商务英语Unit 7 Products

教材：新视野商务英语（上）

Unit 7 Products

Objectives Key vocabulary Lead-in Language focus Skills Business communication Homework

Objectives

When the learners finish learning this unit, they should be able to

providing information on Products

collecting information on Products

Language focus

Order of adjectives

Comparative and superlative adjectives

Pronunciation: weak forms /ə/ /ist/,/ð nə /,/əz/

Lead-in

1. What are the features of the product?

2. What are the product’s benefits to the customers? What are the USPs?

3. What type of customer probably buys this product?

Skills

Writing: linking words of cause and effect

Reading: Dyson product launch

Listening: advertising products

Key vocabulary

product

unique selling points (USPs) advertisement

customer profile

features

benefits

Order of adjectives We often use only one adjective before a

noun and it is very unusual to use more than three of them. When we use more than one adjective before the noun, we usually follow this order:

(1) (2) (3) (4) (5) (6)

opinion size shape colour origin material noun

观点 大小 形状 颜色 产地 材料 名词 smart big wide black French leather bag

Comparatives and superlatives

USE We use the comparative to compare tw

o items . We use the superlative to compare one item with two or more other items.

FORM We add er to form the comparative and th

e+est to form the superlative

We use than after a comparative.

§You are smarter than him.

as…as

To show that two things are equel (or not)we use (not) as+adjective+as.

§ He is as smart as you.

He is not as smart as you.

Irregular adjectives

bad worse the worst

good better the best

Pronunciation:Notice how –er and –est are pronounced.

soft softer softest

smart smarter smartest

Notice how than and as are pronounced.

1.This suit is more expensive than that suit.

2.This briefcase is less expensive than that briefcase.

3.These suits are as expensive as those suits.

4.The Allegro collection isn’t as expensive as

the IL Classico collection.

Reading: How are these Dyson products different from

most vacuum cleaners? Who is the target customer for this product in

your opinion? How long did it take to launch the product ?

Do you think this is normal? Why do you think there were so many

prototypes? Who are Dyson’s main competitors?

Writing:

Linking words of cause and effect

cause:

1. Most vacuum cleaners lose up to 50℅ of their power because the bag becomes blocked.

2. As/Since the Dyson vacuum cleaners do not have bags, they are very efficient.

Effect:

1. British firms turned him down. As a result he had to go to the United States and Japan to get backing.

2. British firms turned him down so the inventor had to go to the United States and Japan to get backing.

3. British firms turned him down. He therefore had to go to the United States and Japan to get backing.

Homework:

Put the following adjectives in order to make a product description.

leather blue smart slim briefcase What are the comparative and superlative form

s of these adjectives? reliable expensive soft light new stylish Compare a BMW and a Skoda. Choose three products from this unit. What are

the features of each? What are the benefits of each feature?