Slide 1

The development of Google, the internet search tool, has been nothing short of revolutionary.-Hamish McRaeLara Picanco 10/AH

What is Google Inc?Organize the worlds information and make it universally accessible and useful

Branding

advertisementobjectivityuserssimplicityEase of useInnovativecoherencyFun & Humor

Google Offices

Google Inc: Mountainview California

Google is consistently launching new applications and improving old ones to meet user needs.

Profitability

ExpensesCosts20092010Q1Q2Q3TAC$6,169$7,317$2,038$2,110$2,210Research & Development $2,843$3,762$1,226$1,234$1,404Sales & Marketing$1,984$2,799$1,026$1,091$1,204General & Administrative$1,668$1,962$591$648$676Total Cost & Expenses$15,339$18,940$6,279$6,145$6,662Full Year2011

Subsidiaries and International CompaniesUNITED STATESAndroid, Inc.

@Last Software, Inc.

dMarc Broadcasting, Inc.

Ganji Inc.

Neotonic Software Corporation

Urchin Software Corporation

ZipDash, Inc.

INTERNATIONALAegino Limited (Ireland)@Last Software, Ltd. (UK)

bruNet Schweiz GmbH (Switzerland)Google Advertising and Marketing (Turkey)

Google Akwan Internet Ltda. (Brazil)Neven Vision KK (Japan)Skydocks GmbH (Germany)

Impacts

Stakeholders

Is it of benefit to most people?BibliographyBAT, J. "Search On: Google Does Pure Branded Advertising."John Battelle's Search Blog. 24 Jan. 2010. Web. 08 Nov. 2011. ."Sergey Brin Quotes - Google Founder."Woopidoo Business Success - Motivational Business Quotes. Web. 08 Nov. 2011. ."2011 Financial Tables - Google Investor Relations."Google Investor Relations. Web. 08 Nov. 2011. .Baker, Loren. "Googles 30 US Subsidiaries & Googles International Companies | Search Engine Journal."SEO & Search Engine News : SEJ. 6 Mar. 2007. Web. 08 Nov. 2011. .Morrow, Ben. "External Analysis of Google Inc."Ben Morrow. 15 Oct. 2008. Web. 8 Nov. 2011. ."Google & Apple Common Brand Values."Upload & Share PowerPoint Presentations and Documents. Web. 08 Nov. 2011. ."Google Offices Company."Google. Web. 08 Nov. 2011. ."Google History Company."Google. Web. 08 Nov. 2011. .Wilhelm, Alex. "Googles Revenue And Profit Both Up Sharply." 15 Apr. 2010. Web. 8 Nov. 2011. ."Google Brand Analysis."Upload & Share PowerPoint Presentations and Documents. Web. 08 Nov. 2011. .