遊戲心理學 the psychology of game - class 4 _game mechanics and psychology
TRANSCRIPT
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
遊戲心理學 系列課程四 :心理學應用_遊戲設計
LECTURE : THE PSYCHOLOGY OF GAME SERIOUS 4 : Game Mechanics And Psychology
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Putting the Fun in Functional
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
內容
Contents
機制
Mechanics 付費
Monetization
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
遊戲定義
一般定義
•玩家競爭
•人為設定的衝突
•明確的規則條件
•量化的產出結果
•結構清楚
•經驗累積
•規則明確
•目標魅力
•樂趣
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
遊戲內容 Game Content
所有玩家感官接受到的資訊都算是
Contents。動畫、人物、音效、故事情
節、打鬥畫面等等,全都歸類在Game
Contents的範疇。
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
遊戲機制 Game Mechanics
泛指在Contents背後的規則。打架的輸
贏規則、打寶的掉落機率、武器升級的
規則、玩家爆擊的傷害計算方式、死亡
懲罰等等。這些機制就像是整個遊戲的
骨架,支撐起像是血肉的遊戲內容。
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
收費模式 Game Monetization
付費機制包含所有消費與經濟體系的設
計,包含了商城的道具、點卡、抽抽樂、
扭蛋機、寶箱福袋等等。
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
•更有樂趣 /FUN
•視覺效果 /COMPELLING
•成癮性 /ADDICTIVE
遊戲機制的跟設計目的與心理
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
焦慮
冷漠 無聊
潮
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
五大遊戲機制
•收集 Collect
•積分 Point
•回饋 Feedback
•交換 Exchange
•客置 Customization
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
★收集 Collect
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Show you what I got!!!
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Impressive collection = bragging rights
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Power of Compelling set
Baseball Cards Habbo Coins
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Complete is the Goal!!
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Broadcast as everywhere !
Collecting stamps in Brain Age Collecting Friends in Hotties
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
★點數 Points
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Earning Points = simple score system!
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Earning Points = simple score system!
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Redeemable Points drive Loyalty
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Binding with the society
公會點數
團隊加成點數
分享獎勵點數
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Learn form YOUTUBE
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Social Points = Game’s values ?!
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Comparisons: a 2-choice social points game
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Rating > Reward > Social > Identify + Value
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Leader board
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Point = Level define
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Levels punctuate the game experience
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Levels unlock new powers & access
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
★回饋 Feedback
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Feedback draws attention through movement & change
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
And Maybe some harmless humiliation(Pressure)
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
More fun will always win
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Feedback makes mundane more fun
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
★交流 Exchange
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Exchange are structured social interactions
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Social Exchanges can be explicit
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… or implicit
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Trading is an explicit Social Exchange
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Gifting is an explicit Social Exchange
NetMarble HabboHotel Helios
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
★客制 Customization
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Customization increases investment,
creates barriers to exit
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
“Automatic” Customization is fun and engaging
Amazon Home Page
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Character Customization is especially powerful
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Sample
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Brain Age (Nintendo DS)
QuickTime?and aTIFF (Uncompressed) decompressorare needed to see this picture.
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Collecting motivates repeat play
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Collect daily stamps Collect new games
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Points are tracked over time
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Points over time
Points for a round
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Feedback works at different time scales
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Short term: correct?
Long term: Brain age
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Feedback & instructions are conversational
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
He introduces
You play
He evaluates
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Customization via handwriting…
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Custom signature Custom stamp
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…and time-aware dialog
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Brain Age is aware of time
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Curriculum Material : Psychology of Game @2013 ,All rights reserved
Creating the illusion of awareness
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Program remembers when you last logged in