Trademark role Trademark evolution Trademark protection Well known trademarks

TRADEMARK ROLE Role to differentiate the products or

services to consumers Design - easy to memorize

- distinctive

- appropriate for the product

- no legal restrictions

- positive connotation

TRADEMARK EVOLUTION

the marking of goods for various purposes dates back to ancient times

19th century – first modern trademarks

The first trademark registry 1875

Trademarks Law 1883

The trademarks act of 1905 first statutory definition of

a 'trademark'

TRADEMARK PROTECTION

TRADEMARK property

Establishing proprietary rights: use in the marketplace registration with the trademarks

registry

Registered trade mark confers: exclusive rights upon the registered

owners – unauthorized use prevented

territorial principle:

i.e. Trademark - valid only on the territory of the country where it is registered

Common characteristics of famous trademarks:

same positioning worldwide single product category company name brand name access to the global village social responsibility