性质。他认为知识产权本质上是一种

For the dispute case of Huawei’s appeal over IDC's monopoly, Deputy Chief Judge Ou, by combining with related laws and regulations and various characteristics of this case, detailed how the Guangdong High People’s Court defined the relevant market, whether the defendant had patent market ascendancy, and whether the defendant appeared to abuse patent market ascendancy and other issues. In the end, the court held that InterDigital Communications, Inc. and InterDigital Technology Corp. shall immediately stop

monopoly civil infringement activities, including excessive pricing and tie-in sales, and compensate an economic loss of 20 million yuan to Huawei, and ruled against other lawsuits filed by Huawei.

Detailed descriptions of these two cases made by Deputy Chief Judge Ou received unanimously welcome from all members participating in the meeting.

会议现场 Meeting Site

私权，而只有建立充分保证这

种私权的社会制度，才能保障

社会上的持续性创新、发展。

张建忠处长对其授课内容给予

了高度评价，认为其以事实论

道、用数据说话、纵横捭阖、

言风幽默，提高了听众对知识

产权的整体认识。

当日下午，李勇副庭长进

行了以“知识产权刑事案例”

为主题的授课。课程主要介绍

了侵犯商业秘密犯罪、侵犯商

Seminars & Exchange Meetings / 研讨活动

17

自高校老师的魅力。段玉萍副巡视员授课主题是

“我国版权保护基本情况及著作权侵权认定的有

关问题”。互动环节时，参会人员纷纷表示她的

授课将我国最新的版权保护情况做了全面系统的梳

理，逻辑严密，内容翔实。相信此次授课将对参会

人员版权保护和著作权侵权认定工作大有裨益。

会议最后一天，品保委名誉主席张为安、副

主席陈小东、法律委员会副主席于帮清及会员代

表陈耀东、马海舰分别发表演讲。代理主席王志

平与最高人民法院法知识产权处处长张建忠致此

环节闭幕词。张为安主席就“涉外定牌加工贸易

是否构成侵犯商标权的事实和法律问题”首先发

表演讲，随后陈小东副主席、于帮清法律委员会

副主席等就“加强知识产权和制售假冒伪劣商品

刑事案件侦查监督工作权利人视角”、“知识产

权权利人在刑事诉讼中的地位”等与企业法务工

作息息相关的问题谈了一些体会见解并就相关工

作提出建议。此次品保委与会代表的演讲，充分

展示了品保委作为民间组织对知识产权保护的坚

定立场和深刻认知。来自各检察院侦监部门的与

会领导对品保委在推动中国知识产权保护发展方

面做出的努力和贡献给予了高度认可，并期待今

后能够进行更多交流，实现更多合作。会议当天

下午，来自辽宁、安徽、江西、湖北等地的检察

院侦监部门负责人也分别介绍了工作经验，并受

到了一致好评。

标权犯罪、侵犯著作权犯罪三类刑事案件的特点

和犯罪认定难点。介绍中不仅包含了详实的全国

范围内的相关案件类数据统计，还有着大量的以

案例为支撑的对犯罪认定难点的深入分析。李勇

副庭长的精彩授课得到了参会人员的一致好评。

22日，四川省公安厅经侦总队总队长柯庆和

江苏省南京市雨花台区检察院知识产权科副科长

周朝阳先后进行授课。柯庆总队长主讲的“侵

犯商业秘密犯罪证据收集与采信”是当前众多检

察机关、经侦机关、法院乃至企业法务工作人员

共同关注的热点问题。他以多年的办案经验，结

合用心收集的大量案例，对该问题进行了全面深

入的剖析。此次授课，内容丰富且实用，思路清

晰，分析透彻，令参会人员深感不虚此行。来自

基层检察机关的周朝阳副科长同样讲授了侵犯商

业秘密罪的相关问题。与之不同的是，他的讲述

是从几起不起诉案件看侵犯商业秘密罪的审查要

点。同样的主题，不同的视角。周副科长从检察

机关的角度，并在多年办案经验的基础上为大家

讲授了实体审查要点和证据审查要点，以及其他

需要特别注意的审查难点。

会议第三天，北京师范大学副教授刘科和国

家版权局版权管理司副巡视员段玉萍分别进行了

精彩授课。刘科副教授就“网络知识产权犯罪中

的若干问题”进行了深入浅出的讲解。他的研究

实现了理论与实践的有效结合，并对实践中的难

点都有准确的把握，由此让与会人员感受到了来

In the morning of July 21, 2014, hosted by the Investigation Supervision Department of Supreme People's Procuratorate (SPP), organized by the Liaoning

People's Procuratorate and Dalian People's Procuratorate, and co-organized by QBPC, the Training Course and Workshop on the Connection between IPR Administrative Enforcement and Criminal Judiciary for Prosecutors was held at Dalian Branch of National Prosecutors College of PRC. Deputy Director General Yuan Ming of Investigation Supervision Department of SPP, Director Zhang Jianzhong of Intellectual Property Office of SPP, Deputy Chief Procurator TianHongju of Liaoning People's Procuratorate, and Chief Procurator Zhao Jianwei of Dalian People's Procuratorate attended the

meeting. Deputy Presiding Judge Li Yong of No.1 Criminal Tribunal of the Supreme People's Court (SPC), Associate Council Duan Yuping of Copyright Department of National Copyright Administration of China (NCAC), Ke Qing, Chief Leader of the Economic Investigation Squadron of Sichuan Provincial Public Security Department (SPPSD), Professor Liu Chuntian of Renmin University of China (RUC), QBPC Honorary Chair Jack Chang, Acting Chair Steven Wang, and Vice Chairman Colin Chen attended and addressed the meeting, which was hosted by Director Zhang Jianzhong.

On July 21, Professor Liu Chuntian introduced China's intellectual property right (IPR) development history and

18

Seminars & Exchange Meetings / 研讨活动

discussed the social nature of IPR. Professor Liu said that IPR is essentially a kind of private rights and only a social system to protect such private rights is established can the society maintains sustainable innovation and development. Deputy Presiding Judge Li Yong lectured on criminal intellectual property (IP) cases, which mainly introduced features of and difficulties in cognizance of business secret, trademark, and copyright infringement cases. The lecture not only included detailed case statistics but also involved numerous cases to support in-depth analysis of criminal cognizance difficulties.

On July 22, Ke Qing, Chief Leader of the Economic Investigation Squadron of SPPSD and Deputy Chief Zhou Chaoyang of IP Section of Nanjing Yuhuatai District People's Procuratorate gave lectures. Based on numerous cases, Chief Squad Leader Ke Qing who has rich case handling experience lectured on collecting and adopting business secret infringement evidence, which is the common focus of many procuratorates, economic investigation organizations, courts, and enterprise legal affair personnel. Deputy Chief Zhou Chaoyang also lectured on business secret infringement issues but analyzed key points and difficulties in handling business secret infringement crimes based on several non-prosecution cases.

On July 23, Associate Council Duan Yuping of Copyright Department of NCAC and Associate Professor Liu Ke of Beijing Normal University (BNU) delivered wonderful lectures. Associate Council Duan Yuping lectured on basic information about China copyright protection and cognizance of copyright infringements, while Associate Professor Liu Ke held an in-depth discussion about several issues concerning network IP crimes by combining theory and practice.

In the morning of July 24, hosted by Vice Chairpersons Kelvin Liu and Kavin Ma of QBPC Best Practices/Enforcement Committee, the following speeches related to enterprise legal affairs were delivered respectively by QBPC Honorary Chair Jack Chang, Vice Chairman Colin Chen, Vice Chairperson Michael Yu of QBPC Legal Committee, and member representatives Associate Director Ma Haijian of Security China at Novartis and IP Director Chen Yaodong of Akzo Nobel (China) Investment: Facts and Legal Issues Concerning Whether Foreign OEM Trades Constitute Trademark Infringements, Strengthening Investigation and Supervision of IPR Infringement and Counterfeit Criminal Cases from the Perspective of IPR Holders, Position of

IPR Holders in Criminal Proceedings, Several Issues on the Connection Between IPR Administrative Enforcement and Criminal Judiciary, and Criminal Judicial Protection Against Business Secret Infringements from the Aspect of Obligees. These speeches fully reflect QBPC's firm stand and deep understanding of IP protection as a non-governmental organization. Leaders from investigation and supervision departments of procuratorates highly appraised QBPC's efforts and contributions to attack counterfeits and protect IPRs and expected further exchanges and cooperation with QBPC.

During the interactive exchange, Director Xiao Kai of Financial & IP Crime Department of Shanghai People's Procuratorate stated the following opinions: Firstly, there is no dispute over IPR holders' victim positions in IPR criminal cases. Procuratorates need to clearly know about this after modifications to new Law of Criminal Procedure. In this aspect, Financial & IP Crime Department of Shanghai People's Procuratorate will provide guarantees for obligees. Secondly, Shanghai People's Procuratorate is striving to promote transparency of criminal proceedings. For example, the people's courts provide verdicts on the Internet for the public to query, and procuratorates provide some legal documents on the Internet for obligees. Finally, for the mode of three-in-one adjudication of IPR disputes, case officers and civil judges may disagree with each other on standards in adopting evidence, which requires further exploration. It'll be great support if obligees can participate in the process.

