+ swot analysis strength international, dynamic and entrepreneurial team multiple languages on...
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+SWOT Analysis
Strength International, dynamic and entrepreneurial team Multiple languages on website Provides unique travel experiences
Weakness Minimal exposure to Asian market (Primary traffic from European
countries – 74.8%) Slow average loading time for Excursiopedia.com (1.806 s)
+SWOT Analysis
Opportunities 2020: Estimated 1.6 billion tourists Tap on Ecotourism Enter Asia market to expand the global network
Threats Strong Competitors – E.g. Booking.com, Viator
+`
+Asia Entry Strategy
Collaboration with economic development agency in tourism sector
Examples:Singapore Tourism Board (STB)China National Tourism Office (CNTO)Hong Kong Tourism Board (HKTB)
+Asia Entry Strategy
Country Number of Outbound Departures 2010
Hong Kong SAR, China 84,442,000
China 57,386,000
Japan 16,637,000
India 12,988,000
Singapore 7,342,000
Indonesia 6,235,000
Thailand 5,451,000
Cambodia 505,000
+Asia Entry Strategy
Country International tourist arrivals (2011)
China 57.58 Million
Malaysia 28.71 Million
Hong Kong 22.32 Million
Thailand 19.10 Million
Macau 12.93 Million
Singapore 10.39 Million
+Recommendations
Your orders Scheduler Traveler’s Essentials
Tour Organizer
+Recommendations
Tour Organizer Scheduler
+Recommendations
Tour Organizer Travelers’ Essentials
+Recommendations
Excursiopedia
Mobile Application
+Summer Internship
Skills Application Development Analyze Business Process Models Project Management
Responsibilities Implementing Mobile Application Assist in Strategy to entry of Asian Markets
+
Geraldine Koon
Jonathan Ng
Kenneth Goh
Kyaw Moe Hein
Phyo Wint Wint
Rosalind Ng
Yao Guang
Yi Zao
Summer Internship
+
Thank You
Q & A