Trademark role Trademark evolution Trademark protection Well known trademarks
TRADEMARK ROLE Role to differentiate the products or
services to consumers Design - easy to memorize
- distinctive
- appropriate for the product
- no legal restrictions
- positive connotation
TRADEMARK EVOLUTION
the marking of goods for various purposes dates back to ancient times
19th century – first modern trademarks
The first trademark registry 1875
Trademarks Law 1883
The trademarks act of 1905 first statutory definition of
a 'trademark'
TRADEMARK PROTECTION
TRADEMARK property
Establishing proprietary rights: use in the marketplace registration with the trademarks
registry
Registered trade mark confers: exclusive rights upon the registered
owners – unauthorized use prevented
territorial principle:
i.e. Trademark - valid only on the territory of the country where it is registered
Common characteristics of famous trademarks:
same positioning worldwide single product category company name brand name access to the global village social responsibility