商务英语Unit 6 Retailing

教材：新视野商务英语（上）

Unit 6 Retailing

Objectives Key vocabulary Lead-in Language focus Skills Business communication Homework

Objectives

When the learners finish learning this unit, they should be able to

providing information on retailing

collecting information on retailing

Language focus

Indefinite, definite and zero articles

Defining relative clauses

Pronunciation

Skills

Writing: expanding notes

Reading: bar codes

Listening: shopping at IKEA

Key vocabulary

1. provision: 提供， 供应 ～ of sth to sb

e.g. The provision of a new library has been of great benefit to the students.

新图书馆的设立对学生大有好处。2. retail: 零售 retailer

wholesale ：批发 wholesaler

3.margin① 书页的空白处② 余地，差数，差额，利润： profit margin 毛

利润③ 边缘4. retail outlet: 零售处，零售渠道5. purchase: buy6. department store: 百货商店7.TV shopping channels: 电视购物频道8. mail-order catalogue: 邮购目录

Lead-in

Work in pairs. Look at the bar chart which shows reasons why people don’t like shopping. Discuss these questions.

1. What are the two main reasons people don’t like shopping?

2. What can retailers do about these two problems in your opinion?

Indefinite, definite and zero articles

不定冠词，定冠词， 和零冠词a/an

We use the indefinite article a/an before a singular countable noun when we refer to it for the first time.

e.g. I brought a mobile phone yesterday.

theWe use the before uncountable, countable, si

ngular and plural nouns.1. When we use the noun for the second (thir

d, fourth…) time. e.g. She works for a multinational compan

y…The company has branches all over the world.

2. When it is clear from the situation who or what we are referring to.

e.g. Let’s get them from the supermarket.

zero article

We do not use an article when we talk about things in general.

1. with uncountable nouns

e.g. It’s difficult to get advice about this problem.

2. with plural nouns

e.g. People want to work.

Defining relative clauses These clauses give important information

about the noun. e.g. A retailer is a person who/that buys goods

about the manufacturer. This is the department store which/which

Peterson owns. We choose a relative pronoun depending on

whether the noun is a person or a thing person : who; that things: that; which place: where time: when

More examples: I don’t like door –to door salespeople that put under pressur

e and try to sell you things you don’t want. I like shopping malls where all my favorite shops are in one

place I like shops that offer a wide variety of good. I prefer sales assistants who let me look around by myself. I think it is important to have packaging that clearly shows t

he ingredients. The woman who is standing by the classroom is our English

teacher, This is the room where Lu Xun once lived. The train that has just left is for Shanghai. I shall never forget the day when ( on which) we moved into

our new house. The building which stands near the train station is a superm

arket.

Pronunciation

1. Listen to these sentences. How is the pronounced?

① You can order at any time of the day.

② The Internet offers you great choice.

③ It’s the new way to shop.

2. Complete the sentences.

① Before a consonant the is pronounced : /ðƏ/

② Before a vowel the is pronounced: /ði/

③ When it is stressed or emphatic the is pronounced: /ði/

Reading: Checkout counter: the pay desk in a self-

service Barcode: a pattern of thick and thin lines

that represents information Manufacture: a firm which makes or

produces goods. Till display: an electronic screen which

shows you how much to pay. Supplier: an agent who provides goods

and services. Stock: all the goods a retail out let keeps

to sell to its customers

3.Read the text carefully and label this barcode.

2.___________

1._____

3.____________ 4._____

978 0582 33454 0

The code for a book or magazine

Manufacturer supplier’s code

Product/package size Check digit

4. What do these numbers from the text refer to?

13:

50:

880:

00183:

Number of digits in a barcode

The country code for the UK and Ireland

The country code for south Korea

The manufacture’s code for Cadbury

Listening1.Frequency of visits to IKEA:____________________________________2.Opinion of IKEA products:____________________________________3.Opinion of IKEA stores:

____________________________________4. Types of products she buys:____________________________________5. Aspects of shopping at IKEA she doesn’t like:______________________________________6.Next trip:________________________________________

About twice per year

Very good range of products, good quality, environmentally sound

Nice to try out the products and see them, layout of stores is very good, easy for people with children

Functional items, e.g. bookcases, lamps, texiles and bed linen

Very crowed, long queues at the checkouts

January-for the sales call shops in the UK hold sales in early January

Business communication: telephoning

Receptionist callerSmith, Thomas & Manton,

Can I help you? OrGood morning, Smith, Thomas

& Manton.

Can/could I speak to … please?Or

I’d like to speak to …Or

Extension 8248 please.

Being connectedThe line’s busy. Will you hold?

One moment, please.Or

Hold the line please. I’ll putyou through

Can’t get through?No, thanks. I’ll call back later.

OrCould I leave a message for him/her?

OrCould you put me through to his/her

secretary?Or

Can you ask him/her to callme back?

Getting through

Hello. Barry Smith speaking. My name is …(the first call only)Or

It’s Chenchen Ju here.

Homework and checklist for Unit 61.Name five different types of retail outlet.

2.What information do bar codes contain? Why are they important?

3.Which of these nouns can we use the indefinite article with? Why?

4.Which of these nouns can we use the indefinite article with? Why?