© vgroup case study — mclarens group global insurance claims merging brands; uniting values
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© VGROUP CASE STUDY
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McLarens Group Global Insurance Claims
Merging brands; Uniting values
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McLarens GroupGlobal Insurance Claims Management
When world-leading claims management firms
McLarens and Airclaims merged, the resulting
company needed a clear vision and shared values to
rally around. We worked in close partnership with the
merged McLarens to uncover and express these, then
put them at the heart of a new corporate identity and
suite of marketing communications.
With new acquisitions planned, the brand is flexible
enough to welcome new additions to the group. Our
comprehensive brand guidelines will ensure total
consistency throughout.
STRATEGIC BRAND EVALUATION
BRAND ARCHITECTURE
LOGO & VISUAL IDENTITY
BRAND GUIDELINES
STATIONERY
LITERATURE
ADVERTISING
WEBSITE DESIGN & DEVELOPMENT
PRESENTATION TEMPLATES
BRAND LAUNCH PRESENTATION
EXHIBITION GRAPHICS
SIGNAGE
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McLarens GroupPrevious name and logo
Before
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McLarens GroupNew logotype and symbol
After
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McLarens GroupLogotype family
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McLarens GroupStationery
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McLarens GroupBrandbook
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McLarens GroupBrandbook
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McLarens GroupPromotional items
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McLarens GroupWebsite design and development
Visit website >
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McLarens GroupResponsive platforms
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McLarens GroupClient testimonial
“McLarens and Airclaims are two strong and
established global brands in their own right and it
was always going to be a challenge to smoothly
integrate the two with a new visual identity and
common set of brand values. By going back to basics
and gaining an understanding of both businesses, with
the added pressure of a very tight deadline, Richard and
his team created a fresh, modern look that have been
received positively and will help support the growth
of the company well in to the future.”
Doug HorneDirector of MarketingAirclaims & McLarens