QBPC Acting Chair Steven Wang summarized the meeting on behalf of QBPC. Mr. Wang introduced QBPC and emphasized that IP protection became vital for foreign and Chinese enterprises with development of Chinese economy. He also said that procuratorates were able to accomplish much in IP protection because procuratorates–national criminal supervision departments played a crucial role in supervising substituting fines for criminal punishment and transfer of cases by administrative organizations and case filing and investigation by public security organizations. Finally, Mr. Wang appreciated procuratorates’ great support for QBPC and its member enterprises.

Director Zhang Jianzhong then made closing remarks for the meeting. Mr. Zhang pointed out that issues raised by QBPC were cutting-edge and these issues and suggestions could be used as references for legislation and law enforcement; it was a global responsibility to protect IPRs;

Seminars & Exchange Meetings / 研讨活动

19

as China played a more and more important role in world economy, China should assume its own responsibilities, n o r m a l i z e o r d e r o f t h e m a r k e t economy, and attack infringements and counterfeits. He also mentioned that QBPC, friend of procuratorates, has made great contributions not only to China's criminal protection but also to Chinese economic construction and social development and thereby deserves respect from procuratorates. Mr. Zhang hoped that QBPC would publicize IP protection achievements made by Chinese law enforcement agencies to the world.

In the afternoon of July 24, heads of investigation and supervision 集体照 Group photo

2014年上海知识产权法官培训Summary on the 2014 Shanghai IPR Judge Training

文 于帮清

2014年8月25-29日，由同济大学法学院、

上海高级人民法院知识产权审判庭主办，中国外

商投资企业协会优质品牌保护委员会（以下简称

“品保委”）协办的“2014年上海知识产权法官

培训”项目在上海举行。最高人民法院知识产权

庭副庭长金克胜、知识产权庭审判长王艳芳、夏

君丽，上海市高级人民法院副院长吴偕林、知识

产权庭庭长朱丹、刑事审判二庭庭长徐立明，上

海市知识产权局局长吕国强、中国人民大学教授

刘春田、华东政法大学教授王迁、同济大学教授

刘晓海、上海市三级法院知识产权法官共约100

人、品保委会员企业代表20余人参加培训。品保

委副主席陈小东、品保委法律委员会副主席李亚

平、NBA公司刘伟凯先生、先正达公司刘国群先

生应邀到会演讲并参加了本次培训。

这次培训共持续一周，议题十分丰富。金克

胜副庭长、王艳芳审判长、夏君丽审判长分别就

“知识产权司法保护的若干问题”、“不正当竞

争案件审判中的疑难问题”、“商标法修改的主

要内容及法律适用”进行了演讲；吕国强局长、

徐立明庭长、刘春田教授、王迁教授、刘晓海教

授分别就“知识产权保护新形势”、“刑事审判

的实体和程序法律问题”、“知识产权保护基本问

题”、“著作权保护的新情况”、“德国知识产权

保护的有关问题”进行了讲解。陈小东副主席、李

亚平副主席、刘伟凯和刘国群分别阐述了“新时期

商标专用权刑事保护若干问题的思考”、“驰名商

标认定中的证据评估”、“体育赛事转播的原创

新”、“种业商业秘密保护的挑战”。

本次培训，品保委会员企业报名踊跃，共有

50余名代表报名，以竞争每日的20名参会名额。

上述培训内容包括商标、著作权、商业秘密、刑

事保护等，使得参加人员了解了中国知识产权司

法保护的新动向和趋势，反响很好、效果突出。

departments of procuratorates from Liaoning, Anhui, Jiangxi, Hubei, and other provinces respectively shared working experience. Based on prosecutorial practice, each prosecutor reported mechanism optimization, strengthening measures, promoting establishment of a platform for connecting the administrative enforcement and criminal judiciary, carrying out further specialized training activities, and so on, thus gaining high praise.

20

Seminars & Exchange Meetings / 研讨活动

From August 25 to August 29, 2014, the 2014 Shanghai IPR Judge Training, hosted by Tongji Law School and IPR Tribunal of the Higher People's Court of

Shanghai and co-hosted by Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment ( hereinafter referred to as QBPC), was held in Shanghai. Those attending the training included Vice President Jin Kesheng of the IPR Tribunal of the Supreme People's Court, IPR Tribunal Presiding Judges Wang Yanfang and Xia Junli of the Supreme People's Court, Vice President Wu Xielin of the Higher People's Court of Shanghai, Director Zhu Dan of the IPR Tribunal, Director Xu Liming of the Second Criminal Tribunal, General Director Lv Guoqiang of Shanghai Intellectual Property Administration, Prof. Liu Chuntian of Renmin University of China, Prof. Wang Qian of East China University of Political Science and Law, Prof. Liu Xiaohai of Tongji University, about 100 IPR judges from Shanghai People's courts of three levels, over 20 representatives of QBPC member enterprises, and four speakers, namely, QBPC Vice President Chen Xiaodong, QBPC Legal Committee Vice President Gorge Li, and Mr. Liu Weikai from NBA China, and Mr. Liu Guoqun from Syngenta China.

The training lasted for one week with rich topics. Vice President Jin Kesheng and Presiding Judges Wang

Yanfang and Xia Junli respectively spoke on the topics of “Several Problems About IPR Judicial Protection”, “Puzzling Problems in Unfair Competition Trial”, and “Major Amendments to and Applicability of the Trademark Law”. General Director Lv Guoqiang, Director Xu Liming, Prof. Liu Chuntian, Prof. Wang Qian, and Prof. Liu Xiaohai respectively gave speeches on “New Situations of IPR Protection”, “Criminal Trial Entities and Procedure Legal Problems”, “Basic Problems of IPR Protection”, “New Situations of Copyright Protection”, and “Related Problems of IPR Protection in Germany”. Vice President Chen Xiaodong, Vice President Gorge Li, Mr. Liu Weikai, and Mr. Liu Guoqun respectively talked about “Thinking on Several Problems of Protection on the Exclusive Trademark Right in the New Era”, “Evaluation on Evidence for Recognizing Well-Known Trademarks”, “Original i ty in Sports Broadcasting”, and “Challenges for Seed Industry Trade Secret Protection”.

Over 50 representatives of QBPC member enterprises signed up for the training and competed for 20 delegate passes on each day. The training covered trademark, copyright, trade secret, and criminal protection and enabled participants to access the new trends and situations of IPR judicial protection in China, winning good response and achieving significant training effects.

2014年9月19日下午，公安部近期打击侵犯

知识产权犯罪工作情况通报会在京召开。公安部

经济侦查局（以下简称“经侦局”）多位领导出

席会议并讲话。中国外商投资企业协会优质品牌

保护委员会（以下简称“品保委”）代理主席王

志平受邀出席会议并发言。品保委20多名会员企

业代表参与了会议。

会议期间，经侦局领导介绍了2014年全国公

安机关打击知识产权犯罪的情况。截止9月底，

已破案1.4万起，抓获犯罪嫌疑人1.8万名。针

对侵权假冒犯罪专业化、隐蔽化、跨区域化特

点，由公安部统一协调指挥，运用“集群战役”

打击模式，全国各省市公安机关通力合作、同步

打击，使打击知识产权犯罪从现场查抄向侦查

深挖、从个案查处向全程打击转变。针对跨国

（境）侵犯知识产权犯罪问题，中国公安机关

品保委参与公安部近期打击侵犯知识产权犯罪工作情况通报会

Conference for Reporting the Recent IPR Infringement Crackdown Actions of QBPC and the Ministry of Public Security

文 胡红茎

Seminars & Exchange Meetings / 研讨活动

21

On the afternoon of September 19, 2014, the conference for reporting the recent IPR infringement crackdown actions of QBPC and the ministry of public security

Directors including Gao Feng, political commissar of the Economic Crime Investigation Department of the Ministry of Public Security (hereinafter referred to as the ECI department), attended the conference and made speeches there. Steven Wang, acting chairman of Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment (hereinafter referred to as QBPC) was invited to the conference and address the audience. Some 20 representatives from QBPC member enterprises attended the conference.

At the conference, directors of the ECI department introduce the IPR infringement crackdown actions taken by public security departments across China in 2014. By the

end of September, 14,000 infringements have been cracked down and 18,000 suspects have been arrested. Considering that infringement and counterfeit crimes are committed professionally under covers in multiple areas, the Ministry of Public Security takes the "Collective Action" based on centralized coordination and commanding to perform crackdown with collective efforts of provincial and municipal public security departments across China. These actions represent changes in IPR infringement crackdown means from onsite check and confiscation to in-depth investigation and from investigation of individual cases to investigation of IPR infringement processes. To crack down transnational (cross-border) IPR infringements, Chinese public security departments have worked with the international criminal policy organization, WHO, and national and regional law enforcement units in Europe, USA, and southeast nations to take joint actions to crack a large number of major and

