Matt Mahoney, Olivia Vitali, Amanda Esposito, Zachary Evans, Christopher

Tamanini

Mission Statement

Main Line Munchie’s  seeks to provide a quick, easily accessible, and affordable food service to the Main Line’s population of college-aged individuals.

Environmental Scanning

Food Trucks are “Trending”› Rutgers, Drexel, Penn…why not Main Line?› 100 colleges have university-run food trucks

Lifestyle of College Students› Low-price, quick, affordable options› Late night crowd

Main Competitors› Campus Corner› Winger’s / Nova Grill› On-Campus Dining

Core Functions

Core Competencies› Location and Accessibility› Speed› Low Cost

Core Processes› Service Logistics and Delivery› Market Research and Analysis

Market Analysis

College students and Main Line Residents ages 18-25

Mobile Solution along Lancaster Ave 4 Colleges/Universities

› Bryn Mawr College› Haverford College› Rosemont College› Villanova University

Average Tuition: $53,000 Local Average Income: $144,500

Operations Strategy

Most similar to a service process› Customization › Consistent quality› Customer driven

High customer involvement› Hoagie contest

Flexible but routine processes Flexible workforce

Focus on:› Convenience› Speed› Price

Customer satisfaction primary goal

Defined guidelines in place

Quality Strategy

Analyze

Correct

Analyze

Correct

Inputs

Outputs

Quality Control

Our Suppliers

Honor Foods – Philadelphia, PA› 275 brand name suppliers of frozen/dairy

products; McCain, Hormel, Perdue, etc.› Ranked #1 amongst customers in area

Penn Jersey Paper Company – Philadelphia, PA› Paper products and commercial grade

equipment› Diverse product line › Proximity to location

Supply Chain Inventory Management

Periodic Review System› Most efficient in terms of stock› Large quantity order discounts› Ex: Annual Demand (D) 10608.00

Order Cost (S) 0.18Unit Holding Cost (H) 0.01Optimal Order Quantity (EOQ) 617.97

# of working days/weeks 32.00Review Period (P) 1.86Expected demand/time (d) 331.50Standard deviation of demand per unit time 32.67Lead Time 0.00Expected demand during protection interval 617.97Standard deviation of demand during protection interval44.61Cycle/Customer Service Level (CSL) 0.95Safety Stock (SS) 73.37Target Inventory Level (T) 691.34Expected Annual Cost 6.91

Demand Management

Customer demand› Seasonal (open for 32 weeks a year)› Highest demand: Thursday-Saturday› Lowest demand: Sunday-Tuesday› 1683 customers to break even

Range: 50 customers (Mon)- 450 customers (Fri-Sat)

Average product profit: $2.57› 2,188 products a week, 312 products a day› Each customer will buy 1.3 products

Weekly Demand

We plan to manage any potential queues, or lines, that form by having some product ready to meet demand › Maintain fast service › Menu items can be customized to

individual taste › We also plan to have efficient staff

Managing Queues

Pricing – Consumer Trends

One out of every four nights out, students choose to buy late night food

36.71% are only willing to walk 0-5 minutes to get food

88.61% are only willing to walk 0-10 minutes to get food

49.37% of customers do not want to wait longer than 10 minutes for their food

Pricing – Our Strategy

We bring fast, cheap food to you!

Menu Item Price Cost ProfitLevel 1 Hoagie (1/2 lb) $5.50 $2.34 $3.16Level 2 Hoagie (3/4 lb) $6.50 $3.51 $2.99Level 3 Hoagie (1 lb) $7.50 $4.68 $2.82Sides $3.50 $1.17 $2.33Egg and Cheese $3.50 $1.24 $2.26Bacon, Egg and Cheese $4.50 $1.89 $2.61Drinks/Sodas $2.00 $0.21 $1.79