중국 vr 파헤치기2- 중국vr산업현황-platum

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플래텀 차이나 리포트 중국 VR 파헤치기 (2) - 중국 VR 투자 2016.11 최근 국내외를 막론하고 VR(Virtual Reality, 가상현실) 산업의 열기가 뜨겁다. 글로벌 거대 기업들의 차세대 먹거리로, 스타트업의 새로운 가능성의 장으로 VR 산업이 관심을 끌고 있다. 페이스북의 CEO 마크 주크버그도 MWC2016에서 VR을 차세대 플랫폼으로 인정하며, 그 중요성을 강조했다. VR 산업에서 가장 앞서나가는 나라는 미국이지만, 거대 자본력과 정부의 지원, 대형 IT 기업 등의 진출 등으로 인해 중 국의 VR(가상현실, Virtual Reality) 시장이 무서운 기세로 성장하고 있다. 빠르게 늘어나는 중국산 VR 디바이스와 VR 체험관으로 인해 중국식 VR 생태계가 형성되고 있으며, 알리바바 등과 같은 대형 IT 기업들이 VR 쇼핑 시스템과 VR 결 제 시스템 등을 발표하며 확장해나가고 있다. 플래텀에서는 몇차례에 걸쳐 중국 VR 시장 현황 및 투자 동향, 대형 IT 기업의 산업 진출 현황 등을 파헤쳐보고자 한다.

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