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UC Berkeley’s Perspective on Online EducationScott Shireman

COO, Berkeley Resource Center for Online EducationCOO, UC Berkeley Extension

Berkeley’s Experience with Online

1988UC Extension offers Berkeley’s 1st online course

2006

Undergraduate online courses offering during summer semester

2012

School of Public Health launches Berkeley’s 1st online master’s degree

2013

Berkeley Resource Center for Online Education (BRCOE) created as central campus unit

Last ten years:Over 80,000 “for-credit” online enrollmentsOver 500,000 MOOC enrollments

What does BRCOE do?

BUILDonline courses and programs

SUPPORTstudents and instructors

MARKETprograms and attract qualified applicants

Scott ShiremanChief Operating

Officer

Diana WuExecutive Director

Marketing TechnologyCourse Development

Admissions Recruitment (3)

Content Spec. (1)

Market Research (2)

Policy Analyst (1)

Project Managers (4)

Instructional Designers (14+)

Media Production (6)

IT Support Analyst (1)

AV IT Specialist (1)

MOOCLab (1)

BRCOE is also an investment engine

Work with departments and schools to develop online strategy

Evaluate online program ideas for school readiness and market demand

Cover program startup costs (up to 100%) in return for share of future revenues

What have we learned?

MOOCs are not a panacea

50,000 “registered”

25,000 watch ≥1 lecture

10,000 submit ≥1 HW

3,500“passed” Less than 10%!

MOOCs are not a panacea

Graduate or Professional Degree45%

Bachelor's Degree31%

Associate's Degree3%

Some College12%

High School8%

< High School1%

Only 24% of students are “non-traditional”

MOOCs are not a panacea

Investment Revenue

+ SIGNFICANT Faculty Time and Energy!

Demand for top tier degree programs is large!

Would you seek more information about the described degree?

. . . and students are willing to pay a premium

$85,000 $92,500 $100,000 $107,500 $115,000 $122,500 $130,0000.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

Online Campus

Lik

ely

to A

pp

ly

Technology is no longer a barrier

61Online Courses Developed

in 2014

0Lines of code written

Cost of equipment in this room:<$3,000

Online requires new approaches to recruiting

Prospective students contacted via phone are 3X+ as likely to start an application.

…and nearly 6X as likely to submit.

Mission and revenue are not exclusive

Mission Enhancing

Online Professional Masters Degrees, e.g. MPH or MBA

MOOCs

Online/Hybrid Executive and

Corporate Education Hybrid

International Programs

Technology Enhanced

Education in Undergraduate

Programs

Rev

enue

Gen

era

ting

MOOCs are not a panacea

Demand for top-tier online degree programs is large

Technology is no longer a barrier

Student recruiting demands are greater

Mission and revenue are not exclusive

Summary

Learning Analytics Can we identify at-risk students and intervene before its too late? Can we use data to drive continuous improvement of course materials over time?

Adaptive/Personalized Learning Can we radically improve the textbook / independent study portion of our courses? Can we significantly improve outcomes in “self-paced” courses?

“Long tail” Degree Programs w/ shared electives Can we leverage existing investments and better serve students?

Future Directions

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Questions & Input