先后会同国际

刑警组织、世

界卫生组织以

及欧美、东南

亚等国家和地

区执法部门，

多次开展联合

执法行动，侦

破了一批跨国

（境）大案要公安部经侦局高峰政委GaoFeng, Political Commissar of ECID of MPS

案，摧毁一批跨国（境）犯罪链条，受到国际社

会的高度评价。

王志平主席代表品保委祝贺公安部在打击侵

犯知识产权犯罪工作中所取得的成绩，衷心感谢

公安部为会员公司做出的巨大努力和贡献。他

表示，从“山鹰行动”、 “亮剑行动”、再到

“集群战役”模式，公安部在知识产权方面进行

了积极有益的探索，付出了艰辛努力，成绩有目

共睹。公安部在面对知识产权保护领域出现的新

情况、新问题、新挑战时，如网上售假及网络侵

权等，思路清楚，反映迅速，措施有力，效果明

显，极大地增强了在华投资企业的信心！

品保委会员企业代表，还与经侦局领导进行

了积极互动。

品保委法律委

员会副主席李

亚平提出了商

业秘密的刑事

保护问题，希

望公安机关为

权利人在诸如

专利方法的取

证等高技术含品保委代理主席王志平StevenWang, Acting Chair of QBPC

量问题提供更多支持。品保委宣传委员会主席张

玉国介绍了版权领域的新情况，建议公安机关对

此方面的变化给予更多关注。希望公安机关能够

创造更多的与权利人之间的培训交流机会，增进

公安机关对现实情况的及时了解、掌握。

经侦局领导表示，保护知识产权需要公安机

关和权利人企业的共同努力。公安机关将更加注

重与权利人企业的沟通，倾听企业的呼声和建

议。同时欢迎各国权利人企业积极投诉举报，支

持配合中国公安机关，共同打击侵犯知识产权犯

罪活动，维护市场环境和国际经济秩序。中国公

安机关将一视同仁、平等保护所有在华企业的合

法权益。

22

Seminars & Exchange Meetings / 研讨活动

互联网优质品牌保护专题恳谈会Exchange Meeting on Protecting Quality Brands on the Internet

文 陈超

2014年9月24日下午，由上海打击侵权和制

售假冒伪劣商品领导小组办公室主办的互联网优

务委员会三服务办公室主任石小平、上海市商务

委员会电商处处长陈海蓉、品保委代理主席王志

secrets, hoping that public security departments can provide more support for obligees on highly technical issues such as collection of evidence on patented method infringements. Zhang Yuguo, Chairman of QBPC Publicity Committee introduced changes in copyright infringements that require more attention from public security departments. He wished that public security departments could provide more training for obligees and create more changes for communication with obligees to help the departments stay updated with latest infringement situations.

The directors of the ECI department acknowledged the importance of joint efforts between public security departments and enterprise obligees. They said that public security departments will enhance communication with enterprise obligees to listen to their appeals and suggestions. In addition, they welcome complaints of enterprise obligees from different countries and their cooperation with Chinese public security departments to together crack down IPR infringements for a better market environment and international economic order. Chinese public security departments will treat all enterprises operating in China fairly and protect their lawful right and interests.

serious transnational (cross-border) cases and destroy many transnational (cross-border) criminal chains, winning a great reputation in the international society.

Chairman Steven Wang congratulated the ministry for its achievements of cracking down IPR infringements and extended his sincere thanks to the great efforts and contributions of the ministry for QBPC enterprise members. He stated that a series of actions including the Eagle Action, Sword Action, and Collective Action show that the ministry has implemented proactive and effective exploration on IPR protection and contributed great efforts, which have created noticeable achievements. When facing new situations, problems, and challenges such as online counterfeit sales and online IPR infringements, the ministry reacts quickly with clear minds and effective measures, which generates noticeable effects and greatly increase the confident of enterprises investing in China.

The representatives of QBPC enterprise members proactively interacted with the directors of the ECI department. Li Yaping, Vice Chairperson of QBPC Legal Committee raised the issue of criminal protection of trade

会议现场 Meeting Site

质品牌保护专题恳谈会在上海

市商务委员会成功召开。来自

市公安局、工商局、质监局、

商务委等政府部门，京东、1号

店、苏宁、国美、聚美优品等

知名电商企业以及中国外商投

资企业协会优质品牌保护委员

会（以下简称“品保委”）的

20余名会员代表共计40余人参

加了此次恳谈会。上海市商务

委员会副主任刘敏、上海市商

Seminars & Exchange Meetings / 研讨活动

23

平、荣誉主席张为安、最佳案例委员会副主席陈

超出席此次会议并做了重要发言。

上海市商务委员会副主任刘敏女士首先致欢

迎辞，她介绍了这次会议召开的背景，表示打击

侵犯知识产权和制售假冒伪劣商品是上海市政

府联合规范市场经济秩序的重点工作，而网络双

打又是全国双打领导小组办公室部署的第一项重

点。在推进这项工作当中，政府部门如何与企业

加强沟通和联系、如何建立具体的工作措施，来

确保市场能够实现规范有序，营造良好的法治化

营商环境是政府在进一步落实十八大市场经济体

系工作要求的重点探索。接着，她以在欧洲考察

为例强调了网络打假的重要性，表示国外政府越

来越重视强调市场经济秩序规范、标准建立及知

识产权的保护问题。上海要建立法治化营商环

境，也必须重视网络打假。线上打假难度很大，

政府应思考如何利用大数据为市场主体服务，同

时又要加强监管，这对上海四个贸易中心建设非

常重要。她希望通过此次会议，在品牌方、电子

平台企业和政府部门间形成共识，建立长效合作

机制，推动整个上海市场秩序的规范，有新的亮

点和举措，同时赋予新的内涵，也希望各品牌企

业督促政府真正转变在市场中发挥职能的方式。

具体可以通过借鉴国外管理做法和模式，直言不

讳、开诚布公地提出意见和建议等方式，共同为

营造上海良好的市场秩序环境做出努力。

品保委荣誉主席张为安先生代表品保委表达

了对上海市商务委员会召开此次会议的感谢，介

绍了品保委的基本情况，回顾了品保委与国内

外政府和组织合作的历史与进程，强调了品保委

是国际社会客观了解中国知识产权保护现状的重

要窗口，肯定了各级部委、地方政府、内资企

业、行业协会等给予品保委的支持，并相信此次

坦诚、开明、深入的探讨一定可以达到此次交流

的目的，促进网络打假执法工作的深入开展。之

后，他就对新商标法60条第2款、邮递渠道寄送

假货、行政处罚与两法衔接、权利人在刑事诉讼

中的地位、定牌加工和技术商业秘密保护等难点

热点问题阐述了自己的意见，提出了解决建议。

在自由讨论阶段，来自1号店、京东、聚美

优品、苏宁、国美、顺丰嘿客等电商平台的代

表，品保委各权利人代表以及公安、工商、质监

部门围绕网络侵权现状与趋势、阿里巴巴保护模

式的利与弊、知识产权投诉平台与规则的建立、

投诉与处理机制、电商内部管理制度的完善、监

管部门的协作、大数据时代技术创新等话题展开

深入的交流与互动，并在一些问题上达成了共识

与理解。

会议最后，品保委代理主席王志平先生代表

品保委首先感谢上海双打办和上海商务委员会电

商处，表示通过此次交流享受到政府服务的职

能，感受到政府监管的决心，倾听到品牌权利人

的心声，得到了电商的积极反馈。王主席从假冒

的规律、品保委采取的措施和建议三方面阐述了

自己的意见。他谈到，中国假冒问题有一个规

律，开始的时候既假冒又伪劣，后来假冒但不伪

劣，再后来傍名牌、搭便车，现在又出现重新包

装的形式。网络售假应该说是一种新的侵权形

式。针对这个形势，品保委成立了关于网络售假

的项目小组，收集会员公司面临的普遍问题，探

讨解决之道，并作为今年工作的重点，在很多场

合向相关部门进行了反映。例如与全国双打办柴

主任进行了很多沟通、交流，让中央切实感觉到

网络售假问题的严重性。我们看到，打击网络售

假最终列入国务院行动计划的第一条。针对网络

售假问题，他建议，第一，要完善相关法律法

规，明确电商平台的法律责任；第二，电商平台

本身应提高认识，对网络侵权采取零容忍态度，

做好事前审查和事后处理工作；第三，发挥公安

在知识产权保护中的决定性作用，并要求电商平

台提供后台数据。诸如侵权者网络销售量、够不

够成犯罪、生产厂家在哪里乃至整个供应链的情

况等信息的取得只有依靠公安特有的侦查与取证

优势才能完成。

24

Seminars & Exchange Meetings / 研讨活动

In the afternoon of September 24, 2014, the Exchange Meeting on Protecting Quality Brands on the Internet hosted by Shanghai Leading Group against Intellectual

Property Infringement and Producing & Selling Counterfeits (SLG) was successfully held in Shanghai Municipal Commission of Commerce (SMCC). Over 40 people attended this meeting, including representatives from government departments like the municipal Public Security Bureau, Industrial and Commercial Bureau, Bureau Of Quality Supervision, and SMCC, well-known e-commerce enterprises like JingDong Mall, YiHaoDian, Suning, GOME, and JUMEI, and over 20 members from Quality Brand Protection Committee of China Association of Enterprises with Foreign Investment (QBPC). Min Liu, Deputy Director of SMCC, Xiaoping Shi, Director of SMCC Three Service Office, Hairong Chen, Chief of SMCC E-Commerce Bureau, Steven Wang, Acting Chairman of QBPC, Jack Chang, Honorary Chairman of QBPC, and Conan Chen, Vice Chairman of Best-Practice Cases Committee attended and addressed the symposium.

Ms. Min Liu, Deputy Director of SMCC first delivered a welcome and introduced the background of this symposium. According to Ms. Liu, the key job of Shanghai Municipal Government in jointly regulating the order of the market economy is to fight against intellectual property (IP) infringement and producing & selling counterfeits, while fight against IP infringement and producing & selling counterfeits on the Internet is the priority of National Leading Group against Intellectual Property Infringement and Producing & Selling Counterfeits (NLG). To carry out the job, the following questions must be well answered: How to enhance the communication and connection between the government departments and enterprises? How to establish specific work measures to guarantee a standard and orderly market and build a good legalized business environment? These questions coincide with the key jobs of the government in further implementing the requirements on the market economy system proposed in the Eighteenth National Congress of the CPC. Then, she stressed the importance of Internet counterfeit combat using her own experience in Europe. According to Ms. Liu, foreign governments stress the establishment of norms and standards of the market economy order and IP protection more and more. Great importance must be attached to Internet counterfeit combat to establish a legalized business environment in Shanghai. Counterfeit combat on the Internet is very difficult. The government should think about how to use big data to

provide services for the market entity and at the same time enhance supervision. This is very important to Shanghai’s construction of four trade centers. She wished to reach an agreement between brand parties, enterprises established on e-commerce platforms, and government departments through the symposium, and establish a long-term cooperation mechanism, to promote the regulation of the market order in Shanghai. The mechanism has new highlights and measures and also new connotations. Ms. Liu wished that brand enterprises can urge the government to really change its market functions, and speak frankly and make comments and suggestions based on the foreign management practice and model, to jointly make efforts to build a better market environment in Shanghai.

Honorary Chairman of QBPC Jack Chang thanked SMCC for holding the symposium on behalf of QBPC. He introduced the basic information about QBPC and reviewed the history and process of QBPC cooperating with domestic and foreign governments and organizations. Jack Chang stressed that QBPC was an importance window through which the international community objectively understood current IP protection situation in China. Jack Chang affirmed the support received from ministries of all levels, local governments, domestic enterprises, and industry associations. In addition, he believed that this honest, frank, and deep discussion would achieve its purpose to promote deep development of law enforcement jobs related to counterfeit combat on the Internet. Jack Chang expressed his opinion by analyzing difficulties and hot issues including the second item of Article 60 in the new Trademark Law, counterfeits being posted and transported by mail, administrative penalties, administrative law enforcement and criminal justice cohesion, position of obligees in criminal proceedings, OEM, and technology and trade secret protection. He also made suggestions to solve these problems.

During the free discussion phase, representatives from e-commerce platforms including YiHaoDian, JingDong Mall, JUMEI, Suning, GOME, and SF Heike, obligee representatives from QBPC, and departments of public security, industry and commerce, and quality supervision carried out deep communications and interactions on topics including current situation and trends of Internet infringement, pros and cons of Alibaba’s protection model, establishment of IP complaint platform and rules, complaints and handling mechanism, improvement of internal management system of e-commerce enterprises,

25

Customs Exchanges & Cooperation / 海关交流合作

collaboration of regulatory departments, technological innovation at the era of big data. They also reached some agreement and understanding on some issues.

At last, QBPC Acting Chairman Steven Wang thanked SLG and SMCC E-Commerce Bureau on behalf of QBPC. Steven Wang said that he enjoyed the functions of government services, felt the determination of government regarding supervision, heard the voices of brand obligees, and received active feedbacks from e-commerce enterprises. Then, Steven Wang expressed his opinion from three aspects: regular counterfeit pattern, measures taken by QBPC, and solutions. According to Steven Wang, Chinese counterfeit problems have a regular pattern. The problem evolves from low-end counterfeits at the beginning, to high-end counterfeits, and then to free-riding against well-known brand names, and finally to repackaging. Selling counterfeits on the Internet is a new infringement form. In response to this problem, QBPC establishes a project team for combating counterfeit sales on the Internet, which is the key job of

QBPC this year. The project team collects universal problems confronted by member companies, discusses solutions, and makes suggestions to related departments on many occasions. For example, the project team communicates with Director Chai of NLG many times to make the central government clearly realize the importance of combating counterfeit sales on the Internet, and finally it becomes the priority in the State Council’s action plan. To solve this problem, he made the following suggestions: First, improve related laws and regulations and specify the legal liabilities of e-commerce platforms. Second, raise the awareness of e-commerce platforms to take a zero-tolerance attitude towards Internet infringement, review beforehand and handle properly after the event. Third, better use the decisive role of public security in IP protection. Ask the e-commerce platforms to provide background data, such as the network sales of infringers, whether a crime is constituted, where the manufacturer is, or even information about the entire supply chain. Such information depends on the special investigation and evidence collection competence of the public security.

知识产权海关保护科技应用座谈会The Roundtable on Specific Customs Enforcement Issues

文 袁帅、齐雪峰、李亚敏

2014年7月10日，海关总署与中国外商投资

企业协会优质品牌保护委员会（以下简称“品保

委”）在宁波共同举办“知识产权海关保护科技

应用座谈会”。来自海关总署、北京、天津、上

海、黄埔、深圳、广州、南京、宁波、杭州、拱

北等主要直属海关的16位关员及30余位品保委会

员企业代表出席了会议。

海关总署政法司知识产权处李群英处长主持

会议并介绍了中国海关知识产权备案与执法系统

升级的情况及进一步开发“单兵系统”的设想。

希望广大权利人积极提供专业信息资源，与海关

一道，共同完善海关知识产权保护执法应用技

术，提升执法的效率、效果和水平。

品保委代理主席王志平对海关总署、各直属

海关一直以来充分尊重权利人需求，与品保委密

切沟通合作，在共同做好知识产权保护工作方面

作出的努力和贡献表示感谢。同时强调海关科技

执法系统关系到每个企业的切身利益，希望广大

会员企业要切实抓住这次难得的机会，利用会议

平台，与广大海关关员一起深入交流，为提升海

关科技执法系统的执法效果建言献策。

会议期间，李群英处长对《海关总署知识产

海关总署政法司知识产权处处长李群英Li Qunying, IP Director of the GAC Division of Politics & Law

权科技应用设

想》作了介绍，

从开发系统的必

要性、可行性和

系统本身的功能

性以及开发涉及

的主要工作等方

面，对知识产权

26

Customs Exchanges & Cooperation / 海关交流合作

执法单兵系统方案进行了详细、系统的解读。

海关代表对各地海关现行的网上执法系统进

行了现场演示、分析。天津海关知识产权科李婷

副科长，从实现法规处与业务现场的双向互联、

互通，到针对案件线索自动筛查，有针对性的接

收处置，再到增加三级审批程序，最大限度地杜

绝违纪问题等三大特点出发，详细介绍了《天津

海关知识产权保护管理平台》的功能特征。南京

海关知识产权科沙杰副科长，对世界海关组织

IPM系统的主要功能，系统的优点和存在的不足

进行了深入分析。宁波海关法规处洪阳杰副科

长，一边演示《宁波海关知识产权案件管理系

统》，一边介绍该系统自2008年12月上线运行以

来，经过多次修订完善，已实现了从布控、查验

上报、案件确权、调查、审理、执行到货物处置

物信息的网上流转”等议题展开了深入、务实的

交流和讨论。

品保委海关委员会主席齐雪峰应邀为会议作

了小结。他指出，海关总署、各地海关一直以来

在知识产权保护方面的贡献是有目共睹的，开

发、完善、升级海关保护科技应用系统是海关从

权利人权益和需求出发，提升知识产权保护工作

效率和效果的重要举措，希望广大会员企业要发

扬主人翁精神，尽最大努力积极配合海关部门的

工作，切实履行企业权利人对知识产权保护工作

的权利和义务。

与会代表讨论热烈，畅所欲言，各抒己见。

既有对系统功能进一步修订完善的意见建议，又

有下一步运用系统做好知识产权保护工作的办法

措施，效果良好

On July 10, 2014, the General Administration of Customs (GAC) and the Quality Brands Protection Committee (QBPC) jointly held the Roundtable on

Specific Customs Enforcement Issues in Ningbo. Sixteen customs officers from the GAC and customs directly under GAC in Beijing, Tianjin, Shanghai, Huangpu, Shenzhen, Guangzhou, Nanjing, Ningbo, Hangzhou, and Gongbei as well as over 30 enterprise delegates from the QBPC attended the meeting.

Li Qunying, IP Director of the GAC Division of Politics & Law, presided over the meeting and shared information about the upgrade of the system for China's customs IPR filing and law enforcement and the tentative plan to develop the "single-soldier system". The hope was expressed that all the right holders would actively provide professional

information resources and join the customs in promoting the advancement of the technologies for enforcing intellectual property protection and improving the law enforcement efficiency, result, and quality.

Wang Zhiping, Acting Chairman of the QBPC, expressed his appreciation of the fact that offices from the GAC and customs directly under GAC have always showing sufficient respect for right holders' requirements, closely communicating and cooperating with the QBPC, and making great efforts and contributions in the protection of intellectual property rights. He also stressed that the technological system for customs law enforcement is of vital importance to the interests of each enterprise and expressed the hope that all the member enterprises would seize the precious opportunity using the meeting as a platform for communicating with the

集体照 Group photo

的全程系统化管理。宁波海关技

术处俞舜浩科长对《知识产权海

关备案查询移动应用系统》的结

构及开发情况进行详细的演示和

介绍。

会议围绕“单兵系统功能性

的内容和模块数据项的选择”与

“海关总署即将开发的知识产权

二期数据库实现海关查获侵权货

27

MIIT IP Trainings / 工信部知识产权培训

customs officers in depth and offering suggestions on how to improve law enforcement with the technological system for customs law enforcement.

At the meeting, Director Li Qunying introduced the GAC's Tentative Plan to Apply Technologies in Intellectual Property Protection and systematically interpreted in detail the single-soldier system solution in terms of the necessity and feasibility of system development, system functions, and major aspects of system development.

The customs delegates demonstrated and analyzed the existing law enforcement systems on the network of regional customs. Li Ting, Deputy Director for IP of Tianjin Customs introduced in detail the functions and features of Tianjin Customs’ Platform for Intellectual Property Protection Management in terms of the interconnection between the laws & regulations section and frontline business operation, automatic selection based on case leads and targeted case acceptance and handling, as well as three-level approval procedures and eradication of discipline violations to the greatest extent. Sha Jie, Deputy Director for IP of Nanjing Customs analyzed in depth the major functions, strengths, weaknesses of the IPM system. Hong Yangjie, Deputy Director for laws & regulations of Ningbo Customs demonstrated Ningbo Customs' System for Intellectual Property Case Management and introduced how the system had been revised and improved since December 2008 and how the functions of control, examination & reporting, right confirmation, investigation, trial, execution, and goods handling had been enabled in the system. Yu Shunhao,

Director for technology of Ningbo Customs demonstrated and introduced in detail the Mobile Application System for Customs Filing and Query of Intellectual Property Rights.

The meeting centered on topics such as the functional contents of the single-soldier system and the selection of module data items, and the circulation of infringement information with the phase-II intellectual property database to be developed by the GAC. Communication and discussion went on in an in-depth and authentic manner.

At the end Qi Xuefeng, Chairman of QBPC Customs Committee was invited to summarize the meeting: The GAC and customs directly under GAC have been making great contributions in intellectual property protection. The development, improvement, and upgrade of the technological application system for customs intellectual property protection is a critical move by the customs to improve the efficiency and quality of intellectual property protection in the interest of and based on the requirements of the right holders It is hoped that the all the member enterprises act as owners, make the utmost efforts to cooperate with the customs, and earnestly fulfill the rights and obligations of enterprise right holders for intellectual property protection.

The delegates at the meeting discussed heatedly with each other, freely expressing their views. They offered suggestions on both how to further revise and improve the system and how to protect intellectual property rights properly with the system before the meeting ended with all the expected objectives achieved.

工业企业知识产权运用能力实务培训会在浙江举行Industrial Enterprise IPR Application Practice Training Session in

Zhejiang Province文 顾巍巍

2014年7月23日至24日，浙江省企业知识产

权管理高级研修班暨“331”项目二期知识产权

培训活动在杭州召开。工信部知识产权管理办公

室、工信部电子知识产权中心、浙江省经信委相

关领导出席会议。浙江省100家中小企业知识产

权管理人员参加会议。

会议首先由工信部电子知识产权中心赵天武

主任对当前经济形势下中小企业知识产权态势进

行了分析。浙江省经信委（中小企业局）领导就

浙江省推动中小企业知识产权工作发展的政策和

措施做了详细介绍。培训邀请了工信部电子知识

产权中心、三星、西门子、永新律师事务所等从

28

MIIT IP Trainings / 工信部知识产权培训

From July 23 to 24 in 2014, the Zhejiang Advance Training Class for Enterprise IPR Management & 331 Project Phase-II IPR Training was held in the

city of Hangzhou. Leaders from the Intellectual Property Management Office and Electronic Intellectual Property Center the Ministry of Industry and Information Technology (MIIT) and Zhejiang Economic and Information Technology Commission were present at the meeting. IPR management personnel from 100 SMEs of the Zhejiang province attended the meeting.

During the meeting, first, Zhao Tianwu, Director of the Electronic Intellectual Property Center of the Ministry of Industry and Information Technology (MIIT), analyzed the IPR situation of SMEs in the current economic situation, and then leaders from the Zhejiang Economic and Information Technology Commission (SME Bureau) introduced in

detail the policy and measures of the Zhejiang province for promoting the SME IPR work progress. Senior experts in IPR management from the Electronic Intellectual Property Center of MIIT, Samsung, Siemens, and Yongxin Law Firm were invited to give topic-specific lectures during the training. The training covered patent mining practice, enterprise IPR management practice, SMEs’coping with litigation against IPR abuse and conversion of and coping with enterprise IPR litigation outside China, and patent technology standards and patent adoption.

The training has furthered the understanding of IPR work importance and urgency in the SMEs of the Zhejiang province and serves as effective guidance and promotion on improving the IPR work awareness and strengthening the IPR practice capability of the SMEs of the Zhejiang province.

2014年工业企业知识产权运用能力实务培训暨专利风险评估与预警研讨会在山东召开

2014 Industrial Enterprise IPR Application Practice Training & Patent Risk Assessment and Warning Symposium Held in Shandong

文 顾巍巍

2014年8月14日，由工信部科技司、电子

司、山东省经信委指导，工信部知识产权管理办

公室、电子知识产权中心、山东省威海市经信委

共同主办的“2014年工业企业知识产权运用能力

事知识产权管理实务方面的资深专家

进行了专题讲座，培训内容包括专利

挖掘实务、企业知识产权管理实务、

中小企业应对知识产权滥用诉讼和企

业海外知识产权诉讼实务转化问题与

应对、专利技术标准与专利运用等。

通过培训，浙江省中小企业进一步

认识到知识产权工作的重要性和紧迫

性，对于提高浙江省中小企业知识产权

工作意识、强化浙江省中小企业运用知 会议现场 Meeting Site

实务培训暨专利风险评估与预警研讨会”在山东

省威海市召开。工信部科技司、电子司、电子一

所和山东省经信委的有关领导出席了会议。

电子一所所长洪京一在会上表示，我国电子

识产权实务能力起到了良好的指导和宣传作用。

29

MIIT IP Trainings / 工信部知识产权培训

信息产业当前正处在一个良好的高速增长阶段，

但知识产权问题尤为突出。电子一所在电子信息

领域承担了多项专利预警机制和知识产权研究支

撑工作，电子知识产权中心重点面向电子信息产

业领域，开展知识产权战略研究、态势分析、专

利预警，推动知识产权与标准结合，推动知识产

权保护及科技成果转移转化运营，提高创新成果

转变为知识产权的能力。

会议紧紧围绕专利风险管理与预警的主题展

开,工信部科技司调研员阮汝祥、电子知识产权

中心主任赵天武在政策和制度层面分别对行业技

会议现场 Meeting Site

术创新方法与TRIZ理论，以及工业行业知识产

权进行了详细解读。本次培训还邀请了国家知识

产权局、海尔集团、通用公司的资深专家讲课，

对电子企业知识产权预警典型案例进行发布，并

针对专利管理与利用以及知识产权商业化与管理

等内容进行了系统讲解和经验分享。参会人员普

遍反映本次培训充分结合了工信部的工作部署要

求、山东省工业经济发展特点和工业企业知识产

权工作现状，内容丰富、设置合理,十分契合工

业企业知识产权工作的实际需求，具有很强的针

对性、实用性和启发性。

management and warning. Ruan Ruxiang, Researcher of the Science and Technology Division of MIIT and Zhao Tianwu, Director of the Electronic Intellectual Property Center interpreted in detail the industry technology innovation methods, TRIZ theory, and industrial IPR respectively in the dimensions of the policy and institution. During the training, senior experts from the State Intellectual Property Office, Haier Group, and General Motors Corporation were invited to lecture; typical cases concerning electronic enterprise IPR warning were released; systematic explanations were given and experience was shared on patent management and adoption and IPR commercialization and management. The attendees were unanimous that the training fully fulfilled the MIIT’s work requirements based on the industrial and economic development characteristics and industrial enterprise IPR work of Shandong province. Properly arranged with diversified contents, the meeting conformed to the actual requirements on industrial enterprise IPR work and was targeted, practicable, and operable.

On August 14, 2014, the 2014 Industrial Enterprise IPR Application Practice Training & Patent Risk Assessment and Warning Symposium, jointly

hosted by the Intellectual Property Management Office of the Ministry of Industry and Information Technology (MIIT), Electronic Intellectual Property Center of MIIT, and Weihai Economic and Information Technology Commission under the guidance of the Science and Technology Division of MIIT, Electronic Information Division of MIIT, and Shandong Economic and Information Technology Commission, was held in Weihai, Shandong. Leaders from the Science and Technology Division of MIIT, Electronic Information Division of MIIT, the First Institute of Electronics at MIIT, and Shandong Economic and Information Technology Commission attended the meeting.

As pointed out at the meeting by Hong Jingyi, Director of the First Institute of Electronics at MIIT, the electronic information industry in China is maintaining a strong growth momentum but IPR issues are assuming large proportions.

We are undertaking multiple research tasks into the patent warning mechanism and IPR in the electronic information area. With the focus on the electronic information industry and involved in IPR strategy research, situation analysis, and patent warning, the electronic IPR center promotes IPR protection and the transfer, transformation, and operation of scientific and technological achievements and improves the capability to transform innovation results into IPRs.

The meeting centered on patent risk

30

MIIT IP Trainings / 工信部知识产权培训

工业企业知识产权运用能力实务培训会在河南举行Industrial Enterprise IPR Application Practice Training Session in

Henan Province文 顾巍巍

2014年8月28日，河南省工业企业知识产权运用

能力培训暨“331”项目二期知识产权培训班在郑州

召开。工信部知识产权管理办公室、工信部电子知

识产权中心、河南省经信委相关领导出席会议。河

南省100家企业知识产权管理人员参加会议。

会议首先对《工业企业知识产权管理和评估

指南》进行了解读。河南省经信委对全省工业

会议现场 Meeting Site

On Augus t 28 , 2014 , the Henan Indus t r i a l Enterprise IPR Application Practice Training & 331 Project Phase-II IPR Training was held

in the city of Zhengzhou. Leaders from the Intellectual Property Management Office of the Ministry of Industry and Information Technology (MIIT), Electronic Intellectual Property Center of MIIT, and Henan Economic and Information Technology Commission were present at the meeting. IPR management personnel from 100 enterprises of the Henan province attended the meeting.

First, the Industrial Enterprise Intellectual Property Management and Assessment Guideline was promoted at the meeting for implementation. The Henan Economic and

Information Technology Commission introduced the IPR work of the whole province in the industry and information technology area. Distinguished scholars of Beijing Institute of Technology and the China Expert Steering Committee for Planning as well as senior experts of IPR search institutions and service institutions including the Electronic Intellectual Property Center of the MIIT and Dayup Intellectual Property Co., Ltd. gave topic-specific lectures at the meeting. The training covered the interpretation and applicability of the new trademark law, brand planning and creative advertising, protection of excellent enterprise brands and trademark rights protection, and enterprise technology secrets protection and system building. Based on the industry composition and actual requirements of the enterprises receiving the training,

行业构成和实际需求，授课专家着重围绕食品行

业企业知识产权工作的实务进行了介绍。

此次培训使与会河南省工业行业企业进一步

认识到知识产权工作的重要性和紧迫性，并对于

提高河南省工业行业企业的知识产权工作意识、

强化河南省工业行业企业运用知识产权的实务能

力起到了良好的指导和宣传作用。

和信息化领域的知识产权工

作情况进行了介绍。培训邀

请了北京理工大学、中国策

划专家指导委员会的知名学

者，以及工信部电子知识产

权中心、北京众天知识产权

代理公司等知识产权研究机

构和服务机构的资深专家进

行了专题讲座，培训内容涵

盖新商标法的解读与适用、

品牌策划与广告创意、企业

优质品牌保护与商标维权、

企业技术秘密保护和制度建

设等内容。根据参培企业的

31

QBPC IWG Activities / 行业工作小组活动

品保委农业行业工作小组专题讨论会在北京举行QBPC Agricultural Industry Working Group Seminar in Beijing

文 康健

2014年7月18日，QBPC农业IWG组织了为时

一天的专题讨论会，会员公司代表们与相关行业

专家参加并讨论了各自最为关心的农业领域知识

产权保护问题。代表们就相关问题进行了交流沟

通，并就如何改善农业领域的知识产权保护工作

提出了很好的建议。讨论会涉及多个议题，包括

种业知识产权保护中遇到的问题、种植资源进出

口管理条例的修改建议、目前工作中遇到的种子

进出口相关问题等等。与会代表建议农业部相关

管理机构多听取企业的意见建议，提供更多的交

流沟通、专题研讨的机会，共同做好农业领域的

知识产权保护工作。

On July 18, 2014, members of QBPC Agricultural IWG gathered together for an one-day workshop discussing about their most concerned agriculture-

business specific IP issues. AIWG also invited speakers who gave presentations on hot topics in the field. The participants shared experience on such issues and exchanged intelligence for improving IP protection for the industry. Topics broadly

include seed IP protection, comments for amendment of the Import/Export Regulation for Germplasm, current issues of seed movement etc. In the workshop, with efforts of the participants, a plan is made to educate the relevant departments in the MOA, such as presenting comments the draft regulation and a follow-up workshop for further lobbying.

品保委制药行业工作小组受邀参加大连市药监局知名企业品牌药械真伪鉴别专题培训

Pharmaceutical Industry Working Group of QBPC Attended Dalian FDA training and Market Screen

文 林露

2014年7月10日，在大连市药监局稽查处孙东

科长的协调下，品保委制药行业工作小组十二家企

业受邀参加了大连市药监局举办的知名企业品牌药

械真伪鉴别专题培训及大连药械市场的走访。

邓晓婕处长、孙东、祝之远科长和全市60余

名一线药监稽查人员出席了此次培训。受邀的还

有大连市公安局新成立的食品药品犯罪侦查支队

的领导。企业方面，来自辉瑞、拜尔、葛兰素史

克、诺华、赛诺菲、诺和诺德、罗氏、阿斯利康

和强生等十二家药企的代表受邀出席。

邓晓婕处长首先发言。她首先对各家知名药

企代表能支持并参加这次专题培训以及近几年来

在打击制售假药工作中付出的努力、取得的成就

和对大连药监局的大力支持表示了感谢。她说，

the lecturing experts focused on the introduction of the IPR practices in the food industry enterprises.

The training has furthered the understanding of IPR

work importance and urgency in industrial enterprises of the Henan province and served as effective guidance and promotion on improving the IPR work awareness and strengthening the IPR practice of the industrial enterprises of the Henan province.

32

QBPC IWG Activities / 行业工作小组活动

On July 10, 2014, a training about anti-counterfeit knowledge of drugs & medical devices for local FDA & FDCID officials was held in Dalian city.

Most of PIWG members ( Pfizer, Bayer, Servier, GSK, Novartis, Sanofi, Novo Nordisk, Roche, AZ and JNJ ) along with other two medical companies (Omron and Dalian Rujiao company) took part in this meeting.

Director Deng Xiaojian from Dalian FDA gave the opening remark. She said she was very impressive with last training in 2012 which got a good result. That’s why Dalian FDA invited PIWG to come again and gave the training for new FDA officials. She pointed out that this type of training was innovative which could bring more practical experiences

大连药监、大连食药侦查支队及各家企业签署合作框架协议MOU signing ceremony among Dalian FDA, FDCID and PIWG members for long lasting collaboration

希望能通过这种专题培训交流，进一步深化大连

药监局与企业之间的合作，以期更好地推进大连

地区打击假药械的工作。

随后，大连市药监、食药侦查支队及各企业

三方共同签署了合作备忘录，以期未来有更为长

久、深入的打假合作。

接下来，是各家药企的真假药械鉴别培训环

节。各企业代表根据自身特点，围绕被假冒的重

点产品展开真伪鉴别介绍。同时，药企代表们分

析总结了目前打假总体形势，并分享了企业遇到

的挑战和未来几年开展工作的策略计划。

药械真假培训后与会企业代表和药监、公安

人员分成两组，前往大连两个最大的药械市场进

行走访。走访中，既有对药店销售人员进行的简

单培训，也有对所售药械进行的随机抽查，均未

发现疑似假冒侵权产品。

此次交流展现了大连药监和食药侦查大队打

击假药械的决心和信心，也给各制药企业以很大

的鼓舞。相信在不久的将来，通过更顺畅的沟通

机制，打击假药械的工作会迈上更高的台阶。

separately. At the same time, every company shared many best practices and the challenges they faced.

After the oral training session, the second session was spot inspection. 12 companies’ representatives and officials were divided into two teams and inspected two different districts, 15 pharmacies and clinics totally. Through this type of inspection, members got a better understanding of companies’ drug & medical devices selling situation in Dalian.

This training was productive which provided an excellent opportunity for members to communicate with Dalian officials. It gave PIWG a good platform to know the newly established FDCID for better collaboration in the future.

to local FDA. Furthermore, Dalian FDA is preparing to launch some special campaigns against counterfeit especially medical devices recently.

Then it was followed by a simple MOU signing ceremony among Dalian FDA, FDCID and PIWG members for long lasting collaboration.

This training was separated into two sessions.

In the first session, representatives from pharmaceutical enterprises in t roduced brand produc ts and their experiences in distinguishing counterfeit ones from the genuine

33

Media Focus / 媒体聚焦

中国在知识产权保护上取得的巨大进步，超过了很多权利人的预期，但是旧问题刚刚

解决，新问题又接踵而至。王志平认为，与知识产权的日新月异一样，知识产权保护的思

维也要适时更新

China has made great progress in intellectual property (IP) protection, which exceeds many right holders’ expectations. However, new problems have arisen just after the old ones are solved. Mr. Steven Wang thinks that the approach to IP protection must be constantly innovative to adapt to ever-changing IP.

知识产权保护思路要不断创新Approach to IP Protection Requiring Constant Innovation

——专访品保委代理主席王志平Special Interview with QBPC Acting Chairman Steven Wang

文 记者马丽

2014年1月1日，中国外商投资企业协会优质

品牌保护委员会（下称“品保委”）把沿用了13

年的老标识——被一条斜线劈开的“假”字更换

成了如今地球形状的新标识，地球图案上是品保

委英文简称QBPC四个字母。这意味着品保委一个

新时代的开启。在知识产权日益发展的今天，品

保委的角色和任务发生了很大变化。以打假为主

的老标识已经不能很好地涵盖其角色和任务，而

新标识能更全面地反映品保委的综合角色和知识

产权保护的任务，也突出了品保委的国际视野。

从过去的被争议到如今被多方认可，并成为

在国际上有影响力的知识产权保护组织，品保委

是如何一步一步走到今天的？品保委代理主席王

志平先生就此接受本刊专访，讲述品保委的成长

蜕变之路。

从品牌保护到知识产权保护

品保委的字面意思是品牌保护，这是其创立

之时的初衷。成立14年来，品保委的内涵已经扩

大至所有知识产权的保护。“从商标到著作权到

专利再到商业秘密，企业在发展中遇到的与知识

产权相关的所有问题都是我们关注的范围，”王

志平说道。

经过十多年的经验积累，品保委在传统“打

假”领域的工作已经摸索出了会员协作、与执法

机构配合、向立法机关建言的成熟模式，尤其是

在与海关、公安、工商执法机关的配合上，品保

委已经驾轻就熟。但这并不意味着品保委的工作

越来越轻松了，相反，“我们面临的挑战越来越

大。”王志平说。

挑战一方面源于品保委工作内容的增加。如

前所述，如今的品保委除品牌保护之外，又陆续

增加了著作权、专利、商业秘密等与知识产权相

关、关涉企业权益的几乎所有问题。以商业秘密

为例，当前外资企业备受困扰的问题是，他们看

品保委代理主席王志平Mr. Steven Wang, QBPC Acting Chairman

34

Media Focus / 媒体聚焦

好中国市场，希望把中国作为本土市场深耕，将

技术本土化以降低成本，但是中国商业秘密保护

的不力让很多企业望而却步。

一家著名外资品牌公司，至今未将其核心技术转

移到中国，原因就是担心“到了中国会被侵权”。

王志平表示，技术本土化对中国来说是一件

好事，可以为中国带来先进技术、培养技术人

员，多年以后这些技术人员很可能成为中国本土

企业的领军人物。所以，在推动完善商业秘密立

法、执法方面，中国政府也很积极。这方面品保

委也会像在品牌保护方面做出的努力一样，推动

中国包括商业秘密保护在内的创新环境的改善。

互联网是挑战的另一来源。伴随3G、4G时代

的到来，电子商务市场迅猛发展，也成为制假售

假者盯住的市场，互联网的特点是隐蔽性强、传

播速度快、传播范围广，由此给权利人造成的损

失更加巨大，而给执法部门带来的查处难度也更

大。王志平表示，品保委的会员几乎都有网上被

侵权的经历，以微软为例，近年来一家名为“猪

猪网”的网站提供盗版Windows操作系统的下

载，短短一两年的时间，盗版软件的累计下载量

达15870次，涉案金额高达1300万余元，这是传

统知识产权案件几乎不可能达到的数量。

为了更好的应对互联网侵权，品保委成立了

“互联网知识产权保护”项目组，项目组目前主要

开展三项工作：一是研究互联网知识产权保护的有

效途径；二是向政府有关部门反映问题；三是与电

商直接沟通，合作打击侵犯知识产权的行为。

此外，商标抢注、“影子公司”、OEM商标

侵权等都是困扰外企的老大难问题。以OEM商标

侵权为例，对于OEM出口产品是否构成侵权，中

国执法、司法实践对此认识一直未能达成统一，

尤其是司法判决对该问题的态度前后不一致。这

些老大难问题随着外部环境的变化，时而向好，

时而又更加严峻，何时才能尘埃落定，是品保委

一直以来的挑战。

从“自扫门前雪”到推动大环境进步

品保委成立于2000年，当时外资品牌正为大

量的假冒产品头痛不已。为了更好的分享品牌保

护经验，更集中的发出声音，200多家全球知名

外商在华企业走到了一起，颇有抱团取暖之意。

时至今日，赤裸裸的低端假冒、傍名牌已经大为

减少。针对这些新情况新问题，品保委必须重新

审视自己的定位。

所谓穷则独善其身，达则兼济天下。品保委

发展定位的变化恰体现了这一逻辑。

早期品保委定位为会员之间彼此的桥梁，后

来逐步发展成为会员和中国政府的桥梁，进一步

又发展成为沟通知识产权所涉及的各个领域、包

括学术机构、媒体之间的桥梁。近年又提出把品

保委建设成为中国和国际社会知识产权交流的桥

梁以及内外资企业知识产权交流的桥梁。

“我们早期的主要工作是‘扫雪’，解决会

员面临的具有普遍性的具体问题，在帮助会员解

决具体问题时意识到，很多问题的真正解决需

要立法、执法环境的完善，而整个法治环境的完

善需要外资企业、内资企业、学者、媒体的一起

努力，现在看也需要国际社会的配合。”王志平

说，品保委定位的变化其实是一个很自然的过

程，没有大环境的改善，个案的解决事倍功半，

甚至徒劳无功。

品保委一直积极参与到完善立法、执法的进

程中去，比如近期《专利法》、《著作权法》的

修改，以及知识产权法院的设立等知识产权领

域的重大事件，品保委都会用心在会员企业中调

研，认真研讨，形成统一的意见提交当局。王志

平说，中国当局对品保委的意见和建议都比较重

视，一方面是因为品保委所提建议都与实践中的

问题紧密结合；另一方面，品保委可以为当局提

供国外在相关领域的先进经验。因此，在立法草

案形成的不同阶段，具体负责的部门都会邀请品

保委参加内部研讨会。

在华外商协会那么多，为何只有品保委在短

短十几年内既获得了会员认可，又获得了中国当

局认可，还获得了国际社会的认可？在王志平看

来，原因正在于品保委一开始就是以分享和合作

35

Media Focus / 媒体聚焦

的精神，以会员的身份直接去沟通、合作，推进

知识产权保护的进步。

得到这样多方认可的中国本土行业协会也不

多见。近年来，品保委一直希望与中国企业的知

识产权同行并肩作战，一起推动知识产权保护

和创新环境的完善，遗憾的是国内企业还没有一

个类似品保委这样的统一的协会组织。这与中国

企业数量多，规模差异大，中国知识产权经理人

起步晚，企业发展理念不同等因素相关，但是王

志平相信，随着越来越多的中国企业拥有了自己

的知识产权，他们的诉求与外企会越来越趋于一

致，他们的中国同行组织也将会出现。

从本土路线到全球视野

不管定位如何变化，帮助会员解决带有普遍

性的具体问题，自始至终是品保委的首要任务。

“早期我们的关注点是中国国内的假冒产品，后

来发现损害更大的侵权往往是涉及多个地区或国

家，甚至一些侵权比如‘影子公司’、OEM商标

侵权的源头在国外。”王志平说，这种形势的转

变促使品保委用全球化的视野重新审视知识产权

保护。

“影子公司”主要是利用香港宽松的公司注册

制度，将具有一定知名度的他人商标或者企业字号

注册为自己的企业名称，然后以该企业名称与内地

的制造企业联手开展生产经营活动，使相关公众误

以为该“影子公司”的产品和服务与知名商标所有

人存在某种关联，从而造成混淆、误认。

“影子公司”的问题出现已有十多年的时

间，近年不但没有收敛，却有更加猖狂之势。王

志平指出：“对于‘影子公司’，如果只在大陆

打假，只能疲于应对，结果是防不胜防。从根

上解决‘影子公司’问题，还要与香港当局配

合。”品保委的一些会员对“影子公司”问题处

理的比较好，比如施耐德电气通过香港法院和公

司注册部门撤销了几百家“影子公司”。

OEM商标侵权的问题与“影子公司”侵权

思路有些类似。只不过“影子公司”注册的是公

司，而OEM侵权人是注册商标。通常侵权人在海

外持有或宣称持有与权利人相同或相似的商标，

到中国“定牌加工”，加工后的产品百分百出口国

外。对于这种行为，在司法实践中有一种观点认

为，外商在中国定牌加工生产并出口的商品不会引

起中国境内相关公众混淆误认，不构成商标意义上

的商标使用，故不构成商标侵权。“此种观点已经

在民事、行政甚至刑事司法实践中引起了很大争

议，我们对此深表忧虑。很多拥有知名品牌的中国

企业也深受其害。”王志平向记者表示。

品保委对OEM商标侵权问题的执着，很多

人不解。既然商标注册不在中国，销售也不在中

国，为什么中国的知识产权法律顾问要管这个事

呢？对此，王志平表示，产品的声誉是全球性

的，如果中东出现大量假货，品牌形象受损，中

国市场品牌价值也会降低。同时，如果外商在中

国定牌加工生产并出口的商品不构成商标意义上

的商标使用这种观点得不到及时纠正，中国可能

成为不法商人生产假冒侵权产品并出口到全球各

地的基地，中国政府保护知识产权的成果会因此

毁于一旦。

尽管王志平认为，OEM是否构成侵权在理论

上还可以再讨论。但是他也清楚，问题的源头在

国外。从侵权全链条来看，需要国际同行、协会

以及海外国家、地区的联合协作，才能给侵权者

釜底抽薪的打击。所以品保委近年来更注重国际

合作。

今年五月，品保委与国际商标协会签订了合

作协议，与国际刑警组织签订了合作备忘录。在

此之前，品保委与世界海关组织签订了合作备忘

录。“品保委的工作更关注从整个链条中看待这

个问题，而不是仅仅在中国。”王志平说。

王志平 中国外商投资企业协会优质品牌保护委

员会代理主席，飞利浦知识产权及标准部高级知

识产权顾问。

(本文来源：《公司法务》)

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On January 1st, 2014, Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment (QBPC) changed its old

logo that has been used for 13 years to a new one. The old logo is a Chinese character “Jia” meaning counterfeit being split by a sloping line. The new logo is an earth pattern with the four letters QBPC. This means the QBPC has ushered in a brand new era. Roles and tasks of QBPC are changing with developing IP. The old logo can no longer reflect the roles and tasks of QBPC. However, the new one can better reflect the comprehensive roles and IP protection tasks of QBPC and also stress its international perspectives.

QBPC was controversial in the past and is accepted by many parties at present. Moreover, QBPC has become an IP protection organization that has an influence in the world. How does QBPC make such great achievements step by step? QBPC Acting Chairman Steven Wang is interviewed to introduce how QBPC grows and transforms.

From Brands Protection to IP ProtectionLiterally QBPC is established to protect brands, and that

is why QBPC is initially established. Over the past 14 years, QBPC has enlarged its connotations to all IP protection. “We concern all IP-related problems that an enterprise may encounter during its development, such as trademarks, copyrights, patents, and trade secrets”, said Steven Wang.

After over ten years of experience, QBPC has formed a mature working model in the traditional field of counterfeit combat. It collaborates with members, cooperates with law enforcement agencies, and makes suggestions to legislature. QBPC has been very much at home especially when it comes to cooperation with the customs, public security, and law enforcement agencies for industry and commerce. However, this doesn't mean QBPC’s jobs are easier than before. On the contrary, “QBPC is confronted with bigger and bigger challenges”, said Steven Wang.

Some challenges result from increasing work contents of QBPC. As mentioned earlier, QBPC currently protects copyrights, patents, trade secrets in addition to brands, and concerns almost all problems related to IP and enterprises’ rights and interests. Take trade secrets as an example, many foreign enterprises are very optimistic about the Chinese market. They wish to use China as a local market for deep development and localize their technologies to reduce costs. However, they are discouraged by ineffective trade secret

protection in China.

A famous foreign brand company still hasn’t transferred its core technology to China because it is afraid of infringement.

According to Steven Wang, technology localization is good for China as it brings advanced technology to China and trains technical personnel in China. Many years later, these technical personnel are very likely to be head of Chinese enterprises. Therefore, Chinese government has been very active in promoting and improving legislation and law enforcement of trade secrets. QBPC will make efforts to protect trade secrets as it always does to protect brands, so as to improve Chinese innovation environment, including trade secrets.

Some challenges result from the Internet. The coming of the 3G and 4G era leads to rapid development of the e-commerce market where people producing and selling counterfeits target. The Internet features good concealment, fast spreading speed and large spreading range, and thus may cause right holders very large losses. Therefore, it is very difficult for law enforcement agencies to investigate and handle such cases. According to Steven Wang, almost every member of the QBPC has experienced Internet infringement. Take Microsoft as an example. For the past few years, a website called “PIGPIGNET” has been offering downloads of pirated Windows operating system. In just one year or two, the accumulated downloads of pirated software amount to 15870, involving over 13 million RMB, a number that almost no traditional IP case can involve.

To better respond to Internet infringement, QBPC sets up a task force called Internet IP Infringement. The task force currently has three major tasks: researching on the effective approaches to Internet IP protection, reporting to the related government departments, and directly communicating and cooperating with e-commerce companies to fight against IP infringement.

In addition, trademark preemption, shadow company, and OEM trademark infringement are long-standing problems that bother foreign enterprises. Take OEM trademark infringement as an example. Chinese law enforcement and judicial practice have not reached any agreement regarding whether OEM export products constitute infringement. The judicial decisions on this issue are inconsistent. These long-

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standing problems change with external environment, and thus it is very difficult for the QBPC to handle such cases.

From Minding I ts Own Business to Promoting the Improvement of General Environment

QBPC was established in 2000 when a large amount of counterfeits were a great trouble to foreign brand companies. To better share experience in protecting brands and strengthening their voices, over 200 world-known foreign enterprises in China got together and decided to cooperate. Today, the number of low-end counterfeits and free-riding against well-known brand names is greatly reduced. In response to new conditions and problems, QBPC must reexamine its position.

There is an old saying in China that you should manage your own morality when you are unsuccessful, and you should help benefit others when you are successful. The development and position of QBPC coincide with the saying.

QBPC is positioned as a bridge between members at early stage. Later, it developed to become a bridge between members and the Chinese government. Further, it developed to become a bridge between parties involved in communicating IP, including academic institutions and media. In recent years, QBPC aims to become a bridge for communicating IP of Chinese and international community and that of domestic and foreign enterprises.

“Our major task at early stage was to help our members solve universally specific problems. During the process, we realized that the effective solution to many problems lies in the improvement of legislation and law enforcement environment. The improvement of the entire legal environment requires foreign enterprises, domestic enterprises, scholars, and media to work together. It also depends on the cooperation of the international community”, said Steven Wang. The position of QBPC changes naturally. If the general environment is not improved, QBPC may get only half the result with twice the efforts or even end in vain in handling each case.

QBPC has been actively involved in activities for improving legislation and law enforcement, such as recent amendments to Patent Law and Copyright Law, and major events in the IP field including the setup of the IP court. QBPC always researches in member enterprises diligently,

discusses seriously, and submits a unified opinion to the authorities. According to Steven Wang, Chinese authorities value QBPC’s opinions and suggestions. On one hand, QBPC’s suggestions are closely related to practice. On the other hand, the QBPC can provide foreign advanced experience in related fields for the authorities. Therefore, QBPC is always invited to attend internal seminars at different stages of legislation drafts.

There are so many foreign associations in China. Why only QBPC was accepted by the members, Chinese authorities, and the international community in such a short period of over 10 years? In Steven Wang’s opinion, that is because QBPC tries to communicate and cooperate by her members directly to promote IP protection in the spirit of sharing and cooperation from the very beginning.

Only a few domestic enterprises can be accepted by so many parties. In recent years, QBPC wishes to work with people in the IP field in domestic enterprises to jointly promote IP protection and improve the innovation environment. However, there is no such unified association for domestic enterprises in China as QBPC. This may result from the large amount of domestic enterprises, their different scales, Chinese IP managers’ late start, and domestic enterprises’ different development concepts. However, Steven Wang believes that with more and more domestic enterprises having their own IP, their demands will be more and more like those of the foreign enterprises. Therefore, a similar association in China is bound to appear in the future.

From Local Route to Global PerspectiveNo matter how the position of QBPC changes, the

priority of QBPC is always to help the members solve universally specific problems. “We focused on domestic counterfeits at early stage and later found out that infringement causing larger losses always involves multiple districts or countries. Some infringement such as shadow company and OEM trademark infringement originates from abroad”, said Steven Wang. This pushes QBPC to reexamine IP protection from global perspectives.

A shadow company mainly utilizes the loophole of the company registration system in Hong Kong to register other’s famous trademark or trade name as its own company name. Then, it carries out production and operation activities with domestic manufacturers using the registered enterprise name, to make the related public mistake that the products

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and services provided by the shadow company are related to the famous trademark owner, causing confusion and misleading.

The shadow company problem has been long-standing for over 10 years. In recent years, it becomes more rampant. According to Steven Wang, if QBPC only combats counterfeit goods in the mainland in such cases, the problem can only be solved temporarily. QBPC needs to cooperate with the Hong Kong’s authorities to fundamentally solve the problem. Some members of QBPC solve the shadow company problems very well, such as the Schneider Electric. It revokes several hundreds of shadow companies with the help of the Hong Kong Court and company Registry.

OEM trademark infringement is similar to shadow company infringement. A shadow company registers a company, while an OEM infringer registers a trademark. Infringers generally have or claim to have the same or similar trademarks as the trademark owner in China. Infringers come to China, authorize Chinese manufacturers to produce the products bearing the same or similar trademark, and export all the products abroad. According to one of the judicial practice, this action does not confuse or mislead the related public in China, and thus does not constitute trademark use. Therefore, this action does not constitute trademark infringement. “This opinion has caused considerable controversy in civil, administrative, and even criminal judicial practice. We are very anxious about that. Many domestic enterprises with famous brands also suffered a lot from this", said Steven Wang.

Many people do not understand QBPC’s persistence on OEM trademark infringement. Since neither the trademark is registered in China nor the products are sold in China,

why do Chinese IP advisors care about this? According to Steven Wang, a product’s reputation has a global effect. If a large amount of counterfeits appear in the Middle East, its brand image will be damaged, and thus the brand value in the Chinese market will be reduced. In addition, if the OEM trademark products manufactured in China and exported abroad do not constitute trademark use in China, China is very likely to become a base where unauthorized traders produce counterfeits and export them abroad. If this happens, all achievements of the Chinese government in IP protection will be destroyed.

Steven Wang thinks that whether OEM export without legitimate authorization constitutes infringement is theoretically to be determined. However, he is very clear that the problem originates from abroad. Based on the infringement chain, fundamentally solving the problem requires international staff in the IP field, international associates, and foreign countries and regions to work together. That is why QBPC has been focused on international cooperation in recent years.

In May this year, QBPC signed a cooperation agreement with the International Trademark Association and signed a memorandum of cooperation with the International Criminal Police Organization. Prior to that, QBPC also signed a memorandum of cooperation with the World Customs Organization. According to Steven Wang, QBPC treats this problem based on the entire chain, not limited to China.

Steven Wang: Acting Chairman of QBPC, Senior IP Counsel of Phillip’s IP & Standards

(Source:《Corporate Legal Affairs》)

品保委新增会员公告 QBPC New Membership Announcement

